Leonoil Company

What Leonoil Company does

Leonoil Company is a Sierra Leonean oil marketing company established in 1994 that distributes petroleum products through a network of 24 company-owned gas station outlets across Sierra Leone. The company sells three core product categories — Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline/petrol), and Lubricants — to general consumers, commercial enterprises, and government entities. It operates the largest and most modern petroleum terminal facility in Sierra Leone, located in Kissy Mess Mess, Freetown, which serves as the central storage and distribution hub for the retail network, with a registered office at 4 Liverpool Street, Freetown.

The company's business model is direct-to-consumer retail fuel marketing, with revenue generated through unit-volume sales of petroleum products at its owned stations. Distribution is concentrated in Sierra Leone, with stations in Freetown and provincial cities including Bo, Kenema, Makeni, and Koidu. Leonoil holds 21.8% market share as of December 2022 (up from 12% in 2018), making it the second-largest oil marketing company in the country. The firm is 100% Sierra Leonean-owned, has a reported headcount of 11–50, and operates without disclosed technology platforms, APIs, or proprietary digital systems; core technology is fuel storage and distribution infrastructure.

In September 2024, Leonoil expanded beyond its petroleum core by acquiring over 90% of Sierra Rutile Holdings Limited, a rutile mining company previously listed on the ASX, with the remaining shares subject to compulsory purchase and ASX delisting. This acquisition marks a significant diversification into the extractive sector and demonstrates the company's M&A capacity. The acquisition was accompanied by board restructuring, with three local directors appointed to Sierra Rutile. The Sierra Rutile subsidiary extends Leonoil's footprint into mining while the retail petroleum network continues to serve as the operational backbone.

Name

Leonoil Company

Legal name

Leonoil Company Limited

Website

https://leonoil.sl

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Leonoil is a 100% Sierra Leonean-owned oil marketing company, founded in 1994, that sells diesel, gasoline, and lubricants through 24 company-owned gas stations and the country's largest petroleum terminal, holding 21.8% market share.

Ownership category

akta.pro rank

Product category

Petroleum Products Marketing & Distribution

NAICS

Gasoline Stations (4571), Petroleum Bulk Stations and Terminals (424710)

SIC

Retail-Auto Dealers & Gasoline Stations (5500), Wholesale-Petroleum Bulk Stations & Terminals (5171)

akta.pro primary industry

Retail Service Station Operations (Company-Owned & Dealer-Operated) (EUALAIAA)

akta.pro secondary industry

Retail & E-commerce Lubricants Sales (Auto Parts, Quick Lube, Online) (EUALAJAF)

Keywords

• Petroleum products distribution
• Retail fuel stations
• Oil marketing
• Diesel gasoline lubricants
• Fuel terminal operations

Headquarters

HQ city

Ardón

HQ country

Spain

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Infrastructure, Personnel, Marketing or Sales

Revenue model

1. Petroleum Product Sales: Leonoil generates revenue through the sale of petroleum products including Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline), and Lubricants through its retail gas station network and terminal operations. The company operates the largest and most modern terminal facility in Sierra Leone.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Leonoil Company is a Sierra Leonean oil marketing company that distributes Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline/petrol), and Lubricants through its network of 24 company-owned gas station outlets across Sierra Leone. The company also operates the largest and most modern petroleum terminal facility in the country, used for storage and bulk distribution of fuel products. It serves both individual consumers and commercial/government buyers through its nationwide retail and wholesale fuel infrastructure.

Product overview

Leonoil Company is a Sierra Leonean oil marketing company established in 1994, operating as a single unified petroleum products and services platform. The company distributes three core petroleum products—Automotive Gas Oil (diesel), Petroleum Motor Spirit (gasoline/petrol), and Lubricants—through its network of 24 company-owned gas station outlets across Sierra Leone. The company operates the largest and most modern terminal facility in Sierra Leone, positioning itself as the second largest oil marketing company in the country with 21.8% market share. Products are distributed through state-of-the-art filling stations in Freetown and provincial cities including Bo, Kenema, Makeni, and Koidu.

Differentiator

Problem solved

Functional benefit

Products and services

• Automotive Gas Oil (Diesel) Diesel fuel product distributed through the company's network of 24 gas station outlets across Sierra Leone, available to consumers, businesses, and government entities.
• Petroleum Motor Spirit (Gasoline/Petrol) Gasoline/petrol fuel product available at all company-owned filling stations throughout Sierra Leone, serving individual vehicle owners and commercial fleet operators.
• Lubricants Automotive lubricating products offered as part of the company's petroleum product portfolio for vehicles and machinery used by individual consumers and commercial operators.

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Puma Energy: Emerging-markets fuel retailer and terminal operator with significant African footprint; competes with Leonoil in retail gasoline and bulk storage/distribution, particularly along the West African coast.
• Sahara Group: African-focused energy conglomerate with downstream operations spanning trading, terminals, and retail across multiple West African countries; overlaps with Leonoil in fuels trading and distribution.
• Rubis SCA: French mid-cap with a dedicated Africa retail and lubricants network; comparable business mix (service stations, lubricants, bulk logistics) to Leonoil at a larger, multi-country scale.
• Vivo Energy: Shell-licensed pan-African fuel retailer with operations across multiple West African markets; competes with Leonoil in regional supply, lubricants, and retail formats at a much larger scale.
• Engen Petroleum: South Africa-headquartered fuel and lubricants marketer with growing presence in West Africa; comparable in business model (retail stations, commercial fuels, lubricants) to Leonoil but operating across multiple African geographies.
• TotalEnergies Marketing West Africa: Global integrated major with an extensive West African retail network and lubricants portfolio; competes head-to-head with Leonoil in service stations and industrial fuels across Sierra Leone and neighboring countries.

Regional players

• Oando Plc: Nigerian downstream energy company with retail stations, lubricants, and terminals; comparable business model to Leonoil but operating in a different West African country with much larger scale.
• Conoil Plc: Nigerian fuel marketer operating retail filling stations, lubricants, and aviation fuel across West Africa; comparable downstream model to Leonoil but regionally distinct.
• MRS Oil Nigeria Plc: Nigerian downstream petroleum marketer with retail stations and lubricants distribution; comparable to Leonoil in retail/wholesale petroleum model though operating primarily in Nigeria.

Direct peers

• African Petroleum Plc: Direct Sierra Leone–based competitor in downstream petroleum marketing and retail, operating gas stations and fuel distribution in the same country and customer segments as Leonoil.

Market position

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights2 records

Customer concentration

• Xtwitter.com/leonoilsl
• Facebookfacebook.com/Leonoil-Company-Limited
• Instagraminstagram.com/leonoilsl
• LinkedInlinkedin.com/company/leonoil-sl

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leonoil Company