Porovnej24.cz

What Porovnej24.cz does

Porovnej24.cz is a Czech online comparison platform operated by Klik.cz & ePojisteni.cz, s.r.o., that allows consumers to compare financial products including vehicle, travel, home, life, and accident insurance, consumer loans and mortgages, energy suppliers, and mobile/telecom tariffs. The platform aggregates 2,300+ offers across 80+ partner integrations in 100,000+ product combinations, and publishes a 0–5 product rating computed from coverage scope and pricing. The service is free to consumers; the company does not charge users and instead generates revenue through commissions and referral fees paid by partner providers upon successful conversion. The operator is registered with the Czech National Bank (ČNB) as an independent insurance intermediary, effective February 1, 2019.

The platform reports advising 300,000+ clients monthly, with 91% of advised clients reportedly saving money and an average savings of 21% (64% on travel insurance specifically). It self-describes as the #1 most visited financial comparator in the Czech Republic, supported by 5,500+ Google reviews averaging 4.9 stars and coverage on major Czech media outlets including Nova, Prima, and Seznam. The comparison engine prioritizes non-public and exclusive offers, with 84% of available products reportedly available only through the platform.

Porovnej24.cz operates within a broader ecosystem including sister companies Elephant Orchestra (consumer credit) and Tarifomat (energy and telecom comparison), the latter registered with the Energy Regulatory Office (ERÚ) effective September 9, 2022. This multi-vertical structure allows the parent group to capture consumer demand across insurance, lending, energy, and telecom from a single brand destination. The platform competes in the Czech market against other price-comparison services that have emerged as insurance and energy distribution has moved online.

Name

Porovnej24.cz

Legal name

Klik.cz & ePojisteni.cz, s.r.o.

Website

https://porovnej24.cz

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

11–50 employees

Short description

Porovnej24.cz is a Czech online comparison platform that helps consumers compare insurance, loans, energy, and telecom products from 80+ providers, earning revenue from provider commissions on referrals.

Ownership category

akta.pro rank

Headquarters

HQ city

Praha

HQ country

Czechia

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure

Revenue model

1. Insurance Commission: The company earns commissions from insurance companies for each policy sold through their platform. The commissions are paid by the insurance companies, not by customers. The company explicitly states they have no direct or indirect ownership stake in any insurance company whose products they offer.
2. Financial Products Referral: Commissions from banks and financial institutions for referring customers for loans, mortgages, and other financial products. The service is free for customers, with revenue generated through referral commissions from providers.
3. Energy and Telecom Commissions: Revenue from energy suppliers and mobile operators for customer referrals. Operated through sister company Tarifomat, s.r.o.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Porovnej24.cz operates an online multivertical comparison and arrangement platform that lets Czech consumers compare and purchase insurance (mandatory vehicle, casco, travel, home, life, accident), loans and mortgages, electricity and gas tariffs, and mobile plans from 80+ providers. The service is free for customers and monetizes via referral commissions paid by insurance companies and financial institutions for successfully arranged policies and contracts. A phone-based advisory team supplements the self-serve online flow.

Product overview

Porovnej24.cz is a multivertical financial services comparison and arrangement platform operated by Klik.cz & ePojisteni.cz s.r.o. The platform aggregates and compares insurance products (vehicle insurance including mandatory third-party liability and casco, travel insurance, home insurance, life insurance, accident insurance), credit products (loans, mortgages, refinancing), energy tariffs (electricity and gas), and mobile plans. Users can compare offerings from multiple providers and arrange products online. The platform uses a proprietary comparison engine with algorithmic product recommendations ranked by price and coverage quality, supplemented by automated product ratings. The service is provided free of charge to customers, with the platform earning commissions from providers. The company is registered as an independent insurance intermediary with the Czech National Bank (ČNB).

