Aurilis Group Italia

What Aurilis Group Italia does

Aurilis Group Italia, operating under the legal entity GVI Srl, is an Italian manufacturer and exclusive European distributor of vehicle carrier systems and snow chains marketed under the GreenValley brand. Founded in 2004 and headquartered in Fossano (Piedmont), the company sells a broad product portfolio across two verticals: consumer ("carrying your passion"), including roof racks, roof and towbar bike carriers, ski/snowboard racks, fabric roof boxes, and type-approved snow chains and socks; and professional ("carrying your work"), including steel and aluminum commercial-vehicle roof bars rated up to 200kg load capacity with accessories such as ladder rollers, load stops, side rails, and aerodynamic deflectors. Products are 100% manufactured in Italy, carry a 3-year warranty, and emphasize vehicle-specific mounting, tool-free installation, one-sided bike loading, fold/tilt access mechanisms, self-locking snow chain tensioning, and integrated anti-theft systems.

The company operates a wholesale B2B distribution model, selling exclusively through a network of authorized physical and online dealers across Italy, France, Germany, and Spain, and does not transact directly with end consumers. Marketing is conducted primarily through a multi-language corporate website, downloadable product catalogs and application guides, dealer-locator functionality, and WhatsApp-based technical support. Since 2018, GVI Srl has been a subsidiary of Emil Frey France Group, a leading European automotive conglomerate, which provides international stability while the company retains a family-business operating culture and a small team (11–50 employees) combining 30+ years of technical and commercial expertise.

Name

Aurilis Group Italia

Legal name

GVI Srl

Website

https://aurilisitalia.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

Aurilis Group Italia (GVI Srl), founded 2004 in Fossano, manufactures and exclusively distributes GreenValley-branded vehicle carrier systems, roof boxes, bike/ski racks, and snow chains across Italy and Europe via a wholesale dealer network, with backing from Emil Frey France Group since 2018.

Ownership category

akta.pro rank

Product category

Automotive aftermarket carrier accessories

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Winter Equipment Rental, Demo & Repair (Skis/Boards/Boots, Tuning) (THAAAJAH)

akta.pro secondary industries

Ski & Snowboard Equipment Retail (Skis, Boards, Boots, Bindings, Poles) (CRAMAJAA), Ski Touring / Backcountry & Avalanche Safety Retail (AT Gear, Skins, Beacons, Probes, Shovels, Airbags) (CRAMAJAD)

Keywords

• Vehicle roof racks
• Bike carriers
• Ski carriers
• Snow chains
• Commercial vehicle accessories

Headquarters

HQ city

Fossano

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Wholesale Distribution of Carrier Accessories: B2B wholesale model selling carrier systems and accessories exclusively through authorized dealers. Products include roof racks, bike carriers, ski racks, roof boxes, and snow chains for automotive and commercial vehicle applications.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Aurilis Group Italia (GVI Srl) designs, produces and exclusively distributes GreenValley-branded carrier accessories and snow traction devices for cars and commercial vehicles across Italy and Europe. Its product portfolio covers roof racks, roof and towbar bike carriers, ski/snowboard carriers, fabric roof boxes, snow chains and snow socks, plus heavy-duty commercial-vehicle roof bars (PRO and PRO-PLUS) with load capacities up to 200 kg and professional loading accessories. Products are 100% Made in Italy, carry a 3-year warranty and are sold exclusively through an authorized B2B dealer network.

Product overview

Aurilis Group Italia (GVI Srl) distributes GreenValley branded car and commercial vehicle carrier accessories exclusively for Italy and Europe. The product portfolio consists of two main product lines: (1) Carrying your passion - consumer products including roof racks (EASY ONE EVO, FREELINE, TRAX, EDGE, EASY ONE SW, modular systems TREK/QUICK/EINS/ORIGINAL/RAPIDO), roof bike carriers (Fast Rider, Fast Bike), towbar bike carriers (Green Discovery 2/3/4, Green E-Explorer, Green Back 2, Green Tilting 2/3), ski/snowboard carriers (Easy Snow Rider, Rider 4, Rider 5), fabric roof boxes (SHERPACK 100), and snow chains/socks (TXR7, TXR9, TXR-16mm, TXR12); (2) Carrying your work - commercial vehicle products including steel and aluminum roof bars (PRO, PRO-PLUS) with load capacities up to 200kg, and professional accessories (ladder rollers, load stops, side rails, deflectors). Products are 100% manufactured in Italy with 3-year warranties, and the company serves as exclusive European distributor for GreenValley.

