2by2
- Company typePrivate
- Founded2010
- HeadquartersStrandbaden, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
2by2 firmographics
Firmographics- Name
- 2by2
- Legal name
- 2by2 AB
- Website
- https://2by2.se
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Ownership category
- akta.pro rank
Where 2by2 is headquartered
LocationHeadquarters
- HQ city
- Strandbaden
- HQ country
- Sweden
- HQ region
- Europe
Offices2 records
Markets served
2by2 business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales
Revenue model
- Management Consulting Advisory Services: 2by2 generates revenue through professional consulting engagements, providing advisory services within the functional area of business strategy. Engagements typically cover strategy development, strategy assessment, and strategy realization. The firm works on a tailored, client-specific basis rather than offering standardized service packages.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels5 records
2by2 product offering
Product offeringCore offering
2by2 AB is a Stockholm-based management consulting firm founded in 2010 that provides strategy and management advisory services to corporate clients. The firm advises executives and boards on business transformation and strategic decisions, operating as a small boutique consultancy with 1–10 employees.
Product overview
2by2 is a management consulting firm offering strategy advisory services built around its proprietary VOSEB Strategy Framework. The core offering is strategy development, assessment, and realization consulting, supplemented by proprietary knowledge content (Insights on Strategy series) and research tools (Strategy Survey and Strategic AI Survey). The company does not offer a software product platform but provides human-delivered advisory services focused on helping companies create value through clearly articulated and executable business strategies.
Differentiator
Problem solved
Functional benefit
Products and services
- Management Consulting Services Strategic advisory and management consulting services for Swedish corporate executives and boards, focused on business transformation and strategic decision support.
- Strategy Advisory Services Strategic advisory engagements for corporate clients, advising leadership teams on strategic direction, transformation initiatives, and key business decisions.
Quantifiable outcome
- 89% of business executives surveyed believe strategy can have a significant impact on a company's ability to achieve profitable growth
- +3 more outcomes
Companies that use 2by2
Customer profileSegments8 records
Ideal customer profiles1 record
2by2 technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
2by2 partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights3 records
2by2 competitors and assessment
Company assessmentDirect peers
- L.E.K. Consulting: Global strategy consulting firm focused on corporate strategy, M&A, and operational improvement. Comparable because it serves the same enterprise client segments (technology, media, financial services, healthcare, industrial) on strategy engagements analogous to 2by2's offering.
- OC&C Strategy Consultants: Boutique global strategy consulting firm specializing in strategic advice for corporate and private equity clients. Comparable because it competes in the same pure-play strategy advisory niche as 2by2, serving senior executives on strategy development and competitive positioning engagements.
- Simon-Kucher: Global consulting firm with a strong strategy and growth advisory practice, particularly in pricing, monetization, and commercial strategy. Comparable because it serves many of the same corporate strategy and growth engagements — including pricing strategy, which 2by2 explicitly lists among its functional capabilities — across technology, consumer, and financial services.
- Implement Consulting Group: Nordic-based (Danish roots, strong Swedish presence) boutique strategy and management consultancy. Comparable because it competes directly for Nordic corporate strategy engagements and serves similar mid-to-large enterprise clients across multiple verticals, making it the closest scale-and-region peer to 2by2.
Broad incumbents
- Bain & Company: Global strategy consulting firm active in the Nordics. Comparable because it offers strategy advisory to the same enterprise client segments (tech, financial services, industrial) on which 2by2 focuses, but with substantially broader resources.
- McKinsey & Company: Global management consulting firm with a large strategy practice serving Nordic enterprises. Comparable because it offers strategy development and corporate transformation advisory to the same mid-to-large corporate client base that 2by2 targets, but at materially greater scale and brand recognition.
- Arthur D. Little: Global strategy and management consulting firm. Comparable because it delivers strategy advisory across technology, telecom, financial services, and industrial sectors — the same verticals 2by2 serves — though it operates at much larger scale and with a longer global brand history.
- Kearney: Global management consulting firm with a strategy and operations practice. Comparable as it competes for the same corporate strategy and transformation mandates across industries 2by2 targets, though with substantially larger delivery capacity.
- Roland Berger: European-headquartered strategy and management consulting firm with a Stockholm office. Comparable because it pursues strategy and transformation mandates with Nordic corporates in technology, industrial, and financial services, overlapping 2by2's client base and service offering.
- Boston Consulting Group: Global strategy consulting firm with deep Nordic presence. Comparable as it competes for the same corporate strategy engagements across technology, financial services, and industrial clients that 2by2 serves, but with a global bench and recognized brand.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Customer concentration
2by2 social profiles
Digital presence2by2 financial estimates
Financial estimateRevenue estimate
Valuation estimate
2by2 leadership team
Management profileNumber of profiles
Profiles1 record
2by2 funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
2by2 M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 2by2
What does 2by2 do?
2by2 AB is a Stockholm-based management consulting firm founded in 2010 that provides strategy and management advisory services to corporate clients. The firm advises executives and boards on business transformation and strategic decisions, operating as a small boutique consultancy with 1–10 employees.
Is 2by2 a public or private company?
2by2 is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was 2by2 founded?
2by2 was founded in 2010. It employs 1 to 10 people.
Where is 2by2 based?
2by2 is headquartered in Strandbaden, Sweden, in the Europe region.
How does 2by2 make money?
One revenue line is on record: management Consulting Advisory Services.
Who are 2by2's main competitors?
Direct peers on record are L.E.K. Consulting, OC&C Strategy Consultants, Simon-Kucher and Implement Consulting Group. Broad incumbents are Bain & Company, McKinsey & Company, Arthur D. Little, Kearney, Roland Berger and Boston Consulting Group.
Does 2by2 have an API?
No public API is recorded for 2by2.