What Medialog Communications does

Medialog Communications is an independent, founder-owned media agency headquartered in Barcelona, Spain, with operational presence in Madrid and a distributed remote team spanning at least 16 countries across Europe, Asia, and North America. Founded in 2016 as a cloud-native agency — predating the COVID-19 normalization of remote work — the firm offers full-spectrum multimedia media planning, buying, and optimization across TV360 (TV & CTV), radio and digital audio, podcasts, print, display, video, OOH and DOOH, paid social, native, and influencer/UGC channels. Its underlying technology stack is built on Microsoft SharePoint, with supplementary tools including InOut (collaboration, developed with Simple Made Apps), Cloudya/NFON (telephony), Factorial (HR), and Anfix (invoicing). A proprietary 10-digit Reference Algorithm on MongoDB NoSQL underpins record organization across clients and campaigns, and the firm operates two proprietary sub-products: Ad-Proof for creative verification and the Stakeholders Pro Portal for client reporting.

The company serves B2C companies, B2B companies, and public institutions across industries including tourism, fintech, cosmetics, food & beverage, healthcare, publishing, outdoor advertising, and technology retail — with named clients such as Patronat de Turisme Costa Brava Girona, Verse, Caudalie, JC Decaux, and Prensa Ibérica. Its commercial model is a variable-cost, transaction-fee structure: Medialog earns a single-digit percentage of the advertising investment it places on behalf of clients, with no fixed fees and no charge during idle periods, aligning agency compensation with campaign activity. Distribution is direct B2B, with senior-profile teams assembled per client and international campaigns activated through a global supplier network rather than resellers. The firm has explicitly avoided external capital since inception, maintaining full founder ownership and independence from advertising holding groups.

Name

Medialog Communications

Legal name

Medialog Communications Sociedad Limitada

Website

https://www.medialog.es/

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Medialog Communications is an independent, cloud-native media agency founded in 2016 in Barcelona, Spain, offering full-spectrum multimedia planning, buying, and optimization to B2C, B2B, and public-sector clients via a variable-cost transaction-fee model and a fully remote senior team.

Ownership category

akta.pro rank

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Media Planning and Buying Commission: Performance-based compensation model where Medialog earns a single-digit percentage of the advertising investment made on behalf of clients. No fixed fees charged; if there is no campaign, Medialog does not charge the client.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Medialog Communications is an independent, cloud-native media agency that plans, negotiates, buys, and optimizes advertising campaigns for advertisers across traditional and digital channels including TV360, Radio, Digital Audio, Podcast, Print, Display, Video, OOH & DOOH, Paid Social, Native, and Influencer/UGC. The agency operates a fully remote model staffed by senior-profile teams and charges clients a single-digit percentage of campaign media spend rather than fixed retainers, aligning its compensation with campaign delivery.

Product overview

Medialog Communications is a media agency offering a unified portfolio of media planning, buying, and optimization services. The core offering spans TV360 (TV & CTV), radio and digital audio/podcasts, print, display and video, OOH and DOOH, paid social, native, and influencer/UGC channels. The agency also provides branded content and dedicated client tools including the Ad-Proof service for creative validation and a Stakeholders (pro) portal for client collaboration and reporting. All services are delivered through a variable-cost pricing model (single-digit percentage of campaign spend) without fixed fees.

Differentiator

Problem solved

Functional benefit

Brands

• Ad-proof: An advertising verification or proofing tool referenced on the company website under their product offerings.

Products and services

• Media Planning & Strategy Strategic media planning service that defines channel mix, audience targeting, and budget allocation across TV360, Radio, Digital Audio, Podcast, Print, Display, Video, OOH & DOOH, Paid Social, Native, and Influencer/UGC channels for advertisers.
• Media Buying & Negotiation Negotiation and purchase of advertising inventory on behalf of advertisers across traditional and digital channels, leveraging supplier relationships and independent positioning to secure media space.
• Campaign Optimization Ongoing monitoring and optimization of live advertising campaigns across channels to improve performance and maximize return on media spend for advertiser clients.
• Branded Content Creation and production of branded content collaborations with creators, influencers, and publishers for advertisers seeking custom editorial or storytelling assets.
• Ad-Proof In-house sub-product for tracking and analyzing campaign delivery and proof-of-performance, supporting the agency's campaign verification and reporting workflows.
• Stakeholders (Pro Portal) Client-facing professional portal product for stakeholder collaboration, reporting, and visibility into campaign activity and results.

