What Workshop Coworking does

Workshop Coworking is a hybrid physical-digital entrepreneurship ecosystem founded on September 1, 2017, by Guillermo Vizcaíno in Guayaquil, Ecuador. The company operates a single coworking facility at Peatonal Única 147, Urdesa Central, offering shared workspaces (hourly to annual plans, $10–$8,000/year), private offices for 2–8 people ($500–$800/month), meeting rooms ($10–$25/hour), and training/event spaces for 20–150 people ($40–$150/hour). Beyond physical workspace, Workshop Coworking has built and commercializes a portfolio of interconnected SaaS-style digital tools targeting Latin American entrepreneurs: Workshop Latam (membership community platform), Workshop Store (e-commerce and point-of-sale, $40–$120/month), Toc Toc Leads (automated conversion-marketing funnels priced $50–$100,000/year), Rockked (booking platform for educators with 10–20% commissions), Donacciones (crowdfunding platform), and ancillary Courier/Shopper/Traveler import services from the USA to Ecuador.

The business operates a multi-channel go-to-market combining product-led self-serve digital tools sold through individual landing pages, community-led engagement via a 22,000+ member entrepreneur network and the Startup Grind Guayaquil chapter (directed by Vizcaíno since October 2021), and event-driven in-person programming that has delivered 400+ workshops since founding. Revenue is diversified across subscription coworking memberships, hourly room rentals, digital tool subscriptions and transaction fees, advisory and workshop fees, physical event experiences, and import service commissions. Customer segments include solo entrepreneurs and freelancers, SMBs and early-stage startups, remote workers and distributed teams, educators and content creators, and Latin American businesses seeking affordable digital marketing and e-commerce tooling.

Workshop Coworking is founder-owned with no disclosed institutional investors, no parent company, and a small core team of 1–10 employees — explicitly named are Founder Guillermo Vizcaíno, Community Leader María Paula Ramírez (Growth Hacking/Digital Marketing), and Legal Adviser Andreina González. The firm is integrated with Startup Grind's global entrepreneurship network (5M+ entrepreneurs across 600+ cities) and runs a Builder Cohort training program accepting six students per period. There is no disclosed revenue, no app store presence, no public API, and no documented AI/ML capabilities, indicating an early-stage, founder-led operation that has prioritized breadth of product surface over depth of any single product line.

Name

Workshop Coworking

Legal name

Workshop Coworking

Website

https://workshopcoworking.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Workshop Coworking operates a hybrid physical-digital entrepreneurship ecosystem in Guayaquil, Ecuador, offering coworking spaces, private offices, and event rooms alongside a suite of SaaS tools (lead generation, e-commerce, booking, crowdfunding) for Latin American entrepreneurs and freelancers.

Ownership category

akta.pro rank

Product category

Coworking Spaces

NAICS

Professional, Scientific, and Technical Services (541), Office Administrative Services (5611)

SIC

Services-Management Consulting Services (8742), Services-Miscellaneous Equipment Rental & Leasing (7350)

akta.pro primary industry

Hybrid Work Enablement & Desk/Room Booking Operations (BPABAFAH)

Keywords

• Coworking spaces
• Shared workspaces
• Entrepreneur community
• Digital marketing tools
• Crowdfunding platform

Headquarters

HQ city

Guayaquil

HQ country

Ecuador

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Infrastructure, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Coworking Space Rental: Flexible workspace rental on hourly, daily, weekly, and monthly basis for shared offices and private rooms. Core offering includes hot desks, dedicated desks, and private offices. Revenue is consumption-based and recurring for monthly subscribers.
2. Meeting & Event Space Rental: Hourly rental of professional meeting rooms, training rooms, and event spaces. Meeting rooms range from $10-$25/hour; training rooms from $40-$150/hour. Includes AV equipment and reception services.
3. Workshop & Advisory Services: In-person and virtual workshops on business skills plus one-on-one advisory sessions covering legal, accounting, social media, business model, graphic design, and web design topics. Over 400 workshops delivered.
4. Toc Toc Leads Subscriptions: Conversion marketing SaaS with five tiers ranging from $50 to $100,000 annually. Generates leads through automated two-touch funnels. Premium tiers include white-label options and full-service managed campaigns.
5. Rockked Subscriptions: Event booking platform for educators with tiered commission structure (10-20%) based on plan level. Free plan available; paid plans at $29-$49/year offer reduced commissions and advanced features.
6. Workshop Store E-commerce: Physical and digital product sales through coworking location store and online platform. Plans from $40-$120/month for product listings with no transaction commissions on sales.
7. Donacciones Crowdfunding: Fundraising campaigns with free tier (up to $2,500 in 3 weeks) and paid tiers for active campaigns ($600/year) and creative actions (13% management fee). Payment gateway commissions apply.
8. Courier, Shopper & Traveler Services: International shipping consolidation from USA to Ecuador at $8/pound standard and $15/pound for electronics. Additional services include personal shopping, travel companion bag space rental, and duty-free purchasing.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Workshop Coworking sells flexible physical workspace (shared desks, private offices, meeting rooms, and training/event spaces) on hourly, daily, weekly, monthly, and annual terms from a single Guayaquil, Ecuador headquarters. Layered on top of the physical space, it operates a portfolio of proprietary digital platforms (Toc Toc Leads, Rockked, Workshop Store, Donacciones, Workshop Latam) that provide lead generation, event booking, e-commerce, crowdfunding, and community management to Latin American entrepreneurs. It also runs virtual workshops, advisory sessions, a Builder Cohort training program, and courier/shopper/traveler import services as part of a full-stack entrepreneur support offering.

