PeriUrja

What PeriUrja does

PeriUrja Energy Pvt. Ltd. is a Mumbai-based (Navi Mumbai-headquartered) private rooftop solar services company founded in 2017 that delivers end-to-end solar solutions — consultancy, system design (with 3D rooftop visualization), installation, commissioning, DISCOM/net-metering approvals, and post-installation AMC — to three primary customer segments: individual homeowners (bungalows and private apartments), residential housing societies (standalone buildings to multi-wing high-rises), and commercial/industrial clients (corporate offices and manufacturing factories). Its core technology is grid-tied rooftop solar PV integrated with on-grid net energy metering (NEM), and the company offers three structured commercial models — CAPEX (full purchase with ~3-year ROI), OPEX (zero upfront with 5/10/15-year agreements and free plant transfer at end), and EMI financing (up to 4 years, 30% downpayment, EMI less than current electricity bills). Complementing solar, PeriUrja has built CoinBox, a proprietary 7.5 kW IoT-enabled shareable EV charger supporting 2/3/4-wheelers with Razorpay-powered payments and a connected mobile app, positioning it in the EV-charging infrastructure layer for housing societies, offices, hotels, and residential complexes.

The company operates a hybrid go-to-market combining direct field sales (with 3D design presentations, site surveys, and DISCOM liaison) for enterprise and mid-market customers with a self-service Instant Solar Quote Generator that delivers proposals via WhatsApp and Email in under 30 seconds for SMB and individual acquisition. Its primary service geography is Maharashtra (Mumbai, Pune, Nashik, Nagpur), extended PAN India through a sister-company channel. Regulatory empanelment with MSEDCL and Adani Power unlocks customer access to central and state subsidy programmes (up to Rs 18,000/kW for residential installations) and streamlines net-metering approvals, acting as the company's principal competitive barrier. PeriUrja is bootstrapped and founder-led by Sarvesh Shetye (CEO, IIM Lucknow, ex-Reliance Infra, L&T Financial, HSBC) and Satish Singh (COO, IIT Delhi, ex-Tata Power, IL&FS, KPMG/PWC), with a small team in the 11-50 range and no disclosed institutional investment.

Name

PeriUrja

Legal name

PeriUrja Energy Pvt. Ltd.

Website

https://periurja.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

PeriUrja is a Navi Mumbai-based rooftop solar services company delivering end-to-end solar installations, multi-tier financing, and the CoinBox IoT-enabled EV charger to homeowners, housing societies, and commercial/industrial clients across Maharashtra with PAN India reach via sister companies.

Ownership category

akta.pro rank

Product category

Rooftop Solar EPC Services

NAICS

Solar Electric Power Generation (221114)

akta.pro primary industry

Solar EPC & Construction (Utility-Scale, Rooftop, Balance of System) (EUAMABAB)

akta.pro secondary industries

Renewable Energy Asset O&M (Wind, Solar, Hydro, Geothermal) (EUAEAGAB), EV Charging Payment & Reimbursement Programs (Public/Depot Charging) (TLABAMAK), Solar Roofing & Roof-Mounted PV Systems (IMADAFAO)

Keywords

• Rooftop solar installation
• EV charging infrastructure
• Solar EPC services
• Rooftop photovoltaic systems
• Net metering solutions

Headquarters

HQ city

Mumbai

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Rooftop Solar Installation & Products: Complete rooftop solar solutions including solar panels, inverters, mounting structures, and installation services. Revenue generated from equipment sales and installation labour. CAPEX model offers full purchase with ROI period of typically 3 years.
2. OPEX/Zero Investment Model: Solar plant at zero upfront investment for select housing societies and C&I companies. Agreement options of 5/10/15 years with free plant ownership at end of agreement. Solar savings from Day 1.
3. EMI Financing: No cost and low cost EMI options for individual homeowners. Solar financing up to 4 years with 30% downpayment. EMIs structured to be less than electricity bills.
4. CoinBox EV Charger Sales: Sale of IoT-enabled shareable EV charging stations. Revenue from hardware sales of 7.5 kW EV chargers to housing societies, offices, hotels, and residential areas.
5. Maintenance Services: Annual Maintenance Contract (AMC) included with CAPEX model. Low maintenance high savings proposition for 25 years of solar generation.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

PeriUrja delivers end-to-end rooftop solar PV solutions covering consultancy, system design, installation, commissioning, and annual maintenance for residential, housing society, and commercial/industrial customers. The company also designs, manufactures, and sells the CoinBox, an IoT-enabled shareable 7.5 kW EV charger for housing societies, offices, hotels, and residential areas. Revenue is generated from solar system sales and installation labour, AMC contracts, and CoinBox hardware sales with Razorpay-powered payments.

