Procert

What Procert does

Procert, legally PROCERT – Desenvolvimento Profissional, Gerencial & Conformidade ME Ltda, is a São Paulo-based private Brazilian micro-enterprise (ME Ltda) operating in the conformity assessment certification market. The company delivers professional and organizational conformity certification services, including professional recognition, professional registration, professional certification, and training organism accreditation. Its product portfolio spans eleven offerings, anchored by two annual subscription tiers for individual professionals (Registered at R$ 151.80/year and Certified at R$ 455.40/year) and a set of B2B services for certification organisms: training organism accreditation, internal audits, competency management, specific technical support, and qualified workforce intermediation. The Banco de Profissionais (Professional Database) functions as a directory connecting recognized professionals with conformity assessment organisms.

The underlying technology is service- and standards-driven rather than product-driven. Procert's differentiator is the institutional knowledge accrued over 30+ years in normalized management systems, evaluation, and conformity certification, codified in its CAP (Procert-accredited course) and OTAP (Procert-accredited training organism) framework. The company maintains ecosystem relationships with four partner organizations (SAS, ICV, IQB, ATSG) that are displayed on its Relationships page. All operations are delivered through a domestic Brazil footprint, primarily via direct contact (phone, WhatsApp, email) and self-serve online request forms on the company website.

The business model combines a low-priced, high-volume recurring subscription stream from individual professionals with quote-based professional services revenue from certification organism clients. Procert serves two primary segments: individual professionals seeking recognition credentials and certification organisms requiring accreditation and operational support. The company is privately held with no disclosed parent, no external funding rounds, and no public financial statements. Headcount sits in the 11-50 range, consistent with a small specialist services firm.

Name

Procert

Legal name

PROCERT – Desenvolvimento Profissional, Gerencial & Conformidade ME Ltda

Website

https://procert.com.br

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Procert is a São Paulo-based private Brazilian firm that certifies conformity assessment professionals and accredits training organisms, selling annual professional recognition subscriptions (R$ 151.80-R$ 455.40) and B2B accreditation, audit, and competency management services to certification bodies.

Ownership category

akta.pro rank

Product category

Professional Certification and Conformity Assessment Services

NAICS

Professional and Management Development Training (611430), Professional Organizations (813920)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Credentialing, Certification Prep & Exam Training (BPACANAJ)

akta.pro secondary industries

Continuing Education (CE/CPD) & Provider Accreditation Bodies (EDADACAF), Standards, Metrology & Accreditation Bodies (BPAIAOAC)

Keywords

• Conformity assessment services
• Professional certification
• Training organism accreditation
• Professional recognition
• Competency management

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Professional Recognition Services: Annual subscription fees for professional recognition services at two levels: Registered Professional (R$ 151.80/year) and Certified Professional (R$ 455.40/year). Professionals undergo evaluation and recognition process with OTAP (accredited training organisms) or other institutions for training content and hours.
2. Certification Organism Services: Services for certification organisms including training organism accreditation, technical support, internal audits, competency management, and specific solutions for conformity assessment organisms.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

PROCERT provides conformity assessment, professional recognition, and training organism accreditation services in Brazil. It evaluates and certifies individual professionals through subscription-based recognition tiers (Registered at R$ 151.80/year and Certified at R$ 455.40/year) and accredits training organisms, while also delivering internal audits, competency management, technical support, and qualified workforce intermediation for organizations operating in conformity assessment.

Product overview

PROCERT operates as a professional services company offering a unified portfolio centered on professional and organizational conformity certification. The portfolio includes professional recognition services (Reconhecimento Profissional) for both Registered and Certified professionals, a Professional Database (Banco de Profissionais) for matching qualified professionals with organizations, and accreditation services (Acreditação de Organismos de Treinamento) for training organisms. Supporting services include internal audits, competency management, technical support, and workforce intermediation. All services are interconnected within PROCERT's conformity assessment ecosystem, enabling professionals to achieve recognition through CAP or OTAP-accredited pathways while providing certification organisms with accredited training partners and qualified personnel.

