MIMsafe

What MIMsafe does

MIMsafe is a Swedish specialty manufacturer of crash-tested safety products for transporting dogs and cargo in vehicles, operating as a brand under MIM Construction AB and headquartered in Trollhättan, Sweden. Founded in 1986 originally to develop equestrian safety equipment, the company now centers its business on three product families: crash-tested dog crates (VarioCage in Single, Double, Compact, and Minimax variants; Care2 portable carrier; MultiCage professional crate), cargo-securing barriers (VarioBarrier, VarioGate, VarioDivider), and crash-proof roof boxes (Carrier line, launched 2021). The underlying technology is the proprietary SPCT (Safe Pet Crate Test) methodology developed with RISE Research Institutes of Sweden, which uniquely uses a real car body with standard interior rather than flat sleds, combined with telescopic energy-absorbing structures tested up to 26g forces across frontal, rear, side, and rollover scenarios. The portfolio also includes the FEI-approved MIMclip equestrian safety device and a deep accessories and spare-parts catalog.

MIMsafe operates a hybrid go-to-market combining direct-to-consumer e-commerce across localized storefronts in Sweden, UK, Finland, and Spain, with an authorized reseller/dealer network accessed through a dedicated reseller portal. A vehicle-specific product configurator at configurator.mimsafe.se addresses fitment complexity and serves as a mid-funnel sales tool. Marketing emphasizes crash-test credentials via country-specific Facebook, Instagram, and YouTube channels, particularly video demonstrations of crash performance. Pricing is unit-based across hardware SKUs, ranging from roughly $30 for spare parts to over $1,800 for premium roof boxes, with the VarioCage family occupying the $400-$1,200 band. Primary customer segments are dog-owning consumers in passenger vehicles, professional dog transport operators, equestrian federations (for MIMclip), and outdoor enthusiasts needing crash-secured cargo storage.

The company is privately held with no external funding rounds disclosed, operates with 11-50 employees, and is ISO 9001:2015 certified while conforming to VDA 6.3 automotive process-audit standards. It holds no disclosed enterprise contracts and has not undergone any reported leadership changes, M&A activity, or restructuring, signaling a stable, self-funded specialty manufacturer leveraging deep domain expertise and third-party crash-testing validation rather than venture-style growth investment.

Name

MIMsafe

Legal name

MIMsafe

Website

https://mimsafe.com

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

MIMsafe is a Swedish specialty manufacturer founded in 1986 that designs and sells crash-tested dog crates (VarioCage, Care2, MultiCage), cargo barriers, roof boxes, and FEI-approved equestrian safety clips, validated through proprietary SPCT crash testing with RISE Research Institutes. It serves individual pet owners, professional dog transporters, equestrian federations, and outdoor enthusiasts across Sweden, the UK, Finland, and Spain via DTC e-commerce and authorized resellers.

Ownership category

akta.pro rank

Headquarters

HQ city

Trollhättan

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Technology or R&D, Personnel, Marketing or Sales

Revenue model

1. Dog Crate Sales: Primary revenue from crash-tested dog crates including VarioCage (single, double, compact, minimax sizes), Care2 portable pet carrier, and MultiCage professional crates. Products are sold directly through e-commerce sites and through authorized resellers.
2. Cargo and Accessory Sales: Revenue from cargo barriers (VarioBarrier, VarioGate, VarioDivider), roof boxes (Carrier), and accessories (AllSafe harness, VarioPad, WaterBowl, bumper covers, leash hooks)
3. Spare Parts: Replacement parts including gas struts, locks, divider kits, and assembly hardware for all product lines
4. MIMclip Systems: Safety clips for equestrian use to prevent rotational falls in cross-country jumping, approved by FEI and used by major equestrian federations

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

MIMsafe designs, manufactures and sells crash-tested safety hardware for in-vehicle transport, including telescopic dog crates (VarioCage family), handheld pet carriers (Care2), professional crates (MultiCage), cargo barriers (VarioBarrier, VarioGate, VarioDivider), crash-proof roof boxes (Carrier), and the FEI-approved MIMclip equestrian safety device. Products are crash-tested by RISE Research Institutes of Sweden using MIMsafe's proprietary SPCT methodology that uses a real car body rather than flat sleds.

Product overview

MIMsafe is a Swedish automotive safety company specializing in crash-tested pet transport and cargo securing products for vehicles. The product portfolio is organized around three core families: (1) Dog transport crates — VarioCage (telescopic, available in Single, Double, Compact, and Minimax variants), Care2 (handheld carrier for seats), and MultiCage (professional/commercial use) — all crash-tested by RISE Research Institutes of Sweden using the proprietary SPCT (Safe Pet Crate Test) method; (2) Cargo securing barriers — VarioBarrier (universal and headrest-mounted cargo nets), VarioGate (adjustable tailgate fence), and VarioDivider (crate separator); and (3) Roof cargo — Carrier roof boxes (luggage and ski variants) engineered to withstand 26g crash forces with TEAS (The Energy Absorbing System). The portfolio is completed by the equestrian MIMclip system (FEI-approved rotational fall prevention), accessories (AllSafe harness, VarioPad, WaterBowl, SiliconeMat, bumper covers, leash hooks), and spare parts. Products are sold directly and through resellers across Sweden, UK, Finland, and Spain.

