Palavra e Movimento

What Palavra e Movimento does

Palavra e Movimento is a Brazilian educational audiovisual production studio founded in 2020 and headquartered in Ribeirão Preto, São Paulo. The company specializes in producing audiovisual content exclusively for the education market, including video lessons, exam resolution recordings, animations, children's music, audio description and Libras interpretation, podcasts, and instructional videos. Its service portfolio serves both Brazil's public educational sector through the PNLD (National Textbook and Didactic Material Program) and the private market comprising educational publishers, teaching systems, teacher training programs, and educational platforms.

The company operates dedicated in-house production studios that enable end-to-end content creation, from recording through post-production. It is structured as a sister company to Texto e Forma, a recognized educational content producer for the Brazilian editorial market, from which it draws conceptual, pedagogical, editorial, and artistic production support. Its team is composed of specialists with long trajectories in the educational sector, providing domain expertise in didactic and pedagogical requirements. The website integrates an ElevenLabs AI-powered virtual assistant for customer inquiries.

The business model is project-based professional services with direct B2B sales targeting educational publishers and institutions. Pricing is not publicly disclosed; quotes are provided upon request through website contact forms, WhatsApp, or email. Named enterprise clients include Somos Educação, Editora Moderna, FTD Educação, and Ediouro. The company employs 11-50 staff and operates exclusively within Brazil with no disclosed funding, acquisitions, or institutional investment.

Name

Palavra e Movimento

Legal name

Palavra e Movimento

Website

https://palavraemovimento.com.br

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Palavra e Movimento is a Brazilian educational audiovisual production studio that creates video lessons, animations, accessibility content, and audio materials for educational publishers, teaching systems, and the public PNLD market, leveraging expertise from sister company Texto e Forma.

Ownership category

akta.pro rank

Product category

Educational Content Production Services

NAICS

Motion Picture and Video Industries (5121), Other Sound Recording Industries (512290), Sound Recording Studios (51224)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Educational Services (8200)

akta.pro primary industry

Audio Learning Content (Podcasts, Audiobooks, Listening Programs) (EDAGALAM)

akta.pro secondary industry

Audio Production & Podcasting (BPAFAIAE)

Keywords

• Educational video production
• Audiovisual content services
• Educational publishing services
• Accessibility content production
• Educational media studio

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Project-based audiovisual production services: Custom educational content production services including video lessons, animations, audio description, and other audiovisual materials for educational publishers and institutions. Revenue is generated through individual project contracts with clients in the public (PNLD) and private educational markets.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels3 records

Core offering

Palavra e Movimento produces educational audiovisual content on a project basis for Brazilian educational publishers, teaching systems, and educational platforms. Its offerings span video lessons, exam and activity resolutions, live exam broadcasts, educational animations, children's music, accessibility services (audio description and Libras interpretation), podcasts, institutional and instructional videos, audio dramas, and interviews, produced in its own studios and tailored to the didactic identity of each client.

Product overview

Palavra e Movimento is a specialized educational audiovisual production company founded in 2020 as a sister company to Texto e Forma, serving Brazil's public (PNLD) and private educational markets. The company offers a diverse portfolio of services centered on educational audiovisual content production, including videoaulas (video lessons), animações (animations), audiodescrição e interpretação de Libras (audio description and Libras interpretation), podcasts, instructional videos, and live exam resolutions. Services are delivered through the company's own production studios and are tailored for educational publishers, teaching systems, teacher training programs, and educational platforms. The offering represents a unified service model focused exclusively on educational content, with no modular software products—the services range from content creation to accessibility features and are connected by a shared commitment to preserving each client's educational identity and pedagogical rigor.

