Onetrak
Onetrak is an Australian heavy equipment dealer selling, renting, servicing, and supplying parts for construction, forestry, waste and recycling, and quarrying equipment across eight branches, serving enterprise civil contractors, forestry operators, recyclers, and government buyers nationwide.
- Company typePrivate
- Founded2006
- HeadquartersBridgewater, Australia
- Headcount101–250
- GTM typeB2B
- OfferingHardware or Manufacturing
What Onetrak does
Onetrak is an Australian heavy equipment distributor and service provider founded in 2006 by David and Jaime Hazell, headquartered in Bridgewater, Tasmania. The company is the authorized Australian dealer for a portfolio of international OEMs including Tigercat (forestry), Hidromek (earthmoving), Hyundai Construction Equipment, Striker and Anaconda (crushing and screening), Terex Fuchs (material handling), Eagle Iron Works (washing), Nirox (trommels), and Berco (undercarriage), and supplies Tigercat and Striker into Papua New Guinea as well. Operations span four end-verticals: construction/civil, forestry, waste and recycling, and quarrying/mining/crushing and screening, with equipment ranging from mini excavators to mining-class machines, plus a dedicated rental fleet.
The business is operated through eight physical branches across six Australian states (Tasmania, Victoria, New South Wales including Sydney/Moorebank and Tumut, Queensland/Caboolture, Western Australia/Robinson and Albany, and South Australia/Mount Gambier), supported by more than 50 fully equipped 4x4 mobile field service vehicles providing on-site diagnostics, hydraulic servicing, and breakdown repairs. Differentiated capabilities include in-house custom fabrication and welding for forestry modifications, excavator attachments, hydraulic thumbs, demolition grabs, and bespoke build-to-order configurations, plus an online used-equipment inventory platform (stock.onetrak.com.au) and the Onetrak Rental division for short and long-term dry hire.
Revenue is generated across multiple streams: one-time new and used equipment sales, monthly equipment rental contracts, multi-year rent-to-buy arrangements, recurring parts sales, fixed-price service and repair work, and tailored finance offerings. Pricing is quote-based rather than list-price, with bundling across equipment, parts, service, and finance. Customer segments are predominantly enterprise and government buyers across civil construction (e.g., Hazell Bros., Jumbo Group, SOFOS Civil, Ruby Civil, Gillies Civil, Padgett Group, Wattle Range Council), forestry (Fennell Forestry, Mechlog, Orana Enterprises), waste and recycling (Recycal, CSS Recycling, Top Dollar, Mornington Park), and quarrying/aggregates (St Helens Quarries, Brucknell Lime), with go-to-market executed via direct field sales, industry events including "Onetrak Dig Days," and content marketing through the company website and customer case studies.
Onetrak firmographics
Firmographics- Name
- Onetrak
- Legal name
- Onetrak
- Website
- https://onetrak.com.au
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Onetrak is an Australian heavy equipment dealer selling, renting, servicing, and supplying parts for construction, forestry, waste and recycling, and quarrying equipment across eight branches, serving enterprise civil contractors, forestry operators, recyclers, and government buyers nationwide.
- Ownership category
- akta.pro rank
Onetrak industry classification
Industry- Product category
- Heavy Equipment Dealership
- NAICS
- Construction, Mining, and Forestry Machinery and Equipment Rental and Leasing (532412), Mining Machinery and Equipment Manufacturing (333131)
- SIC
- Wholesale-Construction & Mining (No Petro) Machinery & Equip (5082), Construction, Mining & Materials Handling Machinery & Equip (3530), Mining Machinery & Equip (No Oil & Gas Field Mach & Equip) (3532)
- akta.pro primary industry
- Excavators (IMAHAAAA)
- akta.pro secondary industry
- Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers) (IMAKANAA)
Keywords
Where Onetrak is headquartered
LocationHeadquarters
- HQ city
- Bridgewater
- HQ country
- Australia
- HQ region
- Oceania
Offices7 records
Markets served
Onetrak business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D
Revenue model
- New Equipment Sales: Sales of new heavy machinery including excavators, wheel loaders, graders, and other construction equipment from brands like Hidromek, XCMG, and Hyundai.
- Used Equipment Sales: Sales of pre-owned heavy machinery through dedicated used machine inventory platform.
- Equipment Rentals: Short-term and long-term dry hire of construction and earthmoving equipment including backhoe loaders, crushers, screens, excavators, and wheel loaders.
- Parts Sales: Genuine spare parts for supported brands including Fuchs, Dressta, Striker, Hidromek, Tigercat, and Hyundai.
- Service and Repairs: Fixed price services, breakdown repairs, mobile field service, workshop repairs, and maintenance for all makes and models.