Product overview

Workshop Coworking operates a hybrid physical-digital entrepreneurship ecosystem headquartered in Guayaquil, Ecuador. Physically, it provides shared workspaces (hourly, daily, weekly, and monthly plans), private offices (2–8 person), professional meeting rooms (2–8 person), and training/event spaces (20–150 capacity) on an hourly rental basis. Digitally, it offers a suite of interconnected SaaS-like platforms: Workshop Latam (community-building and membership platform), Workshop Store (e-commerce and point-of-sale with physical and digital product sales), Toc Toc Leads (automated conversion marketing and lead-generation funnel tool), Rockked (educator-focused booking and reservation management), Donacciones (crowdfunding and creative monetization platform), and a Courier/Shopper/Traveler import service. Additional offerings include virtual workshops across 8 skill categories, advisory sessions (legal, accounting, social media, business model, design, web), a commercial address service, and a curated free-tools hub. The digital products are available independently or as bundled integrations within higher-tier plans (e.g., Enterprise-level Toc Toc Leads includes all other Workshop platforms).

Differentiator

Problem solved

Functional benefit

Brands

• Workshop Latam: Community platform for entrepreneurs across Latin America offering membership, learning, and connection opportunities.
• Workshop Store
• Toc Toc Leads
• Rockked
• Donacciones

Products and services

• Espacios de Coworking (Coworking Spaces) Shared workspace plans including hourly (By the Hour $10), daily (My Time $20), weekly (My Week $80), and monthly plans (Freelancer $150, Coworker $250, Founder $400), plus annual plans for remote workers ($1,500), teams ($5,000), and enterprises ($8,000). Designed for entrepreneurs, freelancers, and remote teams needing flexible professional workspace in Guayaquil.
• Salas de Reuniones (Meeting Rooms) Hourly rented meeting rooms: Interview Room for 2 ($10/hr), Table for Four for 4 ($15/hr), Brainstorming Room for 6 ($20/hr), and Workshop Suite for 8 ($25/hr), with projectors, coffee, and waiting areas. Targeted at professionals hosting client meetings, interviews, and small team sessions.
• Salas de Capacitaciones (Training Rooms) Hourly rentable training and event spaces: Meeting Space for 20 ($40/hr), Workshop Space for 30 ($50/hr), Lecture Space for 50 ($75/hr), plus event experiences (Patio, Shooting, WC Experience) ranging from $75-$150/hr. Includes AV equipment, whiteboards, and reception services for corporate trainings, lectures, and brand activations.
• Oficinas Privadas (Private Offices) Monthly private office rentals: For Two Please for 2 ($500/mo), Work Office for 4 ($600/mo), Creative Office for 6 ($700/mo), and Team Office for 8 ($800/mo), with TVs, games, and 10% workshop discounts. Designed for small teams and startups needing dedicated, branded space without long-term leases.
• Virtual Workshops Online workshops across categories including graphic design, social media, marketing, business, copywriting, digital tools, PR, 3D/animation, and photography, offered with a 50% first-workshop discount code WV2024. Targeted at entrepreneurs and professionals seeking to upskill.
• Advisory Services (Asesorías) 25-minute online advisory sessions covering legal, accounting, social media, business model, graphic design, and web design topics, delivered by expert practitioners. Targeted at entrepreneurs and small business owners needing targeted expert guidance.
• Workshop Store E-commerce and point-of-sale platform offering digital and physical product sales, payment processing (cash, debit, credit), coupon creation, social media integration, and inventory management for entrepreneurs in Guayaquil and online. Plans from $40-$120/month.
• Toc Toc Leads Automated conversion marketing tool that creates a lead-generation landing page with a customizable form, triggering conversion impacts with each click (Tocs) and redirecting leads to exclusive offers via an automated email flow. Multi-tier plans include HTML embedding, A/B testing, and white-label options. Plans range from $50 to $100,000/year.
• Rockked Automated booking and monetization platform for educators and event organizers to manage seat reservations for in-person events, online courses, and individual sessions, with commission-based pricing tiers (Rockker free, Rockstar $29/yr, Rock Legend $49/yr). Named customers include Luis Alarcón, Belén López, and Michelle Villao.
• Donacciones Crowdfunding and creative monetization platform enabling entrepreneurs, creators, and nonprofits to raise funds through free campaigns (up to $2,500), active campaigns ($600/yr, up to $30,000), and creative actions (13% fee, up to $50,000), with integrated payment processing.
• Workshop Latam Community platform enabling businesses to build and manage their own branded communities, offer memberships, provide unlimited learning content, and trigger customer retention and loyalty processes. Targeted at Latin American businesses looking to build and monetize member communities.
• Courier, Shopper & Traveler Bundled shipping and personal shopping service: courier from the USA at $8/lb ($15/lb for electronics), personal shopper at $10/item, and traveler services at 50% commission, enabling Ecuadorian consumers to access international products. Targeted at Ecuadorian consumers needing affordable international sourcing.
• Dirección Comercial (Commercial Address) A professional commercial domicile service allowing businesses to establish a registered business address at Workshop Coworking's location in Guayaquil, Ecuador. Targeted at small businesses and entrepreneurs needing a formal registered address.
• Community Events Event space rental for brand activations, community gatherings, and corporate events, promoted through Workshop Coworking's network and social channels. Targeted at brands and organizers needing curated event venues.

