Beteendelabbet
Beteendelabbet is a Stockholm-based behavioral design consultancy that applies psychology, service design, and behavioral economics to design sustainable behavior-change interventions and provide education services for Swedish public sector, NGO, and enterprise clients.
- Company typePrivate
- Founded2016
- HeadquartersStockholm, Sweden
- Headcount1–10
- GTM typeB2B
- OfferingServices
What Beteendelabbet does
Beteendelabbet is a Stockholm-based behavioral design consultancy founded in 2016, positioning itself as Sweden's first behavioral design agency (beteendebyrå). The firm applies cross-disciplinary methods combining psychology, service design, and behavioral economics to design targeted behavior-change interventions for both private and public sector clients. Its core methodology, branded as "Beteendedriven framsyn" (behavioral-driven foresight), integrates traditional foresight work with behavioral science, and it publishes a practitioner-facing Nudging Handbook.
The firm operates a boutique professional-services model centered on four service offerings: Beteendestrategi (behavior strategy), Beteendeinsikt (behavior insight), Beteendedesign & Nudging, and Utbildning & Föreläsning (education and lectures). Documented client engagements include nudging interventions for sustainable food choices (WWF Sverige, Stockholm Stad, ICA-X, Liseberg), behavioral design for sustainable and safe traffic (Trafikverket), reduced car commuting (Uppsala Kommun), and strategic foresight projects in forestry (Beyond Wood with Vinnova funding) and school routes. Pricing is not publicly disclosed; engagement is initiated via direct contact through the firm's website or email.
The firm's primary customer base is split between Swedish government agencies, municipalities, and environmental NGOs, with a smaller set of enterprise engagements in retail and entertainment. Research initiatives such as Policylabbet Ekonomiska Styrmedel and the Beyond Wood futures project expand its scope into policy and forest-sector verticals. Distribution is regional (Stockholm-headquartered), relying on direct sales, content marketing (blog and Beteendebrevet newsletter), thought leadership in major Swedish media, and conference participation. The firm has delivered 350+ lectures and courses and maintains 1,400+ newsletter subscribers, indicating modest but established scale within a niche Swedish market.
Beteendelabbet firmographics
Firmographics- Name
- Beteendelabbet
- Legal name
- Beteendelabbet
- Website
- https://beteendelabbet.se
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beteendelabbet is a Stockholm-based behavioral design consultancy that applies psychology, service design, and behavioral economics to design sustainable behavior-change interventions and provide education services for Swedish public sector, NGO, and enterprise clients.
- Ownership category
- akta.pro rank
Where Beteendelabbet is headquartered
LocationHeadquarters
- HQ city
- Stockholm
- HQ country
- Sweden
- HQ region
- Europe
Offices1 record
Markets served
Beteendelabbet business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Others
Revenue model
- Behavioral Design Consulting: Cross-disciplinary consulting services for both private and public sector organizations, designing targeted interventions for behavior change
- Workshops and Training: Facilitation of courses and workshops on behavioral design, nudging, and service design topics
- Lectures and Keynotes: Speaking engagements on sustainable behavior change across various industries and sectors
Go-to-market motion1 record
Distribution channels3 records
Marketing channels8 records
Beteendelabbet product offering
Product offeringCore offering
Beteendelabbet is a Stockholm-based behavioral design consultancy that helps private and public sector organizations design targeted interventions to drive sustainable behavior change. Its work spans cross-disciplinary consulting using psychology, service design, and behavioral economics, delivered through four core service lines (Beteendestrategi, Beteendeinsikt, Beteendedesign & Nudging, and Utbildning & föreläsning), supplemented by a published Nudging Handbook, the Policylabbet policy lab, and futures projects such as Beyond Wood.
Product overview
Beteendelabbet is Sweden's first behavioral design agency (beteendebyrå), founded in 2016. The company operates as a consultancy providing four core service offerings: Beteendestrategi (behavior strategy), Beteendeinsikt (behavior insight), Beteendedesign & Nudging, and Utbildning & föreläsning (education and lectures). They also publish a Nudging Handbook and conduct research initiatives like Policylabbet. Beyond Wood is a strategic futures project. The company has conducted over 350 lectures and courses, working across sectors including mobility, real estate & construction, food production, and healthcare.
Differentiator
Problem solved
Functional benefit
Products and services
- Beteendestrategi (Behavior Strategy) Cross-disciplinary consulting applying methods from psychology, design, and behavioral economics to design precise interventions for both private and public sector clients.
- Beteendeinsikt (Behavior Insight) Practical behavior design work for various decision environments, always placing the user's needs at the center, for private and public sector clients.
- Beteendedesign & Nudging Behavior design as an umbrella service where nudging is one of several effective behavior-changing tools applied to client challenges.
- Utbildning & föreläsning (Education & Lectures) Regularly scheduled courses and workshops plus customized educational concepts on request, covering topics such as nudging for sustainable cities and nudging for communicators.
- Handbok i Nudging (Nudging Handbook) Published handbook helping practitioners combine methods from psychology, service design, and behavioral economics for systematic and results-oriented behavior change.
- Beyond Wood Strategic futures project combining traditional futures studies with behavioral science insights to predict and shape future behaviors and choices in the forest sector.
