Das Markenbüro

What Das Markenbüro does

Das Markenbüro is a privately held, founder-owned German brand and management consulting firm established in 2008 by Thomas Einkammerer, headquartered in Windach (with a listed Hofstetten address for privacy/legal correspondence). The firm advises German mid-sized companies (Mittelstand) and top decision-makers on identity-, market-, and customer-centric corporate leadership, with services delivered both B2B and B2C, nationally and internationally. Einkammerer brings roughly 30 years of brand consulting experience and is a former CEO of Grey Global Group, and the firm has developed or supervised approximately 250 brands across its history.

The service portfolio is organized around two pillars: Brand Consulting (covering brand profiling, brand management, brand digitalization, brand coding & staging, and digital brand strategies) and Management Consulting (covering corporate profiling, market and target group research, change management, neuromarketing, competitive analyses, and executive coaching). The proprietary F.A.C.E. Brand Profiler offers a structured brand definition framework. The firm operates a direct, sales-led engagement model with three modes — permanent companion, temporary partner, or agency partner to a client's existing agency — and acquires work through referrals, personal networks, and direct outreach to top decision-makers with no intermediary channels or public pricing.

Name

Das Markenbüro

Legal name

Das Markenbüro

Website

https://das-markenbuero.de

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Das Markenbüro is a founder-owned German boutique consulting firm advising mid-sized companies and top executives on brand strategy, management, and digitalization, including proprietary F.A.C.E. Brand Profiler methodology.

Ownership category

akta.pro rank

Product category

Brand and Management Consulting

NAICS

Advertising Agencies (541810), Management Consulting Services (54161)

SIC

Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro primary industry

Brand Guidelines, Governance & Brand Management (BPAFAEAF)

Keywords

• Brand consulting services
• Management consulting
• Brand strategy
• Executive coaching
• Corporate profiling

Headquarters

HQ city

Hofstetten

HQ country

Germany

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Consulting Services: Professional consulting fees for brand and management advisory services. Engagement types include permanent companionship, temporary partnership, and agency partnership models. Revenue generated through project-based consulting engagements with mid-sized companies and top executives.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Das Markenbüro is a boutique brand and management consulting firm that delivers strategic brand profiling, brand management, brand digitalization, corporate profiling, market and target-group research, and executive coaching. The firm sells these services directly to mid-sized German companies and top decision makers, using its proprietary F.A.C.E. Brand Profiler methodology and a customized multi-specialist approach combining marketing, sales, and IT expertise.

Product overview

Das Markenbüro is an owner-managed brand and management consulting firm offering strategic and creative brand profiling services. The company operates as a unified consulting practice organized around two primary service pillars: Brand Consulting (including brand profiling, brand management, brand digitalization, and brand coding & staging) and Management Consulting (including corporate profiling, analyses & strategies, and executive coaching). The offering includes proprietary tools such as the F.A.C.E. Brand Profiler. The firm serves primarily medium-sized businesses (BtoB and BtoC) nationally and internationally as a permanent companion or temporary partner, and also as a partner to clients' current agencies.

Differentiator

Problem solved

Functional benefit

Products and services

• Brand Consulting Strategic brand consulting services for mid-sized companies and top decision makers, covering brand analysis, strategy development, optimization, profiling, management, digitalization, coding and staging, implementation, monitoring, and corporate culture alignment. Designed for B2B and B2C clients seeking to differentiate and lead in increasingly digital markets.
• Management Consulting Management consulting services for companies and top decision makers, covering performance and potential analyses, strategy development, change management, market and target-group research, consumer insights, neuromarketing, competitive analyses, and implementation management. Aimed at helping clients optimize corporate profiling and respond to the 'new normal' of accelerated digital transformation.
• Executive Coaching Personal advisory and coaching services for top decision makers (Top-Entscheider), covering coaching and supervision, vision and conception, executive workshops, strategic accompaniment, implementation management, and idea and creativity management. Positioned as a trusted partner for senior leaders on strategic questions.
• F.A.C.E. Brand Profiler A proprietary brand profiling methodology and tool developed by Das Markenbüro, used to create a clear, consistent foundation for brand definition, implementation, and brand living. Deployed with enterprise clients such as Prüfrex Innovative Power Products.

Named customers3 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Grey Global Group (Former Affiliation)minorOthersFounder Thomas Einkammerer previously held management positions at Grey Global Group, one of the world's leading advertising and communications networks. This former affiliation provides credibility but is not an active partnership.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• MetaDesign: German-founded brand and design consultancy with deep Mittelstand and DAX client work. Closely comparable in offering brand strategy, design, and corporate profiling services to enterprise clients in Germany.
• K11 (Koe11): German independent brand and communications consultancy serving Mittelstand and enterprise clients. Closely comparable in size, positioning, and brand strategy service offering.
• KMS Team: German brand and communications consultancy offering brand strategy, design, and digital transformation. Highly comparable boutique-style positioning targeting German enterprise and Mittelstand clients.
• Peter Schmidt Group: German brand and design consultancy with strong B2B and industrial client base. Comparable offering of brand strategy, design, and corporate profiling for German enterprise clients.
• Brandtrust: German brand consultancy specializing in brand strategy and management for B2B and Mittelstand clients. Closely comparable on positioning, methodology, and target segment.

Broad incumbents

• Interbrand: Global brand consulting firm offering brand strategy, valuation, and design. Directly comparable to Das Markenbüro's brand consulting services but at significantly larger scale and with a global brand portfolio footprint.
• Scholz & Friends: Major German integrated agency group offering brand strategy, advertising, and digital services. Overlaps with Das Markenbüro's brand consulting and digital brand strategy offerings, particularly for German enterprise clients.
• Landor & Fitch: Global brand consulting and design firm. Comparable in brand profiling and strategy offerings, with deeper resources and a broader international footprint.
• Serviceplan Group: Largest German-owned agency group providing brand strategy, advertising, and digital services. Competes for the same Mittelstand and enterprise brand consulting engagements but at much greater scale and breadth.
• FutureBrand: Global brand consultancy (part of McCann) offering brand strategy and design. Comparable in brand consulting methodology but with broader geographic reach and larger network.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DasMarkenbuero
• Xx.com/dasmarkenbuero

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Das Markenbüro