The Visual Agency

What The Visual Agency does

The Visual Agency is a Milan-based information design and data visualization consultancy founded in 2011 by Paolo Guadagni, with academic roots through partner Paolo Ciuccarelli, founder of the Density Design Lab at Politecnico di Milano. The firm serves large European enterprises across energy, finance, pharmaceuticals, telecommunications, manufacturing, retail, fashion, and the public sector, helping clients transform complex datasets and regulatory disclosures into accessible visual narratives, dashboards, interactive reports, and motion graphics. Its five core service lines are Dashboards and Data Visualization, Data Storytelling, Sustainability Reporting, Motion Graphic Videos, and Consultancy and Training Courses, complemented by the TVA Academy training program and the proprietary Kiuu motion-graphic automation platform that integrates external data APIs to produce data-driven videos at scale.

The firm is privately held and has been a subsidiary of BIP Group since 2023, operating within BIP's xTech center of excellence alongside a spin-off editorial studio (Dalk). Revenue is generated primarily through bespoke project-based professional services engagements with multi-year retainers, plus software licensing of Kiuu and packaged training delivery through TVA Academy. The team of 1-10 specialists includes information designers, front-end developers, motion designers, and account leads, delivering work for clients such as Eni, Vodafone, Pirelli, Novartis, Intesa Sanpaolo, Allianz, Fendi, Barilla, E.ON, Terna, Snam, and the Council of Europe, and has won 30+ industry awards (Indigo Design, CSS Design Awards, Webby, FWA, Information is Beautiful, WBCSD Best Report) for projects including Codex Atlanticus, DivineComedy.digital, and the Apennines Atlas.

Name

The Visual Agency

Legal name

The Visual Agency

Website

https://thevisualagency.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

The Visual Agency is a Milan-based information design and data visualization consultancy, founded in 2011 and now part of BIP Group's xTech center, that helps European enterprises across energy, finance, pharma, and public sectors transform complex data into dashboards, sustainability reports, motion graphics, and training programs.

Ownership category

akta.pro rank

Product category

Data Visualization and Information Design Services

NAICS

Graphic Design Services (541430), Graphic Design Services (54143)

SIC

Services-Mailing, Reproduction, Commercial Art & Photography (7330), Services-Advertising Agencies (7311)

akta.pro primary industry

Graphic Design & Visual Content Production (BPAFAIAC)

akta.pro secondary industries

Video/Film Creative Agencies (Concept-to-Creative) (MPAAAAAG), Immersive/Interactive Animation (AR/VR/Real-Time) (MPAHACAN)

Keywords

• Data visualization services
• Information design consulting
• Interactive dashboard development
• Motion graphic production
• Sustainability reporting design

Headquarters

HQ city

Milan

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Professional Services and Consultancy: Project-based professional services including data visualization design, information design consulting, dashboard development, sustainability reporting, and training courses. Revenue generated through bespoke client engagements, workshops, and long-term consultancy partnerships.
2. Software Licensing (Kiuu): Licensing of proprietary motion graphic automation software Kiuu to enterprise clients for automated video production. Clients use the platform to generate personalized, data-driven videos at scale with reduced production time and costs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

The Visual Agency is an information design and data visualization consultancy that helps enterprises communicate complex data through dashboards, data storytelling, sustainability reports, motion graphic videos, and tailored training programs. It also licenses proprietary motion graphic automation software (Kiuu) to clients for scalable, data-driven video production.

Product overview

The Visual Agency is an information design and data visualization consultancy operating as part of BIP Group's xTech center of excellence. The company offers five core service lines — Dashboards and Data Visualization, Data Storytelling, Sustainability Reporting, Motion Graphic Videos, and Consultancy and Training Courses (TVA Academy) — spanning the full lifecycle from strategy and design through to development and delivery. Its proprietary tool Kiuu automates motion graphic video production at scale by integrating real-time data from external sources. Notable client deliverables include MyVerco (a SaaS carbon accounting platform with three integrated dashboards for tracking energy, projects, and emissions toward net-zero) and Codex Atlanticus (an internationally awarded interactive digital catalog of Leonardo da Vinci's drawings). The portfolio also includes digital humanities projects such as DivineComedy.digital and Raphael virtual collections, alongside specialized training programs for data visualization and UX/UI skills development.

