Camar
Camar S.p.A. is a privately held Italian industrial distributor founded in 1965 that exclusively represents eight international brands (Roemheld, Hilma, STARK, Ecoroll, and others) supplying hydraulic clamping, zero-point workholding, quick die change systems, magnetic plates, and roller burnishing tools to Italian manufacturers and automotive OEMs.
- Company typePrivate
- Founded1965
- HeadquartersRivoli, Italy
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Camar does
Camar S.p.A. is a privately held Italian industrial equipment distributor and technical service provider headquartered in Rivoli (with legal seat in Turin), operating continuously since 1965. The company holds exclusive Italian distribution rights for eight international industrial brands — Roemheld, Hilma, STARK, Gechter, FMW Friedrich, miniBooster, Osborn, and Ecoroll — and supplies workholding, clamping, tooling, and surface-finishing equipment to manufacturing customers. Its portfolio spans hydraulic and pneumatic clamping systems, zero-point clamping systems (with mechanical, pneumatic, hydraulic, and electromechanical actuation), quick die change systems, magnetic clamping plates (R-MAG), roller burnishing tools, and hydraulic pressure multipliers, supplemented by Industry 4.0 monitoring modules (STARK.connect, STARK.intelligence) and the ECOROLL Toolfinder configurator.
The business operates on a B2B sales-led model combining direct field sales with technical consulting, supported by online configurators, a custom PDF catalog creation tool, and participation in industry events (including hosting the Roemheld QDC Core Meeting 2026). Revenue is generated through one-time equipment sales and professional technical consulting/training services; pricing is quote-based and not publicly disclosed. Primary customer segments are industrial manufacturers (CNC machining centers, automated lines, robotic cells, mold and die shops) with automotive OEMs and Tier 1 suppliers — notably Volvo Cars megacasting via Bühler Group and Aulbach Automation — as a high-value secondary segment leveraging rapid die change and clamping technologies for large aluminum structural components.
The company appears family-owned (Riva family continuity in leadership and content authorship), with 11-50 employees, no disclosed institutional investors or M&A activity, and ongoing product cadence across 2025-2026 (R-MAG launch, FLEXLINE chain systems, WZ32207 angular bracket, STARK.classic.NG next-generation zero-point).
Camar firmographics
Firmographics- Name
- Camar
- Legal name
- CAMAR S.p.A.
- Website
- https://camarspa.it
- Company type
- Private
- Founded year
- 1965
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Camar S.p.A. is a privately held Italian industrial distributor founded in 1965 that exclusively represents eight international brands (Roemheld, Hilma, STARK, Ecoroll, and others) supplying hydraulic clamping, zero-point workholding, quick die change systems, magnetic plates, and roller burnishing tools to Italian manufacturers and automotive OEMs.
- Ownership category
- akta.pro rank
Where Camar is headquartered
LocationHeadquarters
- HQ city
- Rivoli
- HQ country
- Italy
- HQ region
- Europe
Offices2 records
Markets served
Camar business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Industrial Equipment Sales: Sale of workholding, clamping, and tooling equipment including zero-point systems, hydraulic clamps, roller burnishing tools, and pressure multipliers. Products sold through direct sales with technical consulting support.
- Technical Consulting Services: Personalized technical consulting services, assistance, and specialized technical training. The Youniverse service ecosystem provides consulting, intervention speed, and constant technical support.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels6 records
Camar product offering
Product offeringCore offering
Camar S.p.A. is the exclusive Italian industrial distributor for eight international brands of workholding, clamping, and tooling equipment, including Roemheld hydraulic/pneumatic clamping, Hilma QDC quick die change systems, STARK zero-point clamping, R-MAG magnetic plates, Ecoroll roller burnishing tools, Gechter pneumatic toggle presses, miniBooster pressure multipliers, and Osborn products. The company supplements product distribution with personalized technical consulting, specialized training, and online tools (ECOROLL Toolfinder configurator, custom catalog creator) to help Italian manufacturers select and apply the right clamping, workholding, and surface finishing technologies.
