What Hello Cleaners does

Hello Cleaners is a UK-based residential and commercial cleaning services provider operating as a trading brand of Hello Services Ltd, a private limited company founded in 2019 by Sarbaz Hassan and registered in England and Wales (Company No. 12004893). The company delivers professional cleaning services through a distributed network of 300+ vetted, DBS-checked, and insured cleaning contractor teams, covering approximately 95% of the United Kingdom across England, Scotland, and Wales, with operations supported by 20+ in-house office staff and a registered headquarters in Brentford. Its service portfolio spans 13+ specialized offerings including end of tenancy cleaning with deposit-back guarantee, one-off deep cleaning, after builders cleaning, commercial cleaning contracts, regular domestic housekeeping, carpet and rug cleaning, oven cleaning, mattress sanitization, sofa and upholstery cleaning, after party cleaning, appliance cleaning, jet and power washing, and a dedicated seniors cleaning service. Customer segments include residential tenants, homeowners, landlords and letting agents, commercial businesses (offices, retail, hospitality, warehouses), and elderly clients.

The company's technology stack comprises an online self-serve booking portal built on a standard CMS with integrated Stripe payment processing, an instant 60-second online quote tool, and WhatsApp-based customer communication. There is no disclosed proprietary software, AI/ML capability, or native mobile application; competitive differentiation is delivered through operational processes including 72-hour reclean guarantees, fixed transparent VAT-inclusive pricing, deposit-back guarantees on end of tenancy work, DBS-checked and fully insured staff, and same-cleaner assignment for recurring domestic customers. Service quality is signaled through 3,085+ verified Trustpilot reviews at a 4.5/5 rating and an "Excellent" badge.

Hello Cleaners generates revenue through a mix of one-time transaction-based services paid after job completion and recurring contracts for regular domestic and commercial cleaning. Pricing is structured by property size for end of tenancy (£155-£480) and deep cleaning (£120-£340) services, by unit for specialty items (£25-£130 per carpet, oven, mattress, or upholstery item), and by contract for commercial cleaning with custom pricing above 10 staff. A 10% online booking discount incentivizes direct self-serve conversion. The primary go-to-market is direct-to-consumer via the website, supplemented by phone sales (020 8157 7730) and online quote requests, with growth driven principally by Trustpilot reputation and word-of-mouth referrals rather than paid marketing. The company is privately held with no disclosed external institutional investment, private equity, or venture capital backing.

Name

Hello Cleaners

Legal name

Hello Services Ltd

Website

https://hellocleaners.co.uk

Company type

Private

Founded year

2019

Operating status

Operating

Headcount range

1–10 employees

Short description

Hello Cleaners is a UK-based residential and commercial cleaning services provider operating a network of 300+ vetted contractor teams across 95% of the country, serving tenants, homeowners, landlords, and commercial businesses with end of tenancy, deep, carpet, oven, and specialty cleaning.

Ownership category

akta.pro rank

Headquarters

HQ city

Richmond

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. One-Time Cleaning Services: Transaction-based revenue from individual cleaning jobs including end of tenancy cleaning, deep cleaning, after builders cleaning, carpet cleaning, oven cleaning, and specialist services. Fixed pricing by property size with add-on services. Payment collected after service completion.
2. Regular/Recurring Domestic Cleaning: Weekly, fortnightly, or monthly housekeeping services generating recurring revenue from residential customers. Same cleaner assigned each visit for consistency. Flexible scheduling with easy cancellation.
3. Commercial Cleaning Contracts: Daily, weekly, fortnightly or one-off commercial cleaning contracts for offices, retail, restaurants, warehouses. Custom pricing based on business size and frequency. Dedicated account management for enterprise clients.
4. Add-On Services: Upsell opportunities including carpet cleaning, upholstery cleaning, appliance cleaning, mattress cleaning bundled with core services for additional per-item fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Hello Cleaners delivers professional cleaning services across the UK through a network of 300+ cleaning teams. Its core services include end-of-tenancy cleaning, deep cleaning, regular/recurring cleaning, commercial cleaning (offices, retail, restaurants, warehouses), carpet and rug cleaning, oven cleaning, mattress cleaning, and seniors-focused cleaning. Customers book online with fixed VAT-inclusive pricing and pay via Stripe, while commercial clients receive tailored contracts with dedicated account management.

Product overview

Hello Cleaners offers a comprehensive portfolio of professional cleaning services across the UK, delivered through a network of 300+ vetted cleaning teams. The core offering consists of residential and commercial cleaning services including End of Tenancy Cleaning (deposit-back guaranteed deep clean for moving out), One-Off Deep Cleaning (thorough top-to-bottom cleans without contract), and After Builders Cleaning (specialist post-construction cleaning). Specialized services include Carpet & Rug Cleaning (hot water extraction), Oven Cleaning (dip-tank method), Appliances Cleaning, Mattress Cleaning, and Sofa & Upholstery Cleaning. The company also provides Commercial Cleaning for businesses, After Party Cleaning for post-event clean-ups, and Seniors Cleaning for elderly clients. Regular domestic cleaning is available through dedicated weekly or fortnightly housekeepers. Add-on services include Jet/Power Washing for exterior surfaces. All services include 72-hour re-clean guarantee and are backed by DBS-checked, fully insured professionals operating 7 days a week nationwide.

Differentiator

Problem solved

Functional benefit

Products and services

• End of Tenancy Cleaning Deep cleaning service performed at the end of a tenancy, designed to help tenants meet landlord/agent inspection standards and avoid deposit deductions; targets residential tenants, landlords, and letting agents in the UK.
• Deep Cleaning Intensive top-to-bottom cleaning service for homeowners seeking a thorough clean beyond routine maintenance; suitable for spring cleans, post-renovation cleans, and periodic resets.
• Regular / Recurring Cleaning Scheduled recurring cleaning service for households and businesses on a weekly, fortnightly, or monthly cadence; serves as the recurring revenue backbone of the business.
• Commercial Cleaning B2B cleaning contracts for offices, retail outlets, restaurants, and warehouses, with custom scopes, dedicated account management, and bespoke pricing distinct from residential offerings.
• Carpet & Rug Cleaning Specialised cleaning of carpets and rugs using professional equipment to remove stains, allergens, and embedded dirt; targets homeowners seeking periodic deep treatment of floor coverings.
• Oven Cleaning Deep cleaning and degreasing of domestic ovens using specialist products and techniques; targets homeowners who lack the time, equipment, or inclination to clean ovens themselves.
• Mattress Cleaning Hygiene-focused deep cleaning of domestic mattresses to remove stains, dust mites, and allergens; targets homeowners with allergen or hygiene concerns.
• Seniors Cleaning Domestic cleaning service tailored to senior citizens and their families, accounting for mobility limitations and emphasising trusted, vetted cleaning staff; often booked by adult children on behalf of elderly parents.

Quantifiable outcome

• 3,000+ cleans completed monthly across the UK
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

One partnership is on record.

• Hello Services LtdcoreOthers · 1 January 2019Parent company overseeing Hello Cleaners and related home services brands including removals, handyman, and clearance services. Registered in England & Wales (Company No. 12004893). Hello Cleaners operates as a brand under this parent entity.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Market position

Weaknesses5 records

Competitive moat4 records

Key risks1 record

Customer concentration

• LinkedInlinkedin.com/company/hello-cleaners

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hello Cleaners