Die Autohaus Gruppe

What Die Autohaus Gruppe does

Die Autohaus Gruppe is a multi-brand automotive dealership group headquartered in Wernigerode, Germany, operating seven dealership locations across the Harz region in Saxony-Anhalt (Wernigerode, Reddeber, Osterwieck, Blankenburg, Quedlinburg, Halberstadt) along with a paint and body repair center (LCW Lackiercentrum Wernigerode), an accident advice center (NORA Zentrum Harz), a car rental operation, and two Aral fuel stations. Founded in December 1989 shortly after German reunification by four partners and now consolidated under V+B Holding with Holger Paschke as Managing Director, the group is an authorized dealer for the full Volkswagen Group brand portfolio: Volkswagen, Audi, SEAT, CUPRA, Škoda, and Volkswagen Nutzfahrzeuge. CC Halberstadt was added as an eighth location on March 1, 2026.

The group's product surface covers the entire vehicle ownership lifecycle. Core revenue streams include new vehicle sales (transaction fees), private and commercial leasing arranged through Audi Leasing and Volkswagen Leasing at monthly rates from €179 to €497, authorized workshop and Smart Repair services, OEM parts and accessories sold through an online shop (Zubehör-Navigator), financial services and insurance products (extended warranty, maintenance packages, purchase price protection) brokered via Volkswagen Financial Services, car rental, paint and bodywork, vehicle trade-in valuation, and fuel retail. Distribution is hybrid: seven physical showrooms with direct field sales, phone and email inside sales, online vehicle search and inquiry forms, and digital service appointment booking through TBO Harz.

The business model is a manufacturer-aligned authorized dealer model that monetizes through one-off transactions (vehicle sales, workshop jobs, parts), recurring leasing contracts, and commission-based financial services. Primary customer segments are private individuals (Privatkunden) seeking new/used vehicles, leasing, or service across all VW Group brands, and commercial customers (Gewerbekunden) procuring fleet and commercial vehicles such as the Caddy, Transporter, and Crafter. Marketing combines a regional community-driven approach (Sommerfest der Harzer Wirtschaft, Harzer Firmenlauf, vocatium career fair) with a digital presence across website, Instagram, and TikTok, supported by experiential launch events such as the CUPRA Tribe Night. The group is recognized as an Audi Top Service Partner 2025, Top Autohändler 2025, and Beste Autohändler 2024.

Name

Die Autohaus Gruppe

Legal name

Autohaus Wernigerode GmbH

Website

https://die-autohaus-gruppe.de

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Die Autohaus Gruppe is a privately held German automotive dealership group operating seven Volkswagen Group brand locations plus paint, rental, and fuel services across the Harz region, serving private and commercial customers with new/used vehicle sales, leasing, workshop, parts, and financial services.

Ownership category

akta.pro rank

Product category

Automotive Retail and Dealership Services

NAICS

Automobile Dealers (4411), Used Car Dealers (44112), Recreational Vehicle Dealers (44121), Tire Dealers (441340)

SIC

Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010), Wholesale-Motor Vehicle Supplies & New Parts (5013)

akta.pro primary industry

Garage Liability & Dealers (Auto Dealers, Repair Shops) (FSAJABAF)

Keywords

• Automotive retail services
• Vehicle dealership services
• Authorized workshop services
• Vehicle leasing financing
• Car rental services

