Turtle Wealth Management
Turtle Wealth Management is a SEBI-registered Portfolio Management Services (PMS) firm based in Surat, India, offering quant-driven discretionary equity portfolio management to high-net-worth individuals across three flagship schemes (Wealth Mantra, Growth Mantra, Profit Mantra) using a proprietary PPP investment process.
- Company typePrivate
- Founded2012
- HeadquartersSurat, India
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Turtle Wealth Management does
Turtle Wealth Management Pvt. Ltd. is a SEBI-registered Portfolio Management Services (PMS) firm headquartered in Surat, Gujarat, India, incorporated in 2012 (CIN: U67120GJ2012PTC070039). The firm offers discretionary equity portfolio management to high-net-worth individuals (HNIs) through three flagship PMS schemes — Wealth Mantra PMS (Large & Mid Cap, low-volatility leaders; ₹50 Lakh minimum), Growth Mantra PMS (Emerging Small & Mid Cap, turnaround businesses; ₹50 Lakh minimum), and Profit Mantra PMS (Bespoke Multi Cap; ₹5 Crore minimum; 25-30 stocks) — and complementary services including PMS Advisory, Family Office Management, and Professional Training. Its underlying investment engine is a proprietary quant-driven framework called the PPP (Price, Profit, People) Process, with trademarked investment principles ("Don't SELL North, Don't HOLD South, REPLACE East & West!" TM) and systematic rules that invest only in stocks at all-time-high prices and profits outperforming the NIFTY 500, while exiting underperformers and avoiding sin/ESG-non-compliant businesses. Adjacent to this, the firm has built Exit Mantra (exitmantra.com), an investing fintech platform monetizing its decision framework outside the PMS wrapper.
Turtle Wealth operates a hybrid direct + channel-partner GTM, with dedicated relationship managers, a field-sales-led HNI acquisition motion, distribution alliances (Kunverji, PMS Bazaar), and a direct-onboarding option. The firm charges a fixed management fee of 1-2% on AUM (billed quarterly on daily weighted average NAV), with optional 10-20% performance fees above an 8-10% hurdle subject to a high-water mark; there is no exit load and no lock-in period, with all fees reported exclusive of 18% GST. It currently manages more than ₹1,000 Crores of financial assets for 500+ investors and families across 10+ Indian cities (with claimed international country presence), holds SEBI PMS registration (INP000006758) and Research Analyst registration (INH000019868), and uses Orbis Financial Corporation as custodian and SecMark Consultancy as auditor. The 11-50-employee team is led by CEO & Fund Manager Rohan Mehta (20 years of quant investing experience, author of "212° The Complete Trader"), with COO Vibhati Arya Gandhi, CIO Hardik Gandhi, a quant research and advisory function, and an execution/client-services unit operating from the Surat headquarters.
Turtle Wealth Management firmographics
Firmographics- Name
- Turtle Wealth Management
- Legal name
- Turtle Wealth Management Pvt. Ltd.
- Website
- https://turtlewealth.in
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Turtle Wealth Management is a SEBI-registered Portfolio Management Services (PMS) firm based in Surat, India, offering quant-driven discretionary equity portfolio management to high-net-worth individuals across three flagship schemes (Wealth Mantra, Growth Mantra, Profit Mantra) using a proprietary PPP investment process.
- Ownership category
- akta.pro rank
Turtle Wealth Management industry classification
Industry- Product category
- Portfolio Management Services
- NAICS
- Portfolio Management and Investment Advice (523940), Portfolio Management and Investment Advice (52394)
- SIC
- Investment Advice (6282)
- akta.pro primary industry
- Discretionary Portfolio Management (Retail) (FSAAAAAH)
- akta.pro secondary industries
- Advisory Portfolio Management (Non-Discretionary) (FSAAABAD), Private Banking Business Owners & Entrepreneur Solutions (Liquidity Events, Pre-IPO) (FSABADAK)
Keywords
Where Turtle Wealth Management is headquartered
LocationHeadquarters
- HQ city
- Surat
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
Turtle Wealth Management business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Others
Revenue model
- Portfolio Management Services - Fixed Management Fee: Fixed management fee charged quarterly, calculated on daily weighted average NAV basis. Fee options range from 1-2% per annum on AUM.
