Group Twenty Seven
Group Twenty Seven is a privately-held boutique B2B paid media agency founded in 2010 that manages Google, LinkedIn, YouTube, Microsoft, Meta, X, and Reddit advertising for enterprise and mid-market clients spending $200k+ monthly, supported by its proprietary 4S Framework and Strategic Growth Blueprint consulting engagement.
- Company typePrivate
- Founded2010
- HeadquartersArlington, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What Group Twenty Seven does
Group Twenty Seven is a privately-held, founder-owned boutique paid media agency founded in 2010 by Pauline Jakober and headquartered in Arlington, Massachusetts, with a fully remote team distributed across Colorado, Utah, Arizona, and Massachusetts. The firm serves B2B advertisers — primarily marketing managers, directors, and C-suite executives at companies spending $200,000 or more per month on paid media — across verticals including life sciences, medical devices, biotechnology, manufacturing, HR technology, professional services, and corporate events. Its service catalog is built around two products: End-to-End Ad Management (ongoing retainer-style management of paid search and paid social campaigns across Google Ads, LinkedIn Ads, YouTube Ads, Microsoft Advertising, Meta, X, and Reddit) and the Strategic Growth Blueprint (a 60-90 day consulting engagement starting at $36,000 that delivers a 10-point comprehensive audit, proprietary framework, and 3-month test-and-learn roadmap). Underlying the offering are proprietary methodologies — most notably the 4S Framework (Search, Scroll, Stream, Shop/Ask) and the 10-Point Comprehensive Review — plus active participation in Google and Microsoft beta programs. The business model combines recurring management fees on client ad spend with project-based consulting revenue from the Blueprint engagement; go-to-market is consultative direct sales supported by content marketing, organic social, and referral-driven inbound. Group Twenty Seven holds Premier Partner status with Google, Microsoft Advertising Partner status, and Search Engine Land Contributing Expert recognition (all 2026), and the founder has been named among the Top 100 Most Influential PPC Experts for over a decade.
Group Twenty Seven firmographics
Firmographics- Name
- Group Twenty Seven
- Legal name
- Group Twenty Seven, LLC
- Website
- https://grouptwentyseven.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Group Twenty Seven is a privately-held boutique B2B paid media agency founded in 2010 that manages Google, LinkedIn, YouTube, Microsoft, Meta, X, and Reddit advertising for enterprise and mid-market clients spending $200k+ monthly, supported by its proprietary 4S Framework and Strategic Growth Blueprint consulting engagement.
- Ownership category
- akta.pro rank
Group Twenty Seven industry classification
Industry- Product category
- Paid Media Agency Services
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital Performance Marketing (SEM, Paid Social, Programmatic) (BPAFAAAD)
- akta.pro secondary industries
- Paid Social Advertising (BPAFACAB), B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
Keywords
Where Group Twenty Seven is headquartered
LocationHeadquarters
- HQ city
- Arlington
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Group Twenty Seven business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Ad Management Services: End-to-end management of paid media campaigns across Google Ads, LinkedIn Ads, YouTube Ads, X, Meta and Microsoft. Proactive partnership approach with daily, weekly, monthly, quarterly and annual deliverables.
- Strategic Growth Blueprint: 60-90 day comprehensive advertising assessment and strategic planning engagement. Starting at $36,000. Includes discovery deep dive, 10-point review, strategic blueprint document, and 3-month test-and-learn planning.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Strategic Growth Blueprint - Starting at $36,000 |
| Usage-based | Pay-as-you-go | Paid Media Manager - $35-$45 per hour |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Group Twenty Seven product offering
Product offeringCore offering
Group Twenty Seven is a boutique B2B paid media agency that provides end-to-end management of paid search and paid social campaigns across Google Ads, LinkedIn Ads, YouTube Ads, Microsoft Advertising, Meta (Facebook/Instagram), X (Twitter), and Reddit. The agency serves B2B companies spending $200,000 or more monthly on advertising through two core offerings: ongoing End-to-End Ad Management and the time-bound Strategic Growth Blueprint consulting engagement, which evaluates 30 critical areas across advertising programs to identify wasted spend and growth opportunities.
Product overview
Group Twenty Seven is a boutique B2B paid media ad agency that offers two interconnected service offerings: the Strategic Growth Blueprint and End-to-End Ad Management. The Strategic Growth Blueprint is a time-bound consulting engagement (60-90 days) that provides a comprehensive audit and strategic roadmap for organizations spending $200k+ monthly who have hit performance plateaus. End-to-End Ad Management is the ongoing operational partnership for executing and optimizing campaigns across Google Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, Meta, X, and Reddit. Together, these services provide strategic direction followed by continuous execution, testing, and optimization of B2B paid media programs.