Headquarters

HQ city

Wernigerode

HQ country

Germany

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. New Vehicle Sales: Sale of new vehicles from Volkswagen Group brands (Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Nutzfahrzeuge). Vehicles sold at manufacturer list prices with dealer-specific pricing and promotional campaigns.
2. Vehicle Leasing: Leasing financing through Audi Leasing / Volkswagen Leasing for both private and business customers. Monthly leasing rates from €179 to €497 depending on model and term. Contract terms typically 36-48 months with annual mileage allowances.
3. Workshop and Maintenance Services: Authorized service operations for all VW Group brands covering maintenance, repairs, Smart Repair (small damage repair), and technical diagnostics. Revenue generated through service labor rates and parts markup.
4. Parts and Accessories Sales: Sale of original parts and original accessories through an online shop portal. Original equipment manufacturer (OEM) parts for VW Group vehicles, plus branded accessories.
5. Financial Services and Insurance Products: Commission-based sales of vehicle insurance, extended warranty, maintenance and inspection packages, and purchase price protection through Volkswagen Financial Services partners. Financial services are offered in combination with attractive financing and leasing models.
6. Vehicle Rental and Rent-a-Car Services: Car rental services offered as part of the group's service portfolio, providing short-term vehicle rentals to customers.
7. Paint and Body Shop Services: Full paint and body repair services through the LCW Lackiercentrum Wernigerode and paint/body center operated under the group. Revenue from collision repair, painting, and bodywork.
8. Vehicle Trade-In and Purchase: Online vehicle valuation tool calculates current market value for trade-ins. Digital process: customer inputs vehicle data (FIN/chassis number), receives online valuation, and schedules an on-site inspection for a binding trade-in offer applied to new or used vehicle purchases.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Die Autohaus Gruppe is a multi-location automotive dealership group in the Harz region of Germany that sells new and used vehicles across Volkswagen Group brands (Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Nutzfahrzeuge), provides authorized workshop and repair services, paint and bodywork, original parts retail, vehicle leasing, car rental, fuel sales, and commissions insurance and financial services through Volkswagen Financial Services. The group operates seven dealership locations and adjacent service facilities under the V+B Holding umbrella.

Product overview

Die Autohaus Gruppe is a multi-location automotive dealership network operating seven dealerships and two partner facilities across the Harz region of Germany (Wernigerode, Halberstadt, Osterwieck, Blankenburg, Quedlinburg, and Reddeber). The group represents the full Volkswagen Group brand portfolio: Volkswagen, Audi, SEAT, CUPRA, Škoda, and Volkswagen Nutzfahrzeuge. It is organized under V+B Holding and led by CEO Holger Paschke. The core offering centers on new and used vehicle sales (via outright purchase, private leasing, and business/fleet leasing), supplemented by authorized workshop services, parts & accessories e-commerce, online appointment booking, vehicle purchase/valuation tools, financial services (via Volkswagen Financial Services/Audi Leasing), car rental, paint & bodywork, and fuel stations. The CC Halberstadt Škoda location joined the group in March 2026, and the network was founded in 1989 following reunification.

Differentiator

Problem solved

Functional benefit

Brands

• Autohaus Wernigerode: Primary Volkswagen, Audi, SEAT, CUPRA, Škoda dealership in Wernigerode
• Halbac Autohaus
• Quedac Autohaus
• Autohaus Osterwieck
• Autohaus Am Regenstein
• Autohaus Bergmann
• CC Halberstadt
• LCW Lackiercentrum Wernigerode
• NORA Zentrum

Products and services

• Neuwagen (New Vehicles) Sale of brand-new vehicles across the full Volkswagen Group brand portfolio (Volkswagen, Audi, SEAT, CUPRA, Škoda, Volkswagen Nutzfahrzeuge), offered via outright purchase, private leasing, or business leasing at seven dealership locations in the Harz region.
• Gebrauchtwagen (Used Vehicles)

Quantifiable outcome

• 4 former interns successfully transitioned to apprenticeships at Autohaus Wernigerode in the 2025/2026 period.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Ten partnerships are on record, tiered minor and core.

