Apartmani Beograd Rakoc

What Apartmani Beograd Rakoc does

Apartmani Beograd Rakoc is a privately held, family-owned short-term apartment rental operator based in Belgrade, Serbia, founded approximately 12 years ago (around 2012). The company controls a portfolio of roughly 88 furnished apartments under a single-owner model, with every unit located exclusively in Belgrade's strict city center across micro-locations such as Knez Mihailova, Obilićev venac, Dorćol, Trg Republike, Skadarlija, Terazije, Kalemegdan, Vračar, Studentski trg, Savamala, and Belgrade Waterfront. Apartment sizes range from studios (~40m2) to five-room units (up to 160m2) accommodating up to 9 guests, with standardized amenities including WiFi, air conditioning, cable TV, parking, and cleaning with linen changes.

The business operates a direct-to-consumer model with no third-party OTA distribution. Guests book via the apartmanibeograd.com website, by phone (+381 64 33 65 035), or by email, with the company emphasizing personal meet-and-greet service at each apartment, 24/7 availability, and optional airport transfers. Disclosed nightly rates range from approximately €30 to €50 depending on unit size, location, and season. The customer mix is dominated by international and domestic leisure tourists, with a smaller recurring base of Serbian business travelers who use corporate invoice billing; families, couples, and small groups constitute secondary segments. The company markets through organic channels (SEO-optimized location pages, blog content, Facebook, Instagram, YouTube, LinkedIn, X/Twitter) and relies heavily on Google reviews and word-of-mouth referrals.

The underlying technology is minimal: a content/SEO-driven marketing website with inquiry forms, backed by manual phone and email reservation handling. There is no proprietary platform, no API, and no AI/ML capability. Operations are run by a small team (1-10 employees) of young staff supported by experienced personnel, with no external investors, subsidiaries, or parent company involvement. The company holds Serbian e-tourist guarantee compliance and operates as a single-jurisdiction, single-market lodging business in Belgrade.

Name

Apartmani Beograd Rakoc

Legal name

Apartmani Beograd Rakoc

Website

https://apartmanibeograd.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

1–10 employees

Short description

Apartmani Beograd Rakoc is a family-owned, single-owner operator of approximately 88 short-term rental apartments located exclusively in Belgrade's strict city center, serving international and domestic leisure tourists, business travelers, families, and couples via direct website, phone, and email bookings.

Ownership category

akta.pro rank

Product category

Short-term Apartment Rentals (Vacation Rentals / Serviced Apartments)

NAICS

Other Traveler Accommodation (72119)

SIC

Hotels, Rooming Houses, Camps & Other Lodging Places (7000)

akta.pro primary industry

Condos & Apartments (Entire Unit) (THAMAAAB)

akta.pro secondary industry

Executive Apartments (Corporate Housing) (THAGAEAD)

Keywords

• Short-term apartment rentals
• Daily apartment rentals
• Vacation rental Belgrade
• City center accommodation
• Apartment hospitality services

Headquarters

HQ city

Belgrade

HQ country

Serbia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Infrastructure, Supply Chain, Technology or R&D

Revenue model

1. Daily apartment rentals (Stan na dan): Revenue is generated through nightly and multi-night rentals of fully furnished apartments in Belgrade's city center. The company owns and manages approximately 88 apartments under a single-owner model. Pricing varies by apartment size, location, and season. Additional services such as airport transfers are offered as add-ons. The company states they offer the same quality and pricing across all apartments (one owner, one quality standard).

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Apartmani Beograd Rakoc rents out approximately 88 fully furnished short-stay apartments (studios to five-bedroom units) located exclusively in Belgrade's strict city center under a single-owner, daily-rental ('stan na dan') model. Bookings are taken directly through the website, phone, and email, with services including personal meet-and-greet, cleaning with linen and towel change, 24/7 availability, and optional airport transfers.

Product overview

Apartmani Beograd Rakoc is a short-term apartment rental service operating as a family business for twelve years, offering daily and multi-day apartment rentals throughout Belgrade's city center. The company manages a portfolio of approximately 88 apartments ranging from studio units (40m2) to five-bedroom apartments (160m2), located in prime areas including Knez Mihailova, Obilićev venac, Dorćol, Trg Republike, Skadarlija, Terazije, and Belgrade Waterfront. All apartments feature standardized amenities including WiFi internet, air conditioning, cable television, and most include parking. Services include 24/7 availability, personal check-in/check-out, cleaning with linen and towel changes, and optional airport transfers. The company operates exclusively in Belgrade's strict city center and positions itself as a direct-to-guest service without intermediaries.

Differentiator

Problem solved

Functional benefit

Products and services

• Short-term Apartment Rental Service (Stan na dan / Smeštaj Rakoc) Daily and multi-night rental of approximately 88 fully furnished apartments (studios to five-bedroom units) exclusively in Belgrade's strict city center. Includes WiFi, air conditioning, cable TV, parking options, cleaning with linen and towel change, personal meet-and-greet, and 24/7 host availability. Targets individual leisure travelers, business travelers, families, groups, and couples booking 1-7+ night stays.
• Airport Transfer Service (add-on) Optional add-on airport pickup/transfer service coordinated by the host for guests staying at the apartments.

Quantifiable outcome

• 88 apartments available for daily rental in Belgrade's strict city center
• +1 more outcomes

Named customers7 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights3 records

Broad incumbents

• Expedia Group: Parent of Vrbo and other travel brands with aggregated short-term rental inventory in Belgrade. Rakoc's no-platform strategy is partly a reaction to the cost and dependency of listing on Expedia-family channels.
• Agoda Homes: Booking Holdings' short-term rental arm offering apartments and vacation homes across Europe, including a meaningful Belgrade footprint. Comparable product (entire-unit, short-stay apartments) targeting similar leisure and business travelers.
• Vrbo: Expedia-owned short-term rental platform focused on whole-home vacation rentals, directly overlapping with Rakoc's entire-apartment offering. Significant Belgrade inventory and a comparable whole-home value proposition to Rakoc's city-center units.
• Booking.com: World's largest online accommodation platform with substantial apartment inventory in Belgrade. Rakoc's claim of being the 'leader in stan na dan' in Belgrade positions it against Booking.com's broader apartment-rental category in the same city.
• Airbnb: Global short-term rental platform with thousands of listings in Belgrade. Rakoc competes indirectly because most travelers searching for Belgrade stays begin on Airbnb; Rakoc's direct-only distribution model is built specifically to bypass Airbnb's take rate.
• Tripadvisor / Trip.com rental listings: Major travel discovery and booking platform featuring vacation rental listings in Belgrade. Competes for the same leisure-traveler's booking decision and drives traffic that Rakoc must capture organically or pay to redirect.

Regional players

• Hostelworld: European-focused budget accommodation platform with Belgrade inventory. While focused on hostels rather than full apartments, it competes for the same budget-conscious European leisure traveler visiting Belgrade that Rakoc targets at the lower end of its price range.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCOtwsnwnNhxB4UClfG-sKSw
• Facebookfacebook.com/apartmanibeograd.apartmanirakoc
• LinkedInlinkedin.com/rakoc
• Instagraminstagram.com/rakocapartmani

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Apartmani Beograd Rakoc