What Homes & Land does

Homes & Land is a privately held, franchise-structured real estate marketplace founded in 1973 and headquartered in Tallahassee, Florida. The company operates homesandland.com and a network of physical and digital local real estate magazines across 600+ markets in the United States and Canada, providing access to over one million homes, land, and apartments for sale or rent. The platform connects homebuyers, sellers, and renters with licensed real estate agents and brokers, and surfaces a curated "Homes & Land Luxury Real Estate" sub-brand focused on mansions, estates, and premium land listings. The underlying technology is described as a digital property listings platform with an agent directory and a third-party mortgage calculator integration; no proprietary AI, API, or SDK surface is disclosed, and there is no mobile app.

The company generates revenue primarily through two streams: subscription-based advertising paid by real estate agents and brokerages to be listed in the platform and the regional magazines, and affiliate referral fees generated by routing mortgage pre-approval and refinancing inquiries to Mortgage Research Center (NMLS ID 1907) and its participating lender network. Agent advertising pricing is quote-based and not publicly disclosed, and the franchise model under NewPoint Franchisor, LLC binds local agents into the Homes & Land brand across 600+ markets in 20+ U.S. states. The product surface spans a for-sale listings module, a for-rent listings module, an agent search directory, the magazine portfolio, and the mortgage pre-qualification tool.

Homes & Land serves three core customer segments: homebuyers and renters as end consumers of property listings, real estate agents and brokers as primary advertisers, and (indirectly) mortgage lenders reached through the lead-generation partnership. The company markets through a multi-channel mix including its magazines, Facebook, Instagram, LinkedIn, and SEO for organic search visibility on property queries. There is no public revenue disclosure, no disclosed funding history, and no evidence of acquisitions, leadership changes, or material restructuring beyond the franchise integration under NewPoint Franchisor, LLC.

Name

Homes & Land

Legal name

NewPoint Franchisor, LLC

Website

https://homesandland.com

Company type

Private

Founded year

1973

Operating status

Operating

Headcount range

51–100 employees

Short description

Homes & Land is a privately held, franchise-operated real estate marketplace founded in 1973 that connects homebuyers, renters, and sellers with licensed agents and brokerages across 600+ U.S. and Canadian markets via its website, regional magazines, and mortgage partner integrations.

Ownership category

akta.pro rank

Product category

Online Real Estate Marketplace

NAICS

Offices of Real Estate Agents and Brokers (5312), Offices of Real Estate Agents and Brokers (53121), Mortgage and Nonmortgage Loan Brokers (522310)

SIC

Real Estate Agents & Managers (For Others) (6531), Real Estate (6500)

akta.pro primary industry

Traditional Residential Brokerage (Existing Homes) (BPAJAAAA)

akta.pro secondary industries

Affordable Housing & First-Time Buyer Brokerage (BPAJAAAD), Residential Mortgage Brokerage (Purchase & Refinance) (FSAEAEAA), Home Sale & Home Purchase Assistance (HSAKAJAC)

Keywords

• Real estate marketplace
• Property listings platform
• Real estate advertising
• Agent directory search
• Rental property listings

Headquarters

HQ city

Tallahassee

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Digital Commerce or Content

Cost components

Technology or R&D, Marketing or Sales, Operations, Personnel, Supply Chain

Revenue model

1. Agent Advertising: Real estate agents pay to advertise on the Homes & Land platform and in their magazines to reach homebuyers and renters searching for properties.
2. Mortgage Lead Generation: The platform connects users with Mortgage Research Center and participating lenders for mortgage pre-approval and refinancing, generating referral leads.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Homes & Land operates an online real estate marketplace that aggregates residential property listings (homes, land, apartments) for sale and for rent across 600+ U.S. and Canadian markets. The platform connects consumers searching for properties with licensed real estate agents and brokerages through an agent search directory, with a parallel print and digital Homes & Land Magazine brand in 24+ U.S. states. A mortgage calculator and pre-approval tool, integrated with Mortgage Research Center, supports financing needs on the same destination.

Product overview

Homes & Land is a real estate marketplace platform operating since 1973, offering a unified ecosystem of property search and related services. The core platform connects homebuyers, sellers, and renters with trusted real estate professionals across 600+ markets in the U.S. and Canada. The product suite includes the main Homes & Land Platform for property listings (both for sale and for rent), the Homes & Land Magazines sub-brand providing regional print and digital publications, the Mortgage Calculator & Pre-Approval Tool for financing assistance, and the Agent Search Directory for finding local realtors.

Differentiator

Problem solved

Functional benefit

Brands

• Homes & Land Luxury Real Estate: Luxury real estate segment featuring premium listings including mansions, estates, and luxury land in top neighborhoods across 600+ U.S. and Canada markets.

Products and services

• Homes & Land Platform (homesandland.com) Core real estate marketplace platform aggregating property listings (homes, land, apartments) for sale and rent across 600+ U.S. and Canadian markets, connecting consumers to licensed real estate agents and brokerages.
• Homes & Land Magazines Regional print and digital magazine publications covering local real estate markets, featuring property listings, expert insights, and community highlights for specific U.S. geographies.
• Mortgage Calculator & Pre-Approval Tool Interactive mortgage calculator and pre-approval application enabling users to estimate borrowing amounts, compare loan options, and get pre-qualified, powered by Mortgage Research Center and its participating lender network.
• Agent Search Directory Directory enabling users to find and connect with local real estate agents across 600+ U.S. and Canadian markets, featuring agent profiles, contact information, and active property listings.

Quantifiable outcome

• Over 1 million homes, land, and apartments available on the platform
• +1 more outcomes

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Mortgage Research CentercoreGTM or Marketing PartnerMortgage Research Center provides the mortgage pre-approval and refinance tools integrated into the Homes & Land platform. The partnership connects users with participating lenders in the MRC network for home financing services. MRC operates as NMLS ID 1907 and powers the mortgage calculator and application process on the site.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Market position

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/homesandland
• LinkedInlinkedin.com/company/homesandland
• Instagraminstagram.com/homesandlandmag/#
• Xx.com/homesandland

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Homes & Land