Cookies and Cream

What Cookies and Cream does

Cookies & Cream is a privately held Australian online boutique operating under the legal name Cookies & Cream, governed under Queensland law and founded in 2006. The company runs a direct-to-consumer e-commerce storefront at cookiesandcream.com.au that sells babies' and children's clothing and accessories, with a curated assortment sourced from Australian and New Zealand designers and manufacturers. The product range covers premature babies through to children up to 7 years of age, including specialty premmie sizing that the company positions as a differentiated offering versus mass-market children's apparel retailers.

The business is built on a WooCommerce storefront with PayPal payment processing and is distributed exclusively through its own online channel — there is no physical retail presence, no wholesale accounts, and no third-party marketplace listings disclosed. Alongside the storefront, the company operates a 21-post parenting blog covering toddler development, sleep, nutrition, toilet training, screen time, and baby fashion, paired with an email newsletter subscription. Marketing channels are limited to this owned content, organic search, and basic social presence; there is no disclosed paid acquisition, app, or loyalty program.

The revenue model is straightforward one-time product transactions with markups on curated inventory. Pricing is not publicly disclosed, the shop page lists no available products in the current data snapshot, and there are no funding rounds, investors, subsidiaries, management team disclosures, patents, certifications, or partnerships on record. Operationally, the company serves consumers in Australia and New Zealand with no global footprint claim.

Name

Cookies and Cream

Legal name

Cookies & Cream

Website

https://cookiesandcream.com.au

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Cookies & Cream is an Australian online boutique selling babies' and children's clothing and accessories, sourced from Australian and New Zealand designers, serving parents of children from premmie to 7 years old across Australia and New Zealand.

Ownership category

akta.pro rank

Headquarters

HQ city

Nerang

HQ country

Australia

HQ region

Oceania

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Operations, Supply Chain, Marketing or Sales, Infrastructure, Personnel

Revenue model

1. Product Sales: Cookies & Cream operates an e-commerce platform selling babies' and children's clothing and accessories. The business model involves one-time product transactions where customers purchase items through the online store. The company accepts PayPal payments for transactions. Revenue is generated through the markup on products sourced from Australian and New Zealand designers and manufacturers.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Cookies & Cream is an Australian online babies' and children's boutique that curates and sells clothing and accessories sourced from Australian and New Zealand designers and manufacturers, serving sizes from premmie babies through 7-year-olds. The single storefront is operated via a WooCommerce-powered website (cookiesandcream.com.au) using PayPal payment processing, with direct-to-consumer shipping and no physical retail presence. The site is complemented by a parenting advice blog used as a content marketing engine to drive organic traffic and email subscriptions.

Product overview

Cookies & Cream is a single online retail platform — an Australian babies and children's boutique. The core offering is the Cookies & Cream Online Store, which provides a one-stop shopping experience for newborns, babies, and children (premmie to 7 years). The company curates and sells children's clothing and accessories sourced from Australian and New Zealand designers and manufacturers. In addition to retail, the website features a blog section with parenting advice covering topics such as toddler development, nutrition, sleep guides, and child safety.

Differentiator

Problem solved

Functional benefit

Products and services

• Cookies & Cream Online Store Australian online babies' and children's boutique offering clothing and accessories for newborns through 7-year-olds, with sizes including specialty premmie baby fits, featuring products from Australian and New Zealand designers and manufacturers. Sales are direct-to-consumer via the cookiesandcream.com.au WooCommerce storefront with PayPal payment processing.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Hatley: Canadian children's apparel and rainwear brand sold online and through specialty stores including Australian distribution. Comparable in children's clothing focus and boutique positioning with international DTC reach.
• aden + anais: Originally founded in Australia, now a global baby products brand (swaddles, apparel, sleep) sold via DTC and major retailers. Comparable in baby-focused product curation and Australian heritage, though now operates at larger international scale.
• Seed Heritage: Australian specialty baby and kids fashion retailer operating online and in stores. Directly comparable as a curated children's apparel boutique targeting Australian parents with similar age ranges and premium positioning.
• Purebaby: Australian DTC baby and children's apparel brand selling clothing and accessories online and through boutiques. Directly comparable in product category (baby/kids apparel), customer base (Australian parents), and boutique positioning versus mass-market retailers.
• Babes in Arms: Australian online baby carrier and apparel retailer operating via DTC e-commerce. Comparable as an Australia-based DTC baby/kids product specialist targeting the same parent demographic with a curated selection.

Broad incumbents

• Baby Bunting: Largest Australian specialty baby goods retailer, operating online and a national store network. Comparable in serving Australian parents of newborns to young children with baby apparel and accessories, but at substantially larger scale with broader category coverage.
• Country Road Kids: Premium Australian fashion retailer with a dedicated children's range. Comparable target customer (Australian parents seeking quality apparel) but operates as part of a broader adult and home portfolio.
• Bonds Baby: Iconic Australian apparel brand with a dedicated baby/kids line sold online and through major retailers. Comparable end-customer and product category, but operates at substantially larger scale with broader category focus.

Market position

Competitive moat2 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/cookiesandcreamboutique
• LinkedInlinkedin.com/company/cookies-and-cream

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cookies and Cream