Angst

What Angst does

Angst (legal entity SC Angst Ro SRL) is a Romanian-Swiss meat processing manufacturer headquartered in Buftea, Ilfov County, Romania. The company produces a comprehensive portfolio of meat preparations organized into three core categories: boiled-smoked products (sausages, bacon, kaizer, hams, parizer, chorizo), dry-cured products aged 1–4 months under strict temperature and humidity monitoring (including Salam de Sibiu and the Salsi Sinaia range), and ready-to-eat gastronomy items. Sub-brands Merinde Urbane (urban snacks) and Gama Tezaur (traditional Romanian recipes) extend the product surface beyond core categories. Production is anchored by the Buftea plant (main factory since 1993) and the Salsi Sinaia dry-curing facility acquired in 1998; a related dairy subsidiary, Swissland Mereni, sits under the same group.

The company sells through a multi-channel go-to-market: owned retail stores, all major national retail chains in Romania (Carrefour, Metro Cash & Carry, Cora, Selgros, Kaufland, Billa), traditional trade outlets in southern Romania, and a dedicated HORECA channel supplying hotels, restaurants, catering companies, and embassies. Brand positioning rests on the absence of mechanically deboned meat (MDM), artificial colorants, and monosodium glutamate (MSG), combined with natural beech-wood smoking, use of marine salt from Romanian mines, and 1–4 month maturation processes under daily monitoring. The Buftea facility holds ISO 22000:2005 and ISO 9001:2008 certifications plus HACCP compliance.

Ownership has a dual structure: the Swiss parent Angst Corporation remains 100% family-owned (represented by Urs Angst), while the Romanian operating entity is majority-controlled by Sorin Minea, the Romanian co-founder, since 2010. As of the most recent disclosed figures (2003), the company employed 670 people and operated at 18 tonnes/day of production capacity. Revenue is not publicly disclosed; the most recent dataset anchors on 2003 operational metrics, with no headcount, capacity, or financial updates disclosed in subsequent years.

Name

Angst

Legal name

SC Angst Ro SRL

Website

https://angst.ro

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

101–250 employees

Short description

Angst (SC Angst Ro SRL) is a Romanian-Swiss meat processor producing boiled-smoked, dry-cured, and ready-to-eat meat products from its Buftea and Sinaia plants, distributed through owned stores, all major Romanian retail chains, and the HORECA sector.

Ownership category

akta.pro rank

Product category

Processed Meat Products

SIC

Sausages & Other Prepared Meat Products (2013)

akta.pro primary industry

Poultry Cured/Smoked & Deli Products (Turkey Ham, Deli Slices, Bacon-Style) (AFANACAD)

Keywords

• Meat processing
• Smoked meats
• Dry-cured meats
• Gastronomy products
• Processed meats

Headquarters

HQ city

Buftea

HQ country

Romania

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Fresh and Frozen Meat Products: Production and sale of cooked-smoked products, dry-cured meats, and gastronomy products through retail chains, own stores, and HORECA sector

Go-to-market motion2 records

Distribution channels4 records

Marketing channels3 records

Core offering

Angst is a Romanian-Swiss manufacturer of processed meat products, organized into three core ranges — Boiled-Smoked (Produse Fiert-Afumate), Dry-Cured (Produse Crud-Uscate) and Gastronomy — produced under the Angst master brand and the sub-brands Merinde Urbane, Salsi Sinaia and Gama Tezaur. Products are made using natural beech-wood smoking and controlled maturation, free of mechanically deboned meat, artificial colorants and MSG, and sold through Angst's own retail stores, major Romanian retail chains and the HORECA sector.

Product overview

Angst is a Romanian-Swiss meat processing company producing a comprehensive portfolio of meat products organized into three main categories: (1) Produse Fiert-Afumate (Boiled-Smoked Products) featuring sausages, bacon, and smoked meats made from pork, beef, poultry, and lamb using natural condiments only; (2) Produse Crud-Uscate (Dry-Cured Products) aged 1-4 months with traditional Romanian recipes including Salam de Sibiu; and (3) Gastronomie ready-to-eat products cooked by traditional recipes. The company operates sub-brands including Merinde Urbane (urban snacks) and Gama Tezaur (traditional Romanian recipes), and acquired the Salsi Sinaia dry-cured meat facility. Angst distributes through major retail chains (Carrefour, Cora, Metro, Selgros, Kaufland, Billa) and its own retail stores, focusing exclusively on quality over quantity.

