Amphibian Foundation

Name

Amphibian Foundation

Legal name

Amphibian Foundation, Inc.

Website

https://amphibianfoundation.org

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Product category

Wildlife Conservation Education

NAICS

Zoos and Botanical Gardens (71213), Nature Parks and Other Similar Institutions (712190)

akta.pro primary industry

Biodiversity & Habitat Conservation (BPAGAGAA)

akta.pro secondary industries

Wildlife Rescue, Rehabilitation & Release (BPAGAIAC), Wildlife Sanctuaries, Conservation Parks & Reserves (Visitor Operations) (THAAAAAG)

Keywords

• Amphibian conservation
• Wildlife education
• Conservation breeding
• Herpetology training
• Environmental nonprofit

Headquarters

HQ city

Atlanta

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Educational Program Registrations: Course fees for Master Herpetologist Program, Junior Master Herpetologist, Husbandry & Captive Management, venomous training, and other educational programs. Registration revenue directly funds conservation research.
2. Youth Programs: Fees for Critter Camp, Critter Class, Critter Café, Critters & Canvases, and other youth programming.
3. Donations & Memberships: Donations through Secure the Mission Fund and membership programs. Fiscally sponsored by Southern Conservation Partners (Tax ID 47-2181285).
4. Merchandise Sales: Apparel and merchandise sold through Tee Public including Flatwoods Salamander merchandise, frog.life brand items, and AF Field Research designs.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Amphibian Foundation is a nonprofit organization dedicated to the conservation of amphibians and their habitats through education, research, and captive breeding programs. The organization offers structured educational courses (such as the Master Herpetologist Program), field-based conservation projects, and managed breeding of endangered amphibian species. Operations are based in Atlanta/Decatur, Georgia, and include both direct public education and applied species recovery work.

Product overview

The Amphibian Foundation offers a comprehensive portfolio of educational programs and conservation services focused on amphibians and reptiles. The core offerings include the acclaimed Master Herpetologist Program (online 16-week certification), the Southeastern Master Herpetologist Program, and the Husbandry & Captive Management Course. Youth programming includes Junior Master Herpetologist Programs (ages 12-17), Critter Camp (summer camp ages 6-14), Critter Class, Critter Café, and Critters & Canvases art programs. Specialized training includes Venomous Training & Certification Workshop and the Conservation Research Bridge Program. The organization also provides school programs, field trips, homeschool programs, and Critter Club after-school programs. All registrations for these programs fund amphibian conservation efforts.

Differentiator

Problem solved

Functional benefit

Products and services

• Master Herpetologist Program A structured educational course in herpetology offered to the general public, providing in-depth training on amphibian and reptile biology, ecology, and identification. Designed for naturalists, educators, students, and hobbyists seeking professional-level knowledge.
• Conservation Breeding Programs Managed captive breeding colonies of endangered amphibian species intended to support species recovery and reintroduction efforts. Services are aimed at conservation partners, government agencies, and the broader amphibian conservation community.
• Educational Workshops and Field Programs Short-format courses, field surveys, and public education events covering amphibian identification, ecology, survey methods, and habitat conservation. Targeted at students, citizen scientists, and the general public.