- Policylabbet Ekonomiska Styrmedel Policy lab exploring how targeted economic incentives could make sustainable and healthy food choices the obvious choice for more people.
Quantifiable outcome
- Vegetarian sales increased at Liseberg amusement park through nudging interventions
- +2 more outcomes
Companies that use Beteendelabbet
Customer profileNamed customers14 records
Segments5 records
Ideal customer profiles3 records
Beteendelabbet technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Beteendelabbet partnerships and signals
Strategic signalPartnerships
16 partnerships are on record, tiered core and minor.
- WWFcoreKioskvältaren project - working with swimming hall café owners to steer food choices in a more sustainable and healthy direction
- WWF SverigecoreCollaboration on sustainable food choice projects including swimming hall food initiatives and future food system prototypes
- Stockholm StadcorePartnership on sustainable food choices in municipal swimming facilities
- Mission MatmiljöcoreCollaboration on sustainable food system projects and initiatives
- TrafikverketcoreDevelopment of methodology guide for behavioral design in sustainable and safe traffic
- Konstfacks masterutbildning Design EcologiesminorAcademic partnership on future food system prototype project
- Helsingborgs StadcoreCollaboration on future food system prototyping and school lunch projects
- Luleå tekniska universitetminorAcademic partnership on sustainable school routes strategic foresight project
- Luleå KommunminorMunicipality partnership on sustainable school routes project
- BRÅ (Brottsförebyggande rådet)minorCollaboration on user-driven innovation for crime prevention exits
- Alba ecominorPartner in Beyond Wood strategic foresight project for sustainable forestry
- VinnovacoreSwedish government innovation agency funding partner on multiple projects including Beyond Wood and reduced car commuting
- Uppsala KommunminorMunicipality partnership on behavioral design for reduced car commuting
- STUNSminorResearch institute partnership on sustainable commuting project
- Håll Sverige RentminorEnvironmental organization partnership on reducing cigarette butt litter through nudging
- LisebergminorAmusement park partnership on increasing vegetarian food options
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Beteendelabbet competitors and assessment
Company assessmentDirect peers
- BEworks: Canadian behavioral economics consultancy applying nudge and choice architecture to private and public sector clients across industries. Compares on methodology, client mix, and applied intervention focus.
- Ideas42: US-based nonprofit social enterprise designing behavioral interventions for poverty, health, education, and sustainability. Operates the same interdisciplinary psychology + design + behavioral economics model as Beteendelabbet.
- INudgeyou: Danish behavioral economics and nudging consultancy offering workshops, research, and applied interventions to public and private sector clients. Closest geographic and service-model peer to Beteendelabbet in the Nordic market.
- The Decision Lab: Canadian applied behavioral science consultancy serving corporations and governments with decision-making, choice architecture, and nudging services. Highly comparable in service offering and target buyer profile.
Regional players
- Pundit Lab: Nordic/Danish behavioral insights consultancy focused on consumer and policy nudging. Comparable operating geography and service mix but oriented more toward commercial consumer decisions.
Broad incumbents
- McKinsey & Company (Behavioral Science practice): Global management consultancy with a dedicated Behavioral Science practice offering nudge and choice-architecture advisory to large enterprises and governments. Represents the competitive incumbent threat Beteendelabbet faces on larger mandates.
- Behavioural Insights Team (BIT): The original UK 'Nudge Unit', now a social-purpose company applying behavioral science to government and enterprise problems globally. The most established, scaled version of what Beteendelabbet does.
- Deloitte (Behavioral Insights / Human Capital): Big Four professional services firm with a Behavioral Insights offering across strategy, public sector, and human capital. Competes for the same enterprise RFPs as Beteendelabbet at significantly greater scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Beteendelabbet social profiles
Digital presenceBeteendelabbet financial estimates
Financial estimateRevenue estimate
Valuation estimate
Beteendelabbet leadership team
Management profileNumber of profiles
Beteendelabbet funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Beteendelabbet M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Beteendelabbet
What does Beteendelabbet do?
Beteendelabbet is a Stockholm-based behavioral design consultancy that helps private and public sector organizations design targeted interventions to drive sustainable behavior change. Its work spans cross-disciplinary consulting using psychology, service design, and behavioral economics, delivered through four core service lines (Beteendestrategi, Beteendeinsikt, Beteendedesign & Nudging, and Utbildning & föreläsning), supplemented by a published Nudging Handbook, the Policylabbet policy lab, and futures projects such as Beyond Wood.
Is Beteendelabbet a public or private company?
Beteendelabbet is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Beteendelabbet founded?
Beteendelabbet was founded in 2016. It employs 1 to 10 people.
Where is Beteendelabbet based?
Beteendelabbet is headquartered in Stockholm, Sweden, in the Europe region.
How does Beteendelabbet make money?
Three revenue lines are on record. Behavioral Design Consulting is the primary driver. The others are workshops and Training and lectures and Keynotes.
Who are Beteendelabbet's main competitors?
Direct peers on record are BEworks, Ideas42, INudgeyou and The Decision Lab. Pundit Lab is listed as a regional player. Broad incumbents are McKinsey & Company (Behavioral Science practice), Behavioural Insights Team (BIT) and Deloitte (Behavioral Insights / Human Capital).
Does Beteendelabbet have an API?
No public API is recorded for Beteendelabbet.