Publicide

What Publicide does

Publicide Inc. (operating as Publicide NYC) is a New York City-based specialty printing studio founded in 2006 that produces custom and luxury printed materials for fashion houses, luxury brands, publishers, art galleries and museums, hotels, advertising agencies, and corporate clients ranging from startups to Fortune 500 companies. The studio is located at 250 West 40th Street (8th Floor) in Manhattan's Garment District and operates Monday through Friday. Its positioning is that of a 'special-ops' print shop focused on complex projects requiring specialty materials and techniques that general commercial printers cannot accommodate.

The company's core technical capabilities span letterpress, foil stamping (using heated copper plates etched from digital files), embossing, debossing, die-cutting, offset printing, digital printing (Heidelberg and HP Indigo), white ink printing, Pantone metallic ink printing, fluorescent ink printing, spot UV gloss, and edge gilding. It works with non-standard substrates including black papers, cotton stocks, European papers, metallic papers, holographic stocks, kraft, and recycled/renewable stocks (bamboo, sugarcane, hemp). Core product categories include business cards, books (art books, lookbooks, magazines, notebooks), stationery (letterhead, envelopes, notecards, notepads), invitations (event, wedding), and die-cut custom work (boxes, hang tags, packaging, stickers, labels).

Publicide's business model combines project-based custom B2B printing services with a small direct-to-consumer e-commerce storefront. Custom projects are priced on a quote basis via consultative phone, email, and in-person appointments. Pre-made retail products include specialty notecards priced at $40-$50 per 8-card pack, leather wallets at $125 each, and custom sample packs at $25. The company markets through its website, an email newsletter, organic social media (Twitter, Instagram, Pinterest), and an FAQ/News blog. Distribution is primarily domestic US with international shipping available on request for sample packs. The company is privately held with no disclosed funding rounds, investors, M&A activity, or parent company.

Name

Publicide

Legal name

Publicide Inc.

Website

https://publicide.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Publicide is a New York City-based specialty printing studio that produces custom business cards, books, packaging, stationery, invitations, and leather goods for fashion houses, luxury brands, publishers, museums, and corporate clients using letterpress, foil stamping, embossing, and related techniques on non-standard materials.

Ownership category

akta.pro rank

Product category

Commercial Printing Services

NAICS

Converted Paper Product Manufacturing (3222), Stationery Product Manufacturing (322230), Stationery Product Manufacturing (32223)

SIC

Commercial Printing (2750), Converted Paper & Paperboard Prods (No Contaners/Boxes) (2670), Paperboard Containers & Boxes (2650)

akta.pro primary industry

Paper-Based Packaging & Single-Use Paper Products (Paper Bags, Wraps, Cartons) (CRADALAL)

akta.pro secondary industry

Recycled Specialty Paper (Filter, Release, Construction, Technical) (IMAMAKAK)

Keywords

• Specialty printing services
• Custom letterpress printing
• Foil stamping services
• Luxury business cards
• Custom packaging printing

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales

Revenue model

1. Custom Specialty Printing Services: Project-based custom printing services for business cards, books, packaging, stationery, invitations, and custom formats using specialty techniques like letterpress, foil stamping, embossing, and die-cutting. Clients provide specifications and files; Publicide handles production.
2. Pre-made Stationery Products: Sale of pre-made notecards and leather goods through the online shop. Products include specialty notecards ($40-$50) and leather wallets ($125) designed and printed in Manhattan.
3. Custom Sample Packs: Custom-pulled sample packs containing prints, papers, and promotional materials tailored to specific project requirements. Sold for $25 including ground shipping.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Publicide is a New York City specialty print studio that produces custom business cards, books, stationery, invitations, and die-cut packaging using letterpress, foil stamping, embossing, offset, and digital techniques on challenging substrates including black, cotton, metallic, holographic, kraft, and recycled papers. In parallel, it operates a small retail storefront of pre-made specialty notecards, leather wallets, and sample packs, all designed and produced in Manhattan.

