CERACLAD
CERACLAD, the North American brand of KMEW USA Inc. (a Panasonic–Kubota joint venture subsidiary), manufactures and sells triple-coated fiber cement cladding panels with proprietary photocatalytic coatings for commercial, residential, educational, medical, and modular building exteriors across the US and Canada.
- Company typePrivate
- Founded2002
- HeadquartersRedmond, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
What CERACLAD does
CERACLAD is the North American brand of KMEW USA Inc., the US subsidiary of KMEW Co., Ltd.—itself a joint venture between Panasonic Corporation and Kubota Corporation of Japan. The company manufactures and distributes a triple-coated fiber cement rainscreen cladding system for commercial, residential, educational, medical, modular, and national-brand building exteriors. Its core technology consists of factory-applied ceramic and photocatalytic coatings developed through nearly 40 years of KMEW R&D, delivering self-cleaning performance, color-fade protection, and an integrated rain screen ventilation system; the system is completed by a proprietary caulk-free gasket joiner installation method and certified for freeze-thaw, fire, and wind resistance in both the US and Canada.
The product portfolio centers on standardized Triple Coated Panels (10' × 18" × 5/8") and extends through the Creativ Custom Color sub-brand for bespoke color specification, Solido Interior Panels for interior applications, and the 2023 Mural Program, which uses Panasonic digital-printing technology to apply artwork directly to fiber cement panels. CERACLAD backs its system with a 30-year product warranty and 20-year finish warranty and reports approximately 45% recycled material content with independently verified Health Product and Environmental Product Declarations.
CERACLAD runs an enterprise field-sales motion targeting architects and contractors through AIA HSW-accredited webinars (Ceraclad University), an Architecture + Innovation Podcast, factory tours in Japan, lunch-and-learn sessions, and REVIT/BIM design resources, supplemented by a building-materials distributor network. Pricing is structured as a transparent one-size, one-price system without offsite fabrication or shop drawings. The company has served North America since 2002 and scaled to full market coverage with the 2017 formation of KMEW USA Inc.; named customers include GGLO, Marriott, Aryze Developments, and the Vancouver Aboriginal Friendship Centre Society.
CERACLAD firmographics
Firmographics- Name
- CERACLAD
- Legal name
- KMEW USA Inc.
- Website
- https://ceraclad.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CERACLAD, the North American brand of KMEW USA Inc. (a Panasonic–Kubota joint venture subsidiary), manufactures and sells triple-coated fiber cement cladding panels with proprietary photocatalytic coatings for commercial, residential, educational, medical, and modular building exteriors across the US and Canada.
- Ownership category
- akta.pro rank
CERACLAD industry classification
Industry- Product category
- Building Materials — Exterior Cladding
- NAICS
- Paint and Coating Manufacturing (32551), Paint and Coating Manufacturing (325510)
- SIC
- Concrete, Gypsum & Plaster Products (3270), Paints, Varnishes, Lacquers, Enamels & Allied Prods (2851)
- akta.pro primary industry
- Industrial Protective Coatings (IMADAKAB)
- akta.pro secondary industry
- Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating) (IMAIAKAM)
Keywords
Where CERACLAD is headquartered
LocationHeadquarters
- HQ city
- Redmond
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
CERACLAD business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Fiber Cement Panel Sales: Sale of CERACLAD Triple Coated Fiber Cement siding panels for commercial and residential exterior cladding applications. Panels are sold as a complete system including necessary accessories for installation.
- Custom Mural Printing Services: Digital artwork printing services applied directly to fiber cement panels for architectural murals and artistic installations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Multi-year contract | Standard Panel System |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels8 records
CERACLAD product offering
Product offeringCore offering
CERACLAD manufactures and distributes factory-finished triple-coated fiber cement siding panels with proprietary photocatalytic ceramic coatings for commercial and residential exterior cladding. The product is delivered as a complete rainscreen cladding system including the panels, caulk-free installation hardware, integrated ventilation, and comprehensive warranty coverage, targeting architects, contractors, developers, and building owners across North America.
Product overview
CERACLAD offers a unified Triple Coated Fiber Cement Siding System for commercial and residential cladding applications. The product portfolio centers on factory-finished fiber cement panels featuring proprietary photocatalytic and ceramic triple-coating technology. Core offerings include Triple Coated Panels (main exterior cladding product), Creativ Custom Color (custom color variants), and Solido Interior Panels (interior applications). The system is complemented by a Caulk-Free Installation System with specialized joiners and the innovative Mural Program for printed artwork panels. All exterior products carry a 30-year Product Warranty and 20-year Color-Fade Finish Warranty.
Differentiator
Problem solved
Functional benefit
Brands
- CERACLAD Triple Coated Panels: Triple coated fiber cement siding panels with ceramic and photocatalytic coatings for enhanced color stability and self-cleaning performance.
- Creativ Custom Color
- Solido Interior Panels
- Mural Program
Products and services
- Triple Coated Panels (CERACLAD Ceramic Coated Panels) Factory-finished triple-coated fiber cement siding panels with ceramic and photocatalytic coatings for enhanced color stability and self-cleaning performance, sized L: 10' (3030mm) x W: 18" (455mm) x T: 5/8" (16mm). Sold as the core exterior cladding product for commercial and residential buildings across North America, backed by a 30-year product warranty and 20-year finish warranty.
- Creativ Custom Color Custom color fiber cement panel option that allows architects and project owners to select personalized color finishes for architectural projects, expanding the design palette of the standard CERACLAD panel system.
