HighTest
- Company typePrivate
- Founded2005
- HeadquartersMississauga, Canada
- Headcount11–50
- GTM typeB2B
- OfferingServices
What HighTest does
HighTest, doing business as Hightest Performance Solutions, is a privately held Canadian automotive retail performance consultancy headquartered at 168 Queen Street South, Suite 203, Mississauga, Ontario. Founded in 2005 and operating with 11–50 employees, the firm designs and delivers an integrated suite of four service pillars: Training Solutions (instructor-led, in-dealership, online/e-Learning, VILTs, product videos, dealer audits), Digital Retail Aids (digital showroom reference tools, point-of-sale materials, competitive comparison tools), Customer Experience Solutions (certification platforms, ride-and-drive events, product launches), and Events & Incentive Programs (incentive travel, dealer meetings, sales rallies, recognition events). The company describes itself as "students of the automotive industry," with a team whose background includes dealership ownership, automotive journalism, and research analysis.
The underlying technology is primarily content-driven and digital-delivery-focused rather than platform-engineered: customized training content authored in-house, digital showroom reference tools designed to be consumer-facing and active during the sales experience, and integrated digital/physical POS and signage solutions. The model is explicitly low-overhead and "nimble," flexing capacity through a bench of external experts rather than scaling fixed headcount. There is no evidence of proprietary AI/ML systems, APIs, or platform integrations; tooling appears to be standard e-learning and digital retail content.
Commercially, HighTest sells project-based professional services directly to automotive OEM brand leadership — Kia Canada, Mazda Canada, and Mitsubishi Motors Sales of Canada are named enterprise clients — who then deploy deliverables through their North American dealer networks. Pricing is custom and not publicly disclosed, with multi-year contract cadence. The go-to-market motion is enterprise field sales supplemented by a sales-led consultative approach emphasizing gap analysis against client performance metrics. Revenue streams are concentrated almost entirely in professional services fees on a small roster of OEM accounts, with no SaaS, licensing, or marketplace revenue lines disclosed.
HighTest firmographics
Firmographics- Name
- HighTest
- Legal name
- Hightest Performance Solutions
- Website
- https://hightest.ca
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where HighTest is headquartered
LocationHeadquarters
- HQ city
- Mississauga
- HQ country
- Canada
- HQ region
- North America
Offices1 record
Markets served
HighTest business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Professional Services: Project-based consulting and service delivery for automotive dealership performance improvement. Services include training design and deployment, digital retail aid development, customer experience programs, and event management. Revenue likely generated through project fees, retainer arrangements, and potentially per-deliverable pricing given the customized nature of solutions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Custom project-based pricing |
Go-to-market motion2 records
Distribution channels1 record
Marketing channels3 records
HighTest product offering
Product offeringCore offering
HighTest Performance Solutions designs and delivers customized training, digital retail aids, customer experience platforms, and events/incentive programs for automotive OEMs and their dealer networks across North America. The firm integrates multiple delivery methods (e-learning, instructor-led training, virtual instructor-led training, and experiential events) with point-of-sale materials and digital showroom tools to improve dealership sales performance, staff onboarding, and customer experience.
Product overview
HighTest Performance Solutions is an automotive retail performance consultancy offering an integrated suite of four core service pillars: Training Solutions (e-Learning, instructor-led training, dealer audits, product videos), Digital Retail Aids (digital showroom reference tools, point-of-sale materials), Customer Experience Solutions (certification platforms, product launches, ride & drives), and Events & Incentive Programs (corporate events, incentive travel, dealer meetings, recognition programs). The company operates a project/portfolio model showcasing work for major automotive brands including KIA, Mazda, and Mitsubishi, with deliverables spanning digital tools, training content, marketing materials, and experiential events.
Differentiator
Problem solved
Functional benefit
Products and services
- Training Solutions Customized training and development solutions including instructor-led classroom training, in-dealership consulting, online learning, experiential drive events, leadership development, product videos, and dealer audits for automotive OEMs and their dealer networks.
- Digital Retail Aids Digital Showroom Reference Tools and point-of-sale materials that support sales staff onboarding, enhance customer experience during sales, and provide in-hand product information, competitive comparisons, and drive process compliance for dealership frontline staff.
- Customer Experience Solutions Training and certification platforms that serve as gateways to recognition, supporting holistic customer experience strategies with product launches, ride & drives, sales rallies, and sponsorship activations for automotive brands.
- Events and Incentive Programs Engagement and recognition programs including incentive travel, corporate events, dealer meetings, sales rallies, consumer activations, and recognition events designed to motivate dealership staff and drive employee retention.
Companies that use HighTest
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
HighTest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
HighTest partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Automotive Industry LeaderscorePartnership with automotive business leaders across North America. Diverse team includes individuals who have owned and managed dealerships, designed best-in-class dealership performance improvement solutions, earned money as automotive journalists, worked as automotive research analysts and partnered with automotive business leaders.
Scale indicators3 records
Recent moves5 records
Expansion highlights4 records
HighTest competitors and assessment
Company assessmentMarket position
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
HighTest social profiles
Digital presenceHighTest financial estimates
Financial estimateRevenue estimate
Valuation estimate
HighTest leadership team
Management profileNumber of profiles
Profiles9 records
HighTest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
HighTest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about HighTest
What does HighTest do?
HighTest Performance Solutions designs and delivers customized training, digital retail aids, customer experience platforms, and events/incentive programs for automotive OEMs and their dealer networks across North America. The firm integrates multiple delivery methods (e-learning, instructor-led training, virtual instructor-led training, and experiential events) with point-of-sale materials and digital showroom tools to improve dealership sales performance, staff onboarding, and customer experience.
Is HighTest a public or private company?
HighTest is a private company. It is classified as unknown and is currently operating.
When was HighTest founded?
HighTest was founded in 2005. It employs 11 to 50 people.
Where is HighTest based?
HighTest is headquartered in Mississauga, Canada, in the North America region.
How does HighTest make money?
One revenue line is on record: professional Services.
Does HighTest have an API?
No public API is recorded for HighTest.