What Nasluck does

Nasluck Co., Ltd. (ナスラック株式会社) is a Japanese housing equipment and building materials manufacturer founded in 1960 and headquartered in Nagoya, Japan, operating as a 100% subsidiary of Token Corporation (東建コーポレーション). The company produces a broad residential product portfolio spanning stainless steel system kitchens, system baths, toilets, bathroom vanities, storage furniture, interior doors, and proprietary seismic-resistant structural components, all manufactured across five ISO 9001-certified domestic factories located in Nagoya, Chiba, Fukaya, Kamakura, Kobe, and Izumo.

The company's core technology centers on stainless steel processing — pioneered in 1962 — including deep-drawing fabrication for sinks and bathtubs, advanced welded integration of worktops, and cationic electrodeposition anti-rust coating certified by Japan's Ministry of Land, Infrastructure, Transport and Tourism for 65-year durability. Its structural portfolio includes patented high-strength frames achieving 1.5x building code seismic standards and viscoelastic seismic damping frames that reduce earthquake intensity by approximately 50%, branded as the Shellru (シェルル) series. The company holds multiple registered patents and government certifications in Japan.

Nasluck operates a hybrid go-to-market model: direct-to-consumer sales through nationwide physical showrooms, e-commerce sites (NASLUCK DIRECT and Heart Mark Shop), and a 3D room planner tool; a nationwide authorized dealer and craftsmen (工務店) network for purchase and installation; and a captive B2B pipeline supplying kitchens and structural components into parent Token Corporation's rental apartment developments. Pricing is not publicly disclosed; all consumer transactions are routed through showrooms or dealers. FY2025 revenue was ¥26.98 billion with 370 employees. The company also opened an adjacent vertical in 2016 with custom production of equipment for elderly welfare facilities, signaling measured expansion beyond residential housing.

Name

Nasluck

Legal name

なすラック株式会社 (Nasluck Co., Ltd.)

Website

https://nasluck.co.jp

Company type

Private

Founded year

2005

Operating status

Operating

Short description

Nasluck Co., Ltd. is a Japanese manufacturer of stainless steel system kitchens, system baths, vanities, storage furniture, interior doors, and seismic-resistant structural components, serving individual homeowners through showrooms and authorized dealers and supplying its parent Token Corporation's rental apartment developments.

Ownership category

akta.pro rank

Product category

Residential Kitchen & Bath Manufacturing

NAICS

Household and Institutional Furniture Manufacturing (33712)

SIC

Household Furniture (2510), Partitions, Shelvg, Lockers, & Office & Store Fixtures (2540)

akta.pro primary industry

Garage, Basement, Attic & Utility Storage Systems (Non-Construction) (HSAFAHAC)

akta.pro secondary industries

Garage, Basement & Attic Organization (HSAFAAAD), Laundry Room, Mudroom & Entryway Storage Systems (Non-Construction) (HSAFAHAE)

Keywords

• System kitchen manufacturing
• Stainless steel kitchens
• Residential bathroom equipment
• Seismic structural components
• Housing interior products

Headquarters

HQ city

Nagoya

HQ country

Japan

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Residential Equipment and Interior Products: Design, manufacture, and sale of residential building equipment including system kitchens, system bathrooms, toilets, washstands, storage furniture, indoor fittings, and structural materials. Revenue comes from product sales and installation construction work.
2. Architecture and Materials Business: Development, manufacture, processing, import/export, and sale of construction materials, civil engineering materials, and building steel structures. Includes construction contracting for architecture, civil engineering, electrical, plumbing, and interior finishing.
3. E-commerce Direct Sales: Direct-to-consumer sales via EC sites NASLUCK DIRECT and Heart Mark Shop (ハートマークショップ), offering products without going through dealer channels.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Nasluck designs, manufactures, and sells residential housing equipment and interior products, with a core focus on stainless steel system kitchens, system bathrooms, toilets, bathroom vanities, storage furniture, interior doors, and seismic structural components (Pro Shelter, Shell House). It serves individual homebuyers through showrooms, dealers, and e-commerce, and supplies property developers and rental-housing operators via its parent Token Group and dedicated business-customer channels.

Product overview

Nasluck is a comprehensive housing equipment and building materials manufacturer that operates as a 100% subsidiary of Token Corporation. The company produces a broad portfolio of products organized into two main business segments: Residential Equipment & Interior (kitchens, baths, toilets, bathroom vanities, storage furniture, interior doors, and fittings) and Construction & Materials (structural members, steel processing, and construction services). The product portfolio is centered on stainless steel kitchen systems — including high-end models like セスパ (SESPA) featuring full stainless steel cabinetry, ベルフラワー (BELLFLOWER) with practical storage, and compact models like リヴィエール (RIVIERE), パルテエジ (paltage), and ピュアッツ (puretz) for rental housing — supplemented by system bathrooms (バスリーバS), toilets (シャワレッシュ, ビィバレット), bathroom vanities (チャイミークリア, スタァレディ, ベラーザ・ネオ, グランティスC), storage furniture (玄関収納, シェルラック, ユニット収納, ニッチ収納シリーズ), interior doors and fittings (室内ドア, アルミ建具, 造作材), and structural components (プロシェルター, シェルBOX, シェルハウス). Nasluck also provides a total interior coordination system (ナストピアTLD), a 3D room planner tool (マイルームプランナー), and operates e-commerce channels (NASLUCK DIRECT, ハートマークショップ). All products are manufactured across five domestic factories (NK深谷工場, 千葉シスコ工場, ナスラック鎌倉工場, シェルル神戸工場, 出雲ダンタニ工場) using advanced stainless steel processing, robotic welding, and full automation systems.

