Ilupi
Ilupi is a Brazilian SaaS platform that uses AI to monitor INPI trademark and patent processes, detect collisions, and manage IP portfolios. It serves law firms, corporate legal teams, startups, and universities through a self-serve subscription model priced in Reais.
- Company typePrivate
- Founded2018
- HeadquartersMinas Gerais, Brazil
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Ilupi does
Ilupi is a Brazilian software-as-a-service platform, operated by parent company Pris S.A. (CNPJ 13.475.113/0001-95), that delivers intellectual property management services targeted at law firms, in-house corporate legal teams, startups, and universities/NITs (Technology Innovation Nuclei) managing Brazilian trademarks and patents. The platform is built around four integrated modules: a free INPI monitoring tier (Acompanhamento INPI, covering up to 10 processes for 6 months), a paid portfolio management module (Gest\u00e3o de Portf\u00f3lio) handling costs, documents, calendars, reports, workflows, and email notifications, an AI-powered collision-detection add-on (Colid\u00eancias com P\u00e1ris) that performs phonetic, graphical, and ideological similarity analysis on weekly INPI publications, and an advanced similarity search module (Busca Avan\u00e7ada) for prior-art and trademark-registration risk assessment.
Underlying technology centers on a proprietary machine-learning algorithm developed with FAPEMIG funding for brand similarity detection, complemented by an AI-based RPI reader that parses the INPI's weekly Revista da Propriedade Industrial without system freezes. The platform is delivered as a self-serve SaaS (manager.ilupi.com.br) with tiered subscription pricing in Brazilian Reais (R$20.90\u2013R$5,584.80/month for collision monitoring, R$99+ for portfolio management, R$199.90 for advanced search), plus ancillary revenue from an IP Valuation Training course distributed through Hotmart.
The go-to-market motion is primarily product-led growth combined with content marketing: an SEO-optimized blog, the 'Papo com Propriedade' podcast distributed across YouTube/Spotify/Deezer/iHeart/Google Podcasts, industry-event participation (ABComm 2018 finalist, SEBRAE Entrepreneur Fair 2018), and a freemium funnel. The company reports 400+ customers including Patagonia, UFSC, IFMG, and Mafra, and operates with a 1\u201310 person team out of Belo Horizonte, Minas Gerais, serving exclusively the Brazilian domestic market.
Ilupi firmographics
Firmographics- Name
- Ilupi
- Legal name
- Pris S.A.
- Website
- https://ilupi.com.br
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Ilupi is a Brazilian SaaS platform that uses AI to monitor INPI trademark and patent processes, detect collisions, and manage IP portfolios. It serves law firms, corporate legal teams, startups, and universities through a self-serve subscription model priced in Reais.
- Ownership category
- akta.pro rank
Where Ilupi is headquartered
LocationHeadquarters
- HQ city
- Minas Gerais
- HQ country
- Brazil
- HQ region
- Latin America
Offices1 record
Markets served
Ilupi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription - Portfolio Management (Gestão de Portfólio): Monthly subscription for comprehensive IP portfolio management including costs tracking, document management, calendar, reports, workflows, and email notifications. Tiered pricing based on number of assets monitored.
- Subscription - Collision Monitoring (Colidências): Monthly subscription for AI-powered trademark collision detection and monitoring. Price scales based on portfolio size. Includes email notifications when conflicts are detected.
- One-time - Advanced Search (Busca Avançada): One-time or per-search fee for AI-powered similarity search and analysis in the INPI database for trademarks and patents.
- Free Tier (Acompanhamento INPI): Free tier offering basic INPI monitoring for up to 10 processes for 6 months, with no cost to the user. Serves as a lead generation funnel for paid upgrades.
- IP Valuation Training: Online training on intellectual property asset valuation concepts and techniques, offered through Hotmart platform. Targets professionals needing to understand and conduct IP valuation independently.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free INPI Tracking - Up to 10 processes for 6 months |
| Subscription | Monthly | Portfolio Management - Comprehensive IP management |
| Subscription | Monthly | Collision Detection with Paris AI |
| Subscription | Monthly | Advanced AI Search |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels5 records
Ilupi product offering
Product offeringCore offering
Ilupi is a Brazilian SaaS platform that centralizes INPI monitoring, AI-powered trademark collision detection, and portfolio management for trademarks and patents. The platform offers four integrated modules — free INPI tracking, portfolio management, the Páris AI collision detection add-on, and AI similarity search — sold as monthly subscriptions targeting law firms and corporate legal teams in Brazil.
Product overview
Ilupi is a SaaS platform offering four integrated modules for intellectual property management: (1) Acompanhamento INPI - free basic INPI process monitoring for up to 10 processes; (2) Gestão de Portfólio - comprehensive portfolio management with cost tracking, document management, calendar, reports, workflows and email notifications; (3) Colidências com Páris - AI-powered trademark collision detection using machine learning; and (4) Busca Avançada - AI-powered similarity search for trademark registration analysis. The platform centralizes INPI monitoring, detects collisions via AI, and generates automatic reports for law firms and legal teams.
Differentiator
Problem solved
Functional benefit
Brands
- Páris: AI-powered collision detection feature for trademark similarity analysis and monitoring.
