James G. Palmer Appraisals

What James G. Palmer Appraisals does

James G. Palmer Appraisals Inc. is a three-generation, family-owned independent real estate appraisal, valuation, and consulting firm founded in 1965 and headquartered in Fresno, California, with an additional office in Sioux Falls, South Dakota. The firm is operated by Jim, Gregg, and Josh Palmer, who collectively hold MAI, SR/WA, and ASA designations and represent over 100 years of combined appraisal experience. Service offerings are organized across five core property categories: commercial (offices, retail, hospitality), industrial (warehouses, manufacturing, cold storage), agricultural (plantings, processing, dairy), residential (subdivisions, apartments, single family, excluding conventional/FHA/VA financing), and special purpose properties (ski resorts, golf courses, affordable housing, marinas, wineries, historic properties).

The firm serves a diversified institutional client base including national and regional banks (Wells Fargo, JP Morgan Chase, Cathay Bank, multiple California community banks), law firms (Baker Manock & Jensen, McCormick & Barstow, Fennemore, Wanger Jones & Helseley), California counties and state agencies, federal agencies (HUD, FAA, US Army Corps of Engineers, US Forest Service), and affordable housing providers. A dedicated Affordable Housing practice with 15 years of specialization handles rent comparability studies and market studies for tax credit projects and housing authorities, and the Expert Testimony service line has produced over 500 valuation cases across 11 California counties and federal court.

Revenue is generated through project-based professional services fees: residential appraisals at $500 or more, with commercial appraisals and specialty assignments (special purpose, expert testimony, affordable housing consulting) commanding significantly higher fees reflecting greater time, training, and resources. The go-to-market is sales-led, with direct engagement via phone inquiries and website contact forms emphasizing personal service, supplemented by a LinkedIn, Facebook, Twitter, and Pinterest presence. The firm explicitly does not service conventional, FHA, or VA residential lending appraisals, positioning itself in the higher-fee, complex-assignment end of the market.

Name

James G. Palmer Appraisals

Legal name

James G. Palmer Appraisals Inc.

Website

https://jgpinc.com

Company type

Private

Founded year

1965

Operating status

Operating

Headcount range

1–10 employees

Short description

James G. Palmer Appraisals is a three-generation, family-owned real estate appraisal and consulting firm founded in 1965, providing valuation, expert testimony, and affordable housing consulting services to banks, law firms, government agencies, and property owners across California and South Dakota.

Ownership category

akta.pro rank

Product category

Real Estate Appraisal Services

NAICS

Offices of Real Estate Appraisers (531320)

akta.pro primary industry

Real Estate Valuation & Appraisal (BPAHANAC)

akta.pro secondary industries

Real Estate Valuation Review & Litigation/Dispute Support Advisory (BPAJANAK), Multi-Family & Affordable Housing Appraisal (BPAJAKAE), Right-of-Way & Easement Valuation (BPAJAKAI)

Keywords

• Real estate appraisal
• Property valuation services
• Expert witness testimony
• Affordable housing consulting
• Estate planning appraisals

Headquarters

HQ city

Fresno

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Appraisal and Valuation Services: One-time professional fees for real estate appraisal and valuation services. Residential appraisals typically cost $500 or more; commercial appraisals command significantly higher fees due to greater time, training, and resources required.
2. Consulting Services: Advisory and consulting services for real estate valuation matters, including expert testimony and estate planning assistance.
3. Rent Comparability Studies: Specialized studies for affordable housing valuation and consulting, including rent comparability and market studies.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Independent professional appraisal, valuation, and consulting services for commercial, industrial, agricultural, residential, and special purpose real estate. The firm also provides expert witness testimony and specialized affordable housing valuation, including rent comparability and market studies, serving primarily California and South Dakota.

Product overview

James G. Palmer Appraisals Inc. is a three-generation, family-owned independent appraisal and valuation firm serving California and South Dakota since 1965. The company offers a unified portfolio of appraisal, consulting, and expert testimony services organized around five core property categories: Commercial (offices, retail, hospitality), Industrial (warehouses, manufacturing, cold storage), Agricultural (plantings, processing, dairy), Residential (subdivisions, apartments, single family), and Special Purpose properties (affordable housing, ski resorts, golf courses, educational facilities). A dedicated Affordable Housing practice provides specialized rent comparability studies and market studies for housing authorities and not-for-profit organizations. Expert testimony services represent a distinct offering, with over 500 cases handled in California courts and federal court.

Differentiator

Problem solved

Functional benefit

Named customers18 records

Segments6 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators6 records

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• CBRE Valuation: CBRE's Valuation & Advisory Services group provides commercial, industrial, and specialized property appraisals and consulting for lender, legal, and government clients. Comparable to Palmer in product scope (commercial, special purpose, litigation support) but operated as part of a much larger diversified real estate services platform.
• JLL (Capital Markets, Valuation): JLL's Valuation Advisory practice delivers institutional-grade real estate valuation and consulting for commercial properties, including litigation support and specialized assets. Like CBRE, it competes with Palmer on sophisticated lender and legal mandates but as a broader real estate services incumbent.
• Marcus & Millichap: Marcus & Millichap provides commercial real estate investment sales, financing, and valuation services with a focus on institutional and private investor clients. Competitive overlap with Palmer on commercial and multifamily valuation assignments for West Coast clients.
• Newmark Valuation & Advisory: Newmark provides valuation and advisory services across commercial, multifamily, and specialty property types, including expert testimony. Comparable to Palmer on appraisal methodology and client segments (banks, law firms, government), with a national platform and MAI-designated appraiser bench.
• Cushman & Wakefield (Valuation & Advisory): Cushman & Wakefield operates a global Valuation & Advisory practice covering commercial, industrial, and special-use real estate valuation, plus expert testimony. It is a broad incumbent that competes with Palmer on institutional commercial appraisal and litigation support mandates, but at a much larger scale and broader geographic footprint.
• Colliers Valuation & Advisory: Colliers' Valuation & Advisory Services group provides independent property appraisals and consulting for similar institutional segments served by Palmer (lenders, attorneys, public agencies). It is a broad incumbent with national reach and a comparable service portfolio across property types.

Regional players

• Kidder Mathews Appraisal: Kidder Mathews is a Western U.S. commercial real estate firm with valuation, property management, and brokerage services. It is a regional peer competing on commercial appraisal assignments for institutional clients in California and the Pacific Northwest.
• NAI Capital Valuation: NAI Capital is a Southern California-based commercial real estate firm offering valuation, brokerage, and consulting services. It is a regional peer with overlapping service lines (commercial and special-purpose appraisal) and similar lender/legal/government client base.
• Voit Real Estate Services: Voit is a Western U.S.-focused commercial real estate services firm with appraisal, brokerage, and property management practices. Comparable to Palmer on California-based commercial and special-purpose appraisal assignments for owner/institutional clients.

Emerging players

• Bowery Valuation: Bowery Valuation is a tech-enabled commercial appraisal firm serving lenders and institutional clients with software-driven workflows. Comparable to Palmer on commercial appraisal services to lenders, but differentiated by proprietary technology and a national scale-up stance.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/palmerappraisal
• LinkedInlinkedin.com/company/james-g.-palmer-appraisals-inc.
• Pinterestpinterest.com/jamesgpalmerapp
• Xx.com/califappraisal

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about James G. Palmer Appraisals