What mauritius images does

mauritius images GmbH is a German picture agency headquartered in Mittenwald, founded in 1920 and self-described as the oldest owner-managed picture agency in Germany. The company operates a stock photography platform aggregating approximately 380 million premium images sourced from international partner agencies (Alamy, Westend61, imageBROKER, Cavan Images, Memento, Nature Picture Library, foodcollection, Science Source, and Novarc Images) and its own curated sub-brands. Core offerings span four business lines: a Picture Agency providing image licensing and free research services, Central Licence Purchasing for managed enterprise media procurement, a Creative Agency delivering advertising design work, and a Creative Shop selling designed physical products such as calendars and postcards.

The platform is built around 22 curated Visual Worlds thematic collections organized by genre (Landscapes & Nature, Medical, Food, Architecture, Lifestyle & People, Wildlife, etc.), with proprietary sub-brands including Virginity (935,349 exclusive unpublished images), Novarc Images (43,558 exclusive travel/lifestyle images), Clear the Ocean (27,459 marine images tied to a plastic cleanup initiative), Choice, Authentic, Change, Literary Gallery, and Postal Gallery. The proprietary AI+ Similarity Search operates across these collections to enable efficient image discovery. Dedicated Photographer and Partner Portals support two-sided ecosystem onboarding and account management, while a published guidelines manual and Tips & Tricks guide reduce contributor and buyer friction.

Revenue is generated primarily through Rights Managed image licensing, professional services for central media procurement and creative design, and direct product sales. The go-to-market combines a self-serve online licensing platform with a high-touch sales layer that assigns a personal contact person to each project and delivers complimentary made-to-measure lightbox compilations. Customer segments are horizontal: creative agencies and advertising professionals, publishers and media companies, and corporate buyers managing centralized procurement. The company claims global distribution through its partner network and direct online platform, is GDPR compliant, and operates independently with no disclosed external investors or parent entity.

Name

mauritius images

Legal name

mauritius images GmbH

Website

https://mauritius-images.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

mauritius images GmbH is a German picture agency founded in 1920 that licenses approximately 380 million premium stock images, including exclusive collections like Virginity and Novarc, to creative agencies, publishers, and corporate buyers through a self-serve platform with AI-powered similarity search and managed enterprise licensing services.

Ownership category

akta.pro rank

Headquarters

HQ city

Mittenwald

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. Image Licensing: Licensing of premium stock photos including Rights Managed (RM) and potentially Rights-Free (RF) images. Revenue generated through license fees for image usage.
2. Central License Purchasing Service: Independent service provider managing media procurement for companies, comparing licenses, advising employees, and simplifying the purchasing process.
3. Creative Agency Services: Design services for print and online advertising projects including idea & concept, layout & design, and finished products.
4. Creative Shop: Sale of designed products including wall calendars, desk calendars, postcard sets, available with or without customer branding.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

mauritius images is a professional picture agency that licenses a library of 380 million premium stock photos to creative agencies, publishers, and corporate customers. It also offers Central Licence Purchasing as a managed media procurement service, a Creative Agency for advertising design, an Image Research Service that compiles custom lightbox selections, and a Creative Shop selling designed physical products such as calendars and postcards.

Product overview

mauritius images is a professional picture agency offering a comprehensive stock photo platform with 380 million premium images. The core offering includes the Picture Agency service, Central Licence Purchasing for managed media procurement, Creative Agency for advertising design, and Creative Shop for physical products. The company provides 22 curated Visual World collections including themed collections (Clear the Ocean, Change, Novarc Images, Virginity, Choice, Authentic, Literary Gallery, Postal Gallery) and partner collections (Alamy Stock Photos, Westend61, imageBROKER, Cavan Images, Memento, Nature Picture Library, foodcollection, Science Source). Additional services include free image research, made-to-measure image selections, photographer and partner portals, and Rights Managed licensing options.

