Cozy Industries

What Cozy Industries does

Cozy Industries is a privately held consumer electronics accessories company headquartered in Berkeley, California, that designs and sells physical cable management and adapter retention products under the "Cozy" brand. Its core technology consists of simple aluminum and silicone accessories that use a proprietary locking tab mechanism to tether small, easily lost adapters, caps, and connectors to their host cables or key rings. The product line includes MagCozy (the flagship, designed for Apple MagSafe adapters), LightningCozy, PencilCozy, CozyCaps USB caps, EtherCozy, USB-C Cozy, TagCozy for AirTag mounting, and eBike charger cap variants including a Specialized-brand-specific version. The company also offers Custom Design Services for bespoke cable management solutions.

The business operates a direct-to-consumer model through a Shopify-powered online store at cozy-industries.com, selling individual SKUs priced between $4.49 and $13.99, with free shipping thresholds and volume discounts on bulk USB-C Cozy orders. Premium distribution is achieved through placement in the Apple Online Store, and MagCozy has been adopted as a standard employee accessory at Google, providing enterprise validation. Cozy Industries ships to US, Canadian, and select international customers, with shipping restrictions limited to sanctioned jurisdictions.

The company was bootstrapped from a Kickstarter launch in 2014, when MagCozy reached full funding within four days. It has since expanded into adjacent accessory categories while remaining a small, privately funded operation with no disclosed institutional investors, headcount, or revenue figures.

Name

Cozy Industries

Legal name

Cozy Industries

Website

https://cozy-industries.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

1–10 employees

Short description

Cozy Industries is a privately held Berkeley, California-based maker of physical cable management and adapter retention accessories, including the flagship MagCozy, sold direct-to-consumer via Shopify and the Apple Online Store.

Ownership category

akta.pro rank

Product category

Consumer Electronics Accessories

SIC

Electronic Components & Accessories (3670)

akta.pro primary industry

Tech & Utility Accessories (Phone Cases, Watch Bands, Key Holders) (CRAAAJAK)

Keywords

• Cable management accessories
• Adapter holder products
• Tech accessory keepers
• USB protection caps
• Apple accessories

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Hardware Product Sales: One-time purchase of physical accessories including cable keepers, adapter holders, and protective caps. Products sold at various price points ranging from $4.49 to $13.99 depending on the product type and pack size.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Cozy Industries designs, manufactures, and sells physical cable management accessories that prevent the loss of small tech adapters, caps, and connectors. Its portfolio includes the MagCozy (for Apple MagSafe adapters), LightningCozy (for USB-C and Lightning adapters), PencilCozy (for Apple Pencil caps), CozyCaps (USB protection caps), EtherCozy (for Apple USB Ethernet adapters), USB-C Cozy, TagCozy (AirTag bike mounts), and eBike Charger Caps. Products are sold direct-to-consumer through the company's Shopify storefront and through the Apple Online Store.

Product overview

Cozy Industries is a consumer electronics accessories company that offers a portfolio of cable management and device protection products. The core offering consists of "Cozy" products (MagCozy, LightningCozy, EtherCozy, USB-C Cozy, CozyCaps) that prevent loss of adapters, caps, and connectors by securing them to cables and devices. Additional products include PencilCozy for Apple Pencil accessories and TagCozy for AirTag-based bike tracking. The company also provides custom cable management design services for specialized adapter solutions. Products are sold through the Shopify e-commerce platform with free shipping thresholds.

Differentiator

Problem solved

Functional benefit

Brands

• LightningCozy: USB-C and Lightning adapter holder/keeper that secures adapters to cords and key rings
• PencilCozy
• CozyCaps
• EtherCozy
• TagCozy
• USB-C Cozy (ThunderCozy)
• eBike Charger Cap
• Specialized eBike Charger Cap
• Custom Design Services

