ITS Water & Environmental Management Group

What ITS Water & Environmental Management Group does

ITS Water & Environmental Management Group is a Malaysia-based water and environmental engineering business operating under the ITS GROUP conglomerate, structured through Envilab Sdn Bhd in Malaysia and ITS Envirochem Pte Ltd as its Singapore regional headquarters. Founded in 1978, the company provides an integrated portfolio spanning industrial wastewater treatment plants, ultrapure and process water systems, specialty chemicals (raw water, wastewater, cooling water), sludge management systems, environmental monitoring services (air, chemical exposure, noise), laboratory testing, and industrial engineering solutions including skid-mounted systems. It also distributes and integrates branded equipment from global manufacturers such as Dryden Aqua's AFM® activated filter media, Myron L water quality instruments, CHEMetrics colorimetric test kits, C&G vacuum evaporators, VPMF micro-filters, and BATTA oil-removing filter media, alongside its own ITS EnVure air purification sub-brand.

The company serves industrial manufacturing facilities, environmental services operators, and commercial/institutional customers (including swimming pools and hotels) across Southeast Asia, with staffed offices in Shah Alam (HQ), Johor Bahru, Penang, and Melaka in Malaysia, plus Singapore and Yangon, Myanmar, and claimed market reach into Thailand, Vietnam, Indonesia, the Philippines, and Cambodia. Revenue is generated through four streams: hardware sales (equipment and chemicals), professional services (system design, build, commissioning, maintenance, repair), and laboratory testing services. Go-to-market is sales-led via direct sales and service engineers, with country-specific corporate websites, email enquiry systems, and quote-based pricing rather than published rate cards. Customer segments are described as horizontal use-cases rather than named accounts, with no customer logos disclosed.

The business model is essentially value-added distribution and engineering services rather than OEM manufacturing; the proprietary technology (AFM®, Myron L instruments, CHEMetrics kits) is owned by partner manufacturers, with ITS acting as the regional channel and systems integrator. The company has no disclosed revenue, is privately held within ITS GROUP with no external funding rounds, and operates with an 11–50 employee headcount range. No AI/ML capabilities, patents held by ITS itself, or external investor base are evident from the available data.

Name

ITS Water & Environmental Management Group

Legal name

Envilab Sdn Bhd

Website

https://its-envilab.com

Company type

Private

Founded year

1978

Operating status

Operating

Headcount range

11–50 employees

Short description

ITS Water & Environmental Management Group is a Malaysia-headquartered water and environmental engineering firm (operating as Envilab Sdn Bhd and ITS Envirochem Pte Ltd in Singapore) that delivers wastewater treatment systems, specialty chemicals, equipment distribution, and laboratory testing services to industrial and commercial clients across Southeast Asia.

Ownership category

akta.pro rank

Product category

Industrial Water & Wastewater Treatment Services

NAICS

Sewage Treatment Facilities (221320), Sewage Treatment Facilities (22132), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Chemicals & Allied Products (2800), Miscellaneous Chemical Products (2890), Pumps & Pumping Equipment (3561)

akta.pro primary industry

Industrial Wastewater Treatment Chemicals (IMAEAJAC)

akta.pro secondary industries

Water & Wastewater Treatment Plant Equipment (Clarifiers, Aeration, Membrane Systems) (IMAHAEAJ), Water Treatment & Process Specialty Chemicals (IMAEABAN), Chemical Tank Cleaning, Decontamination & Turnaround Waste Services (BPALAHAH), Monitoring & Control (Dosing Systems, Remote Monitoring, Sensors) (BPABAJAK)

Keywords

• Water treatment chemicals
• Wastewater treatment solutions
• Environmental monitoring services
• Specialty chemicals supply
• Water filtration systems

Headquarters

HQ city

Shah Alam

HQ country

Malaysia

HQ region

Asia

Offices6 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Others

Revenue model

1. Water Treatment Equipment & Products: Sale and distribution of water treatment equipment including filtration systems, water quality instruments, vacuum evaporators, and filter media from partner manufacturers.
2. Specialty Chemicals: Supply of specialty chemicals for raw water treatment, wastewater treatment, and cooling water treatment applications.
3. Professional Services: System design, build, commissioning, maintenance, and repair services provided by dedicated sales and service engineers.
4. Laboratory Testing Services: Environmental laboratory analysis and testing services for water and wastewater quality monitoring.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

ITS Water, Environmental & Chemical supplies specialty chemicals for raw water, wastewater, and cooling water treatment, distributes water and wastewater treatment equipment and filtration media (Dryden Aqua AFM, Myron L, CHEMetrics, VPMF, C&G vacuum evaporators, BATTA filter media, ITS EnVure air purification), and provides engineering, system design, build, commissioning, maintenance and repair services along with environmental laboratory testing services for industrial and commercial clients across Southeast Asia.

