PictureTree
Picture Tree International is a Berlin-based international film sales company, founded in 2012, that curates up to 15 feature films annually and licenses distribution rights territory-by-territory to broadcasters, theatrical distributors, and VOD platforms worldwide.
- Company typePrivate
- Founded2012
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingServices
What PictureTree does
Picture Tree International GmbH (PTI) is a Berlin-based international film sales company founded in 2012 by Andreas Rothbauer, operating as a private GmbH with co-managing director Yuan Sui (appointed 2017). The company specializes in curating and commercially distributing a slate of up to 15 audience-driven feature films per year, positioned between elevated mainstream and crossover arthouse, on behalf of film producers. PTI works with producers from early development through financing and release strategy, then licenses theatrical, broadcast, and VOD rights on a territory-by-territory basis to international distributors, broadcasters, and streaming platforms.
The company's core product is its international film sales service, underpinned by physical presence at all major film and television markets (Cannes Film Market, Hong Kong Filmart, European Film Market) and a network of established buyer relationships across 50+ countries. Notable catalog titles include Academy Award-linked films such as Downfall, The Lives of Others, Mongol, The Counterfeiters, and Il Divo. Active 2026 titles include The Perfect Holiday (Bora Dagtekin, sequel to The Perfect Secret), Empty Nesters (Sönke Wortmann), Last Call (Greek thriller), and Push The Button (Swedish satire). Technology stack is traditional: no proprietary software platform, no APIs, no AI/ML components — the business is relationship-driven rather than platform-driven.
PTI's revenue model is licensing royalties from multi-year, territory-by-territory deals. Pricing is negotiated per territory based on film attributes (cast, genre, market potential) rather than standardized tiers. Supply is anchored by core content partnerships with major European producers — notably Constantin Film (Germany), Tanweer Productions (Greece), and Ögat Film (Sweden) — alongside minor partners in Switzerland and Turkey. The company is privately held with no disclosed external investors, parent company, or M&A activity, and operates from a single Berlin headquarters with no disclosed headcount.
PictureTree firmographics
Firmographics- Name
- PictureTree
- Legal name
- Picture Tree International GmbH
- Website
- https://picturetree-international.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Picture Tree International is a Berlin-based international film sales company, founded in 2012, that curates up to 15 feature films annually and licenses distribution rights territory-by-territory to broadcasters, theatrical distributors, and VOD platforms worldwide.
- Ownership category
- akta.pro rank
PictureTree industry classification
Industry- Product category
- International Film Distribution
- NAICS
- Motion Picture and Video Distribution (51212), Motion Picture and Video Distribution (512120)
- SIC
- Services-Motion Picture & Video Tape Distribution (7822), Services-Allied To Motion Picture Distribution (7829)
- akta.pro primary industry
- International Sales & Licensing (Territory Pre-Sales) (MPADAJAC)
Keywords
Where PictureTree is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
PictureTree business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Others
Revenue model
- International Film Sales: PTI generates revenue through international film sales, licensing distribution rights for feature films to broadcasters, theatrical distributors, and streaming platforms across various territories worldwide. The company acts as intermediary between film producers and international distributors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Territory-based licensing agreements |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
PictureTree product offering
Product offeringCore offering
Picture Tree International is an international film sales company that acquires and licenses distribution rights for a curated slate of up to 15 audience-driven feature films per year, spanning elevated mainstream to crossover arthouse. The company provides producers with international sales representation, financing strategy, tailored marketing, and release planning, while licensing territory-by-territory rights to broadcasters, theatrical distributors, and streaming platforms worldwide.
Product overview
Picture Tree International (PTI) is a Berlin-based international film sales company offering a carefully curated slate of up to 15 audience-driven feature films per year, spanning from elevated mainstream to crossover arthouse. The core product is their international film sales and distribution service, working with producers from early development through financing and release strategy. Their portfolio includes individual film titles such as The Perfect Holiday, Empty Nesters, Last Call, Push The Button, and many others in their complete catalog, representing films across genres including comedy, drama, thriller, documentary, and more from various nationalities.
Differentiator
Problem solved
Functional benefit
Products and services
- Picture Tree International Film Catalog International film sales service representing a curated slate of up to 15 audience-driven feature films per year, ranging from elevated mainstream to crossover arthouse, with global distribution and sales territory management. Targeted at film producers seeking international representation and at broadcasters, theatrical distributors, and streaming platforms acquiring content.
- The Perfect Holiday (Der Perfekte Urlaub) German comedy feature film directed by Bora Dagtekin, positioned as the official German sequel to The Perfect Secret. Sales territories: worldwide excluding Germany, Austria, Switzerland, Czech Republic, Slovakia, and Hungary. Produced by Constantin Film.