- Finance and Rent-to-Buy: Flexible finance, rental and rent-to-buy options tailored to customer projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Equipment Purchase |
| Subscription | Monthly | Equipment Rental |
| Hybrid | Multi-year contract | Rent-to-Buy |
| Unit Pricing | Pay-as-you-go | Service and Parts |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels4 records
Onetrak product offering
Product offeringCore offering
Onetrak is an Australian authorized heavy equipment dealer that sells, rents, and services construction, forestry, waste & recycling, and crushing & screening machinery across eight branches nationwide. The company represents multiple OEMs including Tigercat, Hidromek, Striker, Anaconda, Terex Fuchs, Eagle Iron Works, Nirox, and XCMG, and backs sales with genuine parts supply, mobile field service, custom fabrication, and rent-to-buy financing.
Product overview
Onetrak is a heavy machinery dealer offering equipment across four industry segments: Construction, Forestry, Waste & Recycling, and Crushing & Screening. The product portfolio includes construction machines (excavators, wheel loaders, graders, backhoe loaders, compactors, attachments), crushing and screening equipment (cone/impact/jaw crushers, screens, trommels, stackers, washing equipment), forestry machinery (Tigercat skidders, harvesters, forwarders, feller bunchers, mulchers, chippers/grinders), and waste & recycling equipment (shredders, material handlers, screens, windshifters). The company also offers equipment rental, used machines, and comprehensive after-sales service including parts, field service, undercarriage components, and custom fabrication. Onetrak serves as the authorized dealer for brands including Anaconda, Striker, Hidromek, Tigercat, Terex Fuchs, Eagle Iron Works, and Nirox across Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Construction Equipment Sale of new and used construction machinery for civil contractors and earthmoving firms, including mini, midi, large and wheel excavators, graders, wheel loaders, backhoe loaders, track and skid steer loaders, telehandlers, elevated lift platforms, compaction rollers, road pavement machines, trucks, rock breakers, and universal attachments. Brands distributed include Hidromek, XCMG, and Hyundai Construction Equipment.
- Crushing & Screening Equipment Mobile and fixed crushing, screening, and conveying equipment for quarry, mining, demolition, and recycling operations. Includes cone, impact, and jaw crushers, feed hoppers, conveyor stackers, trommels, finishing screens, scalper reclaimers, and washing equipment. Distributed brands include Striker, Anaconda, Eagle Iron Works (EIW), and Nirox.
- Forestry Equipment Purpose-built timber harvesting machinery for forestry contractors, including Tigercat skidders, harvesters, feller bunchers, shovel loggers, forwarders, log loaders, loggers, off-road industrial vehicles, mulchers, carbonizers, chippers, and grinders. Also covers forestry excavators, felling and harvesting heads, mulching heads, grapples, Timbermax winch systems, Rotobec grapples, and traction aids. Onetrak has been Tigercat's national Australian distributor since 2013.
- Waste & Recycling Equipment Material processing and handling equipment for waste management and recycling operators, including Hammel shredders, picking stations, disc and star screens, Ecostar windshifters, Terex Fuchs material handlers, land fillers, material handling attachments, and vacuum equipment.
- Onetrak Equipment Rental
Quantifiable outcome
- Over 100 staff members and 8 branches nationwide
- +2 more outcomes
Companies that use Onetrak
Customer profileNamed customers20 records
Segments5 records
Ideal customer profiles6 records
Onetrak technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Onetrak partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered core, major and minor.
- CSS RecyclingcoreCSS Recycling integration announced December 2024, expanding Onetrak's presence in the waste and recycling sector with specialized solutions.
- Anaconda EquipmentcoreOnetrak appointed as the official Australian dealer for Anaconda Equipment, distributing mobile crushers, conveyors, and finishing screens across all Australian states and territories.
- Eagle Iron Works (EIW)coreOnetrak appointed as the official Australian dealer for Eagle Iron Works washing equipment.
- HidromekcoreOnetrak is the official Australian dealer for Hidromek construction equipment including excavators, wheel loaders, graders, and backhoes.
- Hyundai Construction EquipmentcoreOnetrak is the official dealer for Hyundai Construction Equipment in Tasmania. Originally started as Hyundai dealer in 2006.
- Nirox EquipmentcoreOnetrak appointed as the official Australian dealer for Nirox rock trommels.
- StrikercoreOnetrak is the official dealer for Striker mobile crushing, screening, and conveying equipment in Australia and Papua New Guinea. Australian-owned manufacturer.
- Terex FuchscoreOnetrak is the official Australian dealer for Terex Fuchs material handlers for waste and recycling applications.
- TigercatcoreOnetrak is the official dealer for Tigercat forestry equipment in Australia and Papua New Guinea. National distributor since 2013. Tigercat produces purpose-built timber harvesting machines.
- BercomajorAuthorized Berco dealer for Australia supplying undercarriage components for excavators up to 30 tonnes, forestry machines, and Dressta/Dresser/International dozers.
- Variety the Children's CharityminorOnetrak is a proud corporate partner of Variety the Children's Charity. Proceeds from Onetrak's rental fleet are donated to help fund the charity's work supporting families and children.