Quantifiable outcome

• 20x conversion multiplier reported for Starter plan users of Toc Toc Leads
• +4 more outcomes

Named customers3 records

Segments5 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Startup GrindcoreGTM or Marketing Partner · 1 October 2021Guillermo Vizcaíno, founder of Workshop Coworking, serves as Chapter Director of Startup Grind Guayaquil since October 2021. This global entrepreneurship network connects Workshop Coworking members to 5M+ entrepreneurs across 600+ cities. Partnership provides educational resources, perks from tech companies ($500K+ in benefits), event frameworks, and access to capital programs like Ganas Ventures.
• Grow MeminorOthersWebsite development and digital marketing partner credited with building Workshop Coworking's online presence with 'With ❤️ by Grow Me' attribution.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• WeWork: Global coworking and flexible office operator with presence across Latin America. Directly comparable business model (shared workspaces, private offices, event spaces, enterprise plans) at much larger scale; competes for the same entrepreneur and SMB customer base.
• Industrious: Premium flexible workspace provider offering private offices, suites, and meeting rooms with enterprise focus. Comparable on hybrid work enablement, enterprise pricing tiers, and HQ + multi-location platform ambitions.
• Convene: Premium workspace and meeting/event venue operator serving enterprise clients. Closely comparable on the meeting room and event space rental model ($40-$150/hr equivalent tier) plus enterprise flexible office offerings.
• Knotel: Flexible office operator focused on custom-built HQ solutions for teams and enterprises. Comparable on private office subscriptions ($500-$800/mo tier equivalents) and rotational/multi-user enterprise plans.
• Selina: Lifestyle hospitality and coworking hybrid operator with extensive Latin American footprint. Comparable on combining physical spaces with community programming, events, and digital tools targeting entrepreneurs and remote workers.
• Impact Hub: Global network of impact-focused coworking spaces with strong Latin American presence (Impact Hub Lima, Bogotá, São Paulo). Closely aligned on the entrepreneur-community thesis, workshop programming, and Startup Grind-style ecosystem partnerships.

Broad incumbents

• Spaces (IWG): IWG's premium coworking brand competing directly on flexible offices, meeting rooms, and creative workspace design. A larger incumbent with broader geographic reach and broader portfolio of office services.

Emerging players

• Galvanize: Tech and entrepreneurship-focused coworking and learning community. Comparable on pairing physical workspaces with workshops, accelerator programming, and community events for founders.
• The Wing: Community-driven coworking and member club for entrepreneurs and professionals. Comparable on the community-as-moat thesis, programming-driven engagement, and member tiered subscription model.
• WeWork Labs: WeWork's entrepreneur and startup-focused workspace program with global programming. Closely aligned on Startup Grind-style ecosystem events, founder education, and SaaS/perk distribution to early-stage companies.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLJ81xh1c0JYAOdo1gmfiUhxp8K8d4EtPx
• Xx.com/workyourideas
• Facebookfacebook.com/workshopcoworking

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Workshop Coworking