What FFANY does

FFANY (Fashion Footwear Association of New York) is a private nonprofit trade association founded in 1980 and headquartered in New York City. The organization serves the footwear industry by organizing semi-annual Market Week events (August and November/December) that bring together footwear brands, retailers, designers, and buyers for B2B product showcasing and networking. It also coordinates temporary showroom space during market weeks, maintains a brand directory for registered members, and runs ancillary networking events such as the annual FFANY Cocktail Party at Bryant Park Grill Rooftop. The association stewards the Fashion Footwear Charitable Foundation, which operates the Shoes for a Cure initiative that has raised over $65 million for breast cancer research since 1994.

FFANY's underlying technology infrastructure is lightweight and association-oriented: the website is built on the Strikingly Inc. platform, email marketing is delivered through Constant Contact, and website traffic is measured via Google Analytics. The organization produces FFANY Trend Watch video content featuring President Sandi Mines discussing footwear market trends. FFANY merged with FDRA (Footwear Distributors and Retailers of America) in October 2020, giving members access to FDRA's Intel Center for expanded data and analysis on consumer spending and retail prices.

FFANY's business model relies on a mix of membership fees (recurring subscription revenue), event ticket sales (e.g., the FFANY Cocktail Party), and showroom space rental income. Pricing for membership and showroom space is not publicly disclosed and is available upon inquiry. The organization operates with a small team (11-50 employees) and is led by President Sandi Mines, who also serves as VP of Corporate Engagement at FDRA.

Name

FFANY

Legal name

Fashion Footwear Association of New York

Website

https://ffany.org

Company type

Private

Founded year

1980

Operating status

Operating

Headcount range

11–50 employees

Short description

FFANY is a New York-based nonprofit trade association founded in 1980 that organizes semi-annual footwear Market Weeks, coordinates showroom space, and connects footwear brands, retailers, and buyers for B2B commerce.

Ownership category

akta.pro rank

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D, Others

Revenue model

1. Membership Fees: FFANY membership fees support the footwear industry in New York, providing access to market weeks, showroom space, and collective industry representation.
2. Event Ticket Sales: Revenue generated from ticket sales for the FFANY Cocktail Party and other market week events during August Market Week.
3. Showroom Space Rental: Temporary showroom space during June and December Market Weeks, and permanent showroom space referrals through The Mines Group.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

FFANY (Fashion Footwear Association of New York) is a nonprofit trade association that organizes semi-annual footwear Market Week trade shows in New York City (August and November/December), providing temporary Pop-Up showroom space during June and December Market Weeks to member brands, an online Brand Directory, and the annual Cocktail Party networking event. Member-based participation (FDRA/FFANY) is required to exhibit or attend, and the organization also runs philanthropy and industry-intelligence programming (Shoes for a Cure, FFANY Trend Watch).

Product overview

FFANY (Fashion Footwear Association of New York) is a trade association serving the footwear industry in New York City. The organization provides a portfolio of event-based services including semi-annual Market Week trade shows (August and November/December), temporary showroom space coordination through the FFANY Pop-Up, a brand directory for registered members, and networking events such as the annual Cocktail Party. The association also stewards the Fashion Footwear Charitable Foundation's Shoes for a Cure initiative for breast cancer research, and offers industry trend analysis through FFANY Trend Watch video content. FFANY is partnered with FDRA (Footwear Distributors and Retailers of America) and collaborates with Footwear Show New York Expo (FSNYE) for hotel shoe shows during Market Week.

Differentiator

Problem solved

Functional benefit

Products and services

• FFANY Market Week Semi-annual footwear trade show events held in New York City, with market weeks occurring in August and November/December, bringing together footwear brands, buyers, retailers, and industry professionals for product showcases and business-to-business networking.
• FFANY Brand Directory A searchable online directory of footwear brands that exhibit at FFANY Market Weeks, providing registered users access to brand information and contact details for B2B networking.
• FFANY Pop-Up Showroom Space Temporary showroom space provided during June and December Market Weeks, managed by the FFANY team. FDRA/FFANY membership is required for participation.
• FFANY Cocktail Party Annual networking cocktail party held during August Market Week at Bryant Park Grill Rooftop, serving as a key industry socializing event for footwear executives. Tickets sold via Constant Contact registration.
• Shoes for a Cure Breast cancer research fundraising initiative powered by the Fashion Footwear Charitable Foundation, hosting flagship events each October in New York City and Miami. Over $65 million raised since 1994, making it the largest fundraising event in the footwear industry.
• FFANY Trend Watch Video series featuring FFANY President Sandi Mines discussing footwear market trends with industry insiders ahead of Market Weeks, plus 1-minute trend recaps from exhibiting brands, distributed via YouTube.
• Footwear Show New York Expo (FSNYE) Hotel Shoe Shows Hotel shoe shows produced during FFANY Market Week by Footwear Show New York Expo (FSNYE), a recognized management company that complements FFANY's showroom-based Market Week with additional hotel-based exhibition space.

