Simmo's Ice Creamery
Simmo's Ice Creamery is a family-owned Western Australian ice cream manufacturer and retailer founded in 1993, producing 60+ flavors and operating three scoop shops, a Family Fun Park with mini-golf, and supermarket distribution through Coles, Woolworths, IGA, and Farmer Jacks across WA.
- Company typePrivate
- Founded1993
- HeadquartersDunsborough, Australia
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Simmo's Ice Creamery does
Simmo's Ice Creamery is a privately-held, family-owned ice cream manufacturer and retailer founded in 1993 in Dunsborough, Western Australia, by a father-and-son team. The company produces a portfolio of 60+ full-cream ice cream flavors from locally-sourced milk, including premium SKUs made with Madagascan vanilla beans, alongside an expanding vegan line using coconut cream bases and a range of dairy-free sorbets. Its flagship Vanilla Vanilla has won three Grand Champion awards at the Perth Royal Show, and the brand was ranked among the Top 15 Ice Creameries in the World by USA Today in 2018.
The business operates a multi-channel model: three owned scoop shop locations (Dunsborough headquarters, Mandurah, and a seasonal Rottnest Island site), a Family Fun Park with 18-hole mini-golf and Yahava coffee cafe, retail distribution of 500ml and 125ml take-home tubs through Coles, Woolworths, IGA, and Farmer Jacks across Western Australia, wholesale to 20+ restaurant and cafe partners, and an event catering line offering custom ice cream cakes ($58-$78) and scooping cart hire for weddings and corporate events. Pricing is per-unit across all consumer channels, with no subscription or recurring model.
Revenue mechanics combine high-margin direct-to-consumer scoop sales at tourist destinations, lower-margin but higher-volume supermarket tub distribution, and ancillary experiential spend (mini-golf, cafe, parties, cart hire). The customer base spans WA families, domestic and international tourists visiting the Margaret River region, and occasion-based buyers (wedding, birthday, corporate). Operations are single-state (Western Australia) with no disclosed technology platform, no AI/ML infrastructure, and headcount reported in the 11-50 range; the company has grown organically over 30+ years with no institutional funding rounds or M&A activity recorded.
Simmo's Ice Creamery firmographics
Firmographics- Name
- Simmo's Ice Creamery
- Legal name
- Simmos Ice Creamery
- Website
- https://simmos.com.au
- Company type
- Private
- Founded year
- 1993
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Simmo's Ice Creamery is a family-owned Western Australian ice cream manufacturer and retailer founded in 1993, producing 60+ flavors and operating three scoop shops, a Family Fun Park with mini-golf, and supermarket distribution through Coles, Woolworths, IGA, and Farmer Jacks across WA.
- Ownership category
- akta.pro rank
Simmo's Ice Creamery industry classification
Industry- Product category
- Artisanal Ice Cream Manufacturing and Retail
- NAICS
- Ice Cream and Frozen Dessert Manufacturing (311520), Frozen Cakes, Pies, and Other Pastries Manufacturing (311813)
- SIC
- Ice Cream & Frozen Desserts (2024), Dairy Products (2020)
- akta.pro primary industry
- Ice Cream & Gelato Shops (THAFAGAA)
- akta.pro secondary industries
- Ice Cream, Frozen Desserts & Novelties Manufacturing (AFAKAKAE), Ice Cream & Refrigerated Desserts (CRADACAE), Mobile Dessert Vendors (Ice Cream/Dessert Trucks & Carts) (THAFAHAG)
Keywords
Where Simmo's Ice Creamery is headquartered
LocationHeadquarters
- HQ city
- Dunsborough
- HQ country
- Australia
- HQ region
- Oceania
Offices3 records
Markets served
Simmo's Ice Creamery business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Retail Ice Cream Sales: Direct sales of scoop ice cream at owned retail locations (Dunsborough, Mandurah, Rottnest). Sale of take-home tubs (500ml and 125ml) at scoop shops and through retail partners including Coles, IGA, Farmer Jacks, and Woolworths throughout Western Australia.
- Custom Ice Cream Cakes: Bespoke hand-made ice cream cakes ordered in three sizes (Small 19cm, Medium 21cm, Large 23cm) with customer-selected flavors. Available in standard and vegan options. Price range $58-$78 depending on size.
- Family Fun Park & Mini-Golf: 18-hole mini-golf course with per-person pricing ($10.50 under 13, $12.50 over 13) and family passes ($40-$45). Cafe offerings including Yahava coffee, hot chocolate, tea, panini, waffles, sundaes, and banana splits. Birthday party and event bookings.
