What Green Business BASE CAMP does

Green Business BASE CAMP (GBBC) is a privately held, founder-led business education and consulting firm founded in Los Angeles in 2012 by Carrie Norton. The company serves early-stage entrepreneurs in the cleantech and sustainability space, corporate intrapreneurs seeking to embed sustainability into their organizations, and adjacent audiences including educators, college students, working professionals pursuing climate careers, and climate coaches. GBBC operates with a 1-10 person team and is independently owned with no disclosed institutional funding.

GBBC monetizes through six professional services revenue streams: invitation-only 4-day Start-Up Workshops for cleantech entrepreneur cohorts, Sustained Innovation workshops for mid-sized and large companies pursuing "Sustainability 3.0," one-on-one Entrepreneurial Leadership Coaching using Laser Coaching methodology, Impact Consulting for strategic advising and financing strategy, Keynote Speaking by the founder, and an E-Learning Platform delivering lectures and multimedia content from sustainable business thought leaders. All services are quote-based with no publicly disclosed pricing, and distribution is primarily direct through inquiry forms, supplemented by the founder's speaking engagements and a 4,000+ member newsletter community. The firm does not operate a proprietary technology stack beyond its e-learning delivery and The Edge video interview series.

The business is anchored by founder Carrie Norton's two-decade track record at the World Business Council for Sustainable Development, Garage.com, and Idealab's first solar company, and is supported by an advisory board that includes representatives from Obvious Ventures, GreenBiz Group, Arrow Electronics, Wharton Social Impact Initiative, Navitas Capital, and Garage Technology Ventures. GBBC has operated continuously since 2012 and positions itself globally through virtual delivery, though the company's publicly visible website snapshot dates to 2017 with no more recent product or expansion signals available.

Name

Green Business BASE CAMP

Legal name

Green Business BASE CAMP

Website

https://greenbusinessbasecamp.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

1–10 employees

Short description

Green Business BASE CAMP is a founder-led business education and consulting firm founded in 2012 that delivers workshops, coaching, consulting, and e-learning content to cleantech entrepreneurs and corporate intrapreneurs seeking to integrate sustainability into their ventures and organizations.

Ownership category

akta.pro rank

Product category

Business Education and Sustainability Consulting

akta.pro primary industry

Small Business & Entrepreneurship Community Education (EDAAAFAK)

akta.pro secondary industry

Core LMS Platforms (Academic & Corporate) (EDAFAAAA)

Keywords

• Sustainability consulting
• Business education
• Executive coaching
• Cleantech workshops
• Impact entrepreneurship

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Start-Up Workshops: Invitation-only 4-day intensive workshop programs for cohorts of select entrepreneurs in the cleantech space. Includes panels, workshops, brainstorming sessions, and strategy forums. Revenue generated through workshop fees.
2. Sustained Innovation Program: Workshop programs for mid-sized or large companies interested in achieving Sustainability 3.0. Customized content delivered through hands-on exercises and expert facilitation to embed sustainability throughout organizational ranks.
3. Executive Coaching: One-on-one coaching for entrepreneurs and corporate executives. Weekly or twice-monthly confidential sessions focused on problem-solving, communication skills, and mindful leadership. Uses Laser Coaching methodology and mindfulness/meditation training.
4. Impact Consulting: Strategic advising and consulting services for entrepreneurial organizations and startups. Consulting areas include strategic advising, sustainability innovation, operations design, and financing sources and strategy.
5. Keynote Speaking: Keynote speaking engagements by founder Carrie Norton to global audiences. Customized programs that inform, engage and transform diverse audiences on sustainability, impact entrepreneurship, cleantech innovation, and women's leadership topics.
6. E-Learning Platform: One-stop-shop for access to lectures, interactive classes, and multimedia content from thought leaders and pioneers across sustainable business and entrepreneurship. Subscription or course-based access to educational content.

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Green Business BASE CAMP (GBBC) is a global business education and consulting company that delivers sustainability-focused services to early-stage entrepreneurs and corporate intrapreneurs. Its core offerings include an e-learning platform with multimedia content, invitation-only 4-day start-up workshops for cleantech entrepreneurs, sustained innovation programs for mid-sized and large companies, one-on-one executive coaching using Laser Coaching methodology, impact consulting, and keynote speaking engagements. The company has been running workshops since 2012 and maintains a community of over 4,000 sustainable business leaders.

Product overview

Green Business BASE CAMP is a global business education company serving early-stage entrepreneurs and corporate intrapreneurs. The company offers a portfolio of services including: E-Learning Platform (access to lectures and multimedia content), Start-Up Workshops (4-day intensive cleantech entrepreneurship programs), Sustained Innovation Workshop (corporate sustainability transformation), Entrepreneurial Leadership Coaching (one-on-one coaching), Impact Consulting (strategic sustainability advising), and Keynote Speaking engagements. The company also provides targeted educational resources for different audiences including K-12 learners, educators, college students, working professionals seeking climate careers, and aspiring climate coaches. The E-Learning Platform serves as the primary digital product for delivering educational content, while workshops and coaching services are delivered in-person or virtually. Founded in 2012, the company has been running workshops for start-ups since that time.

Differentiator

Problem solved

Functional benefit

Products and services

• E-Learning Platform A digital platform providing access to lectures, interactive classes, and multimedia content from thought leaders and pioneers in sustainable business and entrepreneurship. Designed for students, aspiring entrepreneurs, and working professionals seeking sustainability education.
• Start-Up Workshops A 4-day intensive workshop program guiding cohorts of select cleantech entrepreneurs through panels, workshops, brainstorming sessions, and strategy forums to develop tangible action plans for sustainable ventures.
• Sustained Innovation Workshop

Quantifiable outcome

• Most early-stage entrepreneurs fail in first three years; GBBC helps entrepreneurs avoid costly pitfalls that catch many off-guard
• +2 more outcomes

Segments9 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

16 partnerships are on record, tiered advisory, core and minor.