Differentiator
Problem solved
Functional benefit
Products and services
- Strategic Growth Blueprint A comprehensive 10-point advertising assessment and strategic framework designed for B2B companies spending $200,000+ monthly on paid media. It evaluates 30 critical areas across alignment, foundations, AI preparedness, targeting, positioning, competition, ad spend efficiencies, performance, creative & messaging, operations & metrics, and growth planning. Delivered as a 60-90 day engagement that produces a living strategic document plus a 3-month test-and-learn roadmap. Starting investment is $36,000. The offering is designed for organizations that have hit a performance plateau and need to identify misallocated budgets, bridge the gap between sales and marketing, and future-proof accounts in an AI-forward world.
- End-to-End Ad Management Ongoing proactive partnership managing paid search and paid social campaigns across Google Ads, LinkedIn Ads, YouTube Ads, Microsoft Ads, Meta, X, and Reddit. Includes daily performance monitoring, strategic adjustments, weekly keyword negations and placement exclusions, monthly test-and-learn updates, quarterly strategic reviews, and annual planning. Encompasses foundational strategy, messaging roadmap, audience research, campaign builds, and comprehensive reporting for B2B companies seeking senior-level paid media execution.
Quantifiable outcome
- Clients report transformed results, exceptional ROI, and significant brand awareness amplification
- +2 more outcomes
Companies that use Group Twenty Seven
Customer profileNamed customers9 records
Segments7 records
Ideal customer profiles3 records
Group Twenty Seven technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
Feature4 records
Group Twenty Seven partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- GooglecorePremier Google Partner status in 2026. Active beta program participation and direct agency rep relationships. Pauline Jakober featured in Google Agency Experts series to share insights about lead generation.
- Microsoft AdvertisingcoreMicrosoft Advertising Partner status for 2026, demonstrating expertise in Microsoft Ads platform alongside Google Ads capabilities.
- Search Engine Landminor2026 Contributing Expert recognition. Platform for sharing thought leadership and industry expertise with wider marketing community.
- LinkedIncoreLinkedIn Ads management and LinkedIn conversion tracking (LinkedIn Insight Tag) integration for advertising and analytics purposes.
- Google LLCcoreGoogle Analytics 4 integration for web analysis and tracking. Google reCAPTCHA for spam protection. Google Tag Manager integration.
Scale indicators4 records
Recent moves6 records
Expansion highlights4 records
Group Twenty Seven competitors and assessment
Company assessmentMarket position
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Group Twenty Seven social profiles
Digital presenceGroup Twenty Seven financial estimates
Financial estimateRevenue estimate
Valuation estimate
Group Twenty Seven leadership team
Management profileNumber of profiles
Profiles6 records
Group Twenty Seven funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Group Twenty Seven M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Group Twenty Seven
What does Group Twenty Seven do?
Group Twenty Seven is a boutique B2B paid media agency that provides end-to-end management of paid search and paid social campaigns across Google Ads, LinkedIn Ads, YouTube Ads, Microsoft Advertising, Meta (Facebook/Instagram), X (Twitter), and Reddit. The agency serves B2B companies spending $200,000 or more monthly on advertising through two core offerings: ongoing End-to-End Ad Management and the time-bound Strategic Growth Blueprint consulting engagement, which evaluates 30 critical areas across advertising programs to identify wasted spend and growth opportunities.
Is Group Twenty Seven a public or private company?
Group Twenty Seven is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Group Twenty Seven founded?
Group Twenty Seven was founded in 2010. It employs 11 to 50 people.
Where is Group Twenty Seven based?
Group Twenty Seven is headquartered in Arlington, United States, in the North America region.
How does Group Twenty Seven make money?
Two revenue lines are on record. Ad Management Services are the primary driver. The others are strategic Growth Blueprint.
Does Group Twenty Seven have an API?
No public API is recorded for Group Twenty Seven.
What industry is Group Twenty Seven in?
Group Twenty Seven's product category is Paid Media Agency Services. Its primary akta.pro industry code is BPAFAAAD, Digital Performance Marketing (SEM, Paid Social, Programmatic), with a secondary code of BPAFACAB, Paid Social Advertising. Its NAICS code is 541810 and its SIC code is 7311.