Quantifiable outcome

• Zero venomous snake bites among Venomous Training & Certification graduates using AF protocols
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Blue Heron Nature PreservecoreStrategic or Co-development Partner30-acre nature preserve in Atlanta Buckhead housing AF labs and facilities. Shared space with Acton Academy. AFV is a City of Atlanta Park open to public dawn to dusk.
• Agnes Scott CollegecoreStrategic or Co-development PartnerConservation Research Bridge Program research space at college campus. Mentored research opportunities in lab and field through AF gap-year program.
• US Fish & Wildlife Service (USFWS)coreStrategic or Co-development PartnerFederal agency providing permits and regulatory oversight for amphibian conservation programs and species recovery efforts.
• Georgia Department of Natural Resources (GA DNR)coreStrategic or Co-development PartnerState agency partner for conservation breeding research, striped newt repatriation, and Flatwoods Salamander recovery programs.
• Alabama DCNRcoreStrategic or Co-development PartnerState conservation agency partner for assisted-metamorphosis projects and Gopher Frog conservation research.
• National Geographic PhotoArk / Joel SartorecoreStrategic or Co-development PartnerDonated Vanishing Amphibians large-print photography exhibit to AF. Features permanent exhibit in AF auditorium.
• University of Georgia (UGA)minorStrategic or Co-development PartnerPartner in Gopher Frog assisted-metamorphosis project and Striped Newt Repatriation Project.
• Orianne SocietyminorStrategic or Co-development PartnerConservation organization partner for southeastern amphibian and reptile conservation research.
• Diversity Joint Venture for Conservation CareersminorStrategic or Co-development PartnerFormer partner (as of Jan 2025) for diversity initiatives in conservation careers.
• Partners in Amphibian and Reptile Conservation (PARC) DEI Task TeamminorStrategic or Co-development PartnerFormer partner (as of Jan 2025) for diversity, equity, and inclusion initiatives.
• AWARE Wildlife CenterminorStrategic or Co-development PartnerWildlife rehabilitation partner for injured native amphibians and reptiles.
• Chattahoochee Nature CenterminorStrategic or Co-development PartnerWildlife rehabilitation partner for injured native amphibians and reptiles.
• For Pet's Sake (Veterinary Care)minorOthersVeterinary partner providing healthcare for ~1,000 animals at AF facilities.
• Jacksonville State UniversityminorStrategic or Co-development PartnerAcademic partner in in-person Master Herpetologist Program and southeastern herpetology research.
• Healthy Trade InstituteminorOthersNationwide herp adoption program accepting pet amphibians, bearded dragons, and snakes. Provides reptile surrender resources.
• Georgia Herpetological Association and RescueminorOthersState reptile rescue and adoption organization for surrendered pets.
• Georgia Reptile SocietyminorOthersState reptile society with surrender request program for unwanted reptiles.

Scale indicators10 records

Recent moves8 records

Expansion highlights5 records

Others

• National Center for Missing & Exploited Children (NCMEC): Not directly comparable; excluded as a peer match.

Regional players

• Zoo Atlanta: Major Atlanta zoological institution with conservation research, education programs, and living animal collections. Directly comparable in geographic market (Atlanta) and mission overlap (conservation, education, herpetology), but operates as a traditional accredited zoo rather than an independent amphibian conservation center.
• Atlanta Botanical Garden: Atlanta-based conservation institution with significant plant conservation, education programs, and a nature preserve model. Comparable as a regional conservation-education hybrid with visitor facilities, though focused on plants rather than amphibians.
• Chattahoochee Nature Center: Atlanta-area nature center with wildlife rehabilitation partnerships, education programs, and 127-acre preserve. Comparable as a regional nature-education hybrid with native wildlife programs, though broader than AF's amphibian specialization.

Direct peers

• The Orianne Society: Southeastern US-focused reptile and amphibian conservation organization with research, habitat protection, and species recovery mandates. Direct peer in mission, geography, and species focus, operating in the same southeastern herpetological conservation niche.
• Partners in Amphibian and Reptile Conservation (PARC): National network dedicated to amphibian and reptile conservation through habitat protection, education, and partnership-building. Direct peer in mission and species focus, with former DEI task team partnership to AF.
• AWARE Wildlife Center: Georgia-based wildlife rehabilitation center for injured native animals including amphibians and reptiles. Direct peer in wildlife rehabilitation, native species care, and Atlanta-area conservation partnerships with AF.
• Turner Endangered Species Fund: Conservation organization focused on endangered species recovery, captive breeding, and habitat restoration. Direct peer in conservation breeding programs and grant-funded species recovery work, with verified historical funding relationship to AF.

Emerging players

• Center for Biological Diversity: National nonprofit focused on endangered species protection through legal advocacy, scientific research, and grassroots campaigns. Comparable as a conservation organization addressing amphibian extinction crisis, but uses litigation and advocacy rather than captive breeding and education.

Broad incumbents

• San Diego Zoo Wildlife Alliance: Major zoological organization with extensive conservation breeding, education programs, and species recovery programs including amphibians. Broad incumbent operating worldwide conservation and education, with overlap on captive breeding and certification education.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/amphibianfound
• YouTubeyoutube.com/@amphibianfoundation
• Facebookfacebook.com/amphibianfound
• Instagraminstagram.com/amphibianfoundation

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Amphibian Foundation