• World Business Council for Sustainable Development (WBCSD)advisoryOthersFounder Carrie Norton honed her expertise in sustainable business with WBCSD, one of the premier global business sustainability organizations. This experience informed her approach to founding GBBC and establishing its credibility in the sustainable business education space.
• Garage.comadvisoryOthersCarrie Norton gained venture capital experience at Garage.com, a prominent early-stage investment firm. This affiliation brought deal flow knowledge and investor network connections that inform GBBC's approach to connecting entrepreneurs with financing.
• IdealabadvisoryOthersCarrie Norton held a leadership role at Idealab's first solar power company, making her one of the first female executives in the solar industry. She served key early adopters including Google, Sony, and British Telecom.
• Sustainable Business Council of Los AngelescoreStrategic or Co-development PartnerCarrie Norton is co-founder of the Sustainable Business Council of Los Angeles, a regional organization promoting sustainable business practices and connecting sustainability professionals in the LA area.
• Aspen Institute (Catto Fellow)advisoryOthersCarrie Norton is a Catto Fellow of the Aspen Institute, Class of 2010, a prestigious leadership fellowship recognizing emerging leaders in the field. This fellowship provides ongoing access to thought leadership and network resources.
• Pepperdine University Graziadio School of ManagementminorOthersCarrie Norton has served as adjunct faculty member in entrepreneurship at Pepperdine University's Graziadio School of Management, providing academic credibility and access to student talent.
• CALinnovates Advisory BoardminorOthersCarrie Norton has served in advisory roles for CALinnovates, a California-based technology and innovation advocacy organization.
• Grid AlternativesminorOthersCarrie Norton has served in advisory roles for Grid Alternatives, a nonprofit organization bringing solar power and energy efficiency to underserved communities.
• Clean Economy NetworkminorOthersCarrie Norton has served in advisory roles for the Clean Economy Network, an organization promoting clean energy and sustainable business policies.
• Net ImpactminorOthersCarrie Norton has served in advisory roles for Net Impact, a global organization mobilizing the next generation of leaders to use their careers for good.
• Arrow ElectronicsadvisoryOthersCarol Baroudi, Sustainability Lead at Arrow Electronics, serves on the GBBC Advisory Board, providing expertise in corporate sustainability and supply chain.
• Wharton Social Impact InitiativeadvisoryOthersSuzanne Biegel, Senior Gender Lens Investing Adviser at Wharton Social Impact Initiative, serves on the GBBC Advisory Board, contributing expertise in impact investing and gender-lens finance.
• GreenBiz GroupadvisoryOthersJoel Makower, Chairman and Executive Editor at GreenBiz Group (a leading sustainable business media company), serves on the GBBC Advisory Board.
• Venture AshevilleadvisoryOthersJosh Dorfman, Director of Entrepreneurship at Venture Asheville, serves on the GBBC Advisory Board, providing regional startup ecosystem perspective.
• PurposeLabadvisoryOthersRob Kramer, CEO and Chief Product Officer at PurposeLab, serves on the GBBC Advisory Board. PurposeLab helps purpose-driven organizations grow.
• The Marchbanks CompanyadvisoryOthersGreg Marchbanks, CEO of The Marchbanks Company, serves on the GBBC Advisory Board, contributing business strategy and operational expertise.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• SCORE: Long-established US nonprofit providing mentoring, workshops, and education to small business owners — comparable to GBBC's entrepreneur workshops and 1:1 coaching, but at vastly larger scale and as a free public service.
• World Business Council for Sustainable Development (WBCSD): Global CEO-led organization of 200+ businesses working on sustainability — directly comparable mission space, and Carrie Norton gained her sustainability credentials there, making it a meaningful strategic and reputational peer.
• Climate Reality Project: Global climate education and leadership training organization founded by Al Gore — comparable to GBBC's climate-education content, executive training, and corporate/community sustainability programming, but at much larger scale.

Direct peers

• GreenBiz Group: Leading media and events company covering sustainable business, with advisory ties to GBBC (Chairman Joel Makower serves on GBBC's board). Overlaps GBBC's e-learning, content, and executive education on sustainability topics.
• Sustainable Brands: Community and conference platform for brand-led sustainability, providing executive education, peer networking, and content — mirrors GBBC's combination of workshops, keynote programming, and sustainability-leader community.
• The Natural Step: International sustainability advisory and education organization offering frameworks, workshops, and executive education on strategic sustainability — directly comparable to GBBC's sustainability strategy workshops and consulting.
• E2 (Environmental Entrepreneurs): National advocacy organization of business leaders, investors, and professionals working on clean economy policy — overlaps GBBC's cleantech entrepreneur and investor networking and advisory mission.
• Green America: National green-economy membership organization offering resources, education, and a directory of green businesses — comparable to GBBC's entrepreneur resources, educational content, and community model.
• BSR (Business for Social Responsibility): Global sustainability business advisory network that consults with corporates on integrating sustainability strategy — directly comparable to GBBC's Sustained Innovation and Impact Consulting offerings for corporate intrapreneurs.
• Net Impact: Global membership network mobilizing professionals and students around social and environmental impact — comparable to GBBC's community of 4,000+ sustainable business leaders and its career-resource hubs for working professionals and students.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/GreenBASECAMP
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/green-business-base-camp

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Green Business BASE CAMP