Differentiator

Problem solved

Functional benefit

Products and services

• SHERPACK 100 Fabric Roof Box (270 L) Foldable fabric roof cargo box with 270-litre capacity for cars; tool-free mounting on roof bars and stores in a compact 15x10x105 cm bag.
• Fast Rider Roof Bike Carrier Roof-mounted aluminium bicycle carrier with tool-free mounting, one-sided loading and integrated anti-theft locks for private vehicle owners and cyclists.
• Fast Bike Roof Bike Carrier Roof-mounted aluminium bike carrier for wider tires up to 2.8 inches with one-sided loading, for cyclists riding plus-size/MTB tyres.
• Green Discovery 2 Towbar Bike Carrier Towbar-mounted bike carrier for two bikes or e-bikes with 60 kg max load, foldable and tiltable design, 13-pin electrical plug and optional anti-theft.
• Green Discovery 3 Towbar Bike Carrier Towbar-mounted carrier for up to three bicycles with foldable, tiltable design for boot access.
• Green Discovery 4 Towbar Bike Carrier Towbar-mounted bike carrier for up to four bikes including e-bikes for family and group cycling transport.
• Green E-Explorer Towbar Bike Rack for E-bike Specialised towbar bike rack for e-bikes with up to 1300 mm wheelbase, designed for heavier and longer electric bicycles.
• Green Back 2 Towbar Bike Rack Towbar-mounted bike rack for two bicycles with 1250 mm wheelbase capacity and tire width up to 2.6 inches.
• Green Tilting 2 Towbar Bike Rack Premium towbar bike carrier for two e-bikes (60 kg max load) with steel/aluminium construction and folding/tilting system for vehicle boot access.
• Green Tilting 3 Towbar Bike Rack Higher-capacity towbar bike carrier with tilting mechanism for boot access, for multiple bikes including e-bikes.
• Easy Snow Rider Ski/Snowboard Carrier Roof-bar ski/snowboard carrier holding up to 6 pairs of skis with smart-slide loading, quick attack and anti-theft protection.
• Rider 4 Ski Rack Roof-bar ski rack with capacity for up to 4 pairs of skis; Made in Italy with 3-year warranty.
• Rider 5 Ski Rack for Roof Bars Aluminium roof-bar ski rack with key-lock anti-theft, carrying up to 6 normal ski pairs (5 carving, 8 cross-country or 4 snowboards), 620 mm loading surface.
• Easy One EVO Roof Rack Pre-assembled or modular car roof rack with 75 kg max load, 100% Made in Italy and optional anti-theft; vehicle-specific mount to protect bodywork.
• Freeline Roof Rack Car roof rack system with 100 kg max load available in steel or aluminium variants for different vehicle and budget needs.
• Easy One Quick Roof Rack Quick-mount roof rack system for cars enabling fast, tool-light installation.
• Trax Roof Rack Car roof rack system with 90 kg max load for general consumer and recreational cargo.
• Edge Roof Rack Sophisticated-design car roof rack system positioned as the premium Edge line.
• Easy One SW Roof Rack Roof rack system variant in the Easy One line.
• TREK Modular Roof Rack System Modular configurable roof rack system (COD 156.600).
• QUICK Modular Roof Rack System Modular roof rack system (COD 156.601) with up to 100 kg max load.
• EINS Modular Roof Rack System Modular roof rack system (COD 164.002) for cars.
• ORIGINAL Modular Roof Rack System Original modular roof rack system (COD 156.500) for cars.
• RAPIDO Modular Roof Rack System Fast-release modular roof rack system (COD 164.001) for cars.
• PRO Steel Roof Bar (Commercial Vehicles) Heavy-duty steel roof rack for commercial vehicles with 50/100/150/200 kg load capacities depending on configuration; 100% Made in Italy, 3-year warranty.
• PRO-PLUS Aluminium Roof Bar (Commercial Vehicles) Lightweight, corrosion-resistant, aerodynamic aluminium roof bar for commercial vehicles as the premium variant of the PRO line.
• TXR7 Snow Chains (Passenger Cars) Type-approved snow chains for passenger cars with self-locking automatic tensioning system and high-resistance steel treads.
• TXR9 Snow Chains (Passenger Cars) Type-approved snow chains for passenger cars featuring easy installation and self-locking tensioning.
• TXR-16mm Snow Chains (SUVs and Trucks) Heavy-duty 16 mm snow chains type-approved for SUVs and trucks/LCVs.
• TXR12 Snow Chains (4x4 SUVs) Type-approved snow chains designed specifically for 4x4/all-wheel-drive SUVs.
• Snow Socks Type-approved textile snow socks made of 100% anti-slip hyper-resistant fabric, reusable and installable in seconds for short-distance, flat-road winter driving.
• Ladder Roller for PRO Roof Racks (Commercial Accessory) Ladder roller attachment for PRO steel roof racks to simplify ladder loading/unloading on commercial vehicles.
• Load Stop for PRO-PLUS Aluminium Load Bars (Commercial Accessory) Load stop accessory for PRO-PLUS aluminium commercial vehicle roof bars to secure cargo in transit.
• Roller Scale 60cm Universal (Commercial Accessory) Universal 60 cm roller scale fitting commercial vehicle roof bars to ease cargo loading.