Differentiator

Problem solved

Functional benefit

Brands

• VarioCage: Crash-tested dog crate for passenger cars with telescopic design
• Care2
• MultiCage
• VarioBarrier
• VarioGate
• VarioDivider
• Carrier
• MIMclip

Products and services

• VarioCage Crash-tested telescopic dog crate for passenger cars with adjustable depth, available in Single, Double, Compact and Minimax variants. Features energy-absorbing deformation zones, back-seat backrest securing mechanism and 360-degree crash protection.
• Care2 Handheld pet carrier designed for use in front or rear car seats, made from nylon plastic and crash-tested up to 50 km/h with 9 kg interior weight. Available in grey, yellow and pink with sizes M and L.
• MultiCage Professional-grade dog crate designed for commercial transport or larger vehicles, crash-tested with the SPCT method. Available in single and double configurations.
• VarioBarrier Universal cargo net and load barrier to secure cargo in the trunk area, preventing load from entering the passenger compartment during collision or braking. Available in Classic (floor-mounted) and Headrest (headrest-post-mounted) variants.
• VarioGate Adjustable tailgate fence that closes the luggage compartment, providing a barrier between cargo area and passenger compartment. Mounted using tension straps to the vehicle's load eyelets without modifying the car.
• Carrier Crash-proof roof box system available as a luggage box and a ski box. Engineered to withstand forces up to 26g using TEAS (The Energy Absorbing System) to secure cargo on the roof during accidents.
• MIMclip Equestrian safety device designed to protect horses and riders from rotational falls in cross-country jumps. Approved by FEI (Fédération Equestre Internationale) and used by major equestrian federations worldwide.
• MIMsafe Spare Parts Replacement components for VarioCage, VarioGate, VarioBarrier and MultiCage product lines, including gas struts, lock sets, divider panels, tension strap sets, side piece sets, emergency hatch sets, Allen keys, roof and floor knob sets and VarioBarrier mounting hardware.

Quantifiable outcome

• Roof boxes certified to withstand forces up to 26g
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• RISE Research Institutes of SwedencoreTechnology or IntegrationRISE is the exclusive crash testing partner for MIMsafe's proprietary SPCT (Safe Pet Crate Test) methodology. RISE is the only organization in the world that uses a real car body with standard car interior for crash testing pet crates, providing more accurate real-world safety validation than competitor flat-sled testing methods.
• FEI (Fédération Equestre Internationale)coreOthersFEI has approved the MIMclip system for equestrian safety use. Major equestrian federations use MIMclip systems to prevent severe consequences of rotational falls in cross-country jumps. The MIMclip contributes to overall sport safety and guarantees fair and correct judging for riders.
• MIM Construction ABcoreOthersMIMsafe is a division/brand under MIM Construction AB, which holds ISO 9001:2015 certification and operates to VDA 6.3 automotive industry standards. The parent company manages quality, environmental policy, and continuous improvement processes.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• 4pets (Karlie Group): 4pets, a brand of Karlie Group, designs and sells crash-tested pet transport solutions and car dog crates across Europe. Directly comparable to MIMsafe's VarioCage and Care2 product lines with overlapping distribution and target customer (safety-conscious dog owners).
• Petego by E.M. Group: Petego (part of E.M. Group) produces pet travel crates, car seats, and accessories with focus on vehicle safety. Comparable to MIMsafe's dog crates and barriers for the European premium pet travel segment.
• Gunner Kennels: Gunner produces crash-tested, rotomolded dog crates (G1, Intermediate) advertised with automotive-style safety testing. Direct competitor to MIMsafe's VarioCage and MultiCage for premium dog owners in the US market.
• Sleepypod: Sleepypod manufactures crash-tested pet carriers (ClickIt Sport, Mini) certified at automotive safety standards using sled testing. Directly comparable to MIMsafe's Care2 handheld carrier and broader crash-test dog carrier category.
• Kurgo: Kurgo designs dog travel safety products including harnesses, crates, and backseat barriers with crash-test claims. Comparable product mix to MIMsafe's cargo barriers and accessory lines with similar pet-traveler target customer.
• Veteddy: Veteddy (by LumaWi) produces lightweight, foldable pet carriers for car and travel use. Comparable to MIMsafe's Care2 handheld carrier with emphasis on portability and crash-relevant testing.

Broad incumbents

• Thule Group: Thule is a global leader in roof racks, roof boxes, and cargo carriers for vehicles. Broad incumbent that competes with MIMsafe's Carrier roof-box line and overlaps in automotive cargo-safety category, though Thule does not specialize in pet transport.
• Britax Römer: Britax Römer is a leading child car seat manufacturer operating to strict automotive safety standards (ECE R44/R129). Not a direct competitor but a relevant comparable given shared crash-testing discipline, ISO/VDA quality regimes, and European automotive-grade supply chain.

Emerging players

• K9 Sport Sack: K9 Sport Sack makes wearable and travel pet carriers including car seat and crate options. Partial overlap with MIMsafe's accessory and carrier line, primarily US-focused emerging brand.
• Diggs (Hallowed Fur): Diggs is a newer premium pet brand offering Revol dog crates and pet travel accessories. Partial overlap with MIMsafe's premium crate positioning, focused on design-forward urban pet owners.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/mimsafe
• Facebookfacebook.com/mimsafesverige
• Instagraminstagram.com/mimconstructionab
• Xx.com/mimsafe

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIMsafe