What BQ does

ExpoGraf CardKeep International AB, operating under the CardKeep brand, is a Swedish-based manufacturer and distributor of physical accessories used to manage, protect, and display ID and access cards. Founded in 2001 and headquartered in Stenkullen, Sweden, the company sells card holders, badge reels (jojos), lanyards, name badges, RFID cards and tags, printers and consumables, visitor management accessories, sealing and anti-theft marking products, and retail signage materials. Its catalog includes more than 100 badge reel variants and is offered with custom printing and branding options for corporate identity applications; the company explicitly supports ID-06 card protection, a Swedish workplace access credential standard.

The business operates a B2B sales-led model. Products are sold through the company's own Swedish-language e-commerce platform with account-based login-gated pricing, and through a global reseller network spanning more than 50 countries. Within Scandinavia, CardKeep advertises 1–2 business-day delivery and exports worldwide; the company highlights email newsletter, content/website, and direct sales outreach as its marketing channels. Customer segments are horizontal: corporate and enterprise workplaces needing secure access-card holders are the primary use case, with secondary demand from conference and event organizers and from organizations managing visitor credentials. The company holds ISO 9001 (quality management) and ISO 14001 (environmental management) certifications and operates an Eco-product line as a sustainability positioning lever.

The underlying technology is physical rather than digital: the product portfolio is built around tangible card accessories, holder mechanisms, lanyards, and printed materials rather than software platforms, APIs, or proprietary systems. There is no disclosed AI capability, software product, mobile app, or API offering in the input data. Revenue is generated through hardware sales of these accessory lines, both directly and indirectly via resellers, with no disclosed SaaS, subscription, or service revenue stream. The legal entity is a privately held Swedish Aktiebolag (ExpoGraf CardKeep International AB), and no parent company, investors, funding rounds, subsidiaries, or management team were disclosed in the source material.

Name

BQ

Legal name

ExpoGraf CardKeep International AB

Website

https://bq.se

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

1–10 employees

Short description

CardKeep (ExpoGraf CardKeep International AB) is a Swedish manufacturer and distributor of physical ID and access card accessories — card holders, badge reels, lanyards, and RFID products — sold B2B through e-commerce and a reseller network spanning 50+ countries.

Ownership category

akta.pro rank

Product category

ID Badge Accessories

NAICS

Sporting Goods, Hobby, Musical Instrument, Book, and Miscellaneous Retailers (459)

SIC

Retail-Miscellaneous Retail (5900)

akta.pro primary industry

Office, Janitorial & Facility Supplies (B2B) (CRAEAEAE)

akta.pro secondary industry

Cross-border B2B/Wholesale Trade Marketplaces (CRAFAJAC)

Keywords

• ID badge accessories
• Card holders and lanyards
• Access control accessories
• Name badges and pins
• RFID cards and tags

Headquarters

HQ city

Stenkullen

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. ID Badge Accessories and Holders: Product sales of physical ID badge accessories including card holders, lanyards, badge reels (jojos), name badges, and related products. The company operates on a B2B model with account-based pricing and sells both directly and through a network of resellers in over 50 countries.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels2 records

Core offering

BQ (doing business as CardKeep, legal entity ExpoGraf CardKeep International AB) manufactures and distributes a catalog of physical accessories for ID and access cards — card holders, badge reels (jojos), lanyards/event bands, name badges and pins, RFID cards and tags, ID-card printers and consumables, visitor-management accessories, signs/sealing products, and sustainable eco alternatives. Products are sold through an account-based B2B e-commerce storefront and via resellers in over 50 countries, with customization available for corporate logos and branding.

Product overview

CardKeep (ExpoGraf CardKeep International AB) is a leading Scandinavian manufacturer and distributor of identification and badge accessories. The company operates as a single-brand product portfolio with a unified product line focused on ID and access card management solutions. The core product categories include Korthållare (Card Holders), Jojos (Badge Reels), Nyckelband (Lanyards), Kort & RFID (Cards & RFID), and Namnbrickor (Name Badges), complemented by conference/event solutions, visitor management accessories, and Eco-products for sustainable alternatives. Products are available with custom printing and profiling for corporate branding. The company offers over 100 different badge reel variants and distributes to over 50 countries worldwide, with 1-2 day delivery within Scandinavia.

Differentiator

Problem solved

Functional benefit

Products and services

• Korthållare (Card Holders) Card holders designed to securely protect access passes and ID cards, including lockable variants for ID-06 cards and other credentials critical to workplace security.
• Jojos (Badge Reels) Badge reels (retractable "yo-yo" holders) with over 100 variants available in multiple colors, used to hold ID cards and access badges.
• Nyckelband & Eventband (Lanyards and Event Bands) Lanyards available with or without custom printing, used for holding ID badges and access credentials at workplaces and events.
• Namnbrickor & Pins (Name Badges and Pins) Name badges and pins customizable with logos and names for professional identification of staff and visitors.
• Kort & RFID (Cards and RFID Tags) Cards and RFID tags, with vendor assistance in selecting the appropriate card type for specific access and identification needs.
• Skrivare och Förbrukningsmaterial (ID Card Printers and Consumables) Printers and consumable supplies for producing ID cards and badges in-house.
• Kongress och Möte (Conference and Event Solutions) Complete solutions for conferences and events, offering a large product range with fast delivery for time-sensitive requirements.
• Besökshantering (Visitor Management Accessories) Accessories and solutions for managing and identifying visitors in workplace and facility environments.
• Eco-produkter (Eco Products) Sustainable and environmentally friendly alternatives within the badge-accessories range, reflecting the company's commitment to sustainability.
• Plombering och Stöldmärkning (Sealing and Theft Marking) Security sealing and anti-theft marking solutions for asset and credential protection.
• Produkter med Profilering (Custom Printed Products) Products available with custom printing and branding for corporate identity applications.
• Korthållare och Jojos i Butiksförpackning (Retail-Packaged Card Holders and Badge Reels) Card holders and badge reels packaged specifically for retail sale.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Name Badges International: UK-based manufacturer and online retailer of name badges, lanyards, and ID accessories sold to businesses — a comparable B2B e-commerce model to CardKeep's direct and reseller channels.
• Durable (Durable Hunke & Jochheim GmbH & Co. KG): German B2B manufacturer of office products including card holders, lanyards, and badge accessories for workplace ID management. Closely mirrors CardKeep's catalogue of physical ID accessories sold to corporate customers.
• Swiftbadge: Specialist online vendor of custom name badges, badge holders, lanyards, and event/conference badge accessories targeting corporate buyers — directly comparable product mix and customer segments.
• Identicard: North American provider of ID badge systems, card printers, photo ID accessories, and badge supplies — overlapping with CardKeep's full-stack ID/accessories proposition but with deeper system integration.

Broad incumbents

• Avery Dennison: Global materials science and labelling company whose identification solutions group includes name badges, printable card media, and ID accessories. Overlaps with CardKeep's printed/custom-branded products as part of a much larger portfolio.
• HID Global: Major identity and access control provider (Assa Abloy) covering credentials, card readers, and badge accessories. Competes at the system level where CardKeep's card and RFID offerings sit, though CardKeep is positioned as the accessories rather than the system supplier.
• Brady Corporation: Large US-listed ID and safety solutions company offering name badges, lanyards, card printers, and ID accessories alongside a much broader workplace safety portfolio — overlapping with CardKeep's core SKUs but at far greater scale.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/bq-marketing-ab

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BQ