- Solido Interior Panels Interior fiber cement panel solution for interior wall applications, extending the CERACLAD material system beyond exterior cladding into indoor architectural surfaces.
- Mural Program Custom digital mural printing service that applies artwork directly onto CERACLAD fiber cement panels using factory-controlled printing technology, enabling communities and developers to incorporate art into building exteriors. First North American installation was the Camas House affordable housing project on Vancouver Island with artwork by Eva George.
Quantifiable outcome
- 30-year Product Warranty, 20-year Finish Warranty
- +2 more outcomes
Companies that use CERACLAD
Customer profileNamed customers4 records
Segments6 records
Ideal customer profiles2 records
CERACLAD technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
CERACLAD partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Panasonic CorporationcoreParent company joint venture partner in KMEW. Panasonic provides technology licensing and manufacturing expertise for photocatalytic coating technology applied to CERACLAD products.
- Kubota CorporationcoreParent company joint venture partner in KMEW providing manufacturing capabilities and industrial expertise for fiber cement production.
- Aryze DevelopmentsminorDevelopment partner for first North American printed CERACLAD mural project - the Camas House affordable housing project on Vancouver Island, featuring artwork by Eva George.
Scale indicators4 records
Recent moves5 records
Expansion highlights7 records
CERACLAD competitors and assessment
Company assessmentOthers
- Panasonic Corporation: Panasonic is one of the two parent corporations of KMEW Co., Ltd., the JV behind CERACLAD. It is not a direct competitor but is a critical enabling partner providing photocatalytic coating technology and manufacturing expertise.
Direct peers
- Nichiha USA: Nichiha produces architectural fiber cement wall panels and siding, including rainscreen systems for commercial and residential projects. It is a near-direct competitor with comparable factory-finished panel offerings and architect-targeted GTM.
- Cembrit: Cembrit manufactures fiber cement building products including facade panels and cladding for commercial and residential applications. It is directly comparable as a fiber cement panel producer with overlapping product and customer profiles.
- Swisspearl Group (formerly Eternit): Swisspearl is a European fiber cement cladding manufacturer serving commercial facades and architectural projects. It is comparable to CERACLAD in fiber cement panel technology and architectural specification-driven sales, though primarily in European markets.
- James Hardie Building Products: James Hardie is the dominant North American fiber cement siding manufacturer. It is the most directly comparable peer to CERACLAD, competing head-to-head in residential and commercial fiber cement cladding with deep distribution and brand recognition.
- Allura USA: Allura manufactures fiber cement siding, panels, and soffit products for North American residential and light commercial markets. It competes directly with CERACLAD in fiber cement exterior cladding with overlapping product categories and similar end-customer segments.
Broad incumbents
- Sto Corp: Sto Corp is a leading manufacturer of exterior wall systems, including rainscreen claddings, EIFS, and architectural coatings for commercial buildings. It is comparable as a broader facade systems and coatings provider competing in the same building envelope category.
- Boral Limited: Boral is a large diversified building materials and construction products company with siding, masonry, and cladding offerings. It competes in adjacent exterior cladding categories and provides a useful scale and product-line benchmark for CERACLAD.
- LP Building Solutions: LP Building Solutions is a large North American manufacturer of engineered wood siding, trim, and structural products. It is a broad incumbent competing in the same exterior cladding category as CERACLAD, with deeper distribution and a wider product portfolio.
- Sika AG: Sika is a global specialty chemicals company producing facade, roofing, and waterproofing systems including coatings and sealants for building envelopes. It is a broad incumbent comparable to CERACLAD in facade coatings and exterior protection, though with a much wider product portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
CERACLAD social profiles
Digital presenceCERACLAD financial estimates
Financial estimateRevenue estimate
Valuation estimate
CERACLAD leadership team
Management profileNumber of profiles
Profiles1 record
CERACLAD funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CERACLAD M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CERACLAD
What does CERACLAD do?
CERACLAD manufactures and distributes factory-finished triple-coated fiber cement siding panels with proprietary photocatalytic ceramic coatings for commercial and residential exterior cladding. The product is delivered as a complete rainscreen cladding system including the panels, caulk-free installation hardware, integrated ventilation, and comprehensive warranty coverage, targeting architects, contractors, developers, and building owners across North America.
Is CERACLAD a public or private company?
CERACLAD is a private company. It is classified as corporate owned and is currently operating.
When was CERACLAD founded?
CERACLAD was founded in 2002. It employs 11 to 50 people.
Where is CERACLAD based?
CERACLAD is headquartered in Redmond, United States, in the North America region.
How does CERACLAD make money?
Two revenue lines are on record. Fiber Cement Panel Sales are the primary driver. The others are custom Mural Printing Services.
Who are CERACLAD's main competitors?
Panasonic Corporation is listed as an others. Direct peers are Nichiha USA, Cembrit, Swisspearl Group (formerly Eternit), James Hardie Building Products and Allura USA. Broad incumbents are Sto Corp, Boral Limited, LP Building Solutions and Sika AG.
Does CERACLAD have an API?
No public API is recorded for CERACLAD.
What industry is CERACLAD in?
CERACLAD's product category is Building Materials — Exterior Cladding. Its primary akta.pro industry code is IMADAKAB, Industrial Protective Coatings, with a secondary code of IMAIAKAM, Specialty & Functional Coatings (Anti-microbial/Anti-slip/Insulating). Its NAICS code is 32551 and its SIC code is 3270.