• Cara Tattoo StudiominorGTM or Marketing Partner · 3 July 2026Creative partner at the CUPRA Tribe Night event, providing custom tattoo designs as an entertainment feature for customers attending the CUPRA Raval launch event.
• DJ ClintminorGTM or Marketing Partner · 3 July 2026Entertainment partner providing the music and sound system for the CUPRA Tribe Night customer event, contributing to the experiential marketing atmosphere.
• 313 BBQminorGTM or Marketing Partner · 3 July 2026Catering partner providing street food (burgers) at the CUPRA Tribe Night customer event, enhancing the experiential customer experience.
• V+B HoldingcoreOthersThe Autohaus Gruppe operates under the umbrella of V+B Holding, which encompasses the car dealership group, car rental operations, paint and body center, and two Aral gas stations. The holding structure provides corporate governance and operational support across multiple entities.
• LCW Lackiercentrum WernigerodecoreStrategic or Co-development PartnerA specialized paint and body repair center (Lackiercentrum) integrated into the Autohaus Gruppe ecosystem. Provides professional painting and bodywork services for vehicles across all group brands. Located in Wernigerode.
• NORA Zentrum HarzminorStrategic or Co-development PartnerAccident advice center serving the Harz region, co-located at group locations in Wernigerode and Osterwieck. Provides support and advice services for accident victims, complementing the group's body repair and insurance services.
• Volkswagen Financial Services / Audi LeasingcoreChannel Partner/ Reseller/ DistributorCaptive financial services arms of the Volkswagen Group (Volkswagen Leasing GmbH, Audi Leasing) provide leasing, financing, insurance, warranty extension, and maintenance products sold through the dealership group. The group acts as a bound insurance intermediary (Versicherungsvertreter) under §34d GewO.
• Superhelden 7.0 (Children's Charity)minorOthersCharitable partnership supporting seriously ill children through a professional photography project. The group sponsors the event and contributes to making a superhero child visible and celebrated. Photographed film posters are displayed at Autostadt Wolfsburg.
• Landkreis HarzminorGTM or Marketing PartnerMunicipal government partner co-organizing the annual Sommerfest der Harzer Wirtschaft (Summer Festival of the Harz Economy), a key regional networking event that the Autohaus Gruppe participates in.
• Industrie- und Handelskammer (IHK) MagdeburgminorGTM or Marketing PartnerChamber of Industry and Commerce in Magdeburg serves as the supervisory authority for the company's insurance mediation activities and co-organizes the Sommerfest der Harzer Wirtschaft.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Emerging players

• Auto1 Group SE: Berlin-based digital used-car platform operating across Europe. Comparable as a competing used-car distribution channel; represents a structural risk to traditional used-car dealer economics, though it does not directly compete in the group's rural Harz catchment.
• Vergölst (Continental): German retail chain specializing in tires, automotive service, and workshop operations, owned by Continental. Comparable as an authorized multi-brand service and tire-change provider that competes for the same workshop and tire-change revenue the group captures.
• CarShop (Volkswagen Group): Volkswagen Group's used-car retail brand operating dedicated used-car centers in Germany. Comparable as a competing used-vehicle sales channel that could divert used-car demand away from traditional dealer showrooms.

Direct peers

• Senger Gruppe: Large privately-held Volkswagen Group multi-brand dealer group in Germany, operating authorized sales and service for VW, Audi, Škoda, SEAT, CUPRA, and VW Commercial Vehicles. Closest comparable in business model: family/founder-owned, multi-brand VW Group authorized dealer network with full-service operations.
• Gottfried Schultz Gruppe: Volkswagen Group authorized multi-brand dealer group headquartered in the Ruhr area of Germany. Directly comparable: authorized dealer for VW, Audi, Škoda, SEAT, and VW Commercial Vehicles, with full-service workshop, parts, and financial services operations.
• Hahn Gruppe: One of Germany's largest privately-owned automotive retail groups, operating multi-brand authorized dealerships (including VW Group brands) across multiple regions. Comparable as a large-scale multi-brand dealer with full-service offerings and a regional multi-location footprint.
• AVAG Holding: Large German automotive retail group operating multi-brand authorized dealerships across southern Germany and Austria. Comparable business model: multi-brand dealer group with VW Group franchises, full-service workshops, and body shop operations.
• Dürkop GmbH: Volkswagen Group authorized multi-brand dealer group based in northern Germany. Comparable: family-owned, multi-location VW/Audi/Škoda dealer with full-service operations including workshop, body shop, and parts.

Broad incumbents

• A.T.U (AUTO-TEILE-UNGER): Germany's largest multi-brand automotive service and parts chain, operating hundreds of workshops nationwide. Comparable as a multi-brand authorized service operator with strong parts business; differs in that it does not sell new vehicles.
• Volkswagen Automobile Retail (VAR): OEM-owned retail arm of Volkswagen AG, operating authorized VW Group dealer locations across Germany. Comparable as a direct multi-brand VW Group dealer; however, is a corporate OEM entity rather than an independent dealer, so it represents the strategic direction the OEM may favor over independent dealers.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• TikToktiktok.com/@die.autohaus.gruppe
• Facebookfacebook.com/dieautohausgruppe

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Die Autohaus Gruppe