Maclaff

What Maclaff does

MacLaff, Inc. is a privately held, family-owned operator of 45 McDonald's franchise restaurants distributed across South Louisiana parishes, including Lafayette, East Baton Rouge, Ascension, Livingston, and St. Landry. The business was founded in 1972 by Ed Krampe Jr., who opened the first McDonald's in Lafayette, and is currently run by second-generation owners E.J. Krampe (CEO) and Chris Krampe (Chief People Officer), supported by a leadership team spanning Chief Administrative Officer (Troy Romero), Chief Operating Officer (Jason Guidry), Senior/Directors of Operations, Area Supervisors, Training Supervisors, Food Safety, IT, and Marketing functions. Headquartered at 106 Oak Way Lane, Lafayette, LA, with a secondary office in Baton Rouge, the company employs over 2,200 people across all franchise locations.

The company's core offering is restaurant operations under the McDonald's brand, including dine-in, drive-thru, and delivery services. MacLaff does not develop proprietary technology products or platforms; its competitive offering is operational execution under McDonald's standardized QSC&V (Quality, Service, Cleanliness, and Value) framework, supplemented by Hamburger University training, internal career-development pathways, and tuition-assistance programs (over $250,000 contributed in 2021 to help 100+ employees attend college through its SLCC partnership).

MacLaff generates revenue through direct-to-consumer restaurant sales, pricing its menu under McDonald's corporate franchise guidelines. Marketing and brand differentiation are anchored in community engagement — including seven-figure support of University of Louisiana Athletics, Ronald McDonald House Charities of South Louisiana, Junior Achievement, and other regional partnerships — positioning the company as a locally rooted operator rather than a generic franchisee. No external investors, venture capital, private equity, or public listing are indicated.

Name

Maclaff

Legal name

MacLaff, Inc.

Website

https://maclaff.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

1–10 employees

Short description

MacLaff, Inc. is a privately held, family-owned operator of 45 McDonald's franchise restaurants across South Louisiana, employing over 2,200 people and serving general consumers through dine-in, drive-thru, and delivery under second-generation Krampe family leadership.

Ownership category

akta.pro rank

Headquarters

HQ city

Lafayette

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Restaurant Sales: Revenue generated from operating 45 McDonald's franchise restaurants across South Louisiana, including dine-in, drive-thru, and delivery orders. The company operates under McDonald's global brand and franchise model.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

MacLaff, Inc. operates 45 McDonald's franchise restaurants across South Louisiana parishes, serving the standard McDonald's menu of food and beverages to consumers through dine-in, drive-thru, and delivery channels. The company functions as a large multi-unit franchisee of McDonald's Corporation, delivering globally branded quick service meals under a family-owned, locally operated model with a 2,200+ employee workforce.

Product overview

MacLaff, Inc. operates 45 McDonald's franchise restaurants throughout South Louisiana. As a McDonald's franchisee, the company's service offering consists of McDonald's restaurant operations including the standard McDonald's menu of food and beverages served at their locations. The company does not offer a distinct technology product, platform, or software service - it operates retail restaurant locations under the McDonald's brand.

Differentiator

Problem solved

Functional benefit

Products and services

• McDonald's Franchise Restaurant Operations Operation of 45 McDonald's franchise restaurants across South Louisiana parishes including Lafayette, East Baton Rouge, Ascension, Livingston, St. Landry, Acadia, and surrounding areas. Restaurants offer the standard McDonald's menu of food and beverages through dine-in, drive-thru, and delivery services to general consumers.

Quantifiable outcome

• Over 2200 people provided opportunity to grow, learn, and advance
• +2 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Eleven partnerships are on record, tiered core and minor.

• Ronald McDonald House Charities of South LouisianacoreStrategic or Co-development PartnerCommunity partnership supporting Ronald McDonald Family Rooms of Acadiana. MacLaff participates in ribbon cutting ceremonies and ongoing support for the organization.
• University of Louisiana at LafayettecoreStrategic or Co-development PartnerMajor community partner with University of Louisiana Athletics receiving a seven-figure gift from MacLaff Inc. Supporting education and athletic programs.
• Louisiana State UniversityminorStrategic or Co-development PartnerEducational institution partnership for community engagement and potential talent recruitment.
• South Louisiana Community College (SLCC)coreStrategic or Co-development PartnerPartnership between McDonald's and SLCC to provide tuition assistance to employees. MacLaff contributed over $250,000 in 2021 to help employees attend college.
• Junior AchievementminorStrategic or Co-development PartnerCommunity partner supporting youth entrepreneurship and education programs in Baton Rouge area.
• United Way of AcadianaminorStrategic or Co-development PartnerCommunity partner supporting local community initiatives and social services.
• Acadiana Center for the ArtsminorStrategic or Co-development PartnerCommunity partner supporting arts and cultural programs in the Acadiana region.
• Franciscan Missionaries of Our Lady Health SystemminorStrategic or Co-development PartnerHealthcare system partnership for community health initiatives.
• Miles Perret Cancer ServicesminorStrategic or Co-development PartnerCancer support organization partnership for community health and wellness programs.
• Festival International de LouisianeminorStrategic or Co-development PartnerCultural festival partnership supporting local arts and cultural events.
• McDonald's CorporationcoreChannel Partner/ Reseller/ DistributorFranchise relationship with McDonald's Corporation. MacLaff operates 45 McDonald's restaurants under the McDonald's franchise agreement, utilizing the global brand, operating systems, training programs (Hamburger University), and supply chain.

Scale indicators5 records

Recent moves6 records

Expansion highlights4 records

Market position

Strengths2 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/maclaff

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Maclaff