Product overview

Publicide is a New York City-based specialty printing studio offering custom and luxury printing services since 2006. The company operates as a single integrated studio providing a comprehensive portfolio of printing services centered around specialty techniques including letterpress, foil stamping, embossing, die cutting, offset printing, and digital printing. Core product categories span Business Cards (Black, Offset, Gilded Edge, Color Edge variants), Books (Art Books, Lookbooks, Zines), Stationery (Letterhead, Envelopes, Notecards, Notepads), Invitations (Event, Wedding), and Die-Cut & Custom Work (Boxes, Hang Tags, Packaging, Stickers, Labels). The company also maintains a retail shop selling pre-made specialty notecards in multiple colorways and leather wallets. Specialty printing services include White Ink Printing, Metallic Ink Printing, Fluorescent Ink Printing, Spot UV Gloss, Gilded Edge finishing, Black Paper Printing, Mirror & Reflective Paper Printing, Kraft Paper Printing, and Recycled Paper Printing. The company differentiates through high-detail, high-quality results on specialty materials including cotton, European stocks, and black papers.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Business Cards Custom business cards produced with specialty techniques including foil stamping, embossing, letterpress, and edge painting on black, cotton, metallic, and holographic stocks for fashion, luxury, and corporate clients.
• Custom Book Printing Premium book printing services including art books, lookbooks, zines, magazines, notebooks, and booklets with binding options such as Smyth-sewn, perfect binding, case binding, saddle stitching, and spiral binding for publishers, fashion houses, and galleries.
• Custom Stationery Custom stationery printing including letterhead, envelopes, notecards, notepads, and thank you cards produced via offset, letterpress, digital printing, foil stamping, embossing, and die-cutting for corporate and professional clients.
• Custom Invitations Custom event, wedding, and postcard invitations with letterpress, foil stamping, embossing, and custom die-cut options on ultra-thick cards up to 120pt with edge gilding for event planners and individuals hosting milestone events.
• Die-Cut and Custom Work Custom die-cut products including boxes, hang tags, packaging, posters, stickers, coasters, and labels with luxury finishes and specialty shapes for fashion labels, luxury brands, and consumer products companies.
• Pre-Made Notecards Pre-made specialty A6 notecards at 60pt thickness with matching envelopes, available in Holographic, Gold, Safety Yellow, Fluorescent, White, and Black variants at fixed unit pricing for individual consumers and corporate gifting.
• Leather Wallets (Chèvre Breteuil) Fine French Chèvre Breteuil goat leather wallets cut and sewn in Manhattan, available in Cream, Red, Green, Yellow, and Gray with matching edge finish at fixed unit pricing for individual consumers.
• Custom Sample Pack Custom-pulled sample pack containing prints, papers, and promotional materials tailored to a customer's stated project requirements, sold with ground shipping included in the USA and available internationally on request.

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Others

• GMUND: German premium paper manufacturer supplying cotton, metallic, and colored specialty stocks — listed as a Publicide supplier; comparable premium paper ecosystem positioning and adjacent value chain.
• Mohawk Fine Papers: Premium paper manufacturer (Mohawk, Strathmore, Via) whose papers Publicide explicitly uses; comparable positioning in the premium paper ecosystem and a key upstream supplier/ecosystem participant.

Direct peers

• Boxcar Press: Specialty letterpress and foil printing studio serving designers, artists, and small brands — directly comparable craft focus and project-based custom printing model.
• The Indigo Press: NYC-based boutique printing studio specializing in letterpress, foil stamping, and custom stationery for fashion, hospitality, and luxury clients — overlapping service mix, geography, and customer segments with Publicide.
• Studio on Fire: Design-forward specialty print studio offering letterpress, foil stamping, and die-cutting for designers, agencies, and brands — directly comparable technique stack and target customers to Publicide.
• Hatch Show Print: Iconic letterpress print shop producing posters, stationery, and event collateral for cultural and music-industry clients — directly comparable craft technique and high-end custom output.
• Albertine Press: Letterpress greeting cards and stationery maker serving retailers and gift markets — overlapping product categories (notecards, stationery) with Publicide's pre-made shop and stationery lines.
• Jukebox Print: Boutique specialty printer offering custom invitations, stationery, and personalized print products for events and individuals — overlapping wedding/invitation and stationery categories.

Broad incumbents

• MOO: Larger-scale premium business card, stationery, and print marketing platform serving SMBs and enterprises globally — overlapping premium business card and stationery category but at much broader scale and self-service distribution.
• Vistaprint: Mass-market commercial printing platform for business cards, marketing materials, and signage — adjacent print-services category but competes at the volume/price end rather than the specialty craft end.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/publicide
• Instagraminstagram.com/publicide
• Pinterestpinterest.com/publicide/_created
• Facebookfacebook.com/publicide
• LinkedInlinkedin.com/company/publicide-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Publicide