- Pancare FoundationminorSince 2018, Onetrak has been a sponsor of the Pancare Foundation's annual Festival of Sports event supporting upper GI cancer research and awareness.
Scale indicators4 records
Recent moves21 records
Expansion highlights6 records
Onetrak competitors and assessment
Company assessmentDirect peers
- Tutt Bryant Equipment: Australian distributor of leading construction, quarry, materials handling and forestry equipment brands, with national branch network and service operations. Directly comparable to Onetrak in serving construction, quarry/mining and forestry customers with sales, rental, parts and after-sales support.
- WesTrac: Caterpillar dealer for Western Australia, New South Wales and the Australian Capital Territory, covering mining, construction and infrastructure customers with new equipment, parts, service and technology solutions. Comparable to Onetrak's multi-vertical dealer model and branch-based service network.
- Babcock: Multi-brand distributor of industrial and construction equipment across Australia, New Zealand, the Pacific and South Africa, representing brands such as Manitowoc, Grove, JLG, and Liebherr. Comparable as a multi-brand heavy equipment dealer with after-sales, parts and service infrastructure across verticals overlapping with Onetrak's.
- CJD Equipment: One of Australia's largest privately owned heavy equipment dealers, distributing Volvo CE, Kenworth, DAF and other brands across construction, mining, transport and materials handling. Directly comparable to Onetrak as a national multi-brand dealer with branch network, parts, service and rental operations across Australia.
- Clark Equipment Australia: Australian distributor of Bobcat, Doosan and other compact and heavy equipment brands serving construction, agriculture, materials handling and rental customers. Comparable to Onetrak in the multi-brand dealer model and parts/service coverage, particularly for compact and mid-sized construction and material handling equipment.
- Hastings Deering: Caterpillar dealer for Queensland, Northern Territory, New South Wales, the ACT and Papua New Guinea, offering new and used equipment, parts, service and rental. Comparable to Onetrak in offering multi-vertical earthmoving, mining and construction equipment support with national field service capability.
Broad incumbents
- Coates: Australia's largest equipment rental company, operating a national fleet including earthmoving, access, materials handling and power equipment. Comparable to Onetrak's Onetrak Rental division in dry-hire of construction equipment, but as a pure-play rental operator rather than a sales-led multi-brand dealer.
- Emeco: ASX-listed heavy earthmoving equipment rental and mining equipment solutions provider operating across Australia, with a focus on mining and infrastructure customers. Comparable to Onetrak's mining/earthmoving equipment and rental operations, but focused almost exclusively on rental rather than new equipment sales and dealer-led service.
- Komatsu Australia: Australian subsidiary of Komatsu Ltd, distributing and supporting Komatsu's construction, mining, forestry and utility equipment via direct and dealer channels. Comparable to Onetrak in offering construction and mining equipment, parts and service, but operates as a manufacturer-owned subsidiary rather than a multi-brand dealer.
- Hitachi Construction Machinery Australia: Subsidiary of Hitachi Construction Machinery distributing excavators, dump trucks and mining equipment in Australia with parts and service support. Comparable to Onetrak in the excavator and mining equipment segment, but as an OEM-direct operation rather than a multi-brand dealer.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Onetrak social profiles
Digital presenceOnetrak financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onetrak leadership team
Management profileNumber of profiles
Profiles2 records
Onetrak funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onetrak M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onetrak
What does Onetrak do?
Onetrak is an Australian authorized heavy equipment dealer that sells, rents, and services construction, forestry, waste & recycling, and crushing & screening machinery across eight branches nationwide. The company represents multiple OEMs including Tigercat, Hidromek, Striker, Anaconda, Terex Fuchs, Eagle Iron Works, Nirox, and XCMG, and backs sales with genuine parts supply, mobile field service, custom fabrication, and rent-to-buy financing.
Is Onetrak a public or private company?
Onetrak is a private company. It is classified as family owned and is currently operating.
When was Onetrak founded?
Onetrak was founded in 2006. It employs 101 to 250 people.
Where is Onetrak based?
Onetrak is headquartered in Bridgewater, Australia, in the Oceania region.
How does Onetrak make money?
Six revenue lines are on record. New Equipment Sales are the primary driver. The others are used Equipment Sales, equipment Rentals, parts Sales, service and Repairs and finance and Rent-to-Buy.
Who are Onetrak's main competitors?
Direct peers on record are Tutt Bryant Equipment, WesTrac, Babcock, CJD Equipment, Clark Equipment Australia and Hastings Deering. Broad incumbents are Coates, Emeco, Komatsu Australia and Hitachi Construction Machinery Australia.
Does Onetrak have an API?
No public API is recorded for Onetrak.
What industry is Onetrak in?
Onetrak's product category is Heavy Equipment Dealership. Its primary akta.pro industry code is IMAHAAAA, Excavators, with a secondary code of IMAKANAA, Surface Mining Equipment (Excavators, Shovels, Draglines, Dozers). Its NAICS code is 532412 and its SIC code is 5082.