- Portfolio Management Services - Performance Fee: Performance fee charged on profits above hurdle rate, subject to High Water Mark. Options include 10% profit sharing above 10% hurdle or 20% profit sharing above 8% hurdle.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Quarterly | Wealth Mantra PMS - For investors seeking great companies with low volatility |
| Subscription | Quarterly | Growth Mantra PMS - For investors seeking high-growth companies with moderate volatility |
| Subscription | Quarterly | Profit Mantra PMS - Bespoke investment solutions for high-net-worth clients |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels6 records
Turtle Wealth Management product offering
Product offeringCore offering
Turtle Wealth Management is a SEBI-registered Portfolio Management Services firm providing discretionary and non-discretionary equity portfolio management for high-net-worth individuals in India through three core schemes — Wealth Mantra PMS (large & mid-cap leaders), Growth Mantra PMS (small & mid-cap emerging leaders/turnaround businesses), and Profit Mantra PMS (bespoke multi-cap solutions for ultra-HNIs). The offering is anchored to a proprietary quantitative PPP (Price, Profit, People) process, invests only in "Human Friendly" (ESG-compliant) businesses, and is supported by PMS Advisory, Family Office Management, Professional Training, and the Exit Mantra fintech platform.
Product overview
Turtle Wealth Management is a SEBI-registered Portfolio Management Services (PMS) firm offering a suite of investment products centered around its proprietary quant-driven investment process. The core offering consists of three PMS schemes: Wealth Mantra PMS (focused on large and mid-cap leaders with low volatility), Growth Mantra PMS (targeting high-growth emerging small and mid-cap companies), and Profit Mantra PMS (bespoke multi-cap solutions for ultra-HNIs with minimum investment of 5 Crore). All three PMS products employ the trademarked PPP (Price, Profit, and People) investment process and Turtle's Quant-Based Investment framework to minimize emotional bias. Additional services include PMS Advisory, Family Office Management, Professional Training, and the Exit Mantra fintech platform.
Differentiator
Problem solved
Functional benefit
Brands
- Wealth Mantra PMS: Large & Mid Cap PMS strategy focused on leaders with low volatility. Minimum investment: ₹50 Lakhs. Universe: Top 750 companies. No. of stocks: 15-20.
- Growth Mantra PMS
- Profit Mantra PMS
- Exit Mantra
- PMS Advisory
- Family Office Management
- Professional Training
Products and services
- Wealth Mantra PMS A SEBI-registered discretionary PMS strategy for investors seeking great companies with low volatility; focuses on large- and mid-cap leaders across the Top 750 Indian companies using Turtle's PPP quant framework, with 15–20 stock positions, minimum investment ₹50 Lakhs, and reported 24.89% 1-year return (BSE 500 TRI: -0.07%).
- Growth Mantra PMS A SEBI-registered discretionary PMS strategy curated for investors seeking high-growth emerging small and mid-cap companies with a "pinch of volatility"; targets turnaround businesses and emerging leaders using the PPP framework, 15–20 stock positions, minimum investment ₹50 Lakhs, and reported 30.04% 1-year return.
- Profit Mantra PMS A SEBI-registered bespoke discretionary PMS strategy for ultra-HNIs seeking customised investment solutions; a multi-cap portfolio of 25–30 stocks drawn from the Top 750 universe with a minimum investment of ₹5 Crore and a customised fee structure, reporting a 23.73% 1-year return.
- PMS Advisory Investment advisory service for clients who prefer to execute trades themselves in their own demat accounts while receiving Turtle's professional investment guidance and stock recommendations from its quant-driven research.
- Family Office Management Comprehensive wealth management service for affluent families covering investment management, estate planning, succession planning, and consolidated financial oversight of multi-generation wealth.
- Exit Mantra An investing fintech platform created by Turtle Wealth that provides tools, frameworks and educational content for evaluating investment exits and portfolio management decisions; branded as part of Turtle's broader retail-investor outreach.
- Professional PMS Training Professional training programs for individuals and aspiring wealth managers seeking to learn PMS operations, quant investing, and Turtle's PPP investment framework.
Quantifiable outcome
- 21% CAGR track record reported
- +5 more outcomes
Companies that use Turtle Wealth Management
Customer profileNamed customers7 records
Segments4 records
Ideal customer profiles3 records
Turtle Wealth Management technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Turtle Wealth Management partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered minor and core.
- KunverjiminorKunverji is a channel partner/distributor for Turtle Wealth's PMS products, helping in wider distribution of investment services.
- Orbis Financial Corporation Ltd.coreOrbis Financial Corporation Ltd. serves as the Custodian for Turtle Wealth's PMS funds, providing secure custody of securities and assets.
- SecMark Consultancy Ltd.coreSecMark Consultancy Ltd. serves as the Auditor for Turtle Wealth's PMS operations, providing compliance and audit services.
- PMS BazaarminorPMS Bazaar is a platform partner that tracks and ranks PMS performance, featuring Turtle Wealth's funds in their reports and rankings.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Turtle Wealth Management competitors and assessment
Company assessmentDirect peers
- Alchemy Capital Management: India-focused PMS and AIF manager serving HNI clients with discretionary equity portfolio management. Direct peer on HNI PMS products, large/mid and small-cap strategies, and process-driven investment approach.