Products and services

• MagCozy Holder designed to prevent loss of MagSafe to MagSafe 2 Converters. Features aluminum construction and attaches to cords to keep Apple MagSafe adapters from being lost in couches, bags, or underfoot. For Apple device users.
• LightningCozy USB-C and Lightning adapter holder/keeper that secures adapters to computer cords and key rings. Enables easy charging and syncing of iPods, iPads, iPhones, Kindles, and Android devices. Available in black, white, or glow-in-the-dark options.
• CozyCaps USB Caps Protective caps that keep cable connectors free from dirt, dust, and grime. Designed for Lightning, Micro USB, USB Type-C, and HDMI cables with a locking disc mechanism. Available in packs from 2-pack to 10-pack.
• PencilCozy Combo Pack Apple Pencil cap holder/keeper that secures the Apple Pencil cap, stops the pencil from rolling, and includes a nib cover and adapter tether. For Apple Pencil owners.
• EtherCozy Secures the Apple USB Ethernet Adapter to ethernet cables. Designed for conference rooms, co-working spaces, and workspaces to enable easy connection to 10/100BASE-T networks without losing the adapter.
• USB-C Cozy 4-Pack Secures USB-A to USB-C adapters to cables using a locking disc mechanism. Designed for conference rooms, computer labs, and workspaces to connect to monitors and projectors. Sold as a 4-pack with volume discounts up to 22% off for 100+ units.
• eBike Charger Cap Protective cable cover for eBike chargers. Available in yellow color. Designed to protect eBike charger cable ends from dust, moisture, and damage.
• Specialized eBike Charger Cap Durable silicone cable cover designed for Specialized ebikes including Turbo Levo, Kenevo, and Vado models. Protects cables and maintains charging capability.
• Custom Design Services Custom cable management solutions and adapter design services for specialized adapter problems. Offered by Cozy Industries to clients requiring tailored solutions beyond the standard product line.

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• ApplecoreChannel Partner/ Reseller/ DistributorCozy Industries products are featured in the Apple Online Store. The MagCozy, originally invented for Apple MagSafe adapters, is sold through Apple's retail channel, providing significant distribution and brand credibility.
• GooglecoreStrategic or Co-development PartnerMagCozy has become a standard product for Google, used by employees company-wide. This enterprise adoption validates the product's utility and provides a reference customer.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Satechi: Satechi manufactures tech accessories including USB-C hubs, adapters, and cable management products sold through Apple retail channels. They compete in the same premium Apple accessory space with similar adapter-focused products.
• Twelve South: Twelve South designs premium Apple-focused accessories and stands, including cable management and charging solutions. They share the same premium Apple-centric positioning and Apple Online Store distribution strategy as Cozy Industries.
• Nomad: Nomad produces premium Apple accessories including charging cables, MagSafe-compatible products, and tech gear. They share the DTC + Apple distribution model and premium positioning with Cozy Industries.
• Native Union: Native Union designs tech accessories including charging cables, adapters, and cable organizers with a focus on design-forward aesthetics. Their product range overlaps with Cozy's cable management and adapter solutions.
• Peak Design: Peak Design creates premium tech accessories including mobile mounts, everyday carry items, and AirTag mounting products. They share a DTC premium brand approach and overlap with Cozy's TagCozy line.

Broad incumbents

• Spigen: Spigen is a large phone case and accessory maker with products in adjacent categories including MagSafe-compatible accessories and cable management. They represent broader competition in the mobile/tech accessory space.
• Anker: Anker is a major incumbent in charging accessories, cables, and adapters. While much larger, they operate in overlapping categories including USB-C adapters and cable management solutions at competitive price points.
• Logitech: Logitech produces a broad portfolio of computer peripherals and connectivity accessories including USB hubs, webcams, and conference room solutions that overlap with EtherCozy and USB-C Cozy use cases.
• Belkin: Belkin is a long-established consumer electronics accessories brand with a broad portfolio including cables, adapters, and connectivity solutions. They are frequently featured in Apple retail channels alongside smaller premium brands.

Emerging players

• CASETiFY: CASETiFY started in phone cases and has expanded into broader tech accessories and AirTag-related products. They share the DTC premium positioning and Apple ecosystem focus with Cozy Industries.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/cozyindustries
• LinkedInlinkedin.com/company/cozy-industries

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cozy Industries