Endless Metals

What Endless Metals does

Endless Metals (legal entity Endless Holdings Limited) is a privately held, Auckland-based scrap metal recycling company operating two physical yards — Onehunga at 147 Neilson Street and Wairau Valley at 245 Archers Road. The business purchases ferrous and non-ferrous scrap (copper, brass, aluminium, steel, stainless steel, lead-acid batteries, motors, catalytic converters, and whiteware) from four documented customer segments — residential householders, tradies, commercial accounts, and construction and demolition contractors — and earns revenue on the spread between purchase price and downstream resale value, using a transaction-based, pay-as-you-go pricing model with live, location-specific buying rates published on the website.

The operational stack is industrial rather than digital: there is no mobile app, no disclosed API, no AI tooling, and no proprietary software products. Digital surfaces are limited to the marketing website (with live pricing), a customer login portal, Google Reviews presence, and SEO positioning as 'Auckland's Highest Rated Scrap Metal & Copper Recycler' (1,700+ positive Google Reviews). The company differentiates through same-day cash payment, transparent pricing, the Tradie Legends loyalty programme (described as New Zealand's first scrap metal loyalty programme), and a stack of regulatory and sustainability credentials including Licensed Secondhand Dealer status, Toitū CarbonReduce certification, SiteWise Gold 2025/26, and membership in the AMR and ReMA trade bodies.

Revenue concentration is broad-based across individuals and SMB customers with no disclosed anchor accounts, and the company is described as actively operating with no disclosed funding, M&A, leadership-change, or hiring signals in the source data. The topline opportunity is upgrading commercial and construction segment access through ESG and safety certifications, and incrementally broadening intake categories (catalytic converters, whiteware, batteries) into higher-margin non-ferrous and precious-metal-bearing streams.

Name

Endless Metals

Legal name

Endless Holdings Limited

Website

https://endlessmetals.co.nz

Company type

Private

Operating status

Operating

Short description

Endless Metals is a privately held Auckland, New Zealand scrap metal recycler operating two physical yards (Onehunga and Wairau Valley) that purchase copper, brass, aluminium, steel, batteries, motors, catalytic converters, and whiteware from residential, trade, commercial, and construction customers for cash, reselling into downstream commodity channels.

Ownership category

akta.pro rank

Product category

Scrap Metal Recycling

NAICS

Recyclable Material Merchant Wholesalers (42393), Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Metals & Minerals (No Petroleum) (5050)

akta.pro primary industry

Metals Recycling & Processing (Ferrous/Non-Ferrous) (BPALADAF)

akta.pro secondary industries

Metals Recovery & Sorting Facilities (Ferrous/Non-Ferrous) (EUAIADAG), Scrap Collection, Brokerage & Trading (Dealers, Aggregators, Exporters) (EUAIAJAH), Construction & Demolition (C&D) Metal Recycling (Structural Steel, Rebar, Roofing, Wire) (IMAKAMAF)

Keywords

• Scrap metal recycling
• Ferrous metal recycling
• Non-ferrous metals
• Copper recycling
• Metal waste management

Headquarters

HQ city

Auckland

HQ country

New Zealand

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Personnel, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Scrap Metal Purchase and Resale: Endless Metals purchases scrap metal from customers (residential, trades, commercial, construction) at competitive prices and resells processed metals to downstream buyers. Revenue is generated through the margin between purchase price and resale value of ferrous and non-ferrous metals including copper, brass, aluminium, steel, lead, and stainless steel.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Endless Metals purchases ferrous and non-ferrous scrap metals — including copper, brass, aluminium, steel, lead, batteries, motors, catalytic converters, whiteware, and stainless steel — from residential, trade, commercial, and construction customers at two Auckland locations (Onehunga and Wairau Valley) and resells the processed metals to downstream buyers. Customers are paid same-day cash on a transparent, market-linked live pricing basis, with the margin between purchase and resale prices generating revenue.