Differentiator

Problem solved

Functional benefit

Products and services

• Registered Professional Recognition (Profissional Registrado)
• Certified Professional Recognition (Profissional Certificado) Higher-tier annual certification service for qualified professionals who meet PROCERT's certification standards, including detailed documentation requirements covering training (CAP or OTAP), academic background, professional experience, and availability for services. Priced at R$ 455.40/year.
• Banco de Profissionais (Professional Database) Online professional database housing active and recognized professionals certified by PROCERT. It serves as a matching platform connecting organizations needing qualified professionals with PROCERT-recognized individuals in conformity assessment fields.
• Training Organism Accreditation (Acreditação de Organismos de Treinamento) Accreditation service that evaluates and certifies training organisms for compliance with PROCERT's standards for training delivery. Enables training organisms to become OTAP (PROCERT-accredited) and issue training recognized under PROCERT's conformity assessment framework.
• Internal Audits (Auditorias Internas) Internal audit service for certification organisms to assess and improve their operational compliance and effectiveness against conformity assessment standards.
• Competency Management (Gestão de Competências) Service helping certification organisms develop and maintain skilled workforces aligned with certification standards and conformity assessment requirements.
• Specific Technical Support (Apoio Técnico Específico) Specialized technical advisory service for certification organisms requiring expert guidance on specific conformity assessment challenges and operational issues.
• Qualified Workforce Intermediation (Intermediação de MO Qualificada) Intermediation service connecting certification organisms with qualified professionals (drawn from PROCERT's recognized professional base) for conformity assessment operations and projects.
• Specific Solutions for Certification Organisms (Soluções Específicas) Customized, tailored solutions designed to address unique operational challenges and requirements of certification organisms beyond PROCERT's standard service catalog.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Four partnerships are on record, tiered minor.

• SASminorOthersSAS appears as one of the partner organizations displayed on the PROCERT Relationships page. The relationship aims to add value and develop competent professionals for organisms operating in Conformity Assessment.
• ICVminorOthersICV appears as one of the partner organizations displayed on the PROCERT Relationships page. The relationship aims to add value and develop competent professionals for organisms operating in Conformity Assessment.
• IQBminorOthersIQB appears as one of the partner organizations displayed on the PROCERT Relationships page. The relationship aims to add value and develop competent professionals for organisms operating in Conformity Assessment.
• ATSGminorOthersATSG appears as one of the partner organizations displayed on the PROCERT Relationships page. The relationship aims to add value and develop competent professionals for organisms operating in Conformity Assessment.

Scale indicators1 record

Recent moves4 records

Expansion highlights3 records

Regional players

• RvA (Dutch Accreditation Council): Dutch accreditation body that accredits certification bodies and operates in the same conformity assessment meta-system. Demonstrates how accreditation bodies are structured globally, relevant as a peer archetype.
• ANAB (ANSI National Accreditation Board): U.S.-based accreditation body for conformity assessment bodies, including personnel certification bodies. Conceptually and operationally comparable to PROCERT's accreditation scope, though serving a different geography.

Broad incumbents

• ISO (International Organization for Standardization): Global standards-developing organization whose standards underpin the conformity assessment ecosystem in which PROCERT operates. Indirect competitor and ecosystem shaper for the standards PROCERT professionals are certified against.
• TÜV Rheinland Brasil: Global testing, inspection, and certification firm with Brazilian operations offering personnel and management system certification in the same broad conformity assessment space where PROCERT credentialing applies.
• ABNT (Associação Brasileira de Normas Técnicas): Brazilian national standards body, acting as both a developer of standards and a conformity assessment organization. Operates in the same Brazilian conformity assessment ecosystem where PROCERT provides credentialing and OTAP accreditation.
• INMETRO (Instituto Nacional de Metrologia): Brazil's national accreditation body that accredits certification and inspection bodies. Overlaps with PROCERT's accreditation services at a national regulatory level, though PROCERT serves a narrower conformity assessment personnel niche.
• CGCRE (Coordenação-Geral de Acreditação): Brazil's accreditation coordination unit under INMETRO, responsible for accrediting conformity assessment bodies. Adjacent accreditation function but at regulatory scale rather than commercial credentialing.

Direct peers

• IRCA (International Register of Certificated Auditors): Leading global certification body for auditors and quality professionals, providing recognized individual certifications. Operates a credentialing pathway analogous to PROCERT's Registered/Certified professional tiers.
• Exemplar Global: International personnel certification body for auditors and conformity assessment professionals, offering certification programs closely parallel to PROCERT's professional recognition tiers. Directly comparable in core service (individual credentialing for conformity assessment).

Emerging players

• BRCGS (Brand Reputation Compliance Global Standards): Global standards and certification program operator running its own auditor certification pathway. Comparable in offering individual auditor/professional certification tied to a specific conformity assessment framework.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Procert-Desenvolvimento-Profissional-Gerencial-Conformidade-100063988955789
• LinkedInlinkedin.com/company/procertdesenvolvimentoprofissional

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Procert