Quantifiable outcome

• 3-year warranty on all products
• +2 more outcomes

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

One partnership is on record.

• GreenValleycoreStrategic or Co-development PartnerExclusive distribution partnership for Italy and Europe. GVI serves as the exclusive distributor of GreenValley brand products, which include car and commercial vehicle carrier accessories such as roof racks, bike carriers, ski racks, and roof boxes.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Atera: German manufacturer specializing in towbar-mounted bike carriers and roof systems for passenger cars. Overlapping product categories (bike carriers, ski carriers, accessories) and serving similar European dealer networks.
• Fabbri Group: Italian competitor producing roof boxes, bike carriers, ski racks and snow chains. Domestic Italian overlap with GVI's home market and very similar product mix across consumer carrier categories.
• Cruzber: Spanish manufacturer of roof bars, bike carriers and related accessories for cars and commercial vehicles, with strong European distribution. Closely comparable product portfolio and channel model to GVI.
• Thule Group: Swedish global leader in roof racks, bike carriers, ski racks, roof boxes and snow chains. Directly comparable to GVI across nearly every product category, though at vastly larger scale and with owned brands.
• Peruzzo: Italian manufacturer of bike carriers (roof and towbar), ski racks and pet/cargo accessories. Direct Italian market overlap and similar specialty accessory positioning.
• Kamei: German maker of roof boxes, ski and bike carriers serving European auto aftermarket. Comparable product categories and German market overlap.
• Mont Blanc (Sweden): Swedish heritage brand in roof racks, ski carriers and winter equipment. Comparable European specialty positioning and product overlap in ski/winter categories.
• Hapro: Dutch manufacturer of roof boxes, bike carriers and snow chains with European-wide distribution. Closely comparable product mix, including winter and consumer carrier categories.

Broad incumbents

• Yakima: US-headquartered incumbent with a global range of roof racks, bike and ski carriers. Comparable core product categories but with a North America-centric distribution footprint.
• Bosal: Diversified European automotive supplier with towbars and related accessories. Adjacent category overlap through towbar-mounted products where GVI's towbar bike carriers compete.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Aurilis Group Italia