BST

What BST does

BST Inc. (BST株式会社) is a Tokyo-headquartered Japanese web production and system development firm founded on August 17, 2018 by Representative Director Toshiyuki Ueno. The company specializes in website planning, design, development, maintenance, operation, and IT consulting, with a technology stack centered on WordPress CMS, JavaScript libraries (swup, barba.js), CSS animations, and Blender 3D visualization. BST has completed hundreds of projects for a diverse client base spanning enterprise (Toyota Motor Corporation, Kintetsu Kashikojima Country Club, Japan Housing Management), mid-market (Jobty, Tax Accountant Corporation Benedix, Next Navi), and nonprofit/public-sector organizations (Peace Wanko Japan, Hiroshima City Elderly Welfare Facilities Federation, 3.11 Memorial Network) across industries including hospitality, staffing, accounting, automotive, healthcare, animal welfare, and government. The firm operates from five regional offices in Tokyo, Osaka, Fukuyama, Sendai, and Kasaoka, providing localized support across the Kanto, Kansai, Tohoku, and Chugoku regions.

BST operates a hybrid revenue model combining project-based professional services (custom web design and system development), usage-based AI camera rentals (Cloud AI from 2,000 yen/day and Edge AI at 4,000 yen/day, both launched December 2025), a monthly IT tech support subscription starting at 55,000 yen/month covering DNS, Google Tag Manager, analytics, MA/CRM consulting, and cloud migration, and freemium distribution of two WordPress themes (GoToRecruit for recruitment sites, Nexus Prime for corporate sites) that generate inbound leads. The company also operates a proprietary website monitoring SaaS called NOWAA, whose first module is an SSL certificate check and expiration alerting tool. Go-to-market is sales-led for enterprise web development engagements and product-led/self-service for AI camera rentals, supplemented by content marketing through the BSTech technical blog, YouTube coding tutorials, and Instagram/X social channels. The company is fully bootstrapped with no external institutional funding; only Rakuten Bank is listed as a banking relationship.

Name

BST

Legal name

BST株式会社

Website

https://bstinc.co.jp

Company type

Private

Founded year

2018

Operating status

Operating

Short description

BST Inc. is a Tokyo-based Japanese web production and system development firm founded in 2018, providing WordPress-based website design, custom system development, AI camera rentals, and IT tech support to enterprise, mid-market, and nonprofit clients across Japan.

Ownership category

akta.pro rank

Product category

Web Development Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518)

SIC

Services-Computer Programming Services (7371), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Helpdesk & End-User Support Services (BPAEABAB)

akta.pro secondary industries

Backup, Disaster Recovery & Business Continuity (BCDR) Services (BPAEABAH), IT Service Desk & End-User Support (L1/L2) (BPAAACAA)

Keywords

• Web design services
• WordPress development
• System development
• AI camera rental
• IT support services

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Web Design and System Development: Custom website creation, redesign, and system development services for corporate clients. Projects range from promotional sites to full system overhauls.
2. AI Camera Rental Service: Rental of AI-powered cameras for event attendance tracking, traffic surveys, and marketing analysis. Cloud AI plans include post-rental analysis reports; Edge AI plans offer real-time on-device analysis.
3. IT Tech Support Services: Monthly subscription plans providing technical support for website operations, DNS settings, Google tag management, analytics, and cloud migration assistance.
4. WordPress Themes: Free WordPress themes (GoToRecruit, Nexus Prime) distributed at no cost. Revenue not directly generated from themes but serves as lead generation for paid services.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

BST is a Japanese web production and system development firm that plans, designs, builds, and maintains websites (primarily WordPress-based) and custom systems for corporate, public-sector, and non-profit clients across Japan. In addition to web/system development, BST rents AI-powered cameras for event attendance tracking, traffic surveys, and marketing analytics, and provides ongoing monthly IT technical support covering server settings, GTM/analytics, and cloud migration. The company also distributes free WordPress themes (GoToRecruit, Nexus Prime) and a proprietary website monitoring tool (NOWAA) to support lead generation and client operations.

Product overview

BST is a web production and system development company offering a portfolio of digital products and services. The core offerings include AI-powered camera rental services (Cloud AI and Edge AI plans) using computer vision for people/vehicle counting and demographic analysis; website creation services centered on WordPress CMS; and proprietary free WordPress themes (GoToRecruit for recruitment sites, Nexus Prime for corporate sites). Supporting services include NOWAA website monitoring tools, IT technical support, and a thinking breakthrough seminar. The product ecosystem is primarily WordPress-based for web services, with AI-enabled hardware/software solutions for camera-based analytics.

Differentiator

Problem solved

Functional benefit

Brands

• NOWAA: Website operation support tool developed by BST, featuring SSL certificate checking functionality.
• GoToRecruit
• Nexus Prime

Products and services

• Website Design & System Development Professional web design and system development services covering website planning, design, coding, WordPress CMS implementation, system customization, and server maintenance for Japanese businesses, public-interest organizations, and enterprises.
• Cloud AI Camera Rental Plan Rental service for AI-powered cloud cameras with face recognition for demographic analysis (gender and age estimation), behavioral pattern analysis, and object counting. Cameras record to SD card; analysis is performed post-rental and delivered as PDF and Excel reports.
• Edge AI Camera Rental Plan

Quantifiable outcome

• Hundreds of website and system projects completed successfully
• +2 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration17 records

AI capability5 records

Feature5 records

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Digital Hearts Holdings: Japan-listed digital services group spanning web/game QA and content moderation. Adjacent to BST's content operations and quality services, though operating at much larger scale and broader scope.
• IREP Inc. Japanese digital marketing agency with web production as one of several capabilities (including SEO, ads, and analytics). Comparable on the web production and digital marketing integration axis though materially larger and broader.
• PLAN-B: Osaka-headquartered digital marketing firm combining web production with SEO and performance advertising. Comparable regional Japan footprint (Osaka + Tokyo) and integrated marketing + web service delivery model.
• GMO Pepabo, Inc. Public Japanese internet services group offering web hosting, domain, and site-building platforms (Jimdo, ColorMe). Operates in adjacent web-creation categories with bundled tooling and scale advantages over boutique production houses like BST.
• IMJ (Dentsu Digital): Enterprise-grade Japanese digital agency under Dentsu offering web production, CMS, and digital transformation — same product category as BST but with significantly larger enterprise client base and global brand backing.

Direct peers

• WebCrew Inc. Japan-based web production agency focused on corporate site design and CMS-based builds — directly overlapping BST's project-based web development offering for Japanese mid-market clients.
• KAYAC Inc. Japanese digital production company offering web/app development, creative technology, and games — directly comparable services mix and customer profile to BST, including multi-office Japan operations and recurring IP development.
• Planet Inc. Tokyo-based Japanese web production agency providing corporate site design, system development, and CMS implementation — closely overlapping BST's core service offering and target SMB/mid-market clients.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/bst_web
• YouTubeyoutube.com/@bst_web?si=ELTm5ugSxzCgxm9r
• Instagraminstagram.com/bst_web
• Facebookfacebook.com/profile.php

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BST