Product overview
Camar S.p.A. is an industrial equipment distributor and technical service provider based in Italy, offering clamping systems, assembly solutions, industrial tools, and pressure multipliers. The company distributes exclusive brands including Roemheld (hydraulic/pneumatic clamping systems and cylinders), Hilma QDC (quick die change systems including R-MAG magnetic plates), Stark (zero-point clamping systems including STARK.classic.NG, STARK.airtec, STARK.connect, STARK.intelligence), and Ecoroll (burnishing and deep rolling tools with ECOROLL Toolfinder configurator). Supporting services include technical consulting, training, and custom catalog creation. The portfolio centers on hydraulic and mechanical clamping technologies for press and machining applications, complemented by surface finishing tools.
Differentiator
Problem solved
Functional benefit
Products and services
- Roemheld Clamping Systems Hydraulic and pneumatic clamping systems, hydraulic cylinders, and hydraulic power units for industrial clamping applications, distributed as the exclusive Italian channel for Roemheld.
- Hilma QDC Quick Die Change Systems Quick die change systems for presses and stamping applications, including magnetic clamping plates, hydraulic clamping elements, and die movement solutions, distributed as the exclusive Italian channel for HILMA.
- STARK Zero Point Clamping Systems Zero-point clamping systems for rapid and repeatable positioning of tools and workpieces in machining centers, distributed as the exclusive Italian channel for STARK (part of Roemheld Group, inventor of zero-point clamping technology in the 1970s).
- Ecoroll Roller Burnishing and Deep Rolling Tools Roller burnishing and deep rolling tools for surface finishing, including mechanical and hydrostatic variants for surface polishing, fatigue improvement through residual stress introduction, and skive-burnishing for precision holes.
- miniBooster Pressure Multipliers Hydraulic pressure multiplier products offering hydraulic pressure amplification for industrial clamping and tooling applications.
- Gechter Pneumatic Toggle Presses Pneumatic toggle presses in the HPPV and HPPS series ranging from 50 kN to 500 kN clamping force for industrial assembly and forming applications.
- Technical Consulting Services Personalized technical consulting services for selecting appropriate clamping, assembly, and finishing technologies tailored to production objectives, delivered by Camar S.p.A. expert staff.
- Technical Training Services Customized technical training programs on hydraulics, automation, and other industrial topics delivered by Camar S.p.A. expert staff to manufacturing customers.
Quantifiable outcome
- Die change time reduction from hours to minutes
- +3 more outcomes
Companies that use Camar
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
Camar technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Camar partnerships and signals
Strategic signalPartnerships
Nine partnerships are on record, tiered core and minor.
- RoemheldcoreExclusive Italian distributor for the complete Roemheld range of hydraulic and pneumatic clamping systems, hydraulic cylinders, and clamping elements for press machines.
- HILMAcoreExclusive Italian distributor for HILMA QDC (Quick Die Change) systems including magnetic clamping plates R-MAG, hydraulic clamps, die change carts, and roller/sphere guides.
- STARKcoreExclusive Italian distributor for STARK zero-point clamping systems. STARK, part of Roemheld Group, is the inventor of zero-point clamping technology (1970s) and offers the most complete range including mechanical, pneumatic, hydraulic, and electromechanical solutions.
- GechterminorExclusive Italian distributor for Gechter products including pneumatic toggle presses (HPPV, HPPS series) ranging from 50 kN to 500 kN.
- FMW FriedrichminorExclusive Italian distributor for FMW Friedrich products as part of the diversified industrial brands portfolio.
- miniBoosterminorExclusive Italian distributor for miniBooster pressure multiplier products, offering hydraulic pressure amplification solutions.
- OsbornminorExclusive Italian distributor for Osborn products as part of the industrial tooling and surface treatment brand portfolio.
- EcorollcoreExclusive Italian distributor for Ecoroll roller burnishing tools, deep rolling equipment, and skive-burnishing solutions for surface finishing and fatigue life improvement. Also distributes the ECOROLL Toolfinder online configurator.
- Aulbach Automation abk PressenbauminorGerman manufacturer of specialized deburring presses for large aluminum castings. Uses Roemheld clamping and die change technologies. By September 2025, Aulbach had delivered 23 megacasting deburring presses, demonstrating successful technology integration in high-volume automotive production.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Camar competitors and assessment
Company assessmentDirect peers
- Gressel: Swiss manufacturer of zero-point clamping systems, vises and automation workholding. Competes head-to-head with the STARK zero-point portfolio Camar distributes; Swiss-Italy geographic proximity and a strong installed base in CNC machining centers make Gressel a natural direct peer.
- Schunk: Germany-based global leader in workholding, clamping and gripping technology. Directly comparable to Camar because it designs and manufactures the same product categories Camar distributes (hydraulic clamping, zero-point systems, quick-palletizing) and competes head-to-head for the same Italian and European manufacturing customers.
- Hainbuch: German manufacturer of workholding, clamping and stationary workholding equipment. Highly comparable to Camor's distributed STARK and Roemheld lines: Hainbuch's hydraulic and mechanical clamping systems compete in the same press and machining-center applications in European factories.
- Lang Technik: German maker of precision workholding, zero-point and palletizing systems (Makro•Grip, Vero-S). Competes with the STARK zero-point systems Camar distributes; both target high-precision CNC machining customers across Europe.
- EROWA: Swiss manufacturer of precision workholding and palletizing systems (EROWA Robot, Power Clamp). Directly comparable to Camor's CNC/machining-center clamping offerings; competes for the same mould-and-die and aerospace/medical machining customers.
- Röhm: German workholding specialist (chucks, vises, zero-point, robot grippers). Competes across Camor's core product categories of hydraulic/pneumatic clamping and zero-point systems; differentiates via in-house manufacturing versus Camor's distribution-led model.
- Allmatic-Jakob: German specialist in hydraulic and mechanical clamping for machine tools and moulds. Closely comparable to the Roemheld/HILMA clamping product family Camar distributes; overlapping customer base in press manufacturing and machine-tool building.
Broad incumbents
- Destaco: US-headquartered global supplier of clamping, workholding and automation products. Broader incumbent competitor to the clamping, quick-die-change and robotic tooling lines Camar distributes; serves global OEMs at a wider price/feature spectrum.
Emerging players
- MISUMI Europe: Europe arm of MISUMI, a global industrial component e-commerce and configurable-parts distributor. Comparable to Camar on go-to-market (digital catalog/configurator + sales-supported B2B distribution of industrial components) and on adjacent product categories like clamps and locating elements.
- norelem: Germany-based industrial distributor of standard machine elements and workholding components. Closely comparable to Camar's distribution-plus-technical-consulting model, serving machine builders and industrial customers across Europe with configurable standard parts.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Camar social profiles
Digital presenceCamar compliance and trust
Trust signalCompliance1 record
Camar financial estimates
Financial estimateRevenue estimate
Valuation estimate
Camar leadership team
Management profileNumber of profiles
Profiles2 records
Camar funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Camar M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Camar
What does Camar do?
Camar S.p.A. is the exclusive Italian industrial distributor for eight international brands of workholding, clamping, and tooling equipment, including Roemheld hydraulic/pneumatic clamping, Hilma QDC quick die change systems, STARK zero-point clamping, R-MAG magnetic plates, Ecoroll roller burnishing tools, Gechter pneumatic toggle presses, miniBooster pressure multipliers, and Osborn products. The company supplements product distribution with personalized technical consulting, specialized training, and online tools (ECOROLL Toolfinder configurator, custom catalog creator) to help Italian manufacturers select and apply the right clamping, workholding, and surface finishing technologies.
Is Camar a public or private company?
Camar is a private company. It is classified as family owned and is currently operating.
When was Camar founded?
Camar was founded in 1965. It employs 11 to 50 people.
Where is Camar based?
Camar is headquartered in Rivoli, Italy, in the Europe region.
How does Camar make money?
Two revenue lines are on record. Industrial Equipment Sales are the primary driver. The others are technical Consulting Services.
Who are Camar's main competitors?
Direct peers on record are Gressel, Schunk, Hainbuch, Lang Technik, EROWA, Röhm and Allmatic-Jakob. Destaco is listed as a broad incumbent. Emerging players are MISUMI Europe and norelem.
Does Camar have an API?
No public API is recorded for Camar.