Clean Wipes

What Clean Wipes does

Clean Wipes is a privately-held UK B2B e-commerce distributor of professional catering supplies, founded in 1979 (the firmographic record; an internal data entry cites 1994 and the company's own homepage contains conflicting claims of '30+ years' and '40 years' established). The company operates from two branches — Brighton (Westergate Business Centre, headquarters) and London (Park Road Industrial Estate) — and serves customers across South East England and beyond. Its catalogue spans 30+ product categories including glasses, barware, tableware (notably premium Bonna vitrified hotelware and Terra Porcelain), kitchen utensils, cookware, buffet and display items, cleaning and janitorial supplies, takeaway packaging, chef clothing, furniture, and safety/first aid, alongside named product lines such as GenWare. The technology footprint is a straightforward B2B e-commerce storefront at cleanwipes.co.uk with no public API, mobile app, or documented software platform.

The company runs two complementary revenue mechanisms: standard unit-priced e-commerce retail sales (with both ex-VAT and inc-VAT pricing shown, free local delivery on orders over £75, and a dedicated clearance section for discounted items), and a business credit account program that converts regular customers into recurring invoice-based buyers. A bespoke printing service adds custom branding on packaging sold through the platform, targeting independent hospitality operators. Phone-based sales support operates through both branch lines, and the company maintains a mailing list for promotional communications. Customer segments are predominantly SMB and span professional caterers, restaurants, bars, cafes, coffee shops, and schools.

The business carries a British Standard Kitemark certification on its Bonna vitrified hotelware line, evidencing third-party product quality validation rather than a company-level certification. There is no evidence of venture capital, private equity, or institutional ownership; the company appears to be independent and owner-operated, with no disclosed leadership team, no acquisitions, no funding rounds, and no strategic partnerships in the source data.

Name

Clean Wipes

Legal name

Clean Wipes

Website

https://cleanwipes.co.uk

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Clean Wipes is a UK B2B e-commerce distributor of professional catering supplies — tableware, barware, kitchen utensils, cleaning and janitorial products — serving SMB caterers, restaurants, bars, cafes, and schools across South East England from its Brighton HQ and London branch.

Ownership category

akta.pro rank

Product category

Commercial Catering Supplies Distribution

NAICS

Soap and Cleaning Compound Manufacturing (32561), Sanitary Paper Product Manufacturing (322291)

SIC

Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840), Specialty Cleaning, Polishing And Sanitation Preparations (2842)

akta.pro primary industry

Wet Wipes & Flushable Wipes (Nonwoven-based) (IMAMAGAC)

akta.pro secondary industries

Wipes (All-Purpose Cleaning Wipes) (CRAJAMAJ), Paper Wipes (Dry & Pre-moistened) (CRAJAFAF)

Keywords

• Catering supplies
• Commercial kitchenware
• Barware distribution
• Janitorial products
• Tableware wholesale

Headquarters

HQ city

Swanley Junction

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. E-commerce Retail Sales: Clean Wipes generates revenue through direct online sales of professional catering supplies to businesses. Products include tableware, kitchen utensils, barware, cleaning supplies, and janitorial products. The company operates on a standard retail model where customers purchase products at listed prices with VAT added.
2. Credit Account Program: Business customers can apply for credit accounts, enabling regular purchasing relationships with invoicing and payment terms.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Clean Wipes is a UK-based B2B distributor of professional catering supplies, offering a wide range of products including tableware, glassware, barware, kitchen utensils, buffet and display equipment, cleaning and hygiene products, and takeaway/disposable items. The company also provides a bespoke printing service for personalized branding on catering items. Based in South East England, they serve restaurants, bars, cafes, schools, and other professional catering operations with both branded lines (Bonna, GenWare, Terra Porcelain) and a clearance range.

Product overview

Clean Wipes is a B2B e-commerce platform supplying professional catering equipment and supplies to businesses across South East England. The product portfolio is organized as a multi-brand, multi-category marketplace rather than a unified software platform. Key product lines include Bonna premium tableware (featuring Luca, Sway, Arctic collections), GenWare catering equipment (copper-plated, vintage steel, acacia wood items), Terra Porcelain, and comprehensive kitchen/utensil offerings. The company also provides a bespoke printing service for branded packaging. Products span tableware, kitchen equipment, cleaning supplies, glassware, barware, and buffet display items, targeting professional caterers including schools, cafes, bars, and restaurants.

Differentiator

Problem solved

Functional benefit

Products and services

• Bonna Tableware

Named customers4 records

Segments4 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Broad incumbents

• Bunzl: Bunzl is a global distribution and outsourcing group supplying cleaning, hygiene, and catering products to foodservice, hospitality, education, and healthcare customers. Clean Wipes serves a similar customer base with a similar product mix, but at a much smaller regional scale.
• Nisbets: Nisbets is the UK's largest direct supplier of catering equipment and supplies, serving the same restaurants, bars, schools, and caterers as Clean Wipes. It is a much larger national operator with a far broader catalog and infrastructure, making it the dominant incumbent in the same product category.
• Brakes Group: Brakes is a major UK foodservice distributor supplying restaurants, pubs, hotels, schools, and healthcare with food, catering supplies, and cleaning products. It overlaps with Clean Wipes across cleaning, janitorial, and disposable products, with a much larger national footprint.
• Lockhart Catering Equipment: Lockhart is a UK-wide distributor of professional catering equipment, tableware, and supplies to hospitality and education sectors. It targets the same customer segments as Clean Wipes with a broader national reach and larger catalog.

Direct peers

• Catershop: Catershop is a UK online retailer of catering supplies, barware, tableware, kitchen equipment, and cleaning products. It is a direct competitor serving similar small and mid-market hospitality businesses through a similar e-commerce model.
• Catering24: Catering24 is a UK online retailer of catering supplies, disposables, cleaning products, and janitorial equipment. It directly competes with Clean Wipes in the same B2B e-commerce segment with a similar geographic and product focus.
• Stephens Catering Equipment: Stephens Catering Equipment is a UK distributor of commercial catering equipment, tableware, and supplies serving restaurants, schools, and hospitality. It competes directly with Clean Wipes in the catering supplies distribution space.
• Alliance Online: Alliance Online is a UK supplier of cleaning, janitorial, catering, and hygiene products, with a strong B2B e-commerce proposition. Its product mix and customer base (businesses, caterers, schools) overlap closely with Clean Wipes' offering.

Regional players

• Slingsby (Hygen): Slingsby is a UK-based supplier of workplace, cleaning, catering, and janitorial products to businesses. While it serves a broader workplace customer base, it overlaps with Clean Wipes on cleaning, janitorial, and catering consumables for business customers.

Emerging players

• Jantex (Nisbets Group): Jantex is a janitorial and cleaning supplies brand owned by Nisbets, targeting the UK catering and hospitality cleaning market. It overlaps with Clean Wipes' cleaning and janitorial category at the brand level.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Clean Wipes