We Seal

What We Seal does

We Seal Ltd. is a Leeds, UK-headquartered private manufacturer founded in 1979 (one corporate record lists incorporation in 1984) that designs and produces bag sealing equipment and consumable polypropylene tape closures for the bakery and broader food packaging industries. Its product portfolio comprises two proprietary sealing machines — the Professional Sealer (up to 30 bags per minute) and the Flexi Plus (up to 65 bags per minute with automatic height adjustment) — paired with tape consumables delivering 27,272 seals per spool, a licensed angled-cut design, 300 dpi thermal printing capability, and metal-detector compatibility. We Seal also operates a BRCGS-accredited Converting & Spooling Services division that contract-winds and slit-rewinds tapes, films, foams, and other materials at a stated capacity of 3.5 million km per year.

The company monetizes through four streams: (1) hardware sales of sealing machines, (2) recurring/consumable tape seals sold under multi-year contracts with preferential pricing, (3) optional machine rental subject to financial assessment, and (4) contract spooling/conversion services. Go-to-market combines direct enterprise field sales in the UK and US with exclusive regional distributors across Spain/Portugal, Sweden, South Africa, the Middle East, and Canada, reaching more than 30 countries. Customers include major industrial bakeries such as Warburtons, Hovis, Greggs, Morrisons, Allied Bakeries, Fine Lady Bakeries, Finsbury Foods, and Grupo Bimbo, alongside a consumer-facing sub-brand (FreshSeal). We Seal holds AA-grade BRCGS, ISO 9001/14001/45001, FSC, ISCC PLUS, and 2025 APR Design Recognition certifications, and has committed to Net Zero by 2030.

Name

We Seal

Legal name

We Seal Ltd.

Website

https://weseal.com

Company type

Private

Founded year

1984

Operating status

Operating

Headcount range

51–100 employees

Short description

We Seal is a UK-based, privately held manufacturer of proprietary bag sealing machines and recyclable polypropylene tape closures, serving industrial bakeries and food producers across 30+ countries with a dominant 95% UK market share.

Ownership category

akta.pro rank

Product category

Industrial Bag Sealing Equipment & Packaging Consumables

NAICS

Packaging Machinery Manufacturing (333993)

SIC

Unsupported Plastics Film & Sheet (3081)

akta.pro primary industry

Capping, Sealing & Closing Machines (IMAHAOAG)

akta.pro secondary industries

Capping, Closing & Sealing Equipment (Capper, Induction, Heat Seal) (IMALAOAC), Bagging, Pouching & Sachet Packaging Machines (IMALAOAJ)

Keywords

• Bag sealing machines
• Tape closures
• Bakery packaging
• Polypropylene tape seals
• Converting and spooling services

Headquarters

HQ city

Leeds

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Sealing Machines: Sale of proprietary sealing machines (Professional Sealer and Flexi Plus models) for bakery and produce packaging operations. Machines are designed and manufactured in-house.
2. Tape Seals/Consumables: Recurring sale of polypropylene tape seal consumables (reels/spools) with 27,000+ seals per spool. Contracted customers receive preferential pricing.
3. Machine Rental: Subject to assessment, flexible rental options available for sealing machines to help meet customer financial needs.
4. Converting & Spooling Services: Contract spooling and product conversion services for materials including adhesive tapes, foams, films, fabrics, paper, laminates, and metal foils. BRCGS accredited.

Pricing tiers

Go-to-market motion2 records

Distribution channels9 records

Marketing channels7 records

Core offering

We Seal designs and manufactures automatic bag sealing machines (Professional Sealer at up to 30 bags/min and Flexi Plus at up to 65 bags/min) and 100% recyclable polypropylene tape closures sold as continuous-loop consumables. Both product lines are produced in-house at the Leeds headquarters for bakery, food-produce and broader food packaging customers worldwide, supported by BRCGS-accredited contract converting and spooling services.

Product overview

We Seal offers a portfolio of bag sealing solutions centered on two core product lines: sealing machines (Professional Sealer and Flexi Plus) and tape seals/closures. The Professional Sealer and Flexi Plus are complementary automated bag sealing machines — the Professional Sealer handles up to 30 bags/minute for smaller operations while the Flexi Plus delivers up to 65 bags/minute with automatic height adjustment for high-volume bakeries. Both machines use We Seal's proprietary tape closures as consumables. Additionally, We Seal operates a Converting & Spooling Services division providing contract spool winding and slit & rewind services across diverse materials, BRCGS accredited. The Fresh Seal sub-brand extends the portfolio via freshseal.com.

Differentiator

Problem solved

Functional benefit

Brands

• Fresh Seal: A sister brand operating at freshseal.com, providing additional sealing solutions.

