Böckelt

What Böckelt does

Böckelt GmbH is a privately held, family-owned German Mittelstand manufacturer founded in 1963 by Herbert Böckelt and headquartered in Wenden, North Rhine-Westphalia. The company operates a vertically integrated production model that combines sheet metal processing, welding fabrication, electromechanical device construction, and in-house software development under a single roof. From this integrated base, Böckelt has developed two proprietary branded product lines: VelusJet®, a waterjet massage liege for professional and therapeutic wellness applications, and Böckelt Tower®, an intelligent storage system marketed as a productivity and machine-runtime optimization tool for industrial users. Both products feature remote maintenance capabilities and are supported by the company's internal service organization, which also services older waterjet massage units sold under predecessor brand names.

Beyond its own branded products, Böckelt provides contract manufacturing services to industrial customers, including custom sheet metal fabrication, welding constructions, electromechanical assemblies, and prototype-to-series production support. Its quality standards are stated to meet medical-device manufacturing requirements, and the company emphasizes high manufacturing depth and flexibility for complex, low-to-mid-volume applications. The firm is currently managed by two Geschäftsführer, Felix Jaffke and Florian Schmidt, and operates from a single site in Wenden that was relocated and expanded in 2020 to increase production capacity. Customer segments span industrial manufacturing (primary) and wellness/therapy operators (secondary), with sales conducted directly via website inquiry forms and a physical showroom at headquarters. Geographic scope is concentrated in Germany, with no disclosed international subsidiaries, distribution partners, or funding rounds, and no AI/ML capabilities are documented in available source material.

Name

Böckelt

Legal name

Böckelt GmbH

Website

https://boeckelt.de

Company type

Private

Founded year

1963

Operating status

Operating

Headcount range

11–50 employees

Short description

Böckelt GmbH is a family-owned German Mittelstand manufacturer founded in 1963 that produces two proprietary branded products — VelusJet waterjet massage systems and Böckelt Tower smart storage systems — alongside contract metalworking and electromechanical assembly services for industrial customers in Germany.

Ownership category

akta.pro rank

Headquarters

HQ city

Wenden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Operations, Supply Chain, Technology or R&D, Infrastructure

Revenue model

1. Product Sales (VelusJet, Böckelt Tower): Sale of proprietary branded products including waterjet massage lounges (VelusJet) and smart storage systems (Böckelt Tower). Products are manufactured in-house with high vertical integration.
2. Contract Manufacturing Services: Metalworking and electronics manufacturing services for external customers, including sheet metal fabrication, welding, and electromechanical assembly.
3. After-Sales Service and Spare Parts: Comprehensive service including spare parts delivery, technical support, remote maintenance, on-site service, and maintenance for all company products.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Böckelt GmbH manufactures and sells two proprietary branded products — VelusJet® waterjet massage lounges and Böckelt Tower® intelligent storage systems — using vertically integrated in-house metalworking, electronics assembly, and software development. The company also offers contract manufacturing services including sheet metal fabrication, welding constructions, and electromechanical device assembly for external customers, supported by complete after-sales service, spare parts delivery, and remote maintenance.

Product overview

Böckelt GmbH is a medium-sized family business founded in 1963, offering a portfolio of two main branded products plus comprehensive manufacturing services. The core products are VelusJet® (water jet massage beds) and Böckelt Tower® (intelligent storage systems), both produced in-house with high vertical manufacturing depth spanning metalworking, electronics, and software development. The company provides complete solutions including development, prototype construction, series production, and after-sales service for its branded products.

Differentiator

Problem solved

Functional benefit

Brands

• VelusJet: Water jet massage bed product line - a primary product brand of Böckelt GmbH for wellness and massage equipment.
• Böckelt Tower

Products and services

• VelusJet® A proprietary waterjet massage liege (Wasserstrahlmassageliege) for professional wellness, physiotherapy, and rehabilitation use, manufactured in-house using electro-mechanical components and featuring proprietary water pressure systems plus remote maintenance capabilities.
• Böckelt Tower® An intelligent storage system designed to increase productivity and optimize machine runtime through smart inventory management. Features include product lifecycle management, remote monitoring/maintenance, and spare parts/service management. Targeted at industrial production environments.
• Contract Manufacturing Services Contract manufacturing services for external customers covering sheet metal processing, welding constructions, electromechanical assembly, and device construction. Includes in-house software development integrated with hardware appliance construction. Covers the complete lifecycle from development through prototyping to series production.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Regional players

• Stöcklin Logistik AG: Swiss intralogistics company producing automated storage, lift trucks, and pallet handling. Comparable product architecture to Böckelt Tower with a primarily DACH-focused installed base.
• BÖHM Spezialmaschinen: German Mittelstand manufacturer of specialized industrial storage and handling systems. Comparable in scale and Mittelstand positioning to Böckelt, with overlapping German industrial-customer footprint.

Others

• Bystronic: Swiss-German manufacturer of sheet metal processing machinery (laser cutting, bending). Comparable not as a competitor but as a supplier-side ecosystem participant whose equipment Böckelt and its contract-manufacturing customers rely on.
• TRUMPF: German leader in machine tools and laser technology, including sheet metal processing. Adjacent ecosystem participant rather than competitor, but representative of the broader German metalworking technology base Böckelt operates within.

Broad incumbents

• Kardex Group: Swiss-listed intralogistics group with a broad portfolio of automated storage, retrieval, and material-handling solutions. Overlaps with Böckelt Tower as a much larger incumbent serving similar industrial end markets.
• SSI Schäfer: Large German intralogistics company offering warehouse and storage automation. Broad incumbent with overlapping industrial-storage and software-enabled equipment offerings relative to Böckelt Tower.

Direct peers

• Modula: Producer of vertical lift modules and automated storage systems for industrial and warehousing customers. Highly comparable product/mechanism overlap with Böckelt Tower, but with broader geographic reach.
• Hänel GmbH & Co. KG: German manufacturer of automated vertical storage systems (Lean-Lift, Rotomat) directly comparable to Böckelt Tower's smart-storage positioning. Both target industrial customers seeking productivity and footprint optimization.
• HydroWorx: US-based manufacturer of aquatic therapy pools and underwater treadmills. Closest functional analogue to VelusJet's waterjet massage liege in the clinical and sports-rehabilitation segment.
• EWAC Medical: Dutch manufacturer of hydrotherapy and aquatic rehabilitation equipment. Directly comparable to VelusJet in therapeutic waterjet application, with similar target customer base in physiotherapy and rehab centers.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/BockeltGmbH

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Böckelt