Named customers9 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• Footwear Trade Show CouncilcoreStrategic or Co-development Partner · 8 October 2020FFANY participates in the Footwear Trade Show Council, a collective of Trade Show and Retail Associations working together to strengthen footwear industry B2B trade shows and events. The council maintains an Industry Events Calendar.
• FDRA (Footwear Distributors and Retailers of America)coreStrategic or Co-development PartnerFFANY merged with FDRA in October 2020, creating a unified trade association serving the footwear industry. The merged organization provides members access to expanded data and analysis through the Intel Center, including consumer spending and retail prices, and coordinates market week events.
• Shoes for a Cure (Fashion Footwear Charitable Foundation)coreStrategic or Co-development PartnerFFANY stewards the Fashion Footwear Charitable Foundation, which raises funds year-round to support breast cancer research through Shoes for a Cure events. The initiative has raised over $65 million since 1994, hosting flagship events in New York City and Miami each October.
• The Mines GroupminorChannel Partner/ Reseller/ DistributorFFANY refers members seeking permanent showroom space to The Mines Group ([email protected]), acting as a preferred partner for permanent showroom space inquiries.
• FSNYE (Footwear Show New York Expo)coreChannel Partner/ Reseller/ DistributorFootwear Show New York Expo (FSNYE) is a recognized management company that produces hotel shoe shows during FFANY Market Week. FSNYE complements FFANY's showroom-based market week with additional hotel-based exhibition space.
• Arsutoria School in MilanminorOthersFFANY sponsors the Joseph Moore Scholarship at the Arsutoria School in Milan each year, supporting footwear industry education and talent development.

Scale indicators1 record

Recent moves6 records

Expansion highlights4 records

Direct peers

• MICAM: MICAM is the leading international footwear trade fair held biannually in Milan, Italy. It directly competes with FFANY Market Week for global footwear exhibitors and buyers, operating a similar semi-annual trade show format connecting footwear brands with retail buyers across price points and categories.
• American Apparel & Footwear Association (AAFA): AAFA is a U.S. trade association serving the apparel and footwear industry with a similar membership-based model, providing industry representation, advocacy, and member services. Like FFANY, it serves as a collective voice for brands, retailers, and suppliers and competes for industry association mindshare post the FFANY-FDRA merger.
• Expo Riva Schuh: Expo Riva Schuh is a major international footwear exhibition held in Riva del Garda, Italy. It directly competes with FFANY for global footwear exhibitors and buyers, operating a similar B2B trade show format focused on footwear sourcing and brand presentation to international retail.
• FN Platform: FN Platform is a dedicated footwear trade event within the MAGIC marketplace in Las Vegas. It directly competes with FFANY Market Week as a U.S.-based B2B footwear trade show, attracting footwear brands and major retail buyers with a footwear-only focus at larger scale.
• Coterie: Coterie is a fashion trade event held in New York City featuring contemporary and advanced contemporary brands including footwear. It operates in the same NYC market as FFANY and competes for brand participation and retail buyer attention in the B2B fashion and footwear trade show space.
• MAGIC: MAGIC is a large-scale fashion trade show held in Las Vegas that includes a dedicated footwear component (FN Platform). It directly competes with FFANY for fashion footwear brands and retail buyers with a broader apparel/fashion trade show format at greater scale.
• Chicago Collective: Chicago Collective is a men's footwear and accessories trade show held in Chicago. It operates a similar B2B trade show format to FFANY, focused specifically on men's footwear brands and retail buyers in the U.S. market, competing for a portion of FFANY's exhibitor base.
• GDS (Global Destination for Shoes): GDS is a leading international footwear trade show held in Düsseldorf, Germany. Like FFANY, it operates a B2B trade show format connecting footwear brands with international retail buyers, directly competing for exhibitor and attendee share in the global footwear trade event calendar.
• Atlanta Shoe Market: Atlanta Shoe Market is a U.S.-based footwear trade show serving brands and retailers in the southeastern market. It operates a similar trade show format to FFANY Market Week, competing for U.S. footwear exhibitors and retail buyer attendance within the domestic B2B footwear calendar.

Emerging players

• Outdoor Retailer: Outdoor Retailer is a major U.S. trade show for the outdoor industry that includes significant footwear categories. While broader than FFANY's footwear-only focus, it overlaps with brands like Merrell that exhibit at both Outdoor Retailer and FFANY Market Week, making it a partial competitor for outdoor and performance footwear exhibitors.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xtwitter.com/strikingly
• YouTubeyoutube.com/channel/UC4I-TRQbiWfEdDvldAXg5ew
• Facebookfacebook.com/strikingly
• LinkedInlinkedin.com/company/fashion-footwear-association-of-new-york

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FFANY