Differentiator

Problem solved

Functional benefit

Products and services

• Mandatory vehicle insurance (Povinné ručení) Comparison and online arrangement of mandatory third-party liability vehicle insurance required by Czech law, sourced from multiple insurance providers, for individual Czech vehicle owners.
• Comprehensive vehicle insurance (Havarijní pojištění) Comparison and online arrangement of comprehensive (casco) vehicle insurance covering damage, theft, and other risks, designed for Czech vehicle owners seeking broader coverage than mandatory insurance.
• Travel insurance (Cestovní pojištění) Comparison and online arrangement of travel insurance including COVID-19 add-on, available from 7 CZK per day and arrangeable online in approximately five minutes, for Czech travelers.
• Home insurance (Pojištění domova) Comparison and online arrangement of home and household property insurance products, for Czech homeowners and tenants.
• Personal loans and loan consolidation (Půjčky) Comparison and arrangement of personal loans, loan consolidation, and refinancing from banks and non-bank providers, intermediated under Czech consumer credit law 257/2016 Sb., for Czech consumers.
• Mortgages and refinancing (Hypotéky) Comparison and arrangement of mortgage products including new mortgages and refinancing, sourced from multiple financial institutions, for Czech home buyers and existing mortgage holders.
• Energy comparison (Energie / plyn a elektřina) Comparison and online arrangement of electricity and gas tariffs from Czech energy suppliers, for Czech households and small consumers seeking to switch providers.
• Mobile tariff comparison (Mobilní tarify) Comparison of mobile operators and tariffs in the Czech Republic, enabling consumers to identify and switch to suitable mobile plans.
• Life insurance (Životní pojištění) Comparison and online arrangement of life insurance policies for Czech individuals and families.
• Accident insurance (Úrazové pojištění) Comparison and online arrangement of accident insurance covering injuries and disability, for Czech individuals and families.

Quantifiable outcome

• 91% of clients saved money using the service
• +4 more outcomes

Named customers2 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Energetický regulační úřad (ERÚ)minorOthers · 9 September 2022Czech energy regulatory authority that oversees compliance in energy and telecom mediation. Tarifomat s.r.o. holds registration certificate no. 742238047.
• Allianz pojišťovnacoreChannel Partner/ Reseller/ DistributorInsurance provider whose products are offered on the Porovnej24.cz platform. Products include car insurance, travel insurance, and property insurance.
• Česká podnikatelská pojišťovna (Vienna Insurance Group)coreChannel Partner/ Reseller/ DistributorInsurance provider available on the platform for vehicle and property insurance products.
• ČSOB pojišťovnacoreChannel Partner/ Reseller/ DistributorInsurance company whose products are distributed through the platform, including car insurance and property insurance.
• Direct pojišťovnacoreChannel Partner/ Reseller/ DistributorDirect insurance provider available on the platform for car insurance and property coverage.
• Generali Česká pojišťovnacoreChannel Partner/ Reseller/ DistributorMajor Czech insurance company whose products are offered through the platform.
• Kooperativa pojišťovna (Vienna Insurance Group)coreChannel Partner/ Reseller/ DistributorInsurance provider whose vehicle and property insurance products are distributed via the platform.
• UNIQA pojišťovnacoreChannel Partner/ Reseller/ DistributorInsurance company available on the platform for life, travel, and property insurance.
• Slavia pojišťovnacoreChannel Partner/ Reseller/ DistributorInsurance provider whose products are offered through the platform for vehicle and travel insurance.
• Elephant Orchestra, s.r.o.coreStrategic or Co-development PartnerSister company and independent intermediary for consumer credit under Czech law 257/2016 Sb. Part of the Klik.cz group providing loan and credit comparison services.
• Tarifomat, s.r.o.coreStrategic or Co-development PartnerSister company registered with Energy Regulatory Office (ERÚ) as energy and telecom intermediary since 9.9.2022. Part of the Klik.cz group providing energy and mobile tariff comparison services.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Customer concentration

• LinkedInlinkedin.com/company/porovnej24-cz

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Porovnej24.cz