Product overview

Endless Metals operates as a scrap metal recycling business offering a unified set of recycling services across multiple metal types. The core offering consists of specialized recycling services for copper, aluminium, steel, brass, lead-acid batteries, motors, whiteware, and catalytic converters, each available as individual product lines accessible through dedicated pages. The company also provides a loyalty programme called Tradie Legends (NZ's first scrap metal loyalty programme) and a live pricing module for transparent rate checking. Services are delivered through two physical locations in Auckland: Onehunga and Wairau Valley.

Differentiator

Problem solved

Functional benefit

Products and services

• Scrap Metal Recycling Services Core scrap metal recycling service accepting copper, brass, aluminium, steel, lead-acid batteries, motors, catalytic converters, whiteware, and stainless steel from residential, trade, commercial, and construction customers at two Auckland locations, with same-day cash payment.
• Copper Recycling Specialized copper scrap recycling service with competitive pricing for copper pipes, fittings, wiring, and other copper materials, primarily for tradespeople and electricians.
• Aluminium Recycling Aluminium scrap recycling service accepting aluminium extrusion and other aluminium materials with transparent pricing.
• Steel Recycling Steel scrap recycling service accepting various steel grades including light gauge steel and stainless steel.
• Brass Recycling Brass scrap recycling service with transparent competitive pricing for brass fittings and components.
• Lead-Acid Battery Recycling Lead-acid battery recycling service for safe disposal and material recovery of automotive and industrial batteries.
• Motors Recycling Recycling service for starter motors and other miscellaneous metal items with copper and aluminium content.
• Whiteware Recycling Recycling service for white goods and household appliances containing metal components such as fridges, washing machines, and stoves.
• Catalytic Converter Recycling Specialized catalytic converter recycling service for precious metal recovery including platinum, palladium, and rhodium.

Quantifiable outcome

• Every load of recycled metal helps reduce waste, conserve energy, and support New Zealand's circular economy

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Metalico: US-based scrap metal recycler operating yards buying ferrous and non-ferrous from retail, trade, and commercial customers with transparent pricing. Mirrors Endless Metals' tonnage mix and walk-in customer model.
• Sims Limited: ASX-listed global metal recycler with significant Australia and New Zealand operations. Endless Metals competes for the same residential, trade, and commercial scrap tonnage across the same metals (ferrous and non-ferrous) in the ANZ region.

Others

• Schnitzer Steel Industries / Radius Recycling: Major North American ferrous and non-ferrous scrap metal recycler (now operating as Radius Recycling). Comparable in business model — buying, processing, and reselling scrap — and useful as a benchmark for how a regional scrap chain can scale into a vertically integrated operation.
• Pacific Steel: New Zealand's largest steel reinforcing bar producer and a likely downstream buyer of ferrous scrap. Functions as a key counterparty to recyclers like Endless Metals in the NZ scrap supply chain.

Broad incumbents

• EMR Group: One of the world's largest privately-held metal recycling operators, headquartered in the UK with global operations. While broader in scope (industrial-scale contracts, smelter relationships, downstream processing), EMR represents the global incumbent against which local recyclers like Endless Metals compete for tonnage and pricing power.
• Commercial Metals Company (CMC): Vertically integrated US metals recycler and steel manufacturer. Endless Metals is upstream in the same value chain, and CMC illustrates how scrap-yard consolidation plus downstream integration can dominate regional supply.
• BlueScope Steel: Global steel manufacturer with significant ANZ presence and a major buyer of ferrous and non-ferrous scrap. Relevant as both a downstream customer and a benchmark for the commodity cycle that determines Endless Metals' margin spread.

Regional players

• Fletcher Building / Fletcher Recycling: Major NZ construction materials and infrastructure conglomerate with recycling and metal-recovery activities. Comparable as a regionally dominant NZ player in construction and demolition material flows that touch Endless Metals' customer base.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/endless-metals

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Endless Metals