- Ice Cream Cart Hire: Scooping cart rental for events (weddings, birthday parties, sporting club events, fetes, fairs) with 7 udderlicious flavors. Optional 'happy scooper' service available.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Mini-Golf Individual Pricing |
| Unit Pricing | Pay-as-you-go | Mini-Golf Family Packages |
| Unit Pricing | Pay-as-you-go | Custom Ice Cream Cakes - Standard |
| Unit Pricing | Pay-as-you-go | Ice Cream Cake Extras |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels3 records
Simmo's Ice Creamery product offering
Product offeringCore offering
Simmo's Ice Creamery manufactures and sells over 60 flavors of full-cream ice cream (including the flagship Vanilla Vanilla), a coconut cream-based vegan range, real-fruit sorbets, and hand-made custom ice cream cakes. Products are sold directly through owned scoop shops in Dunsborough, Mandurah, and Rottnest Island, and 500ml/125ml take-home tubs are distributed via Coles, IGA, Farmer Jacks, and Woolworths across Western Australia. The company also operates a Family Fun Park with an 18-hole mini-golf course and offers mobile scooping cart hire for events.
Product overview
Simmo's Ice Creamery is a South West Australian ice cream manufacturer and retailer operating since 1993. The company offers over 60 flavors of full-cream ice cream made with locally-sourced milk, alongside an expanding vegan line using coconut cream. Their product portfolio centers on the core Ice Cream Flavors offering (including award-winning Vanilla Vanilla and various sorbets), complemented by Hand-Made Ice Cream Cakes, Take-Home Tubs (500ml and 125ml) distributed through major retailers, and Scoop Shops at multiple locations. Ancillary offerings include a Family Fun Park in Dunsborough with mini-golf and cafe services, plus Scooping Cart Rental for event catering. The company was recently recognized among the Top 15 Ice Creameries in the World by USA Today.
Differentiator
Problem solved
Functional benefit
Products and services
- Ice Cream Flavors Over 60 flavors of full-cream ice cream made from locally-sourced milk, including the flagship Vanilla Vanilla (with genuine Madagascan vanilla beans), classics (Chocolate, Bubblegum, Strawberry), and gourmet varieties (Burnt Caramel Swirl, White Choc Malt, Apple Pie, Roche). Available to individual consumers at scoop shops and via supermarket take-home tubs.
- Vegan Ice Cream Coconut cream-based vegan and dairy-free ice cream range including Creamy Choc, Creamy Mango, Salted Pistachio and the headline Guilt-Free Chocolate Coconut Cream (0.5% sugar). Targeted at consumers seeking vegan, gluten-free, and dairy-free dessert options with a creamy, decadent taste profile. Available in take-away tubs and scoops.
- Sorbets Dairy-free sorbets produced from real fruit, including Mango Tango Sorbet (made with real Australian mangoes), Zingy Lemon Sorbet, Chocolate Sorbet, Raspberry Sorbet, Strawberry Sorbet, and Watermelon Sorbet. Available at scoop shops and selected stockists. Targeted at lactose-intolerant consumers and those seeking fruit-based frozen desserts.
- Ice Cream Cakes Hand-made bespoke ice cream cakes available in three sizes (Small, Regular, Large) with three customer-selected flavors, layered with honeycomb, choc malt balls, fresh cream, and chocolate or caramel sauces. Includes vegan options and add-on Nutella paste. Priced $58-$78 depending on size. Designed for celebrations including birthdays, weddings, and special occasions.
- Take-Home Tubs Ice cream packaged in 500ml and 125ml take-away tubs for at-home consumption. Distributed through major supermarket chains across Western Australia including Coles, selected IGA stores, Farmer Jacks, and Woolworths, plus a network of 50+ retail stockists. Targeted at Western Australian consumers purchasing premium ice cream for household use.
- Family Fun Park Family entertainment venue in Dunsborough with an 18-hole astro-turfed mini-golf course, modern playground, open grassed parkland, and cafe. Admission: $10.50 per person under 13, $12.50 per person over 13; family packages $40 (2 adults + 2 kids) and $45 (2 adults + 3 kids). Offers birthday party bookings and serves as a tourist attraction in the Margaret River region.
- Scooping Cart Rental Mobile scooping cart with 7 udderlicious flavors available for hire at weddings, birthday parties, sporting club events, fetes, and fairs. Self-serve or with an optional 'happy scooper' attendant. Targeted at event hosts seeking a distinctive, interactive dessert offering for their guests.
- Scoop Shop Outlets Physical ice cream retail locations including the flagship Dunsborough shop (161 Commonage Road, headquarters, open 10am-5pm daily), Simmos Mandurah (On the Boardwalk, 73 Mandurah Terrace), the seasonal Simmos Rottnest (Central Mall Thompson Bay), and a network of over 20 partner scoop shops throughout Western Australia. Primary consumer-facing point of sale for scoops, cakes, and cafe items.
Companies that use Simmo's Ice Creamery
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles3 records
Simmo's Ice Creamery technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Simmo's Ice Creamery partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- ColescoreMajor retail stockist for 500ml take-home ice cream tubs. Coles stores stock Simmo's ice cream alongside their standard offerings, providing wide national distribution within Western Australia.
- Yahava CoffeeminorAward-winning Yahava coffee is served at Simmo's Family Fun Park cafe, prepared by Simmo's own baristas. A complementary beverage partnership enhancing the cafe experience.