Differentiator

Problem solved

Functional benefit

Brands

• Merinde Urbane: A sub-brand under the Angst product line, referenced on the Angst brands page with its own website at merindeurbane.ro.
• Salsi Sinaia
• Gama Tezaur

Products and services

• Produse Fiert-Afumate (Boiled-Smoked Products)

Quantifiable outcome

• No MDM in products - only Romanian company refusing mechanically separated meat
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Carrefour RomaniacoreChannel Partner/ Reseller/ DistributorMajor retail chain distributing Angst products across all Carrefour locations in Romania including Baia Mare, Băneasa, Berceni, Botoșani, Brăila, Brașov, Buzău, Cluj, Constanța, Drobeta, Focșani, Galați, Iași, Mega Mall, Militari, Obor, Oradea, Orhideea, Park Lake, Piatra Neamț, Pitești, Ploiești, Prisma, Râmnicu Vâlcea, Roman, Satu Mare, Sibiu, Suceava, Târgoviște, Târgu Jiu, Târgu Mureș, Timișoara, Unirea, Vulcan
• Metro Cash & Carry RomaniacoreChannel Partner/ Reseller/ DistributorWholesale distribution through Metro's national network including locations in Arad, Bacău, Baia Mare, Băneasa, Berceni, Brașov (2 locations), Cluj, Constanța (2), Craiova, Deva, Galați, Iași, Militari, Oradea, Pallady, Pitești, Ploiești, Sibiu, Suceava, Târgu Mureș, Timișoara (2), Voluntari, Târgoviște
• Cora RomaniacoreChannel Partner/ Reseller/ DistributorHypermarket distribution through Cora locations in Alexandriei, Bacău, Baia Mare, Brătianu (Constanța), Cluj, Constanța City Park, Drobeta, Lujerului, Pantelimon, Ploiești, Sun Plaza
• Selgros Cash & Carry RomaniacoreChannel Partner/ Reseller/ DistributorCash and carry distribution through Selgros locations in Alba Iulia, Arad, Baia Mare, Băneasa, Berceni, Bistrița, Brașov, Cluj, Constanța (Nord & Sud), Craiova, Galați, Iași, Militari, Oradea, Pantelimon, Ploiești, Suceava, Timișoara
• Kaufland RomaniacoreChannel Partner/ Reseller/ DistributorHypermarket distribution through Kaufland retail chain locations
• Billa RomaniacoreChannel Partner/ Reseller/ DistributorSupermarket distribution through Billa retail locations
• HORECA Sector PartnerscoreChannel Partner/ Reseller/ DistributorPartnership with hotels, restaurants, catering companies, large restaurants with specific cuisine, and embassies for supply of quality meat products

Scale indicators5 records

Recent moves12 records

Expansion highlights4 records

Broad incumbents

• Campofrio Food Group: Major European processed meat company (Sigma Alimentos/JV) with broad sausage, ham, and cured meat portfolio across multiple countries. Comparable on cured and cooked meat manufacturing, though operates at much larger scale and broader geographic scope.
• Herta (Nestlé): Nestlé's European processed meat brand offering sliced ham, sausages, and pâtés across multiple European markets. Comparable on sausage and cooked meat categories with broad retail distribution, though operates as a corporate brand within a global CPG portfolio.
• Agricola Bacău: Major Romanian food group spanning poultry, processed meats, and eggs with national retail presence. Comparable as a top Romanian protein company, though broader than Angst's meat-only focus.
• Smithfield Romania (Premium Porc Group): Large integrated pork producer and processor in Romania with vertical control from farming through processed meats. Broader scope than Angst but comparable as a national meat player with retail channel access.

Direct peers

• Fox Com Prod: Romanian meat manufacturer with traditional and specialty salami products, including Salam de Sibiu-style offerings. Comparable on product category, traditional Romanian recipes, and domestic distribution.
• Salsi Sinaia (within Angst group): The acquired dry-cured meat production unit under the Angst group, focused on traditional Romanian cured specialties at the Sinaia facility. Comparable as a same-category, same-parent cured meat operation.
• Aldis: Romanian meat processor specializing in dry-cured products, salami, and traditional recipes, distributed nationally. Closely comparable on cured meat category leadership and Romanian retail presence.
• Cris-Tim: One of Romania's largest meat processors, producing a comparable portfolio of boiled-smoked, dry-cured, and fresh meat products distributed through major retail chains. Directly comparable on product mix, customer base, and Romanian market focus.
• Caroli Foods: PepsiCo's Romanian meat processing arm (formerly Caroli Prod), offering a parallel range of salami, sausages, and cooked meats with national retail distribution. Comparable as a top-tier Romanian sausage and cured meat manufacturer.

Regional players

• Reinert: German family-owned sausage and meat specialties producer focused on premium traditional recipes. Comparable on family-ownership heritage and premium sausage positioning, though operates in Germany and select European markets rather than Romania.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/angstromania
• Instagraminstagram.com/angstromania
• LinkedInlinkedin.com/company/angst

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Angst