Products and services
- Acompanhamento INPI (INPI Monitoring) Free tier service that allows monitoring of up to 10 trademark and patent processes at INPI for 6 months, providing basic tracking of process status and publications for law firms, legal teams, startups, and small businesses in Brazil.
- Gestão de Portfólio (Portfolio Management) Comprehensive IP portfolio administration module covering costs, documents, calendar, reports, workflows, and email notifications for trademarks and patents. Includes deadline management and configurable alerts, with tiered monthly subscriptions starting at R$99 and scaling to R$3,097.80/month based on portfolio size.
- Colidências com Páris (AI Collision Detection) AI-powered trademark collision monitoring service that detects similar marks using machine learning similarity algorithms. Sends automatic email alerts when conflicts are identified from INPI publication data, with monthly subscriptions scaling from R$20.90 to R$5,584.80 based on portfolio size.
- Busca Avançada (Advanced Search)
Quantifiable outcome
- Eliminates manual spreadsheet tracking for brand and patent management
- +1 more outcomes
Companies that use Ilupi
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
Ilupi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature4 records
Ilupi partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- Fundação Sara AlbuquerqueminorSocial impact partnership for the Golden September campaign against childhood cancer. Ilupi donates R$150 for each trademark registration during September to support the foundation that provides housing and assistance to children and families during cancer treatment in Montes Claros and Belo Horizonte, MG.
Scale indicators2 records
Recent moves6 records
Expansion highlights5 records
Ilupi competitors and assessment
Company assessmentDirect peers
- Questel: IP and innovation management SaaS with AI-powered search and analytics — overlaps with Ilupi's AI similarity search and INPI monitoring, serving primarily multinational R&D and legal teams.
- Anaqua: IP management and analytics platform for global IP teams — competes with Ilupi's Portfolio Management module for enterprise clients managing trademark and patent portfolios at scale.
- Corsearch: Global SaaS for trademark clearance, watch, and brand protection — directly comparable to Ilupi's AI collision detection and INPI monitoring, though serving multinational enterprises rather than Brazilian SMBs.
- CPA Global (Clarivate): IP management and outsourcing services platform focused on patent and trademark portfolios — directly comparable to Ilupi's IP management SaaS, with global scale but minimal Brazilian market penetration.
- CompuMark (Clarivate): Trademark search and watch services from Clarivate — overlapping directly with Ilupi's Busca Avançada and Colidências com Páris modules, backed by much broader IP data sources but less localized for Brazil.
Emerging players
- TrademarkVision (Wolters Kluwer): AI-driven trademark image and text similarity search — directly comparable to Ilupi's Paris AI ML collision algorithm, now embedded inside Wolters Kluwer's broader IP platform.
Regional players
- Projuris: Brazilian legal practice management SaaS for law firms — adjacent peer serving the same Brazilian law firm buyer with workflow/document/financial tools, complementary to Ilupi's IP-specific offerings.
- JusBrasil: Largest Brazilian legal information and jurisprudence platform — comparable as a Brazilian-focused legal-tech SaaS serving law firms and legal teams, though focused on case law rather than IP portfolio management.
- Inovia (formerly Di Blasi): Leading Brazilian IP boutique law firm with proprietary tech and automation — comparable as a Brazilian IP-focused player serving the same trademarks/patents market, but operating as a law firm rather than SaaS platform.
Broad incumbents
- Wolters Kluwer IP Solutions: Broader enterprise IP software suite (Patrawin, IPfolio, TrademarkVision) — overlaps with Ilupi's portfolio management and search capabilities as part of a much wider legal compliance portfolio rather than an IP-specialist SaaS.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
Ilupi social profiles
Digital presenceIlupi financial estimates
Financial estimateRevenue estimate
Valuation estimate
Ilupi leadership team
Management profileNumber of profiles
Profiles3 records
Ilupi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Ilupi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Ilupi
What does Ilupi do?
Ilupi is a Brazilian SaaS platform that centralizes INPI monitoring, AI-powered trademark collision detection, and portfolio management for trademarks and patents. The platform offers four integrated modules — free INPI tracking, portfolio management, the Páris AI collision detection add-on, and AI similarity search — sold as monthly subscriptions targeting law firms and corporate legal teams in Brazil.
Is Ilupi a public or private company?
Ilupi is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Ilupi founded?
Ilupi was founded in 2018. It employs 1 to 10 people.
Where is Ilupi based?
Ilupi is headquartered in Minas Gerais, Brazil, in the Latin America region.
How does Ilupi make money?
Five revenue lines are on record. Subscription - Portfolio Management (Gestão de Portfólio) is the primary driver. The others are subscription - Collision Monitoring (Colidências), one-time - Advanced Search (Busca Avançada), free Tier (Acompanhamento INPI) and IP Valuation Training.
Who are Ilupi's main competitors?
Direct peers on record are Questel, Anaqua, Corsearch, CPA Global (Clarivate) and CompuMark (Clarivate). TrademarkVision (Wolters Kluwer) is listed as an emerging player. Regional players are Projuris, JusBrasil and Inovia (formerly Di Blasi). Wolters Kluwer IP Solutions is listed as a broad incumbent.
Does Ilupi have an API?
No public API is recorded for Ilupi.