Products and services

• Professional Sealer A fully automated bag sealer that seals up to 30 bags per minute, offered with conveyor, printer and bag blower attachments and a real-time diagnostics operator interface for bakeries professionalising their packing operation.
• Flexi Plus A fully automatic bag sealing machine that seals up to 65 bags per minute (3,900 bags per hour) with over 27,000 seals per spool, automatic height adjustment for consistent centred seals, and built-in crust-detection sensors for larger high-volume bakeries.
• Tape Seals / Tape Closures 100% recyclable polypropylene tape closures designed to be resealed 50+ times, containing 30% recycled content, metal detector friendly, freezer friendly, thermally printable at 300 dpi, and using 80% less raw material than rigid plastic clips.
• Converting & Spooling Services Contract spool winding and slit & rewind services for manufacturers of adhesive tapes, foams, films, fabrics, paper, laminates and metal foils, with BRCGS-accredited clean-room protocols.

Quantifiable outcome

• 80% less plastic by weight than rigid plastic clips
• +7 more outcomes

Named customers21 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature7 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• St John's Packaging (Canada)coreGTM or Marketing PartnerJoint venture partnership to launch BreadBags.org, a dedicated consumer resource helping people understand how to recycle bread bags and seals correctly. This partnership drives consumer education and sustainability awareness.
• WRAP / UK Plastics PactcoreStrategic or Co-development PartnerCollaboration with WRAP and their UK Plastics Pact to improve industry recycling standards, consumer education, and environmental practices. We Seal actively campaigns for improved recycling systems.
• Bakery Associates CanadacoreChannel Partner/ Reseller/ DistributorExclusive distributor for Canada, managed by Paul Richard. Provides local sales support, spare parts inventory, and technical assistance for Canadian bakery customers.
• LE Jackson (Spain & Portugal)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Spain and Portugal, managed by Hector Maristany. Provides local sales and support for Iberian bakery customers.
• Lundpac (Sweden)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Sweden, managed by Johan Larsson. Supports Swedish bakery market with local sales and technical expertise.
• CHW Design (South Africa)coreChannel Partner/ Reseller/ DistributorExclusive distributor for South Africa, managed by Kelvin Downey. Provides local distribution and support for South African bakery customers.
• Melaxe (Middle East)coreChannel Partner/ Reseller/ DistributorExclusive distributor for Middle East region, managed by Melissa Jacques. Provides local sales and support for Middle Eastern bakery and food production customers.
• Make it Wild (North Yorkshire)minorStrategic or Co-development PartnerEnvironmental partner for carbon offsetting through tree planting initiatives supporting We Seal's Net Zero by 2030 commitment.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Kwik Lok Corporation: US-based manufacturer of plastic bag clips, bag-closing machines and consumables for bakeries; the incumbent closure technology We Seal's tape seals displace, with near-identical customer base (industrial bakeries, in-store bakeries) and a hardware-plus-consumables model.
• AMF Bakery Systems: Major supplier of industrial bakery equipment including bagging and sealing lines; competes with We Seal for capex budgets on bakery production lines and serves the same large-bakery customer segment globally.
• Heat and Control: Supplier of processing and packaging equipment for bakery, snack and prepared foods; competes in bag-making, sealing and product-handling lines for the same end customers as We Seal.
• Poly-clip System: Global manufacturer of clip-closing machines and clips for food packaging, including bakery; a direct alternative closure technology competing head-to-head with We Seal's tape approach.
• Tipper Tie (JBT Marel): Manufacturer of clipping and packaging equipment for food, particularly meat and bakery; offers competing closure technology (clips) and integrated packaging lines to the same food-producer customers.
• Ishida: Manufacturer of weighing, bagging and sealing equipment for snacks, bakery and fresh produce; directly comparable in targeting bakery and produce packagers with automated sealing technology.

Broad incumbents

• Marel: Global food-processing equipment supplier serving meat, poultry and bakery; overlaps with We Seal in bakery production equipment and could expand into integrated bagging/sealing.
• Syntegon Technology (formerly Bosch Packaging Technology): Large diversified packaging-machinery OEM serving food, bakery and pharma; competes in horizontal form-fill-seal and bag-closing equipment that can substitute for We Seal's standalone sealers in greenfield installations.
• Multivac: Global packaging machinery manufacturer specializing in integrated thermoforming, tray-sealing and labeling lines for food; relevant incumbent competing for the same bakery and food-producer capex pools as We Seal.
• GEA Group: Diversified food-processing and packaging equipment supplier with broad bakery and packaging portfolios; a broad incumbent whose integrated line offerings could compete with We Seal in larger bakery installations.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/We_Seal
• Facebookfacebook.com/profile.php

Compliance7 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about We Seal