What Perfect Moose does

Perfect Moose is a Belgian manufacturer of automated commercial milk steamers, operating as a brand under parent company Schuilenburg nv and headquartered in Dendermonde, Belgium. The company designs, hand-assembles, and tests its devices in Belgium for global distribution exclusively through an authorized dealer network (branded 'Moose Rangers'), with no direct-to-consumer online sales. Its product line centers on two steamer models — Greg, a social steamer that connects to an espresso machine's steam boiler, and Jack, a solo steamer with an independent built-in boiler — supported by color-coded RFID-enabled smart pitchers (white for dairy, green for plant-based, black for chocolate mixes) in 35cl, 50cl, 75cl, and 100cl sizes, plus a spare parts catalog.

The core technology combines a weighing scale integrated into the pitcher holder, an infrared (Moose Eye) external temperature sensor, a patented RFID tag at the base of each smart pitcher, and a steam wand that automatically executes proportional up-and-down movements. When a filled smart pitcher is placed on the device, the system reads the RFID-encoded recipe parameters, weighs the actual milk volume, measures starting temperature, and begins the steaming cycle with no button press required. The product is certified by NSF International for food safety (with annual unannounced factory audits), by SGS under the USTC for US/Canada compliance, and under the IECEE CB Scheme recognized in 50+ countries; it also carries an EU Declaration of Conformity for low voltage, EMC, and food-contact safety. Perfect Moose received the SCA(J) Award from the Specialty Coffee Association of Japan in 2018.

The business model is hardware sales with consumable pull-through: Greg and Jack are sold as one-time perpetual purchases through dealers, while RFID smart pitchers and spare parts (temperature sensors, drain valves, touchscreens, RFID modules) generate aftermarket revenue. Pricing is not publicly disclosed and is set at the dealer level by country. Target customers are coffee shops, independent cafes, multi-location coffee chains, and office coffee service operators; McCafe is a named enterprise deployment. The company maintains 1-10 employees and conducts active event marketing globally, with blog, newsletter, and social media presence supporting dealer-led demand generation.

Name

Perfect Moose

Legal name

Schuilenburg nv

Website

https://perfectmoose.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Perfect Moose is a Belgian manufacturer of automated commercial milk steamers (Greg and Jack models) with proprietary RFID-enabled smart pitchers, sold exclusively through a global authorized dealer network to cafes, coffee chains, and office coffee operators.

Ownership category

akta.pro rank

Headquarters

HQ city

Dendermonde

HQ country

Belgium

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Sales - Steamers: Perfect Moose sells two main steamer models: Greg (social steamer - connects to espresso machine) and Jack (solo steamer - has own boiler). Both are hand-built in Belgium and sold through authorized dealer network. Hardware is a one-time purchase with no recurring subscription required.
2. Smart Pitchers and Accessories: Color-coded smart pitchers (white for dairy, green for plant-based, black for mixes) in various sizes (35cl, 50cl, 75cl, 100cl). Pitchers contain RFID tags and are sold as consumable/accessory items. 8 free writable labels included with each pitcher.
3. Spare Parts: Replacement parts including temperature sensors, drain valves, touchscreen, screen cables, RFID modules, top switches, and other components. Spare parts available for 90 days under warranty free-of-charge except transport charges.
4. Professional Services: Installation services provided by qualified technicians through dealer network. Warranty covers 1 year from shipping date. Professional installation is mandatory as the company cannot be held responsible for damage from non-qualified personnel.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels6 records

Core offering

Perfect Moose designs, hand-builds, and sells automated commercial milk steamers—Moose Greg (a social steamer connecting to an espresso machine) and Moose Jack (a solo steamer with an independent boiler)—paired with proprietary RFID-enabled color-coded smart pitchers. The system uses real steam with automated barista-style wand movement, an integrated weighing scale, and an infrared temperature sensor to produce consistent microfoam for lattes, cappuccinos, and other milk-based coffee drinks without operator skill. Products are sold exclusively through an authorized global dealer network (Moose Rangers), with installation, warranty support, and spare parts provided through the same channel.

Product overview

Perfect Moose is a Belgian-manufactured smart milk foamer that automates the authentic barista milk steaming process. The product portfolio centers on two core steamer models—Moose Greg (the social steamer that connects to espresso machines) and Moose Jack (the solo steamer with independent boiler)—which work exclusively in combination with color-coded RFID-enabled smart pitchers. Greg requires connection to an espresso machine's steam boiler, while Jack operates independently with its own built-in boiler. Both devices use real steam to produce microfoam and work with any milk type (dairy, oat, pea, or goat). Smart pitchers come in white for dairy, green for plant-based, and black for chocolate mixes, each containing RFID tags that preset texture and temperature parameters. The company also offers spare parts for maintenance.

