IMHO Vi
IMHO Vi (operating as Digital Alliance) is a Russian digital advertising seller of video and banner ads across Runet. It serves brand advertisers and agencies, claiming reach across 87% of Russian internet audiences via a curated network of professional-content platforms.
- Company typePrivate
- Founded1998
- HeadquartersMoscow, Russia
- Headcount5,001–10,000
- GTM typeB2B
- OfferingSoftware
What IMHO Vi does
IMHO Vi, commercially branded as Digital Alliance (АО «Диджитал альянс»), is a Moscow-headquartered digital advertising seller focused exclusively on the Russian-language internet (Runet). The company operates a curated network of professional-content platforms and self-describes as the leading seller of video and banner advertising in the Russian market, claiming reach across 87% of the Runet audience. It was founded in 1998 per firmographic data, is organized as a Russian joint-stock company, and is privately held with no exchange listing. Its customers are brand advertisers and advertising agencies seeking broad, brand-safe reach across Russian internet users, served through a sales-led B2B go-to-market combining direct outreach, website inquiries, and phone/email contact.
The company's core products are a video advertising network and a banner advertising network distributed across its partner platform pool. Around these it has built a portfolio of format-level extensions: interactive video formats, Smart TV advertising with QR-code integration, and an Extended Custom Creative (ЕЦК) format for specialized executions. Underlying these products is a transaction-based commercial model — campaign scope, reach requirements, and format selection drive custom quotations rather than publicly disclosed rate cards. The company supports campaign planning with a downloadable Media Calculator (Mediakalkulyator) and maintains 2026-version technical specification documents for each format, in both Russian and English, indicating an operational rather than purely self-service sales motion.
The business is run from two Moscow offices (headquarters at Leningradsky prospect 31A and a registered address on Akademika Pavlova street). Reported headcount sits in the 5,001-10,000 range, which is unusually large for a single-country ad seller and likely reflects an extensive field-sales and publisher-relations footprint. Revenue is not disclosed, there are no funding rounds or acquisitions in the source data, and there is no evidence of in-house AI/ML capability — only third-party web analytics integration. As a result, the company's investment profile rests almost entirely on its aggregated Runet distribution scale and its long-standing commercial relationships with brand-side advertisers.
IMHO Vi firmographics
Firmographics- Name
- IMHO Vi
- Legal name
- АО «Диджитал альянс» (Joint Stock Company Digital Alliance)
- Website
- https://imho.ru
- Company type
- Private
- Founded year
- 1998
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- IMHO Vi (operating as Digital Alliance) is a Russian digital advertising seller of video and banner ads across Runet. It serves brand advertisers and agencies, claiming reach across 87% of Russian internet audiences via a curated network of professional-content platforms.
- Ownership category
- akta.pro rank
Where IMHO Vi is headquartered
LocationHeadquarters
- HQ city
- Moscow
- HQ country
- Russia
- HQ region
- Europe
Offices2 records
Markets served
IMHO Vi business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Marketing or Sales, Technology or R&D, Operations, Infrastructure
Revenue model
- Video Advertising Placement: Revenue generated from placing video advertisements across the company's platform network
- Banner Advertising Placement: Revenue from banner ad placements across Runet platforms
- Interactive Format Advertising: Premium pricing for interactive video advertising formats
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Multi-year contract | Custom quotation-based pricing for video and banner advertising campaigns |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels3 records
IMHO Vi product offering
Product offeringCore offering
IMHO Vi (Digital Alliance) operates as a leading seller of digital advertising in Russia, placing video and banner advertisements across a curated network of Runet platforms. The company sells advertising space on internet portals, electronic media, and niche sites, claiming to reach 87% of the entire Runet audience. It offers multiple ad formats including video advertising, banner advertising, interactive video, Smart TV QR, and Extended Custom Creative (ЕЦК) formats.
Product overview
Digital Alliance operates as a leading seller of video and banner advertising, offering a comprehensive portfolio of ad formats including video advertising, banner networks, interactive video formats, and Smart TV QR placements. The company provides a media calculator tool for campaign planning. All products are supported by downloadable technical specifications and requirements documentation.
Differentiator
Problem solved
Functional benefit
Products and services
- Video Advertising Network
Quantifiable outcome
- 87% audience coverage across Runet
Companies that use IMHO Vi
Customer profileSegments1 record
Ideal customer profiles1 record
IMHO Vi technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
IMHO Vi partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
IMHO Vi competitors and assessment
Company assessmentMarket position
Weaknesses4 records
Competitive moat4 records
Customer concentration
IMHO Vi social profiles
Digital presenceIMHO Vi financial estimates
Financial estimateRevenue estimate
Valuation estimate
IMHO Vi leadership team
Management profileNumber of profiles
Profiles11 records
IMHO Vi funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
IMHO Vi M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about IMHO Vi
What does IMHO Vi do?
IMHO Vi (Digital Alliance) operates as a leading seller of digital advertising in Russia, placing video and banner advertisements across a curated network of Runet platforms. The company sells advertising space on internet portals, electronic media, and niche sites, claiming to reach 87% of the entire Runet audience. It offers multiple ad formats including video advertising, banner advertising, interactive video, Smart TV QR, and Extended Custom Creative (ЕЦК) formats.
Is IMHO Vi a public or private company?
IMHO Vi is a private company. It is classified as unknown and is currently operating.
When was IMHO Vi founded?
IMHO Vi was founded in 1998. It employs 5,001 to 10,000 people.
Where is IMHO Vi based?
IMHO Vi is headquartered in Moscow, Russia, in the Europe region.
How does IMHO Vi make money?
Three revenue lines are on record. Video Advertising Placement is the primary driver. The others are banner Advertising Placement and interactive Format Advertising.
Does IMHO Vi have an API?
No public API is recorded for IMHO Vi.