Product overview

ITS Water & Environmental Management Group operates as a business division under ITS GROUP, providing a comprehensive portfolio of water treatment chemicals and engineering solutions. The company offers an integrated ecosystem of products across environmental pollution control (Industrial Wastewater Treatment Plants, Chemical Fume Wet Scrubber Systems, Odour Control Systems), ultrapure and process water systems (Potable Water, Ultra-Pure Water, Green Building Water Filtration), specialty chemicals for water treatment, sludge management systems, environmental monitoring services (air, chemical exposure, noise), and industrial engineering solutions. Equipment offerings include branded products from global manufacturers: Vacuum Evaporators (C & G), Activated Filter Media (Dryden Aqua AFM), Water Quality Instruments (Myron L), Water Analysis Instruments & Test Kits (CHEMetrics), Variable Pore-structure Micro Filters (VPMF), Oil Removing Filter Media (BATTA), and Air Purification Systems (ITS EnVure). The portfolio also includes laboratory testing services, polymers, and Chrisal Probiotic Solutions. The company partners with established manufacturers from USA, Europe, and Asia to deliver environmentally responsible solutions.

Differentiator

Problem solved

Functional benefit

Brands

• ITS EnVure: Air Purification System brand featuring high purification efficiency, intelligent sensors, and smart screen control
• ITS Nutriscience
• ITS Science & Medical

Products and services

• Laboratory Testing Services
• Environmental Pollution Control Solutions
• Ultrapure & Process Water Systems
• Specialty Chemicals for Water Treatment
• Sludge Management Systems
• Environmental Monitoring Services
• Industrial Engineering Solutions
• Equipment & Products Distribution
• Industrial Polymers
• Chrisal Probiotic Solutions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered core and flagship.

• Dryden AquacoreTechnology or IntegrationPartnership for AFM® (Activated Filter Material) - a revolutionary filter media made from green glass. The product exceeds performance of quartz and glass sand by filtering about 30% more organics, is bio-resistant and self-sterilizing. Certified under European standards for swimming pools and drinking water, NSF50 and NSF61. Manufactured under ISO 9001-2008 standards. Used in over 100,000 public and private swimming pools worldwide.
• Myron LcoreTechnology or IntegrationDistribution partnership for water quality instruments including ULTRAMETER III, ULTRAMETER II, DIGITAL DIALYSATE METER, POOLPRO, ULTRAPEN series, TECHPRO II, and in-line monitor/controllers for conductivity, TDS, pH, and ORP measurement.
• CHEMetricscoreTechnology or IntegrationDistribution partnership for water analysis instruments and test kits including V-2000 Multi-Analyte Photometer and SAM Single Analyte Meters, plus extensive test kit range for water quality parameters.
• ITS GROUP (Parent Company)flagshipOthersITS Water, Environmental & Chemical is a business division under ITS GROUP. The company leverages the group's diverse portfolio of products and services with deep technical and application expertise across multiple business units including Science & Medical, Food & Nutraceutical, and Water & Environmental divisions.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Others

• Ecolab (Nalco Water):

Broad incumbents

• Veolia Water Technologies: Global incumbent offering water treatment chemicals, equipment, and engineering services across municipal and industrial segments. Comparable end-to-end capability but operates at much larger scale and broader geographic footprint.
• Pentair: Global water treatment equipment and solutions provider with industrial flow and filtration offerings. Comparable in equipment-and-filtration portion of ITS's portfolio, though Pentair is more OEM-centric.
• Solenis: Specialty chemicals manufacturer serving water-intensive industrial markets including pulp, paper, and industrial water treatment. Comparable in specialty water treatment chemicals distribution and applications expertise.
• Kemira: Finnish chemicals company with a sizable water treatment segment supplying coagulants, flocculants, and process chemicals to industrial and municipal customers. Comparable in water treatment specialty chemicals.
• SUEZ Water Technologies & Solutions: Global water treatment solutions provider serving industrial customers with chemicals, equipment, and digital services. Comparable in industrial water treatment chemistry and engineering, but with global reach and proprietary technology stack.
• BASF Water Solutions: Diversified chemical major with a dedicated water solutions portfolio covering membrane, ion exchange, and treatment chemicals for industrial and municipal applications. Comparable in industrial water chemistry.

Direct peers

• Kurita Water Industries: Japanese global water treatment chemicals and engineering company with strong ASEAN presence. Closely comparable as an integrated chemicals-plus-equipment-plus-service provider serving industrial customers in Asia.

Emerging players

• H2O Innovation: Specialty water treatment systems and specialty chemicals provider serving industrial and municipal clients with custom engineered solutions. Comparable as a focused mid-market systems-and-chemicals integrator.

Regional players

• EnviroChem: Malaysia-based regional competitor in industrial water and wastewater treatment chemicals. Directly comparable as a Malaysian regional player serving overlapping industrial customer base.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/profile.php

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ITS Water & Environmental Management Group