Leonoil Company
Leonoil is a 100% Sierra Leonean-owned oil marketing company, founded in 1994, that sells diesel, gasoline, and lubricants through 24 company-owned gas stations and the country's largest petroleum terminal, holding 21.8% market share.
- Company typePrivate
- Founded1994
- HeadquartersArdón, Spain
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Leonoil Company does
Leonoil Company is a Sierra Leonean oil marketing company established in 1994 that distributes petroleum products through a network of 24 company-owned gas station outlets across Sierra Leone. The company sells three core product categories — Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline/petrol), and Lubricants — to general consumers, commercial enterprises, and government entities. It operates the largest and most modern petroleum terminal facility in Sierra Leone, located in Kissy Mess Mess, Freetown, which serves as the central storage and distribution hub for the retail network, with a registered office at 4 Liverpool Street, Freetown.
The company's business model is direct-to-consumer retail fuel marketing, with revenue generated through unit-volume sales of petroleum products at its owned stations. Distribution is concentrated in Sierra Leone, with stations in Freetown and provincial cities including Bo, Kenema, Makeni, and Koidu. Leonoil holds 21.8% market share as of December 2022 (up from 12% in 2018), making it the second-largest oil marketing company in the country. The firm is 100% Sierra Leonean-owned, has a reported headcount of 11–50, and operates without disclosed technology platforms, APIs, or proprietary digital systems; core technology is fuel storage and distribution infrastructure.
In September 2024, Leonoil expanded beyond its petroleum core by acquiring over 90% of Sierra Rutile Holdings Limited, a rutile mining company previously listed on the ASX, with the remaining shares subject to compulsory purchase and ASX delisting. This acquisition marks a significant diversification into the extractive sector and demonstrates the company's M&A capacity. The acquisition was accompanied by board restructuring, with three local directors appointed to Sierra Rutile. The Sierra Rutile subsidiary extends Leonoil's footprint into mining while the retail petroleum network continues to serve as the operational backbone.
Leonoil Company firmographics
Firmographics- Name
- Leonoil Company
- Legal name
- Leonoil Company Limited
- Website
- https://leonoil.sl
- Company type
- Private
- Founded year
- 1994
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Leonoil is a 100% Sierra Leonean-owned oil marketing company, founded in 1994, that sells diesel, gasoline, and lubricants through 24 company-owned gas stations and the country's largest petroleum terminal, holding 21.8% market share.
- Ownership category
- akta.pro rank
Leonoil Company industry classification
Industry- Product category
- Petroleum Products Marketing & Distribution
- NAICS
- Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710)
- SIC
- Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)
- akta.pro primary industry
- Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)
- akta.pro secondary industry
- Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)
Keywords
Where Leonoil Company is headquartered
LocationHeadquarters
- HQ city
- Ardón
- HQ country
- Spain
- HQ region
- Europe
Offices2 records
Markets served
Leonoil Company business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales
Revenue model
- Petroleum Product Sales: Leonoil generates revenue through the sale of petroleum products including Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline), and Lubricants through its retail gas station network and terminal operations. The company operates the largest and most modern terminal facility in Sierra Leone.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels3 records
Leonoil Company product offering
Product offeringCore offering
Leonoil Company is a Sierra Leonean oil marketing company that distributes Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline/petrol), and Lubricants through its network of 24 company-owned gas station outlets across Sierra Leone. The company also operates the largest and most modern petroleum terminal facility in the country, used for storage and bulk distribution of fuel products. It serves both individual consumers and commercial/government buyers through its nationwide retail and wholesale fuel infrastructure.
Product overview
Leonoil Company is a Sierra Leonean oil marketing company established in 1994, operating as a single unified petroleum products and services platform. The company distributes three core petroleum products—Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline/petrol), and Lubricants—through its network of 24 company-owned gas station outlets across Sierra Leone. The company operates the largest and most modern terminal facility in Sierra Leone, positioning itself as the second largest oil marketing company in the country with 21.8% market share. Products are distributed through state-of-the-art filling stations in Freetown and provincial cities including Bo, Kenema, Makeni, and Koidu.
Differentiator
Problem solved
Functional benefit
Products and services
- Automotive Gas Oil (Diesel) Diesel fuel product distributed through the company's network of 24 gas station outlets across Sierra Leone, available to consumers, businesses, and government entities.