- Anand Rathi Wealth Management: Listed Indian wealth manager providing PMS, financial planning and family office services to HNIs. Comparable on HNI ticket sizes, PMS products with performance fees and SEBI-regulated framework.
- ASK Wealth Advisors: Boutique HNW-focused discretionary portfolio manager with proprietary investment frameworks serving Indian UHNI/HNI clients. Comparable to Turtle on HNI PMS products, customized fee structures (fixed + performance), and emphasis on differentiated investment process.
- TrustPlutus Wealth: Boutique Indian PMS firm offering multi-cap and thematic portfolio management to HNI clients via SEBI-regulated PMS and AIF structures. Direct peer on HNI PMS mandate size, performance-fee structures and quant/process-led investment approach.
- Motilal Oswal Wealth Management: One of India's largest discretionary PMS providers serving HNI clients with portfolio management and advisory products across large/mid and small-cap strategies. Most directly comparable to Turtle on PMS products, AUM tier, performance-tracking via PMS Bazaar rankings and SEBI-regulated PMS structure.
- IIFL Wealth Management: Large Indian wealth manager offering PMS, AIFs, family office and advisory services to HNIs and UHNI families. Comparable to Turtle on full-suite PMS/family office offering, multi-cap strategies, and SEBI-regulated operating model, though at meaningfully larger AUM scale.
Broad incumbents
- Kotak Wealth Management: Bank-affiliated wealth and PMS franchise offering discretionary and advisory portfolio management to HNIs across India. Overlaps with Turtle on PMS products and HNI segmentation but operates within a larger bank-affiliated distribution model.
- Aditya Birla Sun Life AMC (Wealth/PMS): Large Indian AMC offering PMS and portfolio management to HNIs as part of broader mutual fund and wealth platform. Comparable on SEBI PMS products and HNI segment, but operates at much larger institutional scale.
- Prudent Corporate Advisory: Indian wealth distribution and PMS provider with multi-channel partner distribution and PMS offerings. Comparable on channel-driven distribution to HNIs and PMS/AIF universe, though broader and more distribution-led than Turtle.
Others
- PMS Bazaar: PMS aggregator and research platform that tracks, ranks and distributes Indian PMS products (channel partner for Turtle). Not a direct competitor but a key ecosystem intermediary on whose rankings Turtle's marketing and distribution depend.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Turtle Wealth Management social profiles
Digital presenceTurtle Wealth Management financial estimates
Financial estimateRevenue estimate
Valuation estimate
Turtle Wealth Management leadership team
Management profileNumber of profiles
Profiles6 records
Turtle Wealth Management funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Turtle Wealth Management M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Turtle Wealth Management
What does Turtle Wealth Management do?
Turtle Wealth Management is a SEBI-registered Portfolio Management Services firm providing discretionary and non-discretionary equity portfolio management for high-net-worth individuals in India through three core schemes — Wealth Mantra PMS (large & mid-cap leaders), Growth Mantra PMS (small & mid-cap emerging leaders/turnaround businesses), and Profit Mantra PMS (bespoke multi-cap solutions for ultra-HNIs). The offering is anchored to a proprietary quantitative PPP (Price, Profit, People) process, invests only in "Human Friendly" (ESG-compliant) businesses, and is supported by PMS Advisory, Family Office Management, Professional Training, and the Exit Mantra fintech platform.
Is Turtle Wealth Management a public or private company?
Turtle Wealth Management is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Turtle Wealth Management founded?
Turtle Wealth Management was founded in 2012. It employs 11 to 50 people.
Where is Turtle Wealth Management based?
Turtle Wealth Management is headquartered in Surat, India, in the Asia region.
How does Turtle Wealth Management make money?
Two revenue lines are on record. Portfolio Management Services - Fixed Management Fee is the primary driver. The others are portfolio Management Services - Performance Fee.
Who are Turtle Wealth Management's main competitors?
Direct peers on record are Alchemy Capital Management, Anand Rathi Wealth Management, ASK Wealth Advisors, TrustPlutus Wealth, Motilal Oswal Wealth Management and IIFL Wealth Management. Broad incumbents are Kotak Wealth Management, Aditya Birla Sun Life AMC (Wealth/PMS) and Prudent Corporate Advisory. PMS Bazaar is listed as an others.
Does Turtle Wealth Management have an API?
No public API is recorded for Turtle Wealth Management.
What industry is Turtle Wealth Management in?
Turtle Wealth Management's product category is Portfolio Management Services. Its primary akta.pro industry code is FSAAAAAH, Discretionary Portfolio Management (Retail), with a secondary code of FSAAABAD, Advisory Portfolio Management (Non-Discretionary). Its NAICS code is 523940 and its SIC code is 6282.