Differentiator

Problem solved

Functional benefit

Products and services

• Moose Greg Social steamer model that connects to an espresso machine's steam boiler to draw steam pressure, using real steam and automated barista-style wand movement to create microfoam. Designed as a steady partner to an espresso machine for cafes and coffee shops.
• Moose Jack Solo steamer model with an independent built-in boiler at the back, requiring only power and water mains connections to operate as a standalone automated milk steamer. Produces microfoam with real steam and automated wand movement for any milk type.
• Smart Moose Pitchers RFID-enabled milk pitchers that work exclusively with Perfect Moose devices. Available in three color variants—white for dairy milks, green for plant-based milks, and black for chocolate mixes—in sizes 35cl, 50cl, 75cl, and 100cl. Each pitcher contains an RFID tag with preset parameters for automatic steam cycle adjustment, and includes 8 free writable labels.
• Perfect Moose Spare Parts Replacement components for Perfect Moose devices including foamer valve assemblies, temperature sensors, drain valves, touchscreens, screen cables, RFID modules, top switches, and other maintenance parts. Spare parts are covered by a 90-day warranty excluding transport charges.

Quantifiable outcome

• Anyone can produce SCA(J) award-winning microfoam, reducing training requirements
• +2 more outcomes

Named customers2 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Four partnerships are on record, tiered core and minor.

• Schuilenburg nvcoreOthersParent company of Perfect Moose. Schuilenburg nv is the Belgian parent company that owns and manufactures Perfect Moose products under the same high quality standards at their facility in Dendermonde, Belgium.
• McCafeminorOthersMcCafe uses Perfect Moose in their coffee shop operations. Referenced in blog post 'How McCafe does it' as an example of how the product turbocharges workflow in chain operations.
• NSF InternationalcoreOthersThird-party certification body that verifies Perfect Moose meets strict public health and safety standards. Conducts yearly unannounced factory audits.
• SGS (Societe Generale de Surveillance)coreOthersOSHA-recognized Nationally Recognized Testing Laboratory that conducts USTC certification testing for US and Canada compliance.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• La Marzocco: Premium Italian espresso machine maker, particularly entrenched in specialty coffee. Same customer universe as Perfect Moose but offers higher-end manual espresso machines without integrated milk automation.
• Eversys: Swiss manufacturer of super-automatic espresso machines with integrated milk steaming. Targets the same QSR/coffee-chain customers but bundles milk handling into a complete machine rather than offering a dedicated standalone automation device.
• La Cimbali: Italian espresso machine manufacturer with traditional and super-automatic lines. Sells into the same café/coffee chain segments, offering milk-handling capabilities alongside espresso machinery.
• Bunn-O-Matic: U.S. maker of commercial brewing equipment and dispensers for foodservice. Comparable end-market (coffee businesses and chains) and adjacent technology in hot beverage dispensing, though not specialised in milk microfoaming.
• Franke Coffee Systems: Swiss maker of fully automated commercial coffee machines with proprietary milk systems. Competes for the same chain customers Perfect Moose serves, but offers a complete café cell rather than a steam-only module.
• Wilbur Curtis: U.S. commercial coffee equipment maker with a strong North American chain footprint. Targets identical QSR/chain customers and offers milk-handling capability within broader brewers and dispensers.
• Nuova Simonelli: Italian espresso equipment maker for specialty cafés and chains. Competes for the same end customer base (coffee businesses), though positioned around traditional or automatic espresso machinery rather than dedicated milk-steaming automation.
• Thermoplan: Swiss specialist in high-volume super-automatic coffee machines (notably the McDonald's supplier). Targets chain accounts that Perfect Moose also court, integrated milk handling included.
• WMF (Württembergische Metallwarenfabrik): German maker of professional coffee machines with integrated milk steaming. Major player in European chain coffee equipment, addressing the same enterprise coffee customers as Perfect Moose.

Direct peers

• Marco Beverage Systems: Irish/UK-based manufacturer of commercial milk steamers, hot water dispensers and frothing equipment. Closest functional peer to Perfect Moose given overlapping milk-steaming product lines for coffee businesses.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/explore/tags/perfectmoose
• Xx.com/perfectmoose
• Facebookfacebook.com/perfectmoose
• LinkedInlinkedin.com/company/aha-innovations-bvba

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Perfect Moose