- Petroleum Motor Spirit (Gasoline/Petrol) Gasoline/petrol fuel product available at all company-owned filling stations throughout Sierra Leone, serving individual vehicle owners and commercial fleet operators.
- Lubricants Automotive lubricating products offered as part of the company's petroleum product portfolio for vehicles and machinery used by individual consumers and commercial operators.
Companies that use Leonoil Company
Customer profileSegments2 records
Ideal customer profiles3 records
Leonoil Company technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Leonoil Company partnerships and signals
Strategic signalScale indicators5 records
Recent moves7 records
Expansion highlights5 records
Leonoil Company competitors and assessment
Company assessmentBroad incumbents
- Puma Energy: Emerging-markets fuel retailer and terminal operator with significant African footprint; competes with Leonoil in retail gasoline and bulk storage/distribution, particularly along the West African coast.
- Sahara Group: African-focused energy conglomerate with downstream operations spanning trading, terminals, and retail across multiple West African countries; overlaps with Leonoil in fuels trading and distribution.
- Rubis SCA: French mid-cap with a dedicated Africa retail and lubricants network; comparable business mix (service stations, lubricants, bulk logistics) to Leonoil at a larger, multi-country scale.
- Vivo Energy: Shell-licensed pan-African fuel retailer with operations across multiple West African markets; competes with Leonoil in regional supply, lubricants, and retail formats at a much larger scale.
- Engen Petroleum: South Africa-headquartered fuel and lubricants marketer with growing presence in West Africa; comparable in business model (retail stations, commercial fuels, lubricants) to Leonoil but operating across multiple African geographies.
- TotalEnergies Marketing West Africa: Global integrated major with an extensive West African retail network and lubricants portfolio; competes head-to-head with Leonoil in service stations and industrial fuels across Sierra Leone and neighboring countries.
Regional players
- Oando Plc: Nigerian downstream energy company with retail stations, lubricants, and terminals; comparable business model to Leonoil but operating in a different West African country with much larger scale.
- Conoil Plc: Nigerian fuel marketer operating retail filling stations, lubricants, and aviation fuel across West Africa; comparable downstream model to Leonoil but regionally distinct.
- MRS Oil Nigeria Plc: Nigerian downstream petroleum marketer with retail stations and lubricants distribution; comparable to Leonoil in retail/wholesale petroleum model though operating primarily in Nigeria.
Direct peers
- African Petroleum Plc: Direct Sierra Leone–based competitor in downstream petroleum marketing and retail, operating gas stations and fuel distribution in the same country and customer segments as Leonoil.
Market position
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights2 records
Customer concentration
Leonoil Company social profiles
Digital presenceLeonoil Company financial estimates
Financial estimateRevenue estimate
Valuation estimate
Leonoil Company leadership team
Management profileNumber of profiles
Profiles9 records
Leonoil Company subsidiaries and ownership
Company hierarchySubsidiaries1 record
Leonoil Company funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Leonoil Company M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Leonoil Company
What does Leonoil Company do?
Leonoil Company is a Sierra Leonean oil marketing company that distributes Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline/petrol), and Lubricants through its network of 24 company-owned gas station outlets across Sierra Leone. The company also operates the largest and most modern petroleum terminal facility in the country, used for storage and bulk distribution of fuel products. It serves both individual consumers and commercial/government buyers through its nationwide retail and wholesale fuel infrastructure.
Is Leonoil Company a public or private company?
Leonoil Company is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Leonoil Company founded?
Leonoil Company was founded in 1994. It employs 11 to 50 people.
Where is Leonoil Company based?
Leonoil Company is headquartered in Ardón, Spain, in the Europe region.
How does Leonoil Company make money?
One revenue line is on record: petroleum Product Sales.
Who are Leonoil Company's main competitors?
Broad incumbents on record are Puma Energy, Sahara Group, Rubis SCA, Vivo Energy, Engen Petroleum and TotalEnergies Marketing West Africa. Regional players are Oando Plc, Conoil Plc and MRS Oil Nigeria Plc. African Petroleum Plc is listed as a direct peer.
Does Leonoil Company have an API?
No public API is recorded for Leonoil Company.
What industry is Leonoil Company in?
Leonoil Company's product category is Petroleum Products Marketing & Distribution. Its primary akta.pro industry code is EUALAIAA, Retail Service Station Operations (Company-Owned & Dealer-Operated), with a secondary code of EUALAJAF, Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online). Its NAICS code is 4571 and its SIC code is 5500.