- EMPTY NESTERS (Die Ältern)
Companies that use PictureTree
Customer profileSegments2 records
Ideal customer profiles2 records
PictureTree technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
PictureTree partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- Constantin FilmcoreMajor German film production company and key content partner for PTI. Constantin Film produces many of the films in PTI's catalog, including The Perfect Holiday, Empty Nesters, and numerous other German comedies and dramas.
- Tanweer ProductionscoreGreek production company providing content for international distribution. PTI handles worldwide sales (excluding Greece and Greek speaking Cyprus) for Tanweer Productions' films.
- Ögat FilmcoreSwedish production company producing feature films including Push The Button. PTI handles worldwide distribution excluding Sweden.
- LangfilmminorSwiss production company producing documentary films including Electroboy.
- Maya FilmminorTurkish production company producing films including Big Big World.
- Hesse FilmminorSwiss film production company in co-production with SRF, Milan Film, Blue Entertainment for Soul of a Beast.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
PictureTree competitors and assessment
Company assessmentDirect peers
- Wild Bunch: Paris-based international sales, distribution and production company handling arthouse and commercial European films. Comparable as an independent European sales agent licensing films to global buyers, though with broader financing and distribution operations.
- The Match Factory: Berlin-based international sales company for arthouse and crossover feature films, also distributed by Werner Herzog's film operation. Closely comparable to PTI in geography, model (international film sales), and curated crossover/arthouse positioning.
- Films Boutique: Berlin-based boutique international sales company focused on arthouse features and directorial debuts. Direct competitor in the same city and same curated European sales-agent category as PTI.
- M-Appeal: Berlin-based international sales and production company focused on arthouse features with auteur appeal. Closely comparable to PTI by geography (Berlin), model (international sales), and arthouse-adjacent positioning.
- Trust Nordisk: Copenhagen-based international sales and distribution company handling Scandinavian and European genre and arthouse features. Comparable as an independent European sales agent with global buyer relationships.
- HanWay Films: London-based international sales company representing independent films to global buyers. Direct competitor in the international feature film sales category, with comparable B2B market presence at Cannes, EFM, and TIFF.
- LevelK: Copenhagen-based international sales company focused on European arthouse, family and genre features. Comparable boutique sales-agent model targeting similar global buyers and festivals as PTI.
- Celluloid Dreams: Paris-based international sales company specializing in arthouse and crossover films from established and emerging filmmakers. Direct competitor in the curated European sales-agent model that PTI operates.
Broad incumbents
- Beta Film: One of Europe's largest and longest-running international TV and film sales companies, based in Munich. Comparable as a German-headquartered international sales agent that licenses feature films and series globally, though with a much broader catalog and TV series focus.
- StudioCanal: Paris-headquartered major European studio and international sales/distribution arm of Canal+. Overlaps with PTI on international feature film licensing but operates at significantly larger scale and with owned-IP library.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
PictureTree social profiles
Digital presencePictureTree compliance and trust
Trust signalCompliance1 record
PictureTree financial estimates
Financial estimateRevenue estimate
Valuation estimate
PictureTree leadership team
Management profileNumber of profiles
Profiles2 records
PictureTree funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PictureTree M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PictureTree
What does PictureTree do?
Picture Tree International is an international film sales company that acquires and licenses distribution rights for a curated slate of up to 15 audience-driven feature films per year, spanning elevated mainstream to crossover arthouse. The company provides producers with international sales representation, financing strategy, tailored marketing, and release planning, while licensing territory-by-territory rights to broadcasters, theatrical distributors, and streaming platforms worldwide.
Is PictureTree a public or private company?
PictureTree is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PictureTree founded?
PictureTree was founded in 2012. It employs 11 to 50 people.
Where is PictureTree based?
PictureTree is headquartered in Berlin, Germany, in the Europe region.
How does PictureTree make money?
One revenue line is on record: international Film Sales.
Who are PictureTree's main competitors?
Direct peers on record are Wild Bunch, The Match Factory, Films Boutique, M-Appeal, Trust Nordisk, HanWay Films, LevelK and Celluloid Dreams. Broad incumbents are Beta Film and StudioCanal.
Does PictureTree have an API?
No public API is recorded for PictureTree.
What industry is PictureTree in?
PictureTree's product category is International Film Distribution. Its primary akta.pro industry code is MPADAJAC, International Sales & Licensing (Territory Pre-Sales). Its NAICS code is 51212 and its SIC code is 7822.