WDB

What WDB does

PIB Broker S.A. (operating under the former WDB S.A. name prior to its 2024 rebranding) is a Polish commercial insurance broker headquartered in Wrocław with a secondary office in Warsaw. The firm was formed through the consolidation of eight Polish brokerages — WDB S.A., Nord Partner, Brokers Union, Exito Broker, Equinum Broker, Eko Broker, inBroker NET, and mBroker NET — and now operates as the Polish platform of the international PIB Group and a member of the Uniba Partners network, giving it access to global carriers including Lloyd's for placement of complex and non-standard risks.

The company's core product set spans property, life and personal, financial (including insurance guarantees), motor, marine and shipyard, and housing-sector insurance, supplemented by claims handling support. It serves five distinct segments: business entities (including enterprises with thousands of employees in dispersed domestic and international locations), public utility units, state administration bodies, the housing sector, and SMEs. A dedicated housing-sector microsite and a "Strefa Millennium Leasing" embedded portal indicate vertical specialization and channel partnerships. The firm holds a KNF brokerage license and professional liability (OC) cover valid through September 2026, and is recognized in 2024 as a Gazeta Finansowa market leader, innovative broker, and best employer.

PIB Broker S.A. generates revenue through brokerage commissions on policies placed with insurance carriers, with pricing negotiated per engagement on multi-year contracts and tailored to each client's risk profile. Distribution is sales-led and direct, delivered by a team of qualified KNF-authorized specialists. No technology platforms, proprietary AI/ML capabilities, or revenue figures are disclosed; the firm emphasizes international service standards and broker-led negotiation rather than technology differentiation as its value proposition.

Name

WDB

Legal name

PIB Broker S.A.

Website

https://www.wdbsa.pl

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

PIB Broker S.A. (formerly WDB S.A.) is a Wrocław-based Polish insurance broker and member of PIB Group and Uniba Partners, offering property, life, financial, motor, marine, and housing-sector insurance brokerage to enterprises, public utilities, state administration, and SMEs.

Ownership category

akta.pro rank

Product category

Insurance Brokerage

NAICS

Insurance Agencies and Brokerages (52421), Agencies, Brokerages, and Other Insurance Related Activities (5242)

SIC

Insurance Agents, Brokers & Service (6411), Fire, Marine & Casualty Insurance (6331), Life Insurance (6311)

akta.pro primary industry

Retail (Personal Lines) Insurance Brokerage (FSAEADAA)

Keywords

• Commercial insurance brokerage
• Corporate risk advisory
• Claims handling support
• Property insurance placement
• Public sector insurance

Headquarters

HQ city

Wysoka

HQ country

Poland

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Insurance Brokerage Services: PIB Broker S.A. operates as an insurance broker, generating revenue through brokerage commissions on insurance policies placed for clients. As a member of PIB Group and Uniba Partners, they provide comprehensive insurance brokerage services including property insurance, life and personal insurance, financial insurance, motor insurance, marine and shipyard insurance, and claims handling support.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

WDB (PIB Broker S.A.) is a Polish insurance brokerage firm that places commercial and institutional insurance coverage on behalf of businesses, public utility units, and state administration bodies. The firm distributes property, life, financial, motor, marine, and housing-sector insurance, and provides risk advisory and claims handling support services across Poland.

Product overview

PIB Broker S.A. is an insurance brokerage platform offering a comprehensive portfolio of insurance products and services for business clients, public entities, and housing sectors. The core offerings include property insurance, life and personal insurance, financial insurance (including insurance guarantees), motor/vehicle insurance, and specialized marine/shipyard insurance. Additional services include claims handling support and dedicated housing sector insurance solutions. The company operates as a unified platform with specialized product lines, serving both corporate enterprises with thousands of employees and smaller businesses across Poland.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Insurance Brokerage
• Life and Personal Insurance Brokerage
• Financial Insurance Brokerage
• Motor Insurance Brokerage
• Marine and Shipyard Insurance Brokerage
• Housing Sector Insurance Brokerage
• Claims Handling Support Service

Named customers3 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• PIB GroupcoreStrategic or Co-development PartnerPIB Broker S.A. is part of PIB Group, an international insurance brokerage group. This partnership provides access to international insurance markets, enabling the company to serve clients with complex risks requiring global market placement. PIB Group is a leading international insurance broker with presence in multiple markets.
• Uniba PartnerscoreStrategic or Co-development PartnerPIB Broker S.A. is also part of Uniba Partners, an international network of insurance brokers. This partnership enables worldwide collaboration to ensure professional service quality and client security. The network provides additional market access and expertise sharing across member firms.
• Millennium LeasingminorGTM or Marketing PartnerA dedicated client portal 'Strefa Millennium Leasing' is mentioned in the navigation, indicating a partnership or client relationship with Millennium Leasing for providing insurance services to their leasing clients.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Marsh: Global insurance and risk advisory broker with a large Polish operation. Directly competes for the same mid-market and large-enterprise brokerage mandates PIB Broker serves, with comparable access to Lloyd's and international markets.
• Aon: One of the world's largest insurance brokers, operating in Poland. Competes head-to-head on commercial package, property, marine, and financial lines placements for enterprise clients in the same Polish market as PIB Broker.
• Willis Towers Watson: Global risk and insurance brokerage with Polish operations. Competes on specialty lines (marine, construction, financial guarantees) and on advisory mandates for larger corporates — the same buyer PIB Broker targets.
• Arthur J. Gallagher: US-headquartered global insurance broker expanding in Continental Europe including Poland. Overlaps with PIB Broker on commercial P&C brokerage for mid-market and enterprise clients.
• Lockton: Largest independent global insurance broker, active in Poland and CEE. Competes on specialty commercial risks and large-account servicing with similar relationship-led go-to-market as PIB Broker.
• Howden: London-headquartered international insurance broker growing across Europe. Competes for complex and non-standard risks placed into Lloyd's and other international markets, directly overlapping with PIB Broker's specialty book.
• Renomia: One of the largest Polish-headquartered insurance brokers and a natural direct competitor to PIB Broker for mid-market and enterprise Polish accounts, including property, motor, and financial lines.
• Mentor Brokerski: Established Polish insurance broker competing for the same enterprise and SME customers as PIB Broker, with a comparable multi-line offering including property, motor, and life/group insurance.

Broad incumbents

• Gras Savoye (WTW France): European brokerage arm of WTW with significant CEE presence. Competes broadly with PIB Broker on commercial brokerage placements but operates as part of a much larger global portfolio.
• PZU: Poland's largest insurance carrier and financial group. Although primarily an underwriter rather than a broker, it competes with PIB Broker via direct sales channels and bundled products to enterprise and SME clients, shaping brokerage economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/wdbsa

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WDB