Differentiator

Problem solved

Functional benefit

Brands

• NASLUCK DIRECT: E-commerce site operated by Nasluck for direct product sales to consumers.
• ハートマークショップ (Heart Mark Shop)

Products and services

• SESPA System Kitchen
• BELLFLOWER System Kitchen
• RIVIERE Compact Kitchen
• Paltage Compact Kitchen
• Puretz Compact Kitchen
• BathLeava S System Bathroom
• Stainless Steel Bathtub

Quantifiable outcome

• Seismic damping reduces earthquake tremors by approximately 50%, suppressing seismic intensity 6+ to approximately intensity 4
• +2 more outcomes

Named customers3 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Three partnerships are on record, tiered minor and core.

• Token Lease Fund (東建リースファンド株式会社)minorOthers · 1 January 2008Part of the Token Group of companies, involved in lease financing for Token Group's real estate and building equipment operations.
• Shanghai Tonpan International Trading Co., Ltd. (上海東販国際貿易有限公司)coreTechnology or Integration · 1 January 2005Nasluck's global procurement partner in Shanghai, China. Through this partnership, Nasluck constructs a global procurement network for construction materials and housing equipment, enabling competitive sourcing of raw materials and components worldwide.
• Token Group Companies (東建グループ企業)coreOthers · 1 January 1960Nasluck is a group company of Token Corporation. Related group companies include Token Lease Fund, Token Totsu Agency, Token Totsu Travel, Token Tado Country Club, Token Shuga Country Club, and Token Building Management.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cleanup Corporation: Cleanup Corporation (クリナップ) is Japan's leading stainless steel system kitchen manufacturer, the closest direct competitor to Nasluck. Both specialize in stainless steel cabinet kitchens for the Japanese residential market and compete on durability, hygiene, and premium positioning.
• Takara Standard Co., Ltd. Takara Standard (タカラスタンダード) manufactures enameled steel system kitchens, system baths, and bathroom vanities for Japanese residential construction. It competes directly with Nasluck across the kitchen, bath, and vanity categories with a similar premium durability positioning.

Broad incumbents

• TOTO Ltd. TOTO is Japan's leading manufacturer of toilets, washlets, and bathroom products. While Nasluck and TOTO both supply baths, vanities, and toilets to the Japanese residential market, TOTO operates at substantially larger scale with a much broader product portfolio.
• LIXIL Corporation: LIXIL is Japan's largest housing equipment manufacturer with broad portfolio across kitchens, baths, toilets, vanities, windows, and exterior products. It competes with Nasluck on kitchens and baths but at much larger scale across multiple price tiers.
• Panasonic Corporation (Housing Equipment): Panasonic's housing equipment division offers system kitchens (L-class, V-class), baths, vanities, and interior products in Japan. It overlaps Nasluck's kitchen and bath categories but competes across all price tiers with much greater R&D and distribution scale.

Regional players

• Sekisui House, Ltd. Sekisui House is a major Japanese homebuilder with proprietary housing equipment supply chains. As a downstream customer/competitor in residential construction, it shapes demand patterns for kitchen and structural products similar to those Nasluck supplies.
• Daiwa House Industry Co., Ltd. Daiwa House is Japan's largest homebuilder and a major customer of housing equipment. While primarily a builder rather than equipment manufacturer, it competes for the same end-customers and influences kitchen and structural product specifications across Japanese residential developments.
• Misawa Home Co., Ltd. Misawa Home is a major Japanese homebuilder and provider of housing equipment packages. It is comparable to Nasluck's Token Group relationship pattern, serving as both a builder and a demand channel for residential interior products in Japan.

Others

• Sangetsu Corporation: Sangetsu is a major Japanese supplier of interior fittings, doors, and finishing materials for commercial and residential spaces. It overlaps with Nasluck's interior doors and fittings category but operates primarily as a wholesaler/distributor rather than manufacturer.
• Rinnai Corporation: Rinnai is Japan's leading manufacturer of gas appliances including water heaters, stoves, and bath heating systems. While it overlaps with Nasluck in bath-related products, Rinnai is primarily an appliance maker rather than a kitchen/bath system manufacturer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/nasluck_coltd
• YouTubeyoutube.com/channel/UCC0CFElVS1a6sAt3ev35-vA
• Facebookfacebook.com/nasluck.coltd
• Instagraminstagram.com/nasluck.coltd_official

Compliance13 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nasluck