- Margaret River Chocolate CompanyminorPartner scoop shop location at 415 Harman Mill Road Metricup, where Simmo's ice cream is served alongside chocolate products in a complementary tourist destination pairing.
Scale indicators5 records
Recent moves10 records
Expansion highlights5 records
Simmo's Ice Creamery competitors and assessment
Company assessmentBroad incumbents
- Ben & Jerry's: Global premium ice cream brand owned by Unilever, with widespread supermarket distribution. Comparable in premium flavor innovation and tub retail, but operates at vastly greater scale and brand budget.
- Baskin-Robbins: Global ice cream specialty chain with broad flavor variety. Comparable as a multi-flavor scoop shop competitor, but with a mass-market franchise model rather than an artisanal manufacturing approach.
- Bulla Dairy Foods: Major Australian dairy and ice cream manufacturer with mass-market retail distribution. Comparable in product category and Australian supermarket presence, but competes on volume and value rather than premium artisan positioning.
- Norco: Australian farmer-owned dairy cooperative that produces ice cream and other dairy products for retail. Comparable as a local-sourcing, Australia-based dairy/ice cream manufacturer, but with broader dairy exposure.
- Peters Ice Cream: One of Australia's largest legacy ice cream brands with national supermarket and foodservice distribution. Comparable as a national ice cream competitor in the same retail aisles, but lacks Simmo's premium/artisan story.
- Häagen-Dazs: Global premium ice cream brand with scoop shops and retail distribution. Comparable as a premium-priced competitor in the same product category, though it is a much larger, globally marketed brand.
Direct peers
- Gelato Messina: Australia's leading premium artisan gelato and ice cream chain with own-manufacturing and multiple scoop shops. Highly comparable in craft positioning, retail model, and flavor innovation, but operates at much larger national scale.
- Cold Rock Ice Creamery: Australian ice cream franchise with a mix-in concept and multi-store retail footprint. Comparable in scoop shop retail and event/celebration use cases, though positioned more on customization than single-origin premium ingredients.
Emerging players
- Tipsy Scoop: Premium artisan ice cream brand focused on innovative, adult-positioned flavors. Comparable in premium positioning and flavor-led differentiation, though with a different US-centric distribution and marketing approach.
Regional players
- Margaret River Dairy Company: Western Australian dairy producer operating in the same Margaret River region. Comparable as a fellow WA-based local dairy/ice cream producer sharing the same regional provenance story.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Simmo's Ice Creamery social profiles
Digital presenceSimmo's Ice Creamery financial estimates
Financial estimateRevenue estimate
Valuation estimate
Simmo's Ice Creamery leadership team
Management profileNumber of profiles
Profiles2 records
Simmo's Ice Creamery funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Simmo's Ice Creamery M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Simmo's Ice Creamery
What does Simmo's Ice Creamery do?
Simmo's Ice Creamery manufactures and sells over 60 flavors of full-cream ice cream (including the flagship Vanilla Vanilla), a coconut cream-based vegan range, real-fruit sorbets, and hand-made custom ice cream cakes. Products are sold directly through owned scoop shops in Dunsborough, Mandurah, and Rottnest Island, and 500ml/125ml take-home tubs are distributed via Coles, IGA, Farmer Jacks, and Woolworths across Western Australia. The company also operates a Family Fun Park with an 18-hole mini-golf course and offers mobile scooping cart hire for events.
Is Simmo's Ice Creamery a public or private company?
Simmo's Ice Creamery is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Simmo's Ice Creamery founded?
Simmo's Ice Creamery was founded in 1993. It employs 11 to 50 people.
Where is Simmo's Ice Creamery based?
Simmo's Ice Creamery is headquartered in Dunsborough, Australia, in the Oceania region.
How does Simmo's Ice Creamery make money?
Four revenue lines are on record. Retail Ice Cream Sales are the primary driver. The others are custom Ice Cream Cakes, family Fun Park & Mini-Golf and ice Cream Cart Hire.
Who are Simmo's Ice Creamery's main competitors?
Broad incumbents on record are Ben & Jerry's, Baskin-Robbins, Bulla Dairy Foods, Norco, Peters Ice Cream and Häagen-Dazs. Direct peers are Gelato Messina and Cold Rock Ice Creamery. Tipsy Scoop is listed as an emerging player. Margaret River Dairy Company is listed as a regional player.
Does Simmo's Ice Creamery have an API?
No public API is recorded for Simmo's Ice Creamery.
What industry is Simmo's Ice Creamery in?
Simmo's Ice Creamery's product category is Artisanal Ice Cream Manufacturing and Retail. Its primary akta.pro industry code is THAFAGAA, Ice Cream & Gelato Shops, with a secondary code of AFAKAKAE, Ice Cream, Frozen Desserts & Novelties Manufacturing. Its NAICS code is 311520 and its SIC code is 2024.