Differentiator

Problem solved

Functional benefit

Products and services

• Videoaulas (Video Lessons) Educational video lessons produced as a core audiovisual offering for educational publishers, teaching systems, and educational platforms in Brazil.
• Resolução de provas (Exam Resolution Recordings) Screen recordings and digital whiteboard recordings of exam question resolutions, produced for educational publishers and platforms.
• Resolução de atividades (Activity Resolution Recordings) Recorded activity resolution content using screen recording and digital whiteboard, produced for educational publishers and platforms.
• Resolução ao vivo de exames oficiais (Live Official Exam Resolution) Live audiovisual resolution of official exams such as ENEM, broadcast and recorded for educational publishers, platforms, and review programs.
• Animações (Educational Animations) Educational animations produced for educational publishers, textbooks, teaching systems, and educational platforms as part of the audiovisual content portfolio.
• Músicas infantis (Children's Music) Children's music production including arrangement, musical composition, and creation for educational materials targeting young learners.
• Audiodescrição e interpretação de Libras (Audio Description and Brazilian Sign Language Interpretation) Audio description and Brazilian Sign Language (Libras) interpretation services for educational materials to meet accessibility requirements of public (PNLD) and private educational content.
• Gravação de conteúdos ELT (English Language Teaching Content Recording) English Language Teaching (ELT) content recording services for educational publishers, teaching systems, and English learning platforms in Brazil.
• Podcast e minicast (Podcast and Minicast Production) Audio podcast and minicast content production for educational publishers, optionally filmed for video distribution, serving educator and student audiences.
• Vídeos institucionais e instrucionais (Institutional and Instructional Videos) Institutional and instructional video production including teacher training courses and professional development training for educational institutions and publishers.
• Audiodramas e radionovelas (Audio Dramas and Radio Novels) Audio drama and radio novel production featuring adult and child casts, for educational publishers and language learning materials in Brazil.
• Entrevistas (Educational Interview Content) Interview content production as part of the educational audiovisual portfolio, for use in educational materials, platforms, and teacher training resources.

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Partnerships

One partnership is on record.

• Texto e FormacoreStrategic or Co-development Partner · 1 January 2020Texto e Forma is a sister company (empresa irmã) that provides Palavra e Movimento with conceptual, pedagogical, editorial, and artistic production support. Texto e Forma is recognized as one of the best educational content producers for the Brazilian editorial market, creating content for major publishers and teaching systems in Brazil. This partnership provides Palavra e Movimento with deep expertise and credibility in the educational sector.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Pearson: Global education company with deep K-12 and higher-ed content portfolios and in-house content production capabilities. Comparable in that it is both a producer and buyer of educational content at the scale Palavra e Movimento's publishing clients operate at, anchoring the same market.
• Cengage: Large educational content and services publisher with significant digital and multimedia product lines. Comparable as a buyer and producer of educational audiovisual content, operating at a much larger scale across multiple geographies.
• Discovery Education: Provider of K-12 digital curricular content including video, animations, and audio assets. Comparable because it monetizes educational audiovisual content — the exact category Palavra e Movimento produces — across publishers, schools, and platforms.
• Macmillan Education: Educational division of a major global publisher producing textbooks and ELT/audio learning content. Comparable because it serves the same Brazilian and global ELT and K-12 publishing customers Palavra e Movimento works with, often through outsourced production.
• O2 Filmes: One of Brazil's largest independent film and audiovisual production houses with a broad portfolio spanning commercials, branded content, and series. Comparable as a domestic Brazilian production services provider competing for the same corporate and institutional clients, though at significantly broader scope.

Emerging players

• BrainPOP: Educational video and animation platform serving K-12 classrooms worldwide. Comparable in product format (animated educational video content) though it owns and distributes IP via subscription rather than producing to spec for publishers as Palavra e Movimento does.

Direct peers

• Texto e Forma: Sister company explicitly described as producing educational content for the same set of Brazilian publishers and teaching systems. Directly comparable business activity (educational content production), serving an overlapping client base, and currently operating as a strategic partner to Palavra e Movimento.

Others

• Somos Educação: Largest Brazilian K-12 education group and a named anchor customer of Palavra e Movimento. Listed as an ecosystem participant: a buyer of outsourced audiovisual content who, in verticalized scenarios, could represent both an extension channel and an in-house production threat.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/palavra-e-movimento

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Palavra e Movimento