SeamossRocks
SeamossRocks is a UK-based, founder-owned DTC wellness brand selling premium Irishmoss gel products via subscriptions and one-time purchases through its own e-commerce website, serving health-conscious consumers in the UK and Europe.
- Company typePrivate
- Founded2020
- HeadquartersLondon, United Kingdom
- Headcount1–10
- GTM typeB2C
- OfferingHardware or Manufacturing
What SeamossRocks does
SeamossRocks (legal entity: SEAMOSS ROCKS LTD) is a UK-registered, founder-owned direct-to-consumer health and wellness company that sells premium Irishmoss (Chondrus Crispus) gel products. The company was founded in 2019 by J Amadi, who developed a 60-hour preparation process soaking wildcrafted Irishmoss with Elite Shungite and mineral water across two charging sessions, followed by optional overnight crystal infusions (Amethyst, Rose Quartz, or Citrine). The product line is organised into three categories — Shungite Original, Flavour Infusions (Agave, Turmeric), and Crystal Infusions — sold in 370ml, 580ml, and 720ml sizes priced between £20 and £45 per unit.
The company operates a pure-play DTC e-commerce model through its own website, with three revenue streams: recurring subscriptions (fortnightly or monthly, 15% discount, free delivery), one-time individual product purchases, and Multipack SMR Boxes (mix-and-match bundles of 3+ gels with 15% off). Products are made fresh to order and shipped next-day within the UK and 3-4 days to Europe. Customer acquisition is driven primarily by organic social media, with an Instagram-led 'Soul Tribe' community, a Twitter presence, Pinterest, and an email newsletter funnel. The company is bootstrapped, with no external funding, no parent company, no patents, and no disclosed headcount beyond the founder.
The customer base consists of health-conscious individuals seeking natural mineral supplementation, with use cases spanning immune support, thyroid health, skin and hair care, and smoothie consumption. The company is privately held, registered in England and Wales (company number 12681242), and operates without institutional backing or public revenue disclosure.
SeamossRocks firmographics
Firmographics- Name
- SeamossRocks
- Legal name
- SEAMOSS ROCKS LTD
- Website
- https://seamossrocks.com
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- SeamossRocks is a UK-based, founder-owned DTC wellness brand selling premium Irishmoss gel products via subscriptions and one-time purchases through its own e-commerce website, serving health-conscious consumers in the UK and Europe.
- Ownership category
- akta.pro rank
Where SeamossRocks is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
SeamossRocks business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Others
Revenue model
- Subscription Revenue: Monthly or fortnightly subscription orders with 15% savings. Customers receive freshly made seamoss gel automatically delivered. Subscriptions can be paused or cancelled anytime.
- One-time Product Sales: Individual product purchases of seamoss gels in various sizes options (370ml, 580ml, 720ml). Also includes multipack boxes where customers can mix and match blends.
- Multipack Bundle Sales: Multipack SMR Box allowing customers to select 3 or more gels of any blend/size with 15% discount when delivered to the same address.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Shungite Original Seamoss Gel - one-time purchase |
| Unit Pricing | Pay-as-you-go | Crystal Infusions (Amethyst, Rose Quartz, Citrine) - one-time purchase |
| Subscription | Monthly | Shungite Original - Monthly Subscription |
| Subscription | Monthly | Rosequarts Charged - Monthly Subscription |
| Subscription | Monthly | All subscription products (Crystal Infusions, Flavour Infusions) |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
SeamossRocks product offering
Product offeringCore offering
SeamossRocks manufactures and sells premium wildcrafted Irishmoss (Chondrus Crispus) gel products prepared through a proprietary 60-hour process that involves soaking the moss with Elite Shungite and Volvic mineral water in two separate charging sessions over 48 hours, followed by overnight crystal infusions (Citrine, Rose Quartz, or Amethyst). The company retails these gels directly to consumers via its own e-commerce website in 370ml, 580ml, and 720ml sizes, offered as one-time purchases, recurring subscriptions, or mix-and-match multipack bundles.
Product overview
SeamossRocks is a health and wellness company offering premium Irishmoss (sea moss) gel products. The core product line consists of three main categories: Shungite Original (the base premium product), Flavour Infusions (Agave and Turmeric blends), and Crystal Infusions (Amethyst, Rose Quartz, and Citrine charged gels). Products are 100% wildcrafted Irishmoss (Chondrus Crispus) soaked and charged over 60 hours with Elite Shungite and mineral water. The company sells individual products as one-time purchases or through a Monthly Subscription service (delivered fortnightly or monthly with 15% savings), and offers a Multipack SMR Box for customers who want to mix and match different blends. All products contain 92+ of the 102 minerals the body needs.
Differentiator
Problem solved
Functional benefit
Products and services
- Shungite Original Seamoss Gel
Companies that use SeamossRocks
Customer profileSegments1 record
Ideal customer profiles1 record
SeamossRocks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
SeamossRocks partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights8 records
SeamossRocks competitors and assessment
Company assessmentMarket position
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
SeamossRocks social profiles
Digital presenceSeamossRocks financial estimates
Financial estimateRevenue estimate
Valuation estimate
SeamossRocks leadership team
Management profileNumber of profiles
Profiles1 record
SeamossRocks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SeamossRocks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SeamossRocks
What does SeamossRocks do?
SeamossRocks manufactures and sells premium wildcrafted Irishmoss (Chondrus Crispus) gel products prepared through a proprietary 60-hour process that involves soaking the moss with Elite Shungite and Volvic mineral water in two separate charging sessions over 48 hours, followed by overnight crystal infusions (Citrine, Rose Quartz, or Amethyst). The company retails these gels directly to consumers via its own e-commerce website in 370ml, 580ml, and 720ml sizes, offered as one-time purchases, recurring subscriptions, or mix-and-match multipack bundles.
Is SeamossRocks a public or private company?
SeamossRocks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was SeamossRocks founded?
SeamossRocks was founded in 2020. It employs 1 to 10 people.
Where is SeamossRocks based?
SeamossRocks is headquartered in London, United Kingdom, in the Europe region.
How does SeamossRocks make money?
Three revenue lines are on record. Subscription Revenue is the primary driver. The others are one-time Product Sales and multipack Bundle Sales.
Does SeamossRocks have an API?
No public API is recorded for SeamossRocks.