Product overview

PeriUrja is a rooftop solar services company offering end-to-end solutions from consultancy through installation, commissioning, and maintenance. The product portfolio centers on Rooftop Solar systems (with three financing models: CAPEX, OPEX, and EMI) and the CoinBox EV charger. Supporting tools include an Instant Quote Generator for customized solar proposals and SnipEdge educational content. Services are available across Maharashtra with PAN India coverage through sister companies.

Differentiator

Problem solved

Functional benefit

Products and services

• Rooftop Solar End-to-end on-grid rooftop solar PV service for individual homeowners (bungalows, apartments, standalone houses), residential housing societies (standalone to multi-wing high-rises), and commercial/industrial customers (corporate offices, manufacturing factories). Includes customized system design, solar panels, inverters, mounting structures, net-metering integration with DISCOMs, installation, commissioning, and Annual Maintenance Contract. Provides 25 years of power generation with typical 3-year ROI.
• CoinBox EV Charger Universal shareable 7.5 kW IoT-enabled EV charger with 220-280 Vac input, 32 A max current, 50 Hz frequency, and IP65-rated compact enclosure. Supports charging of 2/3/4 wheeler EVs. App-connected via PeriUrja app with payments processed through Razorpay. Sold to housing societies, offices, hotels, and residential area operators.

Quantifiable outcome

• ROI period of ~3 years for 25+ year project life
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Partnerships

Four partnerships are on record, tiered core and minor.

• MSEDCL (Maharashtra State Electricity Distribution Company Ltd)coreStrategic or Co-development PartnerPeriUrja is an empaneled vendor at MSEDCL, enabling customers to become eligible for government subsidy programmes. MSEDCL provides net-metering approvals, site inspections, and handles the regulatory compliance for grid-connected rooftop solar installations.
• Adani PowercoreStrategic or Co-development PartnerPeriUrja is an empaneled vendor at Adani Power, providing additional pathways for customers to access government subsidy programmes and grid connectivity for rooftop solar installations.
• SundayGridminorGTM or Marketing PartnerSundayGrid partnership for powering clean energy homes. SundayGrid branding appears on campaign-reserve page as technology provider for clean energy homes.
• Sister Companies (PAN India)coreChannel Partner/ Reseller/ DistributorPeriUrja works with sister companies for PAN India projects, extending service network beyond Maharashtra to serve customers across India.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Waaree Energies: One of India's largest solar module manufacturers and EPC providers with a growing rooftop and C&I solar presence. Comparable to PeriUrja on residential and commercial rooftop EPC, with significantly larger scale and module manufacturing integration.
• Tata Power Solar Systems: Subsidiary of Tata Power offering end-to-end rooftop solar EPC for residential, commercial, and industrial customers in India. Directly comparable to PeriUrja in residential/housing society solar, but with vastly larger scale, brand recognition, and integrated manufacturing.
• Emmvee Solar: India-based solar module manufacturer and rooftop solar EPC serving residential and commercial segments. Directly comparable to PeriUrja on rooftop EPC and housing society installations, with integrated panel manufacturing.
• Adani Solar: Solar manufacturing and EPC arm of Adani Group, active across utility-scale and rooftop solar in India. Notably also an empanelment partner of PeriUrja, making it both a competitor in rooftop EPC and a counterpart in the subsidy ecosystem.

Direct peers

• Fourth Partner Energy: India-focused C&I and commercial rooftop solar EPC and OPEX/PPA provider. Closely comparable to PeriUrja's OPEX zero-investment model and C&I customer focus, but at materially larger scale and with institutional backing.
• Loom Solar: India-based rooftop solar company selling panels, inverters, and turnkey residential solar installations, primarily direct-to-consumer via digital channels. Highly comparable to PeriUrja on residential rooftop solar with strong D2C digital presence.
• Gensol Engineering: Listed Indian solar EPC with operations across residential, C&I, and utility-scale rooftop solar, plus EV leasing (BluSmart) adjacency. Comparable on rooftop EPC and adjacent EV exposure, similar to PeriUrja's solar + CoinBox combination.
• Freyr Energy: Indian rooftop solar EPC company serving residential and C&I customers with digital quote/sales tools and OPEX/financing options. Very similar GTM motion, financing flexibility, and target customer segments as PeriUrja.

Emerging players

• Statiq: India's largest EV charging network operator with public and private charging solutions, including residential/housing society chargers. Directly comparable to PeriUrja's CoinBox EV charger product in target customer and use case.

Regional players

• SunEdison Infrastructure (subsidiary): India-focused rooftop and distributed solar EPC under the SunEdison Infrastructure brand. Comparable to PeriUrja on residential and commercial rooftop installations, operating across multiple Indian states with a project-development focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCVGBjCOw0i9em0lKaFkb2kA
• Facebookfacebook.com/PeriUrja
• LinkedInlinkedin.com/company/periurja-energy-pvt-ltd
• Xx.com/periurja_energy

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PeriUrja