Quantifiable outcome

• Placed Verse in top 3 of banking apps in 6 months
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature1 record

Partnerships

Eleven partnerships are on record, tiered core and minor.

• AbitechcoreTechnology or Integration · 1 January 2016IT services provider and technology advisor from medialog's inception in 2016. Provided guidance on cloud adoption and SharePoint implementation, allowing the team to build internal technology competencies.
• STKcoreTechnology or Integration · 1 January 2016Call handling and answering service provider. STK personnel answer calls to medialog and route callers to appropriate recipients per established protocol, providing professional call management without internal overhead.
• MondaycoreOthersCoworking space provider in multiple Spanish cities (Barcelona, Madrid). Primary work center for medialog's distributed team, offering 24/7 access, meeting rooms, and community events.
• RegusminorOthersCoworking and business center provider used during operations in Vietnam, offering flexible workspace access globally.
• OutpostminorOthersCoworking space provider in Asia, used during medialog's remote work operations in the region.
• Simple Made AppscoreTechnology or IntegrationDevelopment partner for InOut application, a communication and collaboration tool. Also developed custom 10-digit reference code generator using MongoDB. Long-term technology development partnership.
• AnfixcoreTechnology or IntegrationInvoicing and financial management system provider. Medialog developed innovative warehouse-based invoicing approach using Anfix's standard system, replacing complex ad-hoc billing solutions.
• NFON (Cloudya)coreTechnology or IntegrationCloud-based telecommunications provider for voice communications, enabling medialog's distributed team to maintain professional phone presence regardless of location.
• FactorialcoreTechnology or IntegrationBarcelona-based HR management platform for modern team management, employee tracking, and HR administration for remote teams.
• Microsoft (SharePoint)coreTechnology or IntegrationCore enterprise platform for document management, collaboration, and organizational workflows. Adopted in 2016 before cloud work became mainstream, enabling full remote operations.
• Swiss EscapeminorOthersCoworking and coliving provider in Switzerland (Grimentz) and Greece. Used for team retreats and remote work experiences in the Alps.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Mindshare: Global media agency network within GroupM/WPP with established Spanish operations. Offers full-service media planning and buying across TV, digital, OOH, and social—the same core service mix as Medialog but at vastly greater scale.
• Zenith: Publicis-owned global media agency with a strong Spanish presence. Competes with Medialog directly on integrated media planning and buying for advertisers across legacy and digital channels.
• OMD: Omnicom's flagship media network operating in Spain, providing planning, buying, and optimization across TV, digital, OOH/DOOH, and paid social—directly overlapping with Medialog's multimedia offering.
• MediaCom: GroupM media agency with Spanish operations, focused on connecting consumer journeys across channels. Closely comparable service model to Medialog but with significantly larger scale and global resources.
• Starcom: Publicis media agency with Spanish operations delivering full-service planning and buying across traditional and digital channels. Same channel breadth as Medialog, but backed by a global holding-company network.
• Wavemaker: GroupM media agency emphasizing growth, content, and cross-channel media activation. Spanish operations compete with Medialog on the same advertiser set and channel portfolio.
• Arena Media: Spanish-focused media agency within Havas Media Group. Most direct geographic peer to Medialog, serving Spanish advertisers with similar multimedia planning and buying capabilities.
• PHD: Omnicom media network with Spanish presence, offering planning, buying, and optimization across digital and traditional channels—closely aligned with Medialog's service portfolio.
• Initiative: IPG Mediabrands' media agency with Spanish operations, providing full-service media planning and buying. Competes with Medialog on integrated advertiser campaigns across channels.
• Havas Media: Havas Group's global media agency network operating in Spain, delivering end-to-end media strategy, planning, and buying—directly comparable service mix to Medialog's offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/medialogcommunications

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Medialog Communications