Differentiator

Problem solved

Functional benefit

Brands

• Visual Worlds: Curated collections of high-quality images on various themes including Landscapes & Nature, Medical, Lifestyle & People, Architecture, Food, Historical, and more. Currently 22 thematic collections.
• Choice
• Authentic
• Virginity
• Novarc Images
• Clear the Ocean
• Change
• Literary Gallery
• Postal Gallery

Products and services

• Picture Agency Premium stock photo licensing service giving creative agencies, publishers, and corporate customers access to 380 million images across all subject areas, supported by personal contact persons, image research, image blocking, rights clarification, and custom shoot organization.
• Central Licence Purchasing Independent managed service for corporate customers handling image, video, and audio licensing procurement, including licence comparison, employee advisory, and simplified purchasing process management.
• Creative Agency Full-service creative design offering for print and online advertising projects, providing idea and concept development, layout and design, and finished product delivery.
• Creative Shop Retail offering of designed physical products including wall calendars, desk calendars, and postcard sets, available with or without customer-specific branding.
• Image Research Service Free professional image search service where in-house research staff compile customised lightbox selections to client specifications and deadlines, supporting acquisition and conversion.
• Visual Worlds Curated Collections Curated thematic collections of high-quality images maintained by the in-house Art Department for targeted image search across themes such as Landscapes & Nature, Medical, Lifestyle & People, Architecture, Food, and Historical.

Quantifiable outcome

• Every licensed ocean/sea image supports projects to free the sea from plastic waste

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Novarc ImagescoreTechnology or IntegrationLeading German picture agency founded in Jena in 2011. Exclusive high-quality collection from travel, landscape, architecture and lifestyle. Reportage from around the world providing insights into distant countries and cultures. Some photographers represented exclusively.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Shutterstock: Publicly-traded global stock photography and footage marketplace offering images, videos, and music licensing with AI-powered search tools. Directly comparable business model to mauritius images as a stock photo licensing platform, with significantly larger scale and broader product portfolio including contributor tools and AI image generation.
• Getty Images: Global leader in stock photography, editorial imagery, and video licensing with the largest content library in the industry. Directly comparable to mauritius images as a premium stock photo licensing platform serving creative professionals and enterprise customers, though significantly larger in scale and broader in geographic reach.
• Adobe Stock: Stock image and video service integrated within Adobe Creative Cloud ecosystem, serving creative professionals and enterprise customers. Directly comparable to mauritius images as a premium stock photo platform targeting creative agencies and advertising professionals, with the advantage of tight Creative Cloud workflow integration.

Direct peers

• Cavan Images: Award-winning stock photo agency working with photographers worldwide to produce bold, emotive, and authentic imagery for editorial and commercial use. Directly comparable to mauritius images as a premium creative stock photo agency, and an existing partner in the mauritius images collection network.
• Alamy: UK-based stock photo agency part of PA Media Group offering one of the world's largest media libraries with stock photos, vectors, 360 images, and videos. Directly comparable to mauritius images as a stock photo licensing platform, and notable as an existing partner agency in mauritius images' collection ecosystem.
• Westend61: Munich-based stock photo agency offering creative, authentic premium images focused on people and lifestyle. Directly comparable to mauritius images as a German-language regional stock photo agency serving creative professionals, and an existing partner in mauritius images' collection network.
• imageBROKER: Universal photo agency based in Munich offering high-quality travel, lifestyle, architecture, wildlife, and celebrity imagery. Directly comparable to mauritius images as a Munich-based German stock photo agency, and an existing partner in mauritius images' collection ecosystem.
• Nature Picture Library: Premium nature photography agency offering curated wildlife, landscape, and environmental imagery from world-class photographers. Directly comparable to mauritius images as a specialty stock photo agency, and an existing partner contributing nature imagery to mauritius images' library.
• iStock: Royalty-free stock photography brand owned by Getty Images offering accessible pricing for small businesses and individual creators. Directly comparable to mauritius images as a stock photo licensing platform, though positioned more toward budget-conscious buyers versus mauritius' premium RM focus.

Emerging players

• Pond5: Stock footage and image marketplace focused on video and editorial content, serving filmmakers, agencies, and content creators. Comparable to mauritius images as a stock content licensing platform with AI search capabilities, though with stronger emphasis on video footage versus mauritius' still image focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/mauritiusimages
• LinkedInlinkedin.com/company/mauritiusimages

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about mauritius images