Differentiator

Problem solved

Functional benefit

Brands

• Kiuu: An innovative motion graphic video production software developed by The Visual Agency that automates the creation and distribution of high-quality, personalized videos without human intervention.
• Berry
• TVA Academy

Products and services

• Dashboards and Data Visualization Design and development of dashboards that transform complex data into actionable insights and powerful visualizations. Services include workshops, information architecture, UX/UI design, user testing, and accessible dashboard design.
• Data Storytelling Transformation of raw data into compelling visual narratives that combine data analysis, visual design, and accessibility to communicate complex information with clarity. Includes roadmap strategy development, communication planning, infographics, motion graphics, and interactive tools.
• Sustainability Reporting Reimagining static sustainability and annual reports as interactive digital experiences with accessible, inclusive design. Includes interactive report design, visual concept definition, layout preparation, motion graphic video production, and assets for social networks.
• Motion Graphic Videos End-to-end motion graphic video production from storyboard and script development through animation, sound design, music, and voice-over. Services span conceptual design to final production for multi-channel use including websites, social media, and live events.
• Consultancy and Training Courses Design consultancy and professional training in information design and data visualization. Services include expert reviews of existing designs, dataviz sketching, master narrative development, communication strategy planning, and tailored training aligned with client growth objectives.
• Kiuu Proprietary motion graphic video production software that automates the creation and distribution of high-quality, personalized videos at scale. Integrates with external databases and APIs to produce data-driven videos such as weather forecasts and air quality updates, automatically publishing across multiple platforms without human intervention.
• TVA Academy Tailored data visualization and UX/UI training course covering visual variables, sketching, chart selection, decluttering, storytelling, maps, and accessibility, with optional UX/UI segments for dashboard design. Delivered online or in-person in flexible formats (live sessions, video courses).
• MyVerco Carbon accounting SaaS platform comprising three integrated dashboards (MyProjects, MyPathways, MyPerformance) for businesses to manage sustainability initiatives, visualize emission reduction scenarios, and track energy consumption (gas, electricity, water) toward net-zero goals.

Quantifiable outcome

• 150,000+ unique visits for Codex Atlanticus digital project
• +3 more outcomes

Named customers32 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature3 records

Partnerships

Three partnerships are on record, tiered flagship, core and minor.

• BIP GroupflagshipStrategic or Co-development Partner · 1 January 2023In 2023, The Visual Agency became part of BIP Group, a multinational consultancy operating across 15 countries. Within BIP, The Visual Agency has become an organizational chapter of xTech, a center of excellence where technology, design, and data come together to create high-impact, innovative solutions. This acquisition provides access to BIP's global network and resources.
• DalkcoreStrategic or Co-development PartnerDalk is a spin-off of The Visual Agency dedicated to the production of data-driven editorial content. They specialize in content creation and have collaborated on projects including Terna's Cielo, Terra, Mare platform and Campari Group's data culture campaign. The partnership combines The Visual Agency's design expertise with Dalk's editorial capabilities.
• BEA (Partner for PoliS-Lombardia project)minorStrategic or Co-development PartnerCollaboration partner for the PoliS-Lombardia sustainability report project. BEA handled the graphic and textual parts of the project alongside The Visual Agency.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pentagram: Multidisciplinary design firm with practice areas spanning graphic design, brand identity, and data-driven storytelling for global enterprises. Comparable as a partner-model creative agency working on bespoke visual communication for Fortune-500-style clients.
• Stamen Design: San Francisco-based studio specializing in data visualization, interactive maps and information design for enterprise and cultural clients. Closely comparable to TVA on service mix (dashboards, storytelling, motion) and target customer (large brands and institutions).
• Information is Beautiful: Data visualization brand and studio (David McCandless) producing award-winning infographics and data-driven storytelling content for media and brands. Comparable niche, content-led data-viz positioning, and award pedigree.
• Bakken & Bæck: Oslo-based design and technology studio building interactive data products, dashboards and digital experiences for European enterprises. Comparable boutique profile with strong data-viz and interactive capabilities.
• North Kingdom: Swedish creative agency producing award-winning data-driven experiences, interactive storytelling and motion graphics. Highly comparable in scale, service mix and award profile, with similar EMEA roots.

Others

• DensityDesign Lab: Research lab at Politecnico di Milano focused on information design and data visualization research. Direct academic/strategic tie to TVA through co-founder Paolo Ciuccarelli; functions as a feeder of talent, methods, and reputational validation rather than a commercial rival.

Broad incumbents

• Accenture Song (formerly Accenture Interactive): Global creative and digital consultancy within Accenture delivering data visualization, customer experience, and marketing transformation for the world's largest enterprises. Overlaps with TVA's enterprise data-storytelling offering at much greater scale.
• Deloitte Digital: Global consultancy arm delivering digital, creative, analytics and sustainability services to multinationals. Comparable in offering ESG/sustainability reporting design and enterprise dashboard delivery, but operating as a generalist at far larger scale.

Emerging players

• Domo: Cloud-based BI and data visualization platform for business users. Adjacent rather than identical in business model, but competes for the same enterprise dashboard budgets and the same decision-maker attention.
• Tableau (Salesforce): Industry-leading data visualization and business intelligence platform with which TVA integrates (PoliS-Lombardia guidelines). Comparable in serving enterprise dashboard use cases, though as a software platform rather than a design studio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubevimeo.com/thevisualagency
• LinkedInlinkedin.com/company/the-visual-agency
• Instagraminstagram.com/the.visual.agency
• Xx.com/thevisualagency
• Facebookfacebook.com/thevisualagency

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Visual Agency