Midwest Light and Sign

What Midwest Light and Sign does

Midwest Light & Sign is a privately held sign installation and maintenance company founded in 1994 and headquartered in Farmington, Missouri. The company provides on-site installation and ongoing maintenance of commercial signage for businesses, schools, healthcare providers, and industrial clients across Missouri, employing OSHA 10-certified welders and UL listed technicians who arrive in fully equipped service trucks with reach capabilities up to 85 feet. Its core product portfolio spans five categories: customizable LED-illuminated channel letters and cabinet signs, digital displays and electronic message centers (EMCs), monument and pylon signs, directional post-and-panel signs, and dedicated sign maintenance services.

The company's revenue model is built on one-time installation projects and ongoing maintenance contracts, priced on a quote basis typical of the sign installation industry. Customer acquisition flows through a direct-to-consumer channel using local SEO (Google Places), organic social (Facebook), and direct email/phone inquiries ([email protected], 573-760-1994), with on-site service delivery by field technicians. Notable customer logos include AutoZone, Aspen Dental, Whirlpool, St. Joseph Catholic School, Mineral Area College, The Florence, and Catfish Kettle, spanning retail, healthcare, education, manufacturing, hospitality, and food service verticals. A sister company referral relationship with Farmington Signs extends the offering to design, fabrication, vinyl graphics, and vehicle wraps without in-house investment. The company has no institutional funding, no disclosed revenue, and no digital product platform beyond standard Wix-based web presence.

Name

Midwest Light and Sign

Legal name

Midwest Light & Sign

Website

https://mwsign.com

Company type

Private

Founded year

1994

Operating status

Operating

Short description

Midwest Light & Sign, founded in 1994 and based in Farmington, Missouri, is a privately held sign installation and maintenance company serving commercial and industrial clients across Missouri with LED channel letters, digital displays, monuments, pylons, and directional signage.

Ownership category

akta.pro rank

Product category

Commercial Signage Installation Services

NAICS

Electrical Contractors and Other Wiring Installation Contractors (23821), Indoor and Outdoor Display Advertising (54185)

SIC

Construction - Special Trade Contractors (1700), Electrical Work (1731)

akta.pro primary industry

Commercial Lighting Fixture Installation (HSAOAFAM)

akta.pro secondary industry

Electrical Permitting, Inspection Preparation & Compliance Services (HSAOADAL)

Keywords

• Commercial sign installation
• LED channel letters
• Sign maintenance services
• Electronic message centers
• Monument and pylon signs

Headquarters

HQ city

Farmington

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Sign Installation Services: One-time installation of channel letters, cabinet signs, monuments, pylons, directional signs, and post & panel signs for businesses.
2. Sign Maintenance Services: Ongoing maintenance services for installed signs delivered by technicians in fully equipped service vehicles.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Midwest Light & Sign installs and maintains commercial signage for businesses, including LED-illuminated channel letters, cabinet signs, monument and pylon signs, digital displays/electronic message centers, and directional post-and-panel signs. Technicians travel to customer sites with fully equipped service trucks (reach up to 85 feet) and are OSHA 10 certified, with installations performed under UL Listed certification. The company was founded in 1994 and serves commercial and industrial customers in the Farmington, Missouri area.

Product overview

Midwest Light & Sign is a sign shop providing a comprehensive portfolio of signage products and installation services. The core offering includes five main product categories: channel letters and cabinet signs (customizable illuminated LED signs), digital displays and electronic message centers, monument and pylon signs, and directional post and panel signs. Installation and maintenance services are provided by OSHA 10-certified technicians using a fleet of service trucks with equipment reaching up to 85 feet. A sister company, Farmington Signs, handles retail sign design, fabrication, vinyl graphics, and wraps. The company is UL listed and OSHA 10 certified.

Differentiator

Problem solved

Functional benefit

Products and services

• Sign Installation & Maintenance Services On-site installation and ongoing maintenance of commercial signs, performed by OSHA 10-certified technicians dispatched in fully equipped service trucks with excavating equipment and reach up to 85 feet. Serves commercial and industrial businesses in the Missouri region.
• Channel Letters & Cabinet Signs Installation Installation of fully customizable LED-illuminated channel letters and cabinet signs available in a variety of colors, letters, numbers, shapes, logos, and styles. Channel letters are illuminated with LEDs designed to last many years and can be installed directly to a building or on a raceway for day-and-night visibility.
• Digital Displays / Electronic Message Centers (EMC) Installation Installation of digital display screens and electronic message centers for dynamic, programmable signage content aimed at businesses needing changeable messaging.
• Monument & Pylon Sign Installation Installation of free-standing exterior monument and pylon signs that identify business, school, or center locations. Available in a variety of materials and design options to help businesses stand above competitors.
• Directional Post & Panel Sign Installation Installation of post and panel signs for directing visitors within large campuses or busy sites; available as permanent or temporary signage solutions.

Quantifiable outcome

• LED channel letters last for many years, reducing replacement frequency and maintenance costs

Named customers8 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Farmington SignscoreOthersSister company referral relationship for sign design, fabrication, vinyl graphics, and wraps. Midwest Light & Sign directs customers needing fabrication services to Farmington Signs (573-330-7766, farmingtonsigns.com), while maintaining focus on installation and maintenance services.

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Image360: Image360 is a franchise network of sign and graphics professionals offering design, fabrication, and installation of commercial signage. It is comparable to Midwest Light & Sign because both focus on installed illuminated signage, monument signs, and channel letters for commercial customers.
• Allen Industries: Allen Industries designs, fabricates, and installs commercial signs and signage programs for enterprise customers across the U.S. It is comparable to Midwest Light & Sign because both companies serve multi-site enterprise customers with sign installation and maintenance as a core offering.
• Watchfire Signs: Watchfire is a leading manufacturer of LED signs and electronic message centers (EMCs) and also provides installation services. It is a direct comparable because Midwest Light & Sign actively installs and services electronic message centers and digital displays, which is Watchfire's core product category.
• Poblocki Sign Company: Poblocki Sign Company is a U.S. sign manufacturer and installer specializing in commercial signage, channel letters, monuments, pylons, and electronic message centers. It is a direct comparable because its product and service mix closely mirrors Midwest Light & Sign's core offerings.
• SignZone (Williams Sign Company): SignZone specializes in sign installation, service, and maintenance for national retail and commercial customers. It is a direct comparable because both companies operate on-site installation and maintenance businesses serving enterprise accounts with multi-site signage programs.
• National Sign Corporation: National Sign Corporation is a commercial sign fabrication and installation company serving the central U.S. with a focus on illuminated signage and multi-site enterprise programs. It is comparable to Midwest Light & Sign because both deliver installed commercial signage for enterprise and institutional customers.
• Reece Sign Company: Reece Sign Company is a regional commercial sign manufacturer and installer serving the Midwest U.S. It is a direct comparable because it operates in the same geographic region and provides the same product mix (channel letters, monuments, pylons, digital signage) as Midwest Light & Sign.
• Federal Heath Sign Company: Federal Heath is a national sign installation, maintenance, and manufacturing company serving retail, quick-service restaurants, and commercial customers. It is comparable to Midwest Light & Sign because both provide turnkey sign installation and maintenance services for multi-site commercial customers such as AutoZone and Whirlpool.

Broad incumbents

• FASTSIGNS: FASTSIGNS is a national franchise network providing sign design, fabrication, and installation services across hundreds of locations. It is comparable to Midwest Light & Sign because both serve commercial businesses needing signage solutions, though FASTSIGNS also includes design/fabrication in-house.
• YESCO (Young Electric Sign Company): YESCO is one of the largest sign manufacturing and installation companies in the U.S., offering design, fabrication, installation, and maintenance of commercial signage. It is comparable to Midwest Light & Sign because it operates across the same value chain (installation, maintenance, illuminated signage) at a